Taking Action: The Importance of Being Urgent

There’s a lot of different personalities in the “guru” business…

I’ve met passive-aggressives, dependents, narcissists, anti-socials, paranoids, obsessive-compulsives, and even the occasional masochist. (Don’t ask–I’m not naming names.) 😉

But even though the personalities are different, there’s one thread that runs common among every successful internet marketer and business owner I’ve come in contact with.

A sense of urgency.

Successful entrepreneurs look at practically every moment of every day like a challenge–and they attack it accordingly. This high need for achievement motivates them to turn their ideas into action.

I’ve seen this not only in the internet marketing circles, but throughout the business world. People at the top of virtually every profession have an overwhelming desire to do whatever it takes to get things done.

Seems easy enough, right? Yet despite the simplicity of this concept, there is a perpetual shortage of people who excel at getting results.

These are the “passive” entrepreneurs. They live every day pursuing their dreams very safely and hoping something good will happen.

They never take a risk…never push the envelope…and therefore never realize the success they could achieve.

Ringing any bells here? Well, join the club. Because I’m not just talking out of my keister here–I’m a living, breathing example of a former passive personality.

You may not believe it, but it’s true. For more than 7 years, I cowered on the sidelines, waiting for the “magic formula” that would instantly transform me into a wealthy, successful business owner.

And guess what? It never came. It wasn’t until a mentor shook me from the doldrums and forced me to take that first step into the unknown that I started to see some serious results.

Why? Because successful people ACT from a sense of URGENCY.

Let me say that again…Successful people ACT from a sense of URGENCY.

There’s an URGENCY to accomplish tasks. There’s an URGENCY to live their dreams. There’s an URGENCY to get things done.

In other words, they’re not waiting for fate to drop success into their laps…they’re ATTACKING it with a vengeance and squeezing every last drop from it.

See the difference?

So today, I want you to do exactly what I did–ditch the passive nature and begin looking at your dreams with a SENSE OF URGENCY.

Ignite the spark inside that will cause you to grab the steering wheel and slam your success journey into high gear, accelerating your to productivity and action to new heights.

Tell yourself, “Today, I’m going to make a change and act from a sense of URGENCY. And these are the first 2 actions I’m going to take.

Write them down on a piece of paper. Tape them to your computer screen or office wall. Post them below for everyone to see (and to be accountable for).

And then DO IT!

‘Nuf said.

To Higher Profits,

P.S. I can’t stress enough how much a sense of urgency can instantly transport you from the sidelines to the frontlines…

This ability will supercede intelligence…talent…and even connections in determining how big you want your company to grow and how fast you want to get there. I’ve seen it happen a thousand times.

In the next post, we’ll continue on this subject by asking some hard questions to determine whether you’re an action-taker…or an action-follower.

Better have your thick-skin ready–this one may hurt a little.

19 thoughts on “Taking Action: The Importance of Being Urgent”

  1. Gud one Rich…
    I need a small Clarification..
    Isn’t the same urgency that cause most of them to act tactically than strategically?figuring out easier way to make money than building a strong business,thinking opportunitically than strategically??…..

    If you’ve any NUANCES involved in the meaning of URGENCY,i appreciate if you could explain a bit to us…

    • no problem nivas…

      there’s a difference between acting urgently versus impulsively. (at least in my mind there is)

      what the two have in common is speed

      what makes urgency superior is its implication it’s based on a premeditated destination – while acting impulsive implies spur of the moment decisions with no previous thought.

      does that help?

  2. Rich,

    Fantastic stuff…

    One of the changes to what I do, that has had the greatest impact in what I deliver and what I earn, has been to turn off all phones, all email, no internet in the morning. Write down the 3 things that I have to do today – then do them fully – before switching the world back on again.

    The result is that I usually get them all done before 0900 in the morning. Which sets me up in a mood to conquer for the rest of the day.


  3. Great post . . .

    It’s really important to have good training, and to actually know what you’re doing, but I really do agree that the fatal mistake that most people make with their online businesses is “analysis paralysis” and not taking action.

    That, and my personal public enemy #1 – “Forum-itis”

  4. you are soooo right. it´s all about the action not what we say but what we do !!! keep on good work. i keep on comiing back. an i will take action !

  5. Thanks Rich,

    Did a counter post to this referencing your post so i could help spread the idea.

    Plus our personal experience and the cost of not acting with urgency on your ideas as entrepreneurs.

    Really this is a very important post that is too easy to ignore if you are not aware of your ideas etc.

    I’ll be awaiting your second addition thats for sure

    Marc Lindsay

  6. Hi Rich,

    That was a great post. There are only two things I want to add.

    First, I would use the term ‘Inspiration’ instead of ‘Urgency.’
    Acting from inspiration will get you the same positive results – but maybe even with less stress and way faster.

    Second, is to make sure there are no limiting core beliefs (self-imposed limitations) buried your subconscious. Without a healthy, supporting belief system you will always self-sabotage big, long lasting success, no matter what you are doing, no matter how hard you try.

    Peter R. Sherman

  7. Awesome stuff, Rich. I’m really enjoying the “take action” series–hits home for me!

    One thing to ask, if I could: what online business should I venture into? There’s so many different ways to make money online, and every one of them is touted as the “best”.

    What do you think is the best? I know you’re busy, but if you could stop in and give us your thoughts, we’d all sure appreciate it.


  8. “First, I would use the term ‘Inspiration’ instead of ‘Urgency.’”

    Your “urgent” competitors are nodding in agreement… as they eat your “inspired” lunch.

  9. I wouldn’t agree with using inspiration vs Urgency.

    You can be inspired and still take a long time to do a particular action. That when you get too is of no good.

    However in this context Urgency is certainly the most fitting word. When something is hot to go… Its hot right now…

    Some things may wait sure.

    But if you attack it with “urgency”…. Well its just amazing what you can achieve when you get in that zone.


  10. Rich

    Thank you for the terrific post. You have nailed this one on the head.

    I, like you, sat on the sidelines for years and watched as others created success while I kept waiting for the “right time” to jump into the game.

    I never was short on inspiration. I was inspired almost every day. However, it was only after I created a “Sense Of Urgency” did I compel myself to lean into it and start my own web-based business.

    I live near the beautiful Lake Minnetonka area just west of Minneapolis. I run a private car service (i.e. limo business) and have many clients that live in multi-million dollar homes on Lake Minnetonka. Every day I drive around the lake and see these beautiful homes, and every day I get inspired. The thought of building a successful web business and living in an amazing $7M Lake Minnetonka home has inspired me for years.

    But even with all this inspiration, I have accomplished very little in regard to creating my dream business and the life I have always imagined.

    The inspiration was been there for years. But it was only after developing a “Sense of Urgency” did I make the leap of faith and get into the game.

    And what is the source of this “Sense of Urgency” that has motivated me to take action? It’s $4 a gallon gas and the threat that it is going to $6 by the end of the summer.

    I’m serious. The price of fuel has had a dramatic impact of the profitability and future of my car service business. I expect that the price of gas will continue to rise and I am committed to put myself in a position where I am not impacted by it.

    While others in my business sit around and complain about the price of fuel, I have used it to create a “Sense of Urgency”. I’m using the high price of gas as “motivation” to create a successful online venture so I can walk away from a limo business that is getting killed by the high price of fuel.

    We are all different. For some, inspiration is enough. It has taken me a few years to figure this out, but I need both inspiration AND a sense of urgency.

    Rich, your post resonated with me on a very deep level. Thanks again.

    Best Regards,

    Jon Poland

    • Jon Poland, I have a similar story. For 15 years I ran a local magazine publishing business, driving around town all day long getting ads from local businesses. Recently I realized I was giving the oil companies all my profits.

      So I just retooled my business to be all copywriting and graphic design. I can work from my home, use the web/email/mail/phone to run the business. And instead of only local advertisers, my target market is ANYONE ANYWHERE who needs my services. Thank you, media, for publicizing the huge profits the oil companies are making. Now I feel the urgency to make my own big profits while spending a mimimal amount on gas. Take that. 🙂


  11. “Successful people ACT from a sense of URGENCY.”

    Not sure about that.

    I’d rather say Successful Salespeople Know How to CREATE a Sense of URGENCY.

  12. This sense of urgency is of vital importance especially for someone with a laid-back personality such as myself. Urgency for all aspects of life… after all we only have a few years on this earth.
    But with respect to business I would add something else equally important – that’s focus.


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