An Unintended Lesson In Business

Hey Guys,

Rich Schefren here. This email is long… but it’s important. And it has some valuable lessons…

Let me tell you… pulling off that live video stream from our seminar last weekend was pretty thrilling. It was also historic and groundbreaking.

In fact, the company that we used for the video feed is putting together a big press release – I think it was the largest live video feed they have EVER done in ANY market.

HOWEVER, last weekend wasn’t all beauty and grace.

In fact, I have a rather large confession to make.

Since there is no real way to sugar coat it, here it is: in one very big way, I really dropped the ball. This is the deal…

My plan for the live video stream was to deliver a knock-out brand-new presentation that has never been seen before. It was going to be about taking a company from start up and growing it into a business that truly gave you freedom.

The working title was “From Startup To Freedom”.

I have spent literally weeks with this material, and I have all the mindmaps to prove it.

But in the days leading up to my seminar last weekend my life was consumed by moving my entire company to a new office complex, and I was also busy preparing for the twelve other presentations that I was going to give at the seminar for all my coaching clients.

The end result was that I went into the weekend seminar with nothing but catnaps in the 80 hours before the event started.

Not a good way to start a seminar, and I am not proud of it.

In fact, the only way that I was able to pull the event off was with prodigious amounts of Red Bull… and a really crack team that was supporting me every step of the way.

But those things can only carry you so far. And at 1:00pm on Saturday I was scheduled to appear in front of the biggest crowd of my life… a live video stream with 10,000 people watching.

So around 11:30am, while I was up on stage giving a different presentation, the key insiders on my team huddled out in the hallway talking about revising my strategy for the live video feed.

And there conclusion was unanimous… they didn’t want me getting up in front of the huge streaming video audience and giving a brand-new presentation in my current sleep deprived state.

In fact, it was even worse… my team had just finished creating the Powerpoint presentation for “Startup To Freedom” that very morning while I was on stage.

Don’t get me wrong – I had been working on the presentation for weeks… but the Powerpoint is always the last piece to get finished… and in this case it was getting finished on Saturday morning while I was up on stage giving my other talks.

That’s the way it is, and the way business often gets done. It ain’t always pretty.

In any case, I would have been presenting my new talk from a brand-new Powerpoint that I had never even seen in a finished form.

So when I got off the stage around noon for our lunch break, my team pulled me aside to give me their recommendation… which was to NOT deliver my “Startup To Freedom” talk. Instead, they suggested a talk that was based on some of my core teaching… a talk that I had given before.

This wasn’t an easy decision.

But I will tell you this… having a team worrying about this type of stuff for you really is an amazing thing. Building this type of organization is the kind of stuff I have been teaching all along, and it really is breathtaking when you’ve put it all together.

In any case, I made the painful decision to go with a presentation that I was SURE I could deliver well… rather than a brand-new presentation that would have rough around the edges (especially in my sleep-deprived state).

My biggest concern, of course, was for my current clients who were at the seminar who had already seen this talk before. And I was also worried about the people who had promoted the live video stream for me.

But in the end, it was my call and still think it was the right way to go.

Since the seminar, I’ve read a few blog posts by people complaining that this material wasn’t new. Those people are 100% correct.

I apologize for that. I promised new material, and I didn’t deliver. That’s the cold, honest truth.

However, I’m going to make it up to you…

To make things right I’m going to deliver my keynote presentation online for the world to see.

Keep in mind that this presentation is my latest and greatest insights into how to rapidly take your business to the next level.

I will be sending you details on how to access that presentation in the next day or two, so please stay tuned.

Finally, I just want to say this… when you are working on great things (such as rapidly building a multi-million dollar business), then sometimes things get a little messy.

It’s not easy. Don’t let anyone tell you it will be. Take it from me, because I’ve done it several times.

There will be times when you’re completely drained, completely exhausted, and may even feel defeated.

But as long as you’re focusing on the right things and keeping the momentum moving forward, you will make progress.

And remember – when you’re knocked down, you’ve got to get back up.

In any case, look for my new “Startup To Freedom” video presentation in the next day or two. And get ready for a mind-blowing presentation – it’s going to rock your world…

Warm Regards,
Rich Schefren

P.S. Remember… in business you have to stay nimble. That is the only way to be, or you will get eaten up and spit out by your competition. I have built a team, and that team enabled me to stay nimble last weekend. And I couldn’t be more proud of my team. I just keep trying to live up to them. That’s why it hurt so bad when I stumbled last weekend.

P.P.S. I guess I’m really letting it all hang out with this email. But I have been an open book all along… if I am going to teach, then I need to be honest about what’s going on in my business and my life. Now I am going to go and try to duck all the slings and arrows that will be coming my way after I publish it.

60 thoughts on “An Unintended Lesson In Business”

  1. Hey Rich, i wouldn’t worry about it if i were you. How can people who watched that presentation complain?

    They gave up a couple of hours of their free time to watch a FREE presentation loaded with very useful business building facts. Even though i had seen all of the material months ago, it was still a good refresher. People have to go over that material many times. Here’s hoping they realize that.

    I am anxiously awaiting your new presentation.

    Thanks for all of your hard work. Thanks to your team as well.

  2. Repetition is the key to rememberance, so I didn’t mind that you repeated the whole presentation.

    Above that, there will always be people complaining about something. You can’t be a please to all…

    Looking forward to your new presentation, and the DVD’s from the whole seminar. 😉


  3. Rich,

    Thanks for the “True Confessions” – appreciate it. Two comments: 1. Honesty is what we all preach, it’s what we say we do when we’re in business. But if you look up the definition of honesty, there’s nothing in there about being perfect. You’re running a real business, with real issues and real challenges. The fact that you’re willing to slide back the curtain and let us see – problems, blemishes and “realism” makes you more trustworthy in my book.

    2nd comment: Yes, I recognized the material – it wasn’t exactly what I was expecting, but I pulled several gems out – again – that are going to help me build my business. Which is what I tuned in for. (But, since you’re feeling guilty, I’ll look forward to seeing the “new” material too…and if you want to throw in any bonuses, what about a seat on your next coaching session?)

  4. The review was great. Sorry we couldn’t be there, Valentines Day got in the way.
    The information you provide is always outstanding. Looking forward to the new material.
    Bruce Parks

  5. For those, like me, who have never seen your presentations Rick, it was new stuff so we got a benefit. Will be looking forward to see what you really wanted to tell us.

  6. I totally agree with what Dave said re: repetition being the key! I’ve read your manifesto guides (totally awesome), but it was great to actually see/hear you presenting the material.

    Aside from that, your total honesty about the situation is very admirable. Many people would simply try to sweep it under the carpet and deny that they screwed up.

    I am definitely looking forward to the new presentation – definitely an unexpected bonus as far as I am concerned!

    All the best,


  7. Hi Rich,

    No, it’s not ok. This material is getting to be a year old. Your ‘bonus material’ was your business growth system. If I want to review and remember, I could listen to it some more.

    If you were working 80 hour days – how long was your staff working? What happened to your focus on your family? oh, but this was a big launch….
    NewsFlash: There will always be new launches.

    What part of your own business model do you follow? I truly hope you can get it together, it just hasn’t happened yet.

    Just to be clear. The presentation was ready to go last week. So no long hours will be needed by anyone between then and your 2nd broadcast…

    I’ll give it another shot, good luck. Amanda

  8. Rich,

    Thanks! I enjoyed and learned a ton….Look forward to your next post and video, the information you provided was right on spot! I am greatful you sent me an invite, thanks again-



    I got up at 5am in Sydney Australia to watch live feed and worked fine. When viewing the screen from time to time the images were blurry, but that didn’t matter because I downloaded the PDF or the PPT slides and followed along with those.

    And the thing is I can always refer back to the slides as I do with all of the other materials Rich has made available. Good reference tools.

    Whilst the material may not have been grondbrekingly new, I certainly jotted down some key points that I saw from a different perspective this time.

    I am certainly one who believes in “trawling the old fishing grounds a number of times – there will always be the ‘ones that got away the previous time.'”

    Looking forward to the new material.

    Lance Scoular

  10. Hi Rich,

    Was surprised when i watched the seminar as i hadn’t seen you around online for absolutley ages !

    Although your content has been previously shown ..
    It may have been the first time that others saw it and the content was spot on !

    I was a little dissapointed but I know that you are the best at what yoou do and i’m sure you will make it up to everyone who was dissapointed.

    I myself didnt really mind as i still love hearong what you have to say .. old or new the same procedures are still applicable & a recap is always appreciated.

    Cant wait till your next one !


  11. Yes, I was a little disappointed that the promised new material was not there, but I found things in it that hadn’t struck me before.

    Thank you for being honest and for rescheduling the new presentation. I look forward to it.

    And this serves as an important lesson. I’m sure you’ve got some things you’ve learned from it. And I think that we can learn from it, too.

    Hey, if Rich Schefren can overburden himself while trying to teach people how not to overburden themselves in building their businesses, it’s time for all of us to take seriously our need to set up our businesses so they’re manageable.

  12. Great job Rich,

    I was one of the folks who initially thought this was the same information but very quickly realized that I needed to really listen to core information again. I was able to take away even more from the live presentation.

    As you stated so eloquently in your presentation, you must take care of you first.

    I’m glad your wonderful team made that decision for you.

    Again, thank you for tireless efforts to raise the consciousness of the online business community.

  13. Rich –

    I have been in business for over 26 years. I have had good fortune and have been blessed with 2 successful IPOs and 2 very lucrative acquisitions. The key to my success was building the value of our goods and services within the market. Fortunately along the way I was afforded the opportunity to learn from some of the best and had the opportunity to apply many of the principles you teach.

    I appreciate your honesty and the recogniton that the production was a bit of a disappointment to many (although clearly not to everyone). More importantly I sincerely appreciate the fact that you are teaching individuals, who perhaps have not had exposure to them, the princinples which are the foundation blocks of business building that have been taught by the big 8 for over 20 years. They are tried and true principles. Your wllingness to communicate them to individuals is really valuable. I will certainly stay tuned for future opportunities to hear your next generation of information.

    That said, let me make a suggestion: Why don’t you try using a broadcast system that is truly state of the art instead of the one you used. It is simply UNTRUE that ON24 provided “the largest live video feed EVER done in ANY market.” We REGULARLY broadcast to over a million concurrent viewers NO BUFFERING, NO DOWNLOAD DELAYS, AND NONE OF THE HORRIBLE IMAGE DEGRADATION EXPERIENCED with the ON24.

    If you REALLY want to do something significant, then why not try using a technology that will deliver the quality you want to represent. Candidly, I have tried to contact you and your team directly no fewer than a dozen times. You seem to be completely inaccessible to the outside world. What am I missing?

    If you give me 15 minutes of your time I can guarantee you will provide a higher quality more valuable experience to your subscribers and not waste another dime trying to do it the way you have up to this point. I would think that these are good motivations for a constructive dialogue.


  14. Firstly Rich, thank you for your honesty on the reasons
    for delivering the old (but still useful) material.

    The fact that it was old material did not bother me that
    much. Sure I would have preferred fresh material as the
    BGS members have the old stuff on DVD and the Internet

    What upset me most was that you were prepared to use
    your private client’s seminar time to deliver a pitch as part
    of a launch. You can’t deliver a presentation to two different
    audiences at one time.

    So either sell your BGS spots in a separate presentation to
    the public on the Internet or deliver a fresh and useful
    presentation to your already paying clients. Remember that
    your BGS clients have spent their time and opportunity cost
    to be at your presentation. Deliver to their needs, not someone

    I was a member of BGS for quite a while but moved on
    after it became clear that your focus and attention was
    going elsewhere, e.g. Agora launch, etc.

    When I first came on board I felt appreciated and that
    this time things would be different. In the end I felt like
    I was being taught the theory but not seeing the master
    practice it himself.

    Again kudos for your honesty on the use of old material
    but shame on you for not valuing your paying client’s
    seminar time enough to focus on them and deliver what
    would really benefit them – instead of trying to use their
    time to pitch your BGS program to the Internet audience.

    I hope the above reads as a balanced viewpoint. Sometimes
    the truth hurts and that’s also where the growth is.

    You can’t churn and burn through paying clients and not
    fully look after the ‘valued’ clients you already have.

  15. Rich,

    Thank you for your honesty and frank update about your presentation and the steps leading up to your decision last week. As has been mentioned already, honesty does not equal perfection. In fact, given your state of mind and energy levels, I think the best thing was to delay the presentation of Start Up to Freedom.

    I truly enjoyed the 2 hour streaming video, even though it was a very early start. What I appreciated even more was the chance to view it again 2 days later. My business partner had yet to read or see anything like this before, and he was truly impressed by your ideas and principles – especially about the discussion of business systems, and how a business should create a system without the owner being stuck in the middle of it.

    Thank you once again, and we are both looking forward to the next presentation.


  16. Rich…

    While life has dealt my wife and I some terrible blows for over sixteen years, leaving us without those “things” which we had, and left us with Zip, including the monies of the three parents for whom we cared lo those many years (older generation moral code), we did not lose our valuable knowledge and wisdom gained through several businesses, including top producers for “that best known Weight control company” until the enemies of freedom destroyed it with media lies.

    It is for that reason that I follow what you say and wish that I had even a fraction of the capital which we once had, for I could implement some things which you have so generously shared with the world.

    So when I saw that you felt it necessary to humble yourself as you did, I felt a sense and a voice saying: “NO, Rich , it is not necessary. It was obvious to me, a man nearly destroyed from lack of sleep for SEVEN YEARS, that someone had “switched signals on you”, but so what? Anyone on the line was there for freebies and I am certain enough of your character that you cut some super fantastic deal for those who were in attendance. Anyone on the line as a free deal has no complaints, for what we saw was a man who has learned the value of giving to others on a massive scale , sort of like that old Maslow scale with the highest level of achievement being what he called “self actualization”.

    As a Christian (hard core) I need not clutter my mind with such, for that is the goal of any Bible reading Christian from his earliest efforts to his or her last. To serve others of like mind.

    And to deal with enemies of such truth with utter ruthlessness, quite unlike the sissified viewpoint of today’s Bingo Players and politically correct mealy mouths.

    So to spend time with Rich was a value-gaining experience.

    Since this age of dumbed down and therefore unfortunate people, which has been done deliberately by those with an evil agenda, one does not find serious and disciplined conversation, or real men who can also quote poetry one minute, and knock some jerk on his butt the next for using dirty language in front of a lady.

    And we were taught that ALL women were ladies, where such was concerned, until totally proven otherwise, which is no way lessened the respect shown to them. THAT was the Midwest Ranch /tiny town poor and struggling generation from which I sprang, and my Irish dad (and precioius mother) were of even hardier stock, since they had each grown up having to work from age ten , or my Dad at age 7.

    Yet they graduated from high school with what would be a college education today, not to mention the power of patriotism, or seeing the graduation book of 1929 and view the lines of Women’s Rifle Team, junior and Varsity. THAT was a discipline afforded girls as well as boys.

    So to the conclusion. You have no reason to dwell on any public confession, for you gave with that “Rich” element that complainers lack.

    My dad was both the toughest guy you could imagine, yet also quoted poetry from Robert Service, about the most popular poet of those days, a man’s man to be sure. Yet my dad also sang on the radio , could either run a tough construction crew in the wilderness or manage the fanciest restaurant. And give the shirt off his back to anyone “down and out”. But pity the one who took advantage of that.

    And yes, I saw more than two guys climb up off their butts after my dad warned them that “men don’t tolerate bad language in front of ladies” No one sued in those days. Two of the three apologized and shook hands.

    So I commend this to you, as a starter in what I believe you will find an interesting eye-opening look at life during the Klondike Gold Rush.

    Later I will suggest what I believe is one of the most stirring poems of love and honor ever written , not by some fop in lace, sniffing snuff, by by tough and hardy men in the deepest of wilderness….

    This is why you owe no one any apology, for you are not:

    The Quitter

    When you’re lost in the Wild, and you’re scared as a child,
    And Death looks you bang in the eye,
    And you’re sore as a boil, it’s according to Hoyle
    To cock your revolver and . . . die.
    But the Code of a Man says: “Fight all you can,”
    And self-dissolution is barred.
    In hunger and woe, oh, it’s easy to blow . . .
    It’s the hell-served-for-breakfast that’s hard.

    “You’re sick of the game!” Well, now, that’s a shame.
    You’re young and you’re brave and you’re bright.
    “You’ve had a raw deal!” I know — but don’t squeal,
    Buck up, do your damnedest, and fight.
    It’s the plugging away that will win you the day,
    So don’t be a piker, old pard!
    Just draw on your grit; it’s so easy to quit:
    It’s the keeping-your-chin-up that’s hard.

    It’s easy to cry that you’re beaten — and die;
    It’s easy to crawfish and crawl;
    But to fight and to fight when hope’s out of sight —
    Why, that’s the best game of them all!
    And though you come out of each gruelling bout,
    All broken and beaten and scarred,
    Just have one more try — it’s dead easy to die,
    It’s the keeping-on-living that’s hard.

    Robert W. Service
    GOD bless you, and thanks from me for all you’ve given freely

    Sacramento, CA

  17. Rich

    There are words to a song I always remember “It’s everything you do and nothing that you did”.

    That’s how the instant gratification world thinks and does. I don’t agree with that mentality.

    What you’ve done for the internet marketing community and the information you have freely given gratis such as The Manifesto, subsequent chapters, resources, etc. are invaluable to the masses irregardless of experience.

    You are sending a clear and concise message to the instant gratification crowd that you must run your business as a business, especially now.

    That doing business from your kitchen in your underwear is not a viable and sustainable business model and that inevitably an entrepreneur will get swallowed by business models with systems and project management in place. Just look at what I.M. companies are doing abroad with outsourcing in India, Romania, etc.

    It is very clear to me and I respect and appreciate you and Mark Joyner for your integrity and humanity by providing your enormous free content that benefits all that choose to take advantage of it.

    I will remain thankful and wait patiently for new innovations. Remember your body is a system, too!

  18. Dear Rich,
    I always like to focus on the positive. So although not fresh – that material is always awesome. I believe the point about the sleep deprivation because I noticed you delivery was a little lacking on enthusiasim, and I also noticed the Red Bull ( that is not the drink of champions – water is ! ).

    How could you be teaching us about freedom from business overload and come in sleep deprived to a presentation ? This is a retorical question to learn from – any answer would only be an excuse, and I know you are too big of a man for that.

    Your ideas are amazing please keep them coming. I am sure that next presentation will be amazing. Next time in this situation push yourself instead of going for the safe option. When we push ourselves we find resivoirs of greatness and energy that we never knew we had !

    Good Luck,

    Neil Rischall

  19. The end of the last post…”if I am going to teach, then I need to be honest about what’s going on in my business and my life”

    …is not congruent with the previous post…

    “As I type I am at the back of the conference room, and there is all kinds of activity happening around me. My entire team is scrambling to make sure we have everything in place. We go live in about 17 minutes.

    So let the big experiment begin… and let the discussion begin. Please let me know what you think about the presentation and the entire experience. I want your feedback – the good, the bad, and the ugly.”

    Because you failed to be honest and state that the presentation was changed 43 minutes prior to the blog post.

  20. Is there a saying out there : “failure is the best teacher” ?

    Maybe you just need abreak from all the confusion —
    ever think of having a good old fashioned “getaway Holiday” ?

  21. Rich, I for one will always be impressed by someone who owns their results. My only pause at this time is . . . was it all part of the marketing plan? I am relatively new to internet marketing, and I have had an intense education about the way things work here. What passes for “marketing” here would get you called on the ethical carpet in the world of bricks and mortar. So if you’re being honest (that would be refreshing) then I applaud you. If you’re not . . .
    As for the content of your presentation, having been affiliated with such companies as Merril Lynch, Sun, and Texas Instruments over the course of my life, I still learned from what you said. You illuminated some basic truth about business that I had never really considered. In fact, I’m going to sit my daughter down to watch it and gain some perspective that I am sure will assist her.
    I am impressed enough that I have one question: will you open the door to your complete program again? Count me in if you do.

  22. Rich,

    This must have been really, really tough for you. I salute your ability to follow through with this and your focus to draw a positive from your experience.

    I have read many reviews from your event and have viewed your presentation. I would like to take this opportunity to thoroughly recommend anyone presently engaging in an Internet business to view your presentation over and over again as it is one of the most important presentations avalable today that has the ability to positively impact and Internet business immediately.

    I look forward to viewing your new presentation as soon as it is available.

    David Bain
    Purple Internet Marketing

  23. Review the feedback and establish fact from fiction.

    Take action from opportunities.

    Steve Little’s post contains wisdom. Contact him.

    Most importantly – move on.

    Wishing you all the very best.
    Kind regards

  24. Rich,

    Thanks for the update. Only someone who takes his own integrity seriously, and someone who values his clients would admit this. From my point of view, I have nothing but the most respect for you.

    I’m looking forward to the new material.


    Mike Lord

  25. Rich,

    I would have to support Adrienne and Steve Little a bit here ..

    I have watched how so called professionals use terrible solutions in technology and claim them to be great .. when in reality some side affiliate or JV deal in in the works. 🙂

    Be careful what you ask for Rich .. you want to develop an honest open dialog then step in here .. stop the email blaster methods of self promotion.

    To only man in the Internet marketing space I’ve ever had actually reply to me or anyone I’ve known is Ewen Chia .. which of course is directly responsible for building 99% of the successful online marketers today.

    A honest guy is one that is reachable .. and this health promotion deal you are on now sounds very scary .. could you be suggesting that anyone could help improve other people’s health for money?

    You maybe on a very thin edge here .. you’ve already suggested that you lack sleep and I think your team needs upgrading .. I suggest you add legal counsel as you move into health promotions.. lots of governments agencies really go crazy over health products.

    The more you are claim to honest it appears you are building these informational products on the fly .. don’t even consider do thiat with health you’ll get in trouble from the courts from both sides, clients and governments. 🙂

    The only reason I did not join you last program .. is you sent an email just before launch asking people if they had any questions to contact you .. and you would reply .. well I asked a few questions and got no reply .. in fact is was a few weeks later you issued an automated generic response.

    I’ve broken your word a few times now ..

  26. The point is not whether the material was good or not (of course it was). The point here is about honesty and integrity. While you are free to make an executive decision for whatever reason, the approach continued to be that this material was net new and was not. Yes, repetition helps us remember, yes the info is valuable as it seems to be something that could actually work (at least, according to you and supporting testimonies). I’m just not sure that excusing yourself due to sleep deprevation after the fact is viable or commendable.

    I am reminded of that SNL episode a while back where Ashley Simpson was caught red-handed, lip synching while trying to pull it off as live. She then came forward with a total of 3 varied excuses – each time burying herself further in the mud she’d created.

    If you felt with all honesty that the schedule should be changed and needed to make an executive decision, then you owed it to your audience to explain that UP FRONT – before THEY decide whether it’s a waste of their time to hear a repeat performance or not. That decision was taken away from them – us – me.

    An apology loses credibility when it’s followed up with a “but….” This only justifies your actions – does not illustrate remorse. In fact, you even stated that you felt it was the “right decision”. If you truly felt that way then you should have conveyed that to your audience. This certainly doesn’t show that you have much faith either in your exective decisions or in conveying them to your audience, or in their ability to understand and trust you, so instead you shyed away from the truth and continued to teach an old seminar, using the new title.

    The long winded apology is nothing more than a justification of your actions which really implies that you felt you made the right decision. Fine, if that’s the case. That’s not what the apology should have been for anyway. The apology should been for not informing your audience up front. There’s no justification for deceit and intentionally misleading people as it’s an intentional, conscience act and I have a difficult time believing that such disrespectul actions are how to get ahead in business – if this is the case, then count me out! I think it’s more important for a great business to be built on honesty, integrity, transparency and respect.

    Your live presentation was even followed up a few times with links to view the captured video presentation. You had open opportunities at this time to explain the truth but instead you chose to continue the lie that this was a brand new method. The seminar was an entire week ago and I’m only receivng your apology now – and only AFTER you were called on it several times. Again, waiting it out shows no sign of remorse – which is what a true apology inspires – being SORRY. Really, the lapse of a week reinstills that you got caught in a lie and now feel the need to try and dig your way out. Integrity is important to me – and to buisness. Your actions of late have definitely left a negative impact. I guess it’s lucky for you that there are so many butt-kissers in this world that they’ll allow bad practice and deceipt to be excused as a trade-off for getting something themselves and furthering their careers. So I guess on the contrary, they could say that it’s unfortunate for me that I have a higher self-respect and higher expections from a professional business person than that.


    a long time subscriber.

  27. Hi Rich
    I am new to your teachings therefore I did not realise that this was old info, although I had heard a lot before. What the information does clarify for me, was why you came across as so nervous. Obviously you had the knowledge that you were presenting an old seminar under a new title and the possibility of getting exposed was weighing heavy.

    Had you apologised to your studio audience BEFORE you addressed them?

    The positive out of all this is that it shows that even with all your knowledge and advice, the human element plays such an important part of business. Could you please tell us what you would have said or advised to a client presenting you with this problem? Not overworking and being in control are the very foundation of your teachings. How could YOU of all people, arrive at the start of this broadcast in a state of panic?

    The saying of Physician heal thyself comes to mind.

    Please relax and smell the roses, otherwise you will fall victim to the things that you so eloquently advise others against.

    I wish you continued success in your new RELAXED life.

    Abundance to All

    Croz from OZ

  28. Hi Rich,

    I appreciated the presentation even though I knew most of it was old material. But who cares it was free and it was valuable. Many people on this blog are short-sighted, ungrateful idiots who wouldn’t have half the mind to do what you did. You’ve given so much more than many of the so-called Internet Gurus out there today. Opinions are like A**Holes. Everybody has one, and most aren’t worth you taking seriously. Keep doing what you’re doing and I look forward to your new material. All my best to you and your team.

  29. Tynisha Thompson,

    Take a moment and check out what MOST the posts on this whole site have to say .. never mind this post reply

    Watch the language .. pls .. people that resort to such words generally have other issues .. not related to anyone here on this site or Rich. 🙂

    Or is this poster Rich or a personal friend ??

    Don’t feel sorry for a guy that’s made so much money lately and still can’t seem to put it together .. this reminds me of someone that claimed you can’t service customer or client until you’ve made money. 🙂

    If you can’t service your clients you won’t keep the money and you’ll be gone in a flash ..

    I think Rich has offered us all tons .. honest !!

    I love the old presentation .. it’s so very true .. but Rich you’re not helping people or yourself.

    Get back on track .. stay away from the edge that can harm you and others .. yes tons of money can be made in health products.. but you better not be a snake oil salesman. 🙂

  30. I am consistantly amazed at what people will complain about. It was a FREE presentation, FGS! [At least for those of us on-line] Obviously, the complainers have NO idea what is involved in producing and promoting an event, let alone a production of the magnitude you pulled off … Old information, or not, it was STILL good information. My apologies, did you mention at the beginning of the presentation that there were glitches and that the infomation about to be presented was different than publicised ? OR did you simply lead the audience down the primrose lane with only a half-baked apology after the fact simply for the sake of appearances?

    So far as the Technology you used being exceptional and revolutionary, someone obviously misinformed you and, [as I read someplace] ‘… As Dan Kennedy says: “If you don’t know your history, you don’t know the business you’re in.” …. The company I’ve worked with for over 3yrs is the leader of that industry and were you using their service, we’d be seeing the tears in your eyes and the sincerity on your face as we watched you apologize to us face to face right here in this blog! And in regards to your health, be careful you don’t get ‘horned’ by that Bull…take safer measures….they too are out there! I for one, feel better than I have in over 20 yrs with ample and excess energy too.

    Warmest Regards , To your Optimal Health
    Jim Zaccaria

  31. Rich – he is a DREAMWEAVER…He will always keep you wondering…:-)

    The latest post from Rich reminded me of another post he made about a week after his previous launch (November 17, 2006, to be exact) wherein he had written: “Now as you probably know by now, the launch was NOT what I expected.

    As usual, I’m writing something up that I think you’ll find very interesting (which you can then turn into business profit).

    I don’t want to go into detail here, but what I’m about to reveal will be something that you’ve never heard from a well know marketing personality.

    It’s all about analyzing what works and what doesn’t.

    And facing the current reality can be one of the biggest challenges that any business owner can have.

    So for now, please review the Internet Business Manifesto, The Missing Chapter, and The Final Chapter.

    If you study these documents carefully, especially the sections on planning and strategy, then you may be able to discern what’s coming. ”

    Don’t you feel that it creates an interesting pattern and the whole audience is becoming a part of BIG EXPERIMENT of Rich’s new forays into Internet Marketing?

    Healthcare products?! How very interesting…I hope not because of Pipeline Profits’ recent success, no?

    By the way, we never found out what EXACTLY happened to that lady from Agora who cancelled her participation in Rich’s Teleseminar at the last moment, due to some heated argument that transpired between the two of them? Wouldn’t we all like to know what happened then?!

    I’ll be damned, but it seems like this whole soap opera about Internet Product launches is getting more and more interesting…and I’m dying to know what’s going to happen next! 🙂

    Cheers, Rich!

    Keep it coming!


  32. I love the posts from the folks who are judging this whole thing in the ‘it was free, lighten up’ mode.

    Speaking as someone who paid $5,000 for the BGS sytem, flew across the country from Phoenix AZ, paid $250 a night for 3 nights in a hotel room, $600 in airfare and spent 4 days apart from my family….please stuff your understanding comments where they belong.

    This whole weekend was an inexusable fiasco. the repeated content was only the tip of the iceberg. Try flying in the night before, taking a $50 taxi ride to get to the not inexpensive hotel at midnight, then be told ‘breakfast at 8, start at 8:30’. This was followed by a 9:20 start. After about an hour and a half of fresh content, we had lunch.

    The warmup crew then broke the news to us that they had decided to go with ‘tried and true’ content due to the size of the online audience. Following the 2 hour rehash of material that everyone in that room had seen at least once (or we wouldn’t have been there) there was an hour plus break.

    At around 4:45, the crash of multiple red bulls, adrenaline from the live presentation, which we were excitedly told had closed $500,000 in new business, and sleep deprivation caused Rich to call it a night.

    The nexy day was a continuation of late starts, overly long breaks, presentations that consisted mostly of verbatim reading of long quotes from powerpoint slides……

    Post away, but unless you’re speaking from a vantage point of having sunk $6,000 to $7,000 (including travel costs) into this, your opinion isn’t worth the powder it would take to blow it into the middle of next week. Go ahead and wait for the free rebroadcast of the new material, but think long and hard before you whip out your credit card.

    I write this post after sitting through the first day of a $10,000 seminar that has been worth it’s weight in gold. I’m a generous, humble person who is easy to please and eager to learn. Last weekend was an inexusable farce.

    Jim Hart

  33. Hi Rich

    Thanks for the explanation. My cynical self isn’t sure of your explanation but my more compassionate self appreciates the explanation. I, too, have given presentations with a powerpoint prepared 5 minutes before show time. But not with millions watching. 🙂

    I don’t know you and this video was my first exposure. I watched for about 15-20 minutes and then rather half heartedly for another 15 before turning it off. Ive had 3 successful start-ups (offline) and – from what I remember a week later – what I was hearing was lessons I had learned already just by being in business for a while.

    The content wasn’t at all what I expected – either from the build up about the presentation or from my own expectations after browsing your site. The content was very well put together just not what I expected. So I am quite interested to see your “real” presentation that is “on topic”.

    Lori Harris

  34. I was at the seminar last weekend. Like Jim Hart, I spent a lot of money to get there. My plane ticket was almost $1500. My taxi ride was $55 (the fare was $45 plus a $10 tip).

    In terms of the one talk in question, yes… I had seen this material before. And I had also read the manifesto.

    However I still got huge value out of seeing Rich give that talk again. Personally I hadn’t implemented everything he covered. Maybe the rest of you are better implentors than me… but I still have stuff to learn from Rich in that area. Hearing it again, especially as powerful as Rich delivers it, is very powerful for me. I have created two separate businesses that are very successful, but I am still learning.

    And to answer a question here, yes it WAS explained that Rich was giving a presentation that had been given at prior seminars. It was also explained why, and they gave us the background. I found this very very instructive.

    As far as the rest of the seminar – there were high points and low points. But the thing to remember is that this wasn’t a pitch fest with a bunch of speakers. Schefren was up there giving pure content for two days, all by himself. Yes, there were times when he didn’t look his best. But we got nonstop new material all weekend. Yes, some of it was raw, but it was still great stuff. In his first talk alone, I took 9 pages of notes. This stuff blew me away and the value I got was huge.

    And more thing about that $55 cab ride. I have been to way too many seminars where the thing was held at an airport hotel. This was a nice hotel that had some character and some lovely grounds. I appreciated NOT being at an airport hotel, it was a beautiful change up.

  35. Dear Rich,

    Being sleep deprived can be quite embarassing, especially when you have to
    deliver something new to thousands of people who are expecting you to
    deliver that new content.

    However, from what I read in your e-mail, your support team saved your rear,
    and from ultimate embarassment. Just picture in your mind’s eye you giving
    that keynote presentation in your sleep deprived position, and what it could
    have done to those in attendance live, and for those watching from video

    You could have ended up stumbling over words, phrases, or simply loosing
    focus. So as you can plainly see, your support team saved your rear, and
    possibly your career in many ways. However, I am not sure that this was the
    first time that this has happened to you. There might have been other
    situations where being sleep deprived has costed you some respect from
    others in one way, or another.

    However, we’re all human, and sometimes in running a business, you do end up
    being sleep deprived because you’re working on a rather major project that
    has to be delivered in a certain period of time, and you have absolutely no
    choice but to stay up and work on it until it is finished.

    All marketers do this, and I do mean all of them. There isn’t a marketer on
    this planet who can honestly say that they were never sleep deprived at one
    time or another.

    That’s the cost of doing business that you have to pay, and sometimes, it is
    a rather high cost.

    Sure it was embarrassing to deliver content that you know that you had
    already delivered, but rest assured, you did have something to deliver,
    whereas there are some marketers who are really at a loss because they had
    nothing to deliver. That’s all just a part of being an Internet marketer.
    Sometimes you win, and sometimes you loose.

    It is best not to wing it especially when there’s something new that you
    have to deliver to the audience. Simply winging it will not do, and if you
    think that it can be done, well, you’re wrong because it can’t.

    Well I guess you had your embarrassing marketing moment, and now it is time
    to regroup and refocus and get back to business as usual.


    Donald Brown

  36. I’m still not sure I am buying this as other than all part of a planned “drama” of the launch and pitch.
    Rich, you are a great presenter, and have good stage presence. I’ve had personal experiences where I had to present a completely new (to me) technical product with very short notice. Sleep deprived? Come on, get over it. Some times you just suck it up and DELIVER. So as good as I THINK you are, and as well as I am sure you know your material, why didn’t you just step up?

  37. As another BGS member I have to say I’m very disappointed in the way you handled our client seminar and mixed it in with promoting the BGS program to other users.

    If you had so many things going on, why didn’t you drop the Internet promotion and then spend the time to deliver to your paying clients?

    What you’ve done doesn’t make sense. If you were overloaded surely you’d know to prioritize the presentations for the BGS group first?

    The lack of focus, energy and effort for our weekend was plain to see and I felt less than a valued client. I really thought that you were different to the other guru crowd but based on recent events it seems that this is not the case.

    Stop chasing every buck out there and focus on DELIVERING to your paying clients instead. Then you can build on the results that we generate and let us be your raving fans.

    Instead, you’re going after promotion after promotion and giving the impression that you only care about the almightly dollar instead of us as your paying clients.

    The Elite clients are still waiting for the DVDs of their event last year. Requests seem to fall on deaf ears even though you have a support ticket system. Things are not working and the customer service is not responding appropriately.

    Wake up Rich, smell the coffee and start to really walk your talk. Otherwise you’ll just end up leaving a trail of disappointed clients in your wake. I’m sure that’s not what you or your team want.

    It’s time to get REAL. I wonder if this ‘confession’ is all part of a controversy strategy to get more attention and customers into your system. What’s real and what’s not in all of this?

    Next time, don’t mix our seminar time with ‘freebie looky loos’


    A disappointed BGS program member.

  38. Hi Rich,

    I thoroughly enjoyed the seminar. And whatever you repeated did me good. Hearing some of the things repeated helped me to get them at a deeper level. And having them juxtaposed to other concepts helped me broaden my understanding. So I was getting vertical and horizontal integration of the repeated concepts. Nothing was lost.

    As a matter of fact, I feel like I’m getting more than I bargained for. Not only did I get to deepen and broaden my understanding of the concepts, but now I get to have the “Startup To Freedom” information too…two for the price of one. That’s what I call a deal.

  39. Our Purpose

    “We strive to provide a proven system that allows smart, but overwhelmed business owners to quickly consolidate profitability, eliminate wasted effort, and put the best possible version of your business on autopilot. So you rake in more money, spend less time in the office (and more time on vacation)… while everything runs (and grows) with amazing professional efficiency!”

    Whose mission statement is this?


  40. Well, I took out my CC and enroll for whole seminar videobroadcast. I must say, that I was dissapointed. Not with the knowledge I was able to pick up, but the way it was presented.

    The worst part was second Saturday’s show. I was sitting till 2 am (Europe) trying to figure out what is Rich talking about. He almost fell asleep on stage, and I was a little pissed, that I wast my time on talking about software for making notes. I know that this is important, but it can be found elsewhere.

    Sunday was better, but still, lots of people already pointed out the weakeness of whole presentation. Fortunatelly I spent $400 for that, not $6000 like people who were there.

    Working so hard as Rich says is my way of life. I am sick of it but it is difficult for me to break out from this. I was hoping, that Rich (his knowledge) can be the one, that will help me to work less and earn more and start enjoying life. But reading his confension I realized, that he is at the same level that I am. Invite 7500 people, having such big team and didn’t have time to sleep or read power point before such hudge even is misteake I didn’t expect Rich to make.

    Now I wait for his presentation, 2 days passed, hope to recive email very soon with it….however I’m already thinking about asking for refund and see, how the whole situation will develop.

    Thanks Rich for the show and knowledge (I saw it first time), but please, sleep enough before next time.

    Regards, Lukasz

  41. Hi Rich,
    I was very happy with what you presented.
    Your 80/20 rule seems to apply here, and it’s obvious that if I change the things you covered I will see a big change for the better in my business.

    Can’t wait for your follow up video

    Thanks TL

  42. Following the posts, it sure seems to be pointing to the possibilty that the bigger motive here is what I suspected.
    I am betting that most of those who have posted are in the same boat as me, you\’ve spent (too much) money on \”guru\” programs. There is good stuff in most of them, but most of it is far from \”secret\” or \”new.\” It\’s mostly about hype, almost \”door to door salesman\” push it down their throat kind of stuff. But . . . there is still SOME value. I\’m going to suggest something that just might work. What if all of us, and others you know who have bought these \”products,\” share it all with each other? Write me at (email address removed by editor) if you have an interest. I\’m betting this is going to get deleted quickly, so \”act NOW\” or it may be too late, as our friendly guru would say.

  43. Rich,

    Thank you for sharing this story. If those reading this blog are preceptive, they’ll find your words contain an invaluable lesson. I am continually impressed with your transparency and your willingness to be open.

    I throughly enjoyed your presentation and I look forward to learning more from you.


  44. @Linda: that’s outright stealing. Sharing bought products with eachother is strictly prohibited.

    You’re entitled to your opinion and your own deeds. But stay within the law. Otherwise you might get a whole mob of angry guru’s sueing you!


  45. Hey,
    wakey wakey people. Instead of focusing on what happened or didn’t happen, why not learn from this and apply those lessons in your business.

    I have run multi-million dollar construction contracts and I think I know a little bit about business and logistics however I can never know sooo much that I can’t learn from other peoples mistakes. That is the REALLY SMART THING TO DO.

    What we all have here is an opportunity to learn from Rich’s admitted mistake so that we can avoid screwing up in our own businesses.

    Rich what I will say to you is this
    You have got great products and dish out loads of fabulous free information but you gotta look after the customers and be your word.

    Michael ( IWA member -with a vested interest )

  46. Rich,

    I just wanted to let you know that I’ve learned a great deal from you over the past few months. I wouldn’t worry about the people who are jealous of your success.

    I know that what you teach is extremely valuable. I’ve applied a few of yoru concepts in my business and I’ve seen some great results.

    I also enjoyed your live streaming presentation. It was a great review for me.

    Looking forward to learning more about your program.


  47. Hey, Guys,

    I think some here are taking this too far.

    I was at the seminar, and, yes, was very disappointed when the presentation was switched. That was the one presentation I really wanted to see at the seminar. I felt that Rich’s obligation was to the paying customers in the audience – and not to use them as unwilling props in an infomercial. Yes, it was clearly a mistake, and Rich should have risen to the occassion and overruled his team.

    But, overall, Rich gives more than he takes by making bad decisions. You can cite several examples, such as the 3 part Manifesto series, his grandfathering the Elite members into over an extra year of the Business Growth System, etc. For those in the BGS program, you’ll probably agree that the breadth and quality of the material is special, because Rich is a unique person with a rare set of habits and connections.

    So, yeah, this isn’t the first mistake he’s made, and yeah, I think it’s good that his newly expanded staff is closely monitoring him so they can record and fulfill the promises he makes (it’s not Rich, but the ADD* that’s talking). But I’m still very glad to be part of the program. It’s completely changed my thinking. I’m also looking forward to the launch of the online platform – if it’s anything like described, there’s simply nothing else out there like it.

    *Attention Deficit Disorder

  48. Like many of you, I traveled a long way to be at the conference last weekend.
    After the better part of 20 hours in my car, I was excited to arrive Friday, and
    that excitement only grew as the weekend continued.

    Again, like many of you, I was disappointed in Rich’s energy level as Saturday
    drew to a close, but I was amazed to see the fluidity of his staff, and the amount
    of new content that he’d been able to deliver even in the short session that morning.

    After dinner on Saturday night, I’d planned an early night… But those plans
    quickly changed after one of the very best JV opportunity/ “Unconference”
    settings unfolded. I’ve been to literally hundreds of thousands of dollars worth
    of conferences in the past 5 years, and this one had the all time BEST networking,
    and some of the best people I have met to date.

    Sunday, Rich rose from the ashes and showed us all exactly why we were there.
    My dozens of pages of scribbled notes, and multiple mind maps show me that
    even though I’m no beginner in this industry, Rich had plenty of new things to
    share, and a unique way of doing so.

    Sunday night was another fantastic chance to network, ending with Rich in a
    small room, surrounded by about 30 of us, answering any and every question
    thrown at him… Including “What’s your annual income and how do you do it?”


    To all of you nay-sayers, I ask you… Were you there for his late sessions on Sunday,
    or did you decide to call it an early night to catch up on your rest?

    Rich didn’t.

    I’ll end this appallingly long response by just saying that I DO understand how
    many of you feel, and I can’t say that I blame you at all… Throughout my
    career in this industry, I’ve left only 4 conferences saying “That was amazing”
    and this was one of them.

    It’s a shame that you all didn’t feel the same!

    All my best,

    Eric Farewell

  49. Your response is a great example of Integrity. I have read your manifestos and am looking forward to the presentation. I am looking forward to freedom.

  50. Well my goodness, what interesting feedback. At the seminar we had high points and some low points. Day one was not stellar, but….day two was much different. I have yet to date to find anyone else on the internet who offers more than what Rich does. Even his free content is of more value than some content you pay for! Just read back on this website in the archives section, if you read and apply what he suggests you can increase your income.

    I like that fact he admitted some errors and is willing to correct them. That demonstrates integrity. I am willing to wait for the new platform and content.

    Keep it coming,

  51. Ok, I will be first to eat some humble pie of my own. I stumbled on to what Rich is doing/releasing. All I can say is, well, I am impressed.

    And offer a sincere apology for my unkind comments.

    ‘nuf said.


  52. Well, i am certainly glad that the last few posts have come back around and are giving rich the respect he deserves. I can’t think of a more honest, more caring internet guru than him – and it’s a shame that some people don’t see that. Rich has made me a lot of money – what i learned from him helped take my $2,000 (approx) a month business up to $26,000 a month in less than 6 months. It really is unbelievable how quick some are to condemn and criticize – Anyone whose ever had a conversation with Rich, knows how much he cares about each of his clients and how much he invests of himself into the program. Keep up the good work Rich! I am looking forward to your new videos

  53. Is there anyone on the web thats as transparent as Rich? Look at what he allows people to post on his blog. Some of this people are nothing but whiners. I’m not talking about Rich’s clients that commented, but the people who got two hours of great content for free and have the promise of even more free content from Rich… and they are whining that they saw some of this content before? Give me a break! My question for them is did you actually implement everything from the first time you heard it from Rich? I would bet my mortgage that they didn’t – because whiners are not doers.

  54. I finaly got in and just want to say thank you for the great presentation Rich. Have watched the webcast two times now and I just have to say – it\’s just awesome 🙂
    Thanks a million for all the free pointers received, the mapping thing is so brilliant.

    Best regards

  55. Great stuff Rich.

    This blog reminds me of the saying that no good deed goes unpublished. I know you have built a serious business by giving away free content, but its a pain that you have to put up with all the losers who have nothing better to do than complain. A two hour presentation of rock solid business advice, and it ain’t good enough for them.

  56. All people that were there, as far as on his private client forum is stated – are happy about it. Plus attendance was free for everyone, there wasn’t a single (non-client) that paid up to 6000$ for attending.


  57. Peter (no last name given),
    First of all I edited the word, so get off your high horse. I think people here have said much worse. I am not a personal friend of Rich. I am a new business owner who thinks all the constant bellyaching is ridiculous. If you’re not feeling Rich then don’t buy into the coaching program or listen to any of the feeds or read his blog. Not one person paid for the video feed (other than what we all already pay for our internet connections). For my needs the information was more than welcomed. If you’re not down with what Rich is pushing then fine, don’t be down with it, but don’t’ come after me. Stick to the topic at hand. You’re not a fan. Move on. Case closed.

  58. I’m coming to this way late, but I have some experiences that apply, from both sides. I’ve been at conventions where the Guest of Honor was Missing in Action for nearly the whole time. I’ve also done a presentation doped up for pain, and low on sleep. I wasn’t especially coherent for that one. I’ve even served as security for one where I had 7 hours sleep in three day. That was a complete blank for me.
    I can understand what may have happened, when a business starts growing rapidly. A seminar, or convention, requires a tremendous ampunt of work, by a number of people. Most of whom collapse in exhaustion afterwards. Trying to do something like that, take care of ordinary business that hit roadblocks, is hard to imagine.
    No matter how good we are, or our support staffs are, S–T happens. The time allocated to something proves inadequate, somebody doesn’t deliver, or is late, etc. In Other Words, all the plans fall apart, and the contingencies fail. Anyone doing seminars, or building a business, knows it will happen.
    It’s just a question of when, and how bad, then what you do to try fix it. An apology is a start, but not all of it. Obviously, Rich admits that he failed to live up to his own values. To do that is an admission few are willing to do publicly. We find our limits by exceeding them, intentionally or not. Then, we know we aren’t Superman, or Superwoman, and try not do it again. Plus, we try to make it up to those we failed.


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