Hey Guys,

The program is called the “Business Growth System”.

I’ve invested the last two years of my life developing and refining the most results-driven coaching program for entrepreneurs, marketers and small business owners as humanly possible.

I’ve poured my heart and soul into this thing.

Some people have compared it to an MBA for business builders. It’s an engrossing experience that drenches you with the mindset necessary for building a company that can produce massive income streams, even allowing you to work less as you make more.

One of the most important aspects is that it gives you a complete foundation for running a successful company. After you’re finished with my program, you’ll be capable of running a million dollar operation without breaking a sweat.

My goal is to transform you into a business building master. Into an entrepreneur who knows how to leverage his or her time and energy in the most efficient way possible. Someone who knows how to quickly build scale into to an operation to allow for maximum profits in the shortest possible time. I want you to get projects off the ground and to completion in the blink of an eye. I want you to find and then focus the efforts of an all-star team to effectively execute your grand (and profitable) vision.

Oh, did I forget to mention cash flow?

In my program, I give you the blunt truth about what it takes to quickly ramp up cash so that you have the resources you need to quickly take your business to the next level. I take cash flow VERY seriously and you’ll learn the exact methods I’ve used (in several businesses) to get the money flowing into the company at break-neck speed.

All of this is delivered to you inside a cutting-edge online coaching system. It’s unlike anything you’ve ever seen before. Not only do you get an entrepreneurial education second to none, but you get access to a library of resources that you will not find anywhere else.

In fact, some of the stuff that’s included as a bonus is sold elsewhere for several thousand bucks. And since I have built relationships with the publishers of these products, they’ve agreed to allow me to provide them to you as part of my program. Due to contractual agreements, I cannot tell you who they are, but let’s just say they are premier experts in their respective fields.

But that’s just a small part of what you’ll get as a member of my Business Growth System. Here’s what else you’ll get:

12 In-Depth Profit Modules – In these, I lay out step-by-step exactly what you must do to build an extremely profitable company. I’ve got to warn you. These modules are sometimes overwhelming for some people. I pour a significant amount of time and detail into each one. But by saturating you with my insights and experience I’m hoping to over communicate the points I feel are necessary for you to build a wildly successful company. Each month you’ll receive a new module to help you grow your business in a methodical and profitable manner.

12 Comprehensive Action Guides – This is where you get to take what you’ve learned in the module and apply it. These guide books will assist you in implementing everything you learn directly into your life and into your business. This is where the rubber meets the road.

And that just about covers it.

If you have any questions, please feel free to post them here.

Yesterday my group coaching call centered on customer lifecycles and how to use customer behavior metrics such as latency, frequency, recency, and monetary value to conduct predictive modeling.

The concept here is that the best way to predict a customer’s future behavior is by their current behavior, especially when their behavior can be compared to the aggregate former customer so you can take preventive action and bring them back into your business.

On the flip side, you can also know in advance when a customer is displaying hyper-responsive tendencies so you can make sure that you put offers in front of this customer fast enough so they don’t go somewhere else to quench their thirst for whatever it is you’re selling.

But the question in the title to this entry is an important one, yet sadly, it’s a question 99% of small business owners never even consider.

To make matters worse most small business owners don’t really understand that their customer list is perishable and that without putting future offers in front of their customer lists they become an accomplice in degrading their business’s #1 asset.

If you’ve never considered the above question then you are currently practicing “The Ostrich Theory of Customer Marketing.”

This is where you operate under the false assumption that your customers are customers for life – unless they specifically tell you they are no longer interested in buying from you.

Just to be clear… Every person who ever bought from you is not the definition of a customer.

So, take a look inside your business and get come clarity about your customer life cycle. Then take it even further and define the latencies between each desired customer action.

Lastly, from now on when customers deviate from the customer life cycle don’t stick your head in the sand; create an irrefutable offer that lures the customer back.