My Top 10 Entrepreneurship Lessons

Howdy y’all,

Change of plans today…

Since Rich is still in California for some high-level networking with friends, competitors, and several of the biggest names in Internet marketing…

I’m cancelling our typical Tuesday livestream.

…But don’t fret.

Because I’ve got a special video I’d to share instead.

And even though it’s just 7 minutes long, the clip is jam-packed with the 10 best “life lessons” that Rich has compiled over his 30+ years as an entrepreneur.

It’s a must-watch video by any standard.

And you can check it out on Youtube, right here:

See you on Thursday for our next livestream.

Your pen pal,

Matt Rizvi

P.S. If you’ve missed any of Rich’s previous livestreams and want to watch the replays, you can check them out on Youtube here.

Turn A Losing Campaign Into A Winner

Ever launch a marketing campaign that didn’t meet your expectations?

You’re not alone…

I’ve been there (more than I care to admit).

And recently, Kim Walsh Phillips — who’s one of the world’s top social media strategists — had the same problem.

But instead of throwing herself a “pity party” and calling it quits…

She got creative with her campaign and made a few unconventional (but very effective) tweaks to her livestreams, emails, text messages, and social media posts during the launch.

In fact, she contacted her prospects FOUR TIMES more than usual.

And because of how she conquered objections and concerns… built connection and authenticity… and kicked people off the fence…

She was able to create big bursts of sales that saved her campaign.

And now you can do the same…

Because recently, Kim spilled all the details inside a half-hour interview with Rich for the upcoming issue of Steal Our Winners.

Here’s what else she shared:

  • The delivery schedule for each livestream, email, and text to get continuous bursts of sales
  • How to convert more leads — especially those on the fence — through ultra-casual Q&A’s
  • The 4 types of emails to send on the last two days of your launch to maximize profits
  • The SURPRISE livestream that conquers any last-minute objections and concerns
  • And MORE…

Bottom line:

It’s always wise to have a “Plan B” in your back pocket in case of a marketing emergency.

And Kim’s “campaign-savers” do just the trick.

Just make sure you sign up to Steal Our Winners by tomorrow at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue — featuring interviews with Kim Walsh Phillips, Jon Benson, Fernando Cruz, Rocky Ullah, Alex Jeffreys, Kevin Rogers, Curt Maly, and Chris Evans — as soon as it’s released on March 31st.

55% Open Rates While Sending MILLIONS Of Emails?!?

I was shocked when I heard this…

But this past January alone, financial publisher, Legacy Research, sent millions of emails to a list with about 315,000 people.

The average open rate?

A whopping 55%!

Needless to say, it’s quite an accomplishment.

And it’s all because Legacy’s Director of Marketing, Fernando Cruz, realized that smart list segmentation is the secret for consistently landing in the Gmail’s “Primary Inbox” and avoiding the dreaded spam folder.

In fact, Fernando and his team developed a unique approach that signals to email service providers that their messages are HIGH quality.

But rather than segmenting based on demographics like most marketers do…

They split their list into 9 specific “buckets” to ensure their emails get opened as much as possible.

And it works like gangbusters.

In fact, it increased their deliverability from 89% to 98%…

Which in turn, benefitted all sorts of other metrics (like skyrocketing their webinar registrants by about 107%).

And of course…

It helped bottom line too.

And it’s for these reasons that Fernando calls this strategy “the biggest game-changer” for Legacy Research.

In fact, they’re on track to blow past $400 million in revenue this year alone.

But the good news is…

Whether you’re a total beginner or grizzled marketing veteran, you can use this strategy to boost your open rates too.

Because Fernando recently gave all the details in an interview with Rich for the upcoming Steal Our Winners issue.

It’s a “must watch.”

And I’d go as far as to say that it’s one of the most important interviews we’ve recorded yet (especially if your business is advertising at scale).

Just make sure you sign up by Tuesday at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

14 Steps To Boost Upsell Conversions Up To 70%

When it comes to writing a sales page…

Copywriters and marketers follow all sorts of guidelines, templates, blueprints, frameworks, formulas, and beyond.

In other words: the tried and true methods that get results.

But when it comes to upsells?

Those same writers and marketers aren’t sure HOW to approach them.

Which doesn’t do them any good…

Because, if you know what you’re doing, you can actually increase your upsell conversions by as much as 70%.

And that can be the difference between a winning campaign… and a losing campaign.

So, what exactly is a ‘tried and true’ method for upsells that you should follow?

Well, the creator of the video sales letter and legendary copywriter, Jon Benson, broke it down to 14 essential parts after dissecting every successful element from his personal upsells that were HOME RUNS.

…One of which is getting 40-70% conversion rates on a $97 product.

On the surface, it seems like magic.

But in reality, it’s simply scientific advertising in practice.

Which is how this upsell formula allows you to generate higher upsell conversions without the guesswork and frustration of trying to figure out WHAT to say.

And best of all?

This works for VSLs and landing pages too — no matter the niche.

All you have to do is follow the step-by-step formula that Jon lays out in his 73-minute video presentation that’s featured in the upcoming issue of Steal Our Winners.

During the interview he reveals:

  • The step-by-step, detailed walk-through of Jon Benson’s 14-part upsell formula that converts up to 40-70%, which can be used for ANY type of product or service
  • How to position your upsell as the #1 complementary product or service for your front-end offer by using the “Top 10%” approach
  • Proven, NLP-loaded phrases that you can swipe for yourself inside of the sections… or use them as inspiration and let your imagination run wild
  • The ONE word with the power to increase your conversion rates AUTOMATICALLY (in fact, I’ve already used it in this email)
  • What to say when you DON’T have a guarantee so that readers ignore any risk and still salivate for your offer
  • The perfect type of bonus that gets your customer to instantly believe that they’ll succeed with your product or service
  • And MORE…

Don’t leave profit on the table by neglecting your upsells.

Leverage this formula instead and get your AOV as high as possible.

Just make sure you sign up to Steal Our Winners by Tuesday at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

Make An Extra 6 Figs / Month By Selling LESS?

Not everyone on your list is ready to buy.

…Especially those who just opted in.

But as direct-response marketers, we like to go straight for the jugular.

Which means too often sending fresh leads a bunch of emails riddled with links that drive them to a sales page.

And then we cross our fingers, hoping they’ll add to cart, pull out their credit cards, and buy.

All without knowing us…

Liking us…

Or trusting us yet.

And while this may do a decent enough job as a ‘shotgun approach’…

The guys over at Traffic & Funnels decided to try something different about 4 months ago.

In short:

They’re now establishing trust first by “pre-selling” leads with a loop of high-quality organic content.

And as a result, it’s ADDED about six figures per month to their business.

In fact, their co-founder, Chris Evans, recently sat down with Rich to explain how their LESS aggressive approach has resulted in MORE revenue for their business.

It’s simple. Powerful. And according to Chris…

“This may have opened up another 10% of our market.”

Want the full details?

Then make sure you check out the complete 32-minute breakdown inside the upcoming issue of Steal Our Winners.

(Which also features killer interviews with Jon Benson, Alex Jeffreys, Kevin Rogers, Kim Walsh Phillips, Rocky Ullah, Curt Maly, and Fernando Cruz.)

So if you’re not a member already…

And you want to elevate your marketing game and stand out from your competitors who are still use “brute force” to sell at every opportunity…

Then make sure you sign up by Tuesday at midnight (PT).

That’s the deadline to join and reserve your copy of the upcoming issue.

Don’t wait.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

LIVE: Confessions of a “Puppet Master”

“I’m just the puppet… Matt is the Puppet Master.”

That’s what Rich said last year when we were on call with one of our vendors.

Frankly, I was flattered.

But the interaction also highlighted one of the difficulties I face — not only in our business — but in my personal life too.

The fact is:

It’s really hard to describe what I do.

I’m a Publisher… Copy Chief… Director of Operations… Customer Success Agent… and tonight, I’m playing the role of a “Business Guru.”

You see, Rich is in San Diego right now for the “Flight Club” mastermind and I offered to fill in during his typical Thursday livestream.

And on tonights broadcast, I got something special planned for ya…

In short:

I’m going to take you behind-the-scenes of what it’s like to be the “Puppet Master” of a small online biz that I’m pleased to report has grown 50-100% month-over-month this year in top-line revenue.

You’ll discover…

  • My typical routine from 7am to 7pm — 7 days a week
  • How I manage a small team and stay on top of all our projects (even though I’m disorganized by nature)
  • Core tenants of our company culture and how to identify A-Players
  • The 2 HARDEST jobs to fill in our business (one of which will likely surprise you)

If you’ve been following our biz for a while, you know I don’t do these very often.

So make sure you tune in tonight at 6pm (ET).

Here are the details…

  • WHAT: Confessions of a “Puppet Master”
  • WHO: Matt Rizvi
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

Your pen pal,

Matt Rizvi

P.S. If you’ve missed any of our previous livestreams and want to watch the replays, you can check them out on Youtube here.

LIVE: How To Build A Flagship Product That Your Customers Buy For Life

There’s a dangerous myth in the online biz community…

Too many people think that as long as you’re a great marketer or copywriter, you can sell virtually anything and make a bundle.

The product?

That’s secondary (or so they think).

But the truth is…

The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.

Without one, you’ll likely find yourself with lower conversion rates coupled with high refunds, cancellations and even chargebacks, which ultimately means lower customer lifetime value (LTV).

That’s the “churn and burn” method to online business.

And while it may be a necessary evil as you’re getting off the ground…

It’s not a wise path for the long term.

So how do you craft the ideal frontend product that can not only attract new customers en masse, but also retain them, turn them into raving fans, and even create a lifetime’s worth of consistent cashflow?

That’s what I’ll show you on today’s livestream at 2pm (ET).

In fact, I’m even going to take you behind-the-scenes and reveal how I’ve done exactly that in my own business.

Here are the details…

  • WHAT: How To Build A Flagship Product That Customers Buy For Life
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

P.S. If you’ve missed any of my previous livestreams and want to watch the replays, you can check them out on Youtube here.

LIVE: 3 Insights That Can Change Your Life

Pop quiz…

What’s the difference between information and insight?

Simple:

Information is data. It’s raw. And while it can lead to valuable discoveries, it can just as easily become a distraction that wastes your precious time and attention.

Insight on the other hand, is different.

It’s information that’s gone through the distillation process. The fluff and extraneous pieces have been removed.

And what you end up with is WISDOM in its purest form.

Well on today’s livestream, that’s what I’m giving you:

Because instead of a free-flowing conversation that’s driven down spontaneous tangents by my ADD brain, today I’m sharing the key insights that I’ve distilled from my last 3 livestreams:

  1. How to Easily Scale Your Biz
  2. Biohacks & Business
  3. Life Lessons of an Entrepreneur

So if you’re looking for 2 hours of pure entrepreneurial insights, join me on Facebook live starting at 6pm (ET).

Here are the details…

  • WHAT: 3 Entrepreneurial Insights That Can Change Your Life
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

P.S. If you’ve missed any of my previous livestreams and want to watch the replays, you can check them out on Youtube here.

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LIVE: Life Lessons of an Entrepreneur (2pm ET)

Life lessons… You get a lot of those as an entrepreneur.

It doesn’t matter whether there’s an obstacle or an opportunity in front of you.

Everyday as an entrepreneur the game of business offers you lessons with real consequences.

Some of these business lessons will stick with you a lifetime. They’ll shape your decisions and therefore your results for the rest of your life.

Other lessons are forgotten, and we’re forced to relearn them over again.

Today I’ll review a list of business lessons learned and riff on what they mean to me, and what they should mean to you.

Join me on today’s stream to compress decades of experience into actionable lessons that will serve you as well as they’ve served me.

Here are the details…

  • WHAT: Life Lessons of an Entrepreneur
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

Happy Birthday To My Mentors

I’m not gonna lie…

I’ve had a serious advantage in my career.

Some might even think I’m “privileged.”

But without a doubt, this one factor has been my ultimate shortcut to success — saving me years of painful trial and error in my journey to get where I am today.

I’m talking about mentors.

Throughout my life, I’ve had about a half-dozen people who’ve taken me under their wing, passed along their wisdom, and presented me with opportunities that I would’ve never been privy to if not for our close relationship.

What’s more…

Every mentor I’ve had ALSO had mentors who had a similar impact on their lives.

In other words:

Mentors are a critical ingredient to success in virtually every business.

And if you actively work to find them in your own life — then I’m confident they will pay big dividends in your career, just like they have for me.

Take my first mentor for example:

My dad.

He introduced me to Internet marketing in the early 2000s.

He’s been a champion of my writing skills even when I was barely passing English class in high school.

And seeing his entrepreneurial failures (before launching multiple 7-figure health businesses) gave me confidence that I could do the same thing.

Thanks dad. Happy Birthday.

Then there’s my business partner and latest mentor: Rich Schefren.

I first met Rich in November, 2019.

And in that short time, he’s taught me to think creatively with joint ventures, partnerships, and licensing agreements so that they add massive leverage to our business.

He’s shown me the importance of doubling-down on my strengths and how to “outfox my flaws.”

And above all, he’s entrusted me to run Strategic Profits, which just might be the biggest opportunity of my life.

Thanks Rich. Happy 50th Birthday.

Your mentee,

Matt Rizvi