Your Offer – Boost Sales Now With 3 Easy Strategies

Last week, I was on an OFFER binge.

I read $100M Offers by Alex Hormozi… and I powered through Taylor Welch’s Offer Building Masterclass.

And now, I’ve compiled a MASSIVE Evernote file with the best tactics and strategies for crafting high-converting offers that practically sell themselves.

Ready to hear the cliff notes?

Then make sure you tune in for today’s Livestream, where I’m going to show you the 3 easiest offer strategies that can boost your sales with near certainty.

To higher profits,

Rich Schefren

No. 1 Habit Of The Richest Copywriter I Know

I don’t know his net worth, but I suspect Mike Palmer is the richest copywriter I’ve ever worked with.

(And I’ve worked with MANY rich copywriters.)

Who is Mike Palmer?


He was the Copy Chief and a partner at Stansberry Research — one of America’s largest and most profitable publishers of financial newsletters (which recently IPO’d).

Over his career, he’s sold *hundreds* of millions of dollars worth of product — most notably from his “End of America” package and the countless iterations (and copycats) that spawned from that.

He’s truly a Master of the craft.

You can see it in his leads, his proof, his structure.

…Which is why his controls were rarely challenged.

But when I think of the ONE thing that separates him from the really “good” copywriters, it’s this:

Mike Palmer is PROLIFIC.

Not only does he write world-class copy, but writes it FAST.

In fact, I vividly remember Mike’s habit of leaving on Friday, then coming to copy review the following Monday with a brand-new headline and lead that would’ve taken a newbie copywriter months to get so polished.

Dan Kennedy says that “money is attracted to speed.”

And Mike took that message to the bank.

So when I first started working with Mike, I asked him about his secrets for writing words in a hurry.

For starters…

Mike recommended setting a timer — typically from 25 to 90 minutes (depending on your endurance) — and then forcing yourself to cut out all distractions when it’s on.

It’s a technique he picked up from the great David Ogilvy.

And while it’s not the easiest habit to hold…

And it’s sure not “sexy”…

Boy do timers work wonders on productivity.

And since learning this approach from Mike, I’ve found that these simple clocks are critical to my success when conducting “deep work.”

Ignore this advice at your peril.

Your pen pal,

Matt Rizvi

Should You Sell In Every Email?

“Should you sell in EVERY email?”

I get asked that question all the time.

But I’m scared to answer.

Because like a seasoned politician, my stance on email has flip-flopped.

For ages I believed you should absolutely have a hyperlink in every piece of email copy… and at other times, I’ve saved the CTA until after I delivered an abundance of value (like Gary Vee recommends in Jab, Jab, Jab, Right Hook).

But of late, I’ve adopted a different dogma with email sales:

Congruence is King.


When you deliver the right offer, to the right audience, at the right time — you can sleep easy knowing that you’ve sold the right way.

For example…

If a new prospect joins our list to learn the copywriting basics, it’s the perfect opportunity to sell them a copywriting crash course (like Best of Steal Our Winners: Copywriting).

Or if someone’s been on our list for a while, loves what we do, but is struggling to take their business from 6 to 7 figures, then it might be the right moment to sell them on personal coaching with Rich.

Point being:

It’s always a good time to sell.

You just gotta make sure you have an appropriate offer to sell given the state of your prospect and the context of your copy.

And to be honest, this has been one of the biggest challenges when writing emails.

It’s hard to sell when I don’t have an offer that’s congruent with the topic of these essays.

But luckily, that’s all about to change.

Because once we’ve finished implementing the Infinity Funnel Formula with Steal Our Winners, I’ll literally have hundreds of offers at my fingertips on day ONE.

And from there, I’ll be able to create an infinite combination depending on my needs.

So no matter what business problem I’m writing about… or strategies I’m sharing… I’ll have a great offer that fits the situation like a tailored suit.

In other words:

This development is what I’ve been waiting for as an email marketer. And it will allow me to finally sell the right way, in every single email.

Want to do the same?

Then make sure you discover the Infinity Funnel Formula for yourself.

If it’s such a game-changer for me, I suspect it will be for you too.

Your pen pal,

Matt Rizvi

My Cringe-Worthy Management Mistake

To be honest…

I’m not always the best manager.

Leading a team is still new to me.

And as a result, I recently found myself falling for a grave mistake that I vowed to avoid:

Giving HARSH criticism.

You see, I’m a strong believer in learning from feedback. If a team member is messing up, it’s my job to show them what they’re doing wrong and help them do it right.

And that’s all well and good…

As long as I’m giving guidance the right way.

…Which is where I’ve been mucking up lately.

Case in point:

A couple of times over the past weeks, I’ve lost my patience, snapped on an employee, and gave feedback in a way that didn’t lead to improvement and understanding. But instead, it caused anger and resentment (a recipe for low productivity and high turnover).

In fact, after one such instance, an employee DM’d me saying that my public lashing of another teammate made him “cringe.”

(Which I thanked him for saying and found to be enlightening feedback for myself.)

So what’s the alternative?

It’s an approach I’ve been reminded of recently while binging Ted Lasso on Apple TV (watch it if you’ve got it):

Positive reinforcement.

In other words…

When showing someone what they’re doing wrong, you should also compliment them on what they’re doing right and explain how correcting their error will simply make their work even better.

For example, instead of saying:

“Matt, your leadership needs to improve. When you lose your patience, it undermines your authority and damages the entire team’s morale.”

…You should say:

“Matt, I’m really impressed how you’ve managed the team so far with less than 2 years of experience. But I bet if you toned down your critiques and had a little more patience, it would take your leadership to the next level.”

Granted, this rule is easier spoken than unbroken.

But the lesson is everlasting:

When you give feedback with kindness, folks are more likely to correct their mistakes, which makes your job as a manager a whole lot easier.

And that’s what matters most to moi.

Your pen pal,

Matt Rizvi

My “Scene” At The Airport

I have a confession…

I used to make scenes often at the airport.

Mostly because I feel like the TSA scanners are government overreach and violate my 4th Amendment right against unreasonable searches.

So whenever I flew (before getting TSA Pre-check), I would opt out of the scanner in lieu of a frisking that I preferred to think of as a free “full-body massage.”

In fact, one time when opting-out…

The TSA agent gave me the standard pat-down. But when he swabbed his hands afterward, the machine flashed red and alerted “Explosives Detected.”

Luckily, I left my bomb in my other jeans that day (joke).

But I was required to come with them to a special room where video cameras and cell phones were NOT allowed.

Now, I don’t want to say exactly what happened in that windowless closet… but I can say it wasn’t fun.

…Which brings me to my point for today:

Even though opting out of the TSA scanner gives me more control (at least, I tell myself it does), it also comes with costs.

And the same applies to being a freelancer.

Sure. There are many benefits to being a “free agent.”

  • Like an auctioneer, you can sell your services to the highest bidder.
  • You’re not forced into uncomfortable positions (like making big claims about products you don’t believe in).
  • And if you’re ever tired with how things are going, it’s easy to break things off and part as friends.

However, freelancing also has its costs.

Good clients (like good copywriters) are hard to come by.

Some won’t value your work. And others will simply waste your time with incessant Slack messages or false promises of potential upside.

Trust me; I’ve been through it.

That’s why, when you find a great client, you gotta do great work–over and over again.

Become so indispensable that they go back to you for ALL their copy needs. They can’t even be imaging their biz continuing without you.

Because when that happens, we no longer have a client-copywriter relationship…

But a real partnership where you can negotiate big benefits (like fat royalties, profit share, and even equity).

Sounds good, right?

Now go out and earn it.

Your pen pal,

Matt Rizvi

The Infinity Funnel — REVEALED

Are ready to see the FUTURE of funnels?

Then make sure you join me Thursday at 6pm ET (3 pm PT).

When you tune in to this special live stream, you’ll discover how the “Infinity Funnel” is about to disrupt traditional “dumb” sales funnels and membership sites forever.

Along with my special guest and marketing expert — Michelle Shaeffer — we’ll reveal exactly what an “Infinity Funnel” is…

How its five “infinite points” will take your frustration score down to ZERO…

And even how to create your own “Infinity Funnel.”

Don’t miss it.

To Higher Profits,

Rich Schefren

How To Onboard New Customers During Their First 30 Days (Best Client Onboarding Process)

How To Onboard New Customers *** Start Here ⇒

How do you build a one-of-a-kind onboarding experience?

…One that builds trust, delivers value, and sets the foundation for a long-term relationship with your customers?

It’s a crucial problem (that few have solved).

That’s why I’m going LIVE with my email copywriter, Jack Wade, to discuss the common mistakes marketers make with their first impressions.

Then I’m revealing my process for creating an onboarding experience that results in lower churn, higher lifetime values, and a thriving fan base that loves your products and services.

As a business owner, there’s a chance you’ve lost a new customer at the onset of patronizing your business. And don’t worry – this is normal.

It is a bit discouraging though when you take into concern the amount of work you invest to get each and every customer. Luckily, there is a set of procedures that can ensure that your customers don’t get lost along the way.

Although there are other factors that can lead to this, the top reasons for customer churn are lack of understanding of your product and lack of value.

And the cause can be attributed to a lack of proper communication about your product, hence the need for a working customer onboarding strategy.

The good news is, for you to get these customers in the first instance, you already have a good product and these customers already like it.

However, it doesn’t end there, it is your job to make sure it stays that way.

Make sure you watch this video until the end to discover the best client onboarding process to onboard new customers successfully during their first 30 days.

And if you are eager to keep learning more and improving your ways towards success, go to:

To watch again this video, click here:

How To Create An Irresistible Offer

Many years ago, I got an email from an internet marketing expert who’s one of the biggest names in our space today.

He was super excited about a new webinar he just made and said it was CRUSHING.

But as I watched the first hour or so, I was underwhelmed.

“How is this doing so well?” I thought.

But then, I got to the offer.

And it blew my mind. It made the product feel so easy, simple, and even though it cost a couple of grand, it felt like an incredible value.

That’s the power of an irresistible offer.

It can allow you to generate massive sales, even if you don’t have an A-list copy or an uber-optimized marketing funnel.

So on today’s live stream, I’m showing you what a great offer looks like and how to make one of your own.

To higher profits,

Rich Schefren

How To Sell Without Being Salesy

If you sell anything — anywhere — then listen close…

One of the most important skills to have as an entrepreneur, marketer, or copywriter is knowing how to sell without being “salesy.”

When done right, prospects actually ENJOY being sold.

But when done wrong, they’ll run away before you even get to your pitch.

That’s why my Copy Chief, Matt Rizvi, is going LIVE to show you how to make a simple shift in the “voice” of your marketing.

And by doing so, you’ll be able to craft a persuasive message that feels entertaining and educational — instead of a dreaded, sleazy sales pitch.

To higher profits,

Rich Schefren

How To Vet A Junior Copywriter

Last year, I got an email that made my heart sing.

It was from a young copywriter I used to coach.

In fact, he was one of my star pupils.

And as a result, I ended up referring him to one of my former clients when I decided to join Strategic Profits at the beginning of the year.

At first, he started writing for them on a project basis.

But because of the awesome work he was doing, they decided to hire him full-time as an in-house copywriter.

Needless to say, I was ecstatic for him.

And I felt the kind of pride that a dad feels when their kid scores the winning touchdown in a peewee football game.

But it also made me reflect on the traits that made him so successful.

You see, I’ve coached and mentored dozens of young copywriters.

And as a result, I’ve realized that there are 3 key indicators that’ll tell you if an inexperienced copywriter has what it takes to become a control-beating superstar.

You just gotta look for…

#1. Feedback

The first thing I look for is how they handle feedback. They can’t have a big ego or take criticism personally. And they definitely shouldn’t get defensive about their copy or argue with you about the merits of their approach.

But even more important…

Great copywriters are not just able to take feedback, but they can quickly grasp your suggestions and implement them in the next draft.

If you feel like you’re giving the same feedback over and over again, and they’re just not “getting it,” then that’s a big red flag.

#2. Speed

Like the great Dan Kennedy says, “money is attracted to speed.”

And that’s why, when hiring a junior copywriter, I want to see how fast they can write the first draft, get my feedback, then make revisions.

On the flip side, beware of perfectionist copywriters.

If they take forever to turn in their work and miss deadlines, even if the quality is high, then they won’t be nearly as productive as those that can bang out copy in a flash and then polish the writing as they go.

#3. Passion

Lastly, I want copywriters who’re passionate about their craft.

Many people get into copywriting as a means to an end: they want freedom… or the big checks… or because they view the job as a stepping stone to starting their own business or moving up the corporate ladder.

But frankly, the best copywriters I’ve seen are those who simply LOVE copy. They enjoy writing. They enjoy the research. They’re endlessly fascinated by human psychology. And they’re driven to be the best in their field.

So watch out if you think someone is a copywriter because of the job perks instead of their passion for doing the work.

Now, I do have to add one caveat…

This list is specifically for businesses who already have someone on staff (either the business owner, publisher, or copy chief) who’s got legit copy skills of their own and has enough experience to:

Generate big ideas that they can assign to less experienced copywriters…

Tell if a piece of copy is doggy dookie, and can…

Give detailed feedback on how to improve it.

Don’t have someone like that in your company?

Then you’re probably not ready to hire a junior copywriter in the first place.

Instead, hire a senior copywriter who’s got Copy Chief potential and build out your team from there.



Cause now I gotta go critique copy from a junior.

Your pen pal,

Matt Rizvi