Positioning: Get Paid For Who You Are, Not What You Do…

In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…


To higher profits

Rich Schefren

4 thoughts on “Positioning: Get Paid For Who You Are, Not What You Do…”

  1. Thanks for your post. I’d like to recommend the book: “Positioning: the battle for your mind” from Al Ries and Jack Trout, I’m sure many readers will already know about it as it’s a classic but it deserves good study. Dan Kennedy sometimes is really sharp in his insights, maybe the sharper in the marketing business, a true genious that makes any time you can study his material one of best things that you can do to improve your marketing. As Jason, I’m also trying to do a good positioning in my website http://www.reformadevivienda.com/ as “reformas integrales de calidad a buen precio ” with means (Quality home improvement services at good prize). If anyone that understands spanish and has some knowledge about positioning would mind to take a look and give me her feedback through the contact form or info email it will be much appreciated. I’m glad that Rich is featured in “Vogue” too, it gives him an style bonus very classy.


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