How To Hire A Copywriter

Need to hire a copywriter?

(Or want to get hired?)

Then listen close, because this decision can have a major impact on your business.

Choose right and you can enjoy years of fresh offers, new customers, and a growing stream of sales.

But choose wrong and you could be doomed with a copywriter that struggles to produce… ignores deadlines… writes non-compliant copy (that gets your biz in hot water)… repeats mistakes over and over… and at best, breaks even on the money and time you invest in them.

Now, as someone who’s spent the majority of their career in the copywriting trenches — as well as training, recruiting, and hiring copywriters — I’ve given this topic considerable thought.

And frankly, the things I look for in a budding copy star are not what you’d expect…

Because for me, it comes down to 2 factors:

What I can teach… and what I can’t teach.

I CAN teach “creativity” and how to identify big ideas (and early on, I can simply feed them to the copywriters). I can teach how to write well and how to write fast. I can teach copywriting structure and theory.

But what I can’t teach are the intangibles.

I can’t teach work ethic… or attention to detail… or motivation.

So when I’m testing out a copywriter, I want to make sure they do the little things…

  • Do they go the extra mile in their research (i.e. get on the phone with the client, read existing copy, search through testimonials, test the product, etc.)? Or do they make hyperbolic, unspecific claims… or worse, simply make up facts?
  • Do they follow your instructions the first time? Or do they repeat the same mistakes over and over again?
  • Do they seek feedback early in the process and often? Or do they wait until the very end to get your thoughts on the copy?
  • Do they hit their deadlines… or even deliver their copy early? Or do they chronically miss deadlines… ask for extensions… and then still deviler shoddy work?

Anywho…

Those are the big questions I ask when evaluating potential copywriters.

They may not be a magic bullet for everyone (for instance, if you — or someone on your team — doesn’t have the skillset to train copywriters).

But they’re the key things I look for.

And I recommend you do the same.

Your pen pal,

Matt Rizvi

LIVE: Watch this if you need more customers…

Want more customers?

Dumb question, right? Of course you do…

Join me this evening, and I will show you how to get more customers buying from you more often, and buying more expensive product and services.

I’ll answer your questions, clear away the obstacles, and make the path to growing your business simple and straightforward.

See you at 6pm (eastern time).

Here are the details…

  • WHAT: How To Get More People To Buy From You
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

LIVE: How To Get More People To Buy From You

It’s true – The #1 reason businesses go out of business is…

They don’t acquire and retain enough customers.

So in today’s livestream we are going to tackle getting customer.

Giving you the key to having a growing business.

A business that gets new customers daily and retain them for a long time.

Here are the details…

  • WHAT: How To Get More People To Buy From You
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Don’t Buy Ads (Until You Ask 3 Questions)

Don’t get it twisted…

I’m more than willing to spend BIG buckeroos on ads.

But before I do, there’s 3 specific questions I need to answer:

QUESTION #1: What exactly do I want from this campaign?

First, I’ve gotta define what my ideal result would look like. For example, is the purpose of this campaign to generate qualified leads? Sales? Or perhaps a specific type of engagement?

QUESTION #2: What ad channels will I use?

Next, I have to decide which channel I’m going to advertise on. Will my traffic come from Facebook ads… Youtube ads… native… paid search… email drops… or a combination of sources? But whatever I pick, the channel should make sense for my ultimate campaign goal.

QUESTION #3: What’s the fastest and easiest path to get it done?

Lastly, what are the steps I need to build into my marketing campaign to achieve my objective on the ad medium I chose? Don’t overthink this one. Instead, I like to map out my “minimum viable funnel” and get it launched ASAP. Then I can start testing and making improvements based on the results.

Alright, now it’s your turn to ask these questions and see if you’re ready to run ads on cold traffic.

And if you are…

Then make sure you tune in tomorrow at 1pm ET (10am PT) for a free training session with my good friend, Kim Walsh Phillips. On the call, she’s going to reveal the exact strategy she used to generate $2.73 million in revenue by building her audience from cold traffic.

So if you’re looking for a simple system that enables anyone to generate high-quality leads that literally pay for themself, then make sure you register here right away.

Your pen pal,

Matt Rizvi

P.S. If you don’t know Kim, she’s the leading direct-response social media marketer behind the biggest names out there – including Dan Kennedy, Rich Schefren and Kevin “Mr. Wonderful” O’Leary from Shark Tank.

And on this training she’s promised to share with you her exact strategy for quickly growing an audience, building a list and generating customers…that pays while it works.

Click here to register for this free masterclass now.