Hey Guys,

Today I want to continue with the five questions that are going to Make 2007 Your Best Year Ever.

If you followed my previous posts you created two powerful lists that show you exactly what happened in your business and your life last year- what worked and what didn’t work – your successes and your disappointments.

And you probably learned a great deal about yourself in the process.

Well now you’re going to learn even more about yourself as we get into the next step of my 2007 Business Makeover Formula.

And today’s question may reveal some things you would have never thought of in a million years.

Are you ready?

Your Next Big Question. How Did You Limit Yourself Last Year and How Can You Stop?

You know how I feel about constraints. And you may not believe it, but there are nasty things hiding deep inside of you that have been holding you back from living the life you want.

And most are not your fault. They were placed in your head by well-meaning people. Some of this stuff you’re just thrown to based on things like where you came from, where you grew up, your family background, etc. And some of this stuff has been told to you by people who were really trying to help you by passing on what they thought was valuable advice to live by.

But what actually happened was that you got hardwired with programming that’s outdated. And yet it still influences your thoughts and day to day activities and beliefs in a negative way.

The part of your thought process that has been affected by this ultimately negative input is your belief system and your core values.

Were Your Grandparents Wrong?

Did you have an elderly grandmother that used to tell you things like “Money is the root of all evil” and “Rich people are all crooks”?

Well money is not the root of all evil, and all rich people are not crooks.

Each year millions of dollars are donated to worthy causes by rich people. Their generosity has brought forth breakthroughs in the fields of science and medicine that have made this world a much better place to live.

And even though the news media makes the public believe all rich people are crooks when a CEO is caught stealing from the company pension fund, that’s really not true.

What they don’t tell you is 99.9% of all successful business people have achieved their success through hard work and dedication, not by theft or cheating.

Exposing Your Pre-Programmed Belief System

Along with discovering and listing last year’s business accomplishments and disappointments, it’s time to take a good look at yourself on a very basic level.

This involves reaching deep into your core values and beliefs to see what’s holding you back.

And you may find that some of the things you thought were the truth are really just clich’s. Misguided ideas presented by narrow-minded thinkers and then passed down from generation to generation.

So be ready to find out that what you thought was bedrock in your belief system may not actually be true. For some of you, this may be really shocking.

If it’s your mission to discover exactly what’s holding you back from achieving your goals and dreams. Then do whatever it takes to stop doing or thinking those things.

Have You Been Operating from a Position of Strength or Weakness?

And along with those programmed beliefs, there’s the behavior of operating from your weaknesses instead of your strengths.

Personally, I know a lot about this one! Last year I did not leverage my strengths as much as I could have. And I was involved in some things that I don’t consider my strengths.

But I realized what was going on and fixed the problems. I hired people that are strong in things that I consider myself weak in. Their strengths complement mine.

This one essential move is already making a huge difference for my business this year.

What about you?

Are your daily activities based on your strengths? Or are you wasting your valuable time struggling to get better at things you know deep down are your weaknesses?

You know what I’m talking about here. Not things that you could get good at – but things that you don’t care if you ever get good at but need to have handled excellently.

Are You Ready to Answer Today’s Big Question?

It’s now time for you to get your treasured notebook of powerful lists that make up my formula for Making 2007 Your Best Year Ever.

And create another list – this one from your deep, hard look at the values and belief system that you’ve been carrying around for most of your life.

Then include all of the activities you’ve been doing that are not really your strengths.

It’s important to identify those activities that are definitely your weaknesses. The things you struggle with regularly that don’t produce the results you expect.

You’ll Soon Find Out Why You’ve Been Creating This Notebook of Life-Changing Lists

To be prepared for the next Big Question in my Business Makeover Formula, you must have completed all three lists we have discussed so far.

I kid you not.

It’s the only way this series of Make 2007 Your Best Year Ever questions will help you turn your situation around. It will mean the difference between you having an extremely profitable year, or just getting by again – like you did last year.

To Higher Profits,
Rich Schefren
Strategic Profits

P.S. Following this formula myself has enabled me to put my business on track to have a record year. And it wasn’t from just doing the three lists we’ve covered so far.

The next two Big Questions are essential keys to making this formula work for you. So make sure you move on to the next blog post when you’re ready.

Because I really want to see you make a splash this year.

And not just a hand-in-the-water splash. I’m talking about a take-a-running-start cannonball splash that gets everyone around you soaking wet!

Hey Guys,

Here’s a concept that can make you a TON of money.

It’s called visitor value.

Now, you’ve PROBABLY heard of visitor value before.

But I want to explain why you’re probably not paying as much attention to it as you should.

As you know, I’m a big fan of metrics. I think it’s important to measure and improve everything you do.

Even if you don’t measure everything all the time, it’s good to establish benchmarks to see how well things are performing in your business.

Back to visitor value.

The reason visitor value is so important is that it gives you a bottom line figure that you can use to
measure the effectiveness of your business. But wait, there’s more!

By focusing on increasing your visitor value, you’ll be improving all aspects of your business.

You’ll have to offer better products, that in turn deserve higher price points.

You’ll have to write better sales copy to increase conversion of visitors into buyers.

You’ll have to offer up-sells and cross-sells to drive up visitor value even higher.

And what happens when you start doing these things?

You start acting like a real business.

While you may think visitor value is just a number, there’s much more behind it. Multiple dimensions of profit can be discovered if you know how to analyze this critical metric.

We’ve only touched the surface of visitor value, so if you’re not currently tracking it, then you should figure out how, as soon as possible.

And if you are tracking visitor value, then make a list with 20 ideas on how you can increase it, then
pick the top three and start implementing them immediately.

To Higher Profits,
Rich Schefren

P.S. A lot of people are asking how to get into my coaching programs. But the short answer is there are no open spots at this time. I’ll be making a few structural changes (to accomodate for my newer, more powerful material) and when I’m ready, I’ll open the doors again. So stay tuned, but until then, I suggest you take a look at your visitor value!

I’ve interviewed a few coaching club members who were kind enough to spill the beans, and tell the world how my coaching program has DRAMATICALLY altered their business for the better.

Before I tell you how powerful this call is, I want to give you some special instructions.

I want you to listen to this call through a ‘filter.’ Since you’ve read the Manifesto and the Missing Chapter, I want you to keep those concepts at the top of your mind when you listen to my client discuss his INCREDIBLE path to a personal fortune.

Tonight’s call is with my client Mike Filsaime. And before you say, ‘well all his money was generated from the launch of Butterfly Marketing,’ I want to make one point.

When Mike started in my coaching program he was doing $15,000 a month. Fast forward 16 months later, he brought in over $150,000 with only 8% (about $10,000) coming from Butterfly Marketing.

Mike is a VERY sharp and VERY gracious guy. You will learn a TON as Mike walks you through step by step from working all alone to building a real Interent based business.

After listening to the MP3 and reading the transcripts, please post your thoughts here. If you did not receive the email with a link to the download (and you’re on my list) please let us know on this thread.

Rich Schefren

P.S DON’T FORGET to get your Front-Of-The-Line Pass tomorrow at NOON Eastern. You’ll be able to watch the firestorm LIVE, in real-time on the page as people start to flood the site in hopes of getting a pass.

There are lots of entrepreneurs who are quite knowledgeable;
however, effective entrepreneurs are much, much rarer.

Yet
it is the effective entrepreneur who succeeds in building
successful businesses.

As an entrepreneur, you and your company make no money for
simply knowing. You make money and build your business by
getting the right things done.

How to decide what are the right things and how to get
them done will be the primary focus of your upcoming
ProfitNotes.

By highlighting both “what to do” and “how to do it” you’ll
learn (if you follow my lead and spend the few minutes each
day these emails require) what you do well, what you need to
improve on, what you are currently doing poorly and shouldn’t
be doing at all.

You’ll learn where you belong in your business, your niche and
your market.

Your first assignment:

(1) Take out a sheet of paper or open up a blank mindmap.

(2) Spend 3 minutes brainstorming what you believe are the
skill-sets an entrepreneur must have to be effective.

(3) Take 1 minute and rate your current level of performance
in these areas.

(4) Spend 30 seconds highlighting the areas you believe are
your biggest roadblocks to success.

(5) Take 2 minutes to answer this questions “What could you
do today (realistically) to be more effective?”

(6) Do the one thing you just decided would make you more
effective today.

That’s it for now, in the next post I’ll tell you what I believe are
the 5 skills every entrepreneur must develop to maximize their
effectiveness and truly be a Strategic Entrepreneur.

But for today, make sure to do one thing new or different that
you believe will make you more effective.