Is Business Just Common Sense?

08/15/2006 | 13 Comments

Is business success just common sense? A lot of people think so. They think if you’re smart and you work hard, you will be successful. But you know what? Most people are wrong because it’s not common sense to success in business.

How do I know?

First of all, most businesses fail, so it takes uncommon sense to win. The biggest contributor to the high business failure rates is that most people were never trained on how to really make a business run and grow. Most people were never taught what an entrepreneur really is. and who you have to be in your business. Because of that, there’s a major price that’s being paid.

The price is the overwhelming majority of businesses fail, and even those that very few that last and still survive most of them are just glorified jobs, with the owner working his / her butt off to make a salary. They’ve got no freedom. They’re probably working harder than they would ever work for somebody else., and have little to show for it.

It’s a fair statement to say that most small businesses, almost all small businesses, do not reach their potential. The big question is why? Why don’t most small businesses reach their potential?

And while the truth stings… the research backs it up, the main reason for the sad state of affairs for small business online and offline is the entrepreneur’s lack of skills and knowledge (Dunn and Bradstreet).

So what are you doing (besides reading this) to improve your entrepreneurial skills?

In my coaching programs Module #1 is completely focused on becoming a better entrepreneur, and many of my most successful clients have told me that right after that first session they already started thinking differently.

Here’s a few of the most recent comments about the first module from current clients:

—Tons of info. Very fast paced, with no fluff or filler. Very refreshing. My mind was totally engaged for the entire 2 hours.

—First time I’ve ever heard someone make sense of the skills and the process of growing a business, in two hours, where I felt like I really learned something cohesive.

—Excellent. Exciting. Informative…Rich seems to have the timing of the material very well orchestrated.

—I am impressed so far by the depth of the information given by Rich. For the first time ever – and I have been searching for that information a long time – am I finally learning what having and building “a business” really is about.

—An excellent overview on entepreneurship, business ownership, the various roles I need to play as my business grows. Instead of diving right into tactics, you start with the basics that MUST be understood before moving forward. Answering the WHY of what I’m doing must direct the HOW’s. But without being told that, it could easily be missed and I could be lead down a path of building a business that becomes something I didn’t want in the first place. Solid information for our first real call. Has me thinking a lot deeper about my business already.

—I feel like a just drank from a fire highdrant, it was a mindblowing amount of information. That being said, the information is absolutely life changing. I had these questions for years, and I had not found real answers until now.

—It was great and it was overwhelming and a little intimidating. Good – what an amount of information to learn, how many changes to make… Guess the best way is to follow your steps and do whatever you figured out to do first and then worry about the rest.

—In my opinion, very valuable information, and lot’s of it. The call was a great overview, and I plan on spending time going through the material, taking notes and answering the questions to have it really sink in before the next call. I could see my perspective changing even as the call was proceeding.

—We’ve worked hard at building our business and have some success, but we knew we needed a shift to get to the next level. Today I had the what, how and why laid out in front of me with the challenge to take responsibility and make it happen! What a great start!

—This call was great, TRULY FABULOUS, but I hope every call is not exactly like this. My head hurts.

—Thanks for sharpening the cutting edge of designing and building a highly profitable business!

—This call absolutely blew me away. The quality of the material was 1st class and the amount was nothing short of mind boggling. It was difficult to keep up at times and that, I believe, was the most powerful aspect of Rich’s unique and cutting edge style. I will be going over this stuff in my head 24 hours a day even if I’m not aware of it. This material is truly inspiring.

Keep your eyes out, I got some big announcements to make.