The “Must Watch” Video Rich Sent Me

In yesterday’s morning meeting with the team at Strategic Profits, Rich stopped everything (as he’s prone to do with his ADD) and gave me a new directive…

“You’ve got to watch the interview I just recorded with Walter Burch,” he said.

“You should watch it too, Jack (who’s our copywriter). The call was about Youtube ads but what he shared applies to every form of advertising going forward.”

In short:

Walter — who’s helped deliver targeted campaigns for more than 200 national clients including eBay, Orbitz, BestBuy.com, Overstock.com, Staples, and Target — revealed that there’s a paradigm shift happening in marketing.

And after burning through over $400K in Youtube ads, he discovered that the common copywriting approach of the past doesn’t work anymore.

You can’t just TEASE your prospects with value.

Open loops that simply promise an eventual payoff, like…

“In a minute I’m going to show you…”

“Do you want to…”

“What if you could…”

…Aren’t converting like they used to!

Plain and painfully simple.

Instead, you’ve got to follow the exact opposite approach and lead with VALUE (but not in the conventional sense of giving away the farm for free).

Frankly, it requires a bit of nuance and goes against the instincts of many marketers.

But Walter has boiled it down to a brain-dead-simple process that he refers to as “taste vs. tease.”

And you can get all the details inside Walter’s interview featured in the upcoming issue of Steal Our Winners.

This big release is this Sunday.

So if you want to get it, you’ve gotta sign up to Steal Our Winners by Saturday at midnight.

You won’t want to miss it.

Your pen pal,

Matt Rizvi

“If I started all over again, I’d do THIS…”

When it comes to online business noobies who’re eager to burn the boats… quit their 9-5… and set out on the perilous path of entrepreneurship… I hear the same story over and over again.

Often they want to:

(A) Sell a product or service they’ve never sold
(B) Teach a skill they’ve yet to master
(C) Target prospects they don’t understand
(D) Enter a market where they have zero credibility
(E) All of the above

Now, if you only suffer from one of the above, you can probably make the leap.

For example…

When I started selling courses on copywriting a couple years ago, that was something I had never sold before.

However, at that point, copywriting was a skill that I had been practicing for half a decade. I knew the prospects intimately because I used to be one of them. And I had a decent amount of credibility because I cut my teeth writing copy at Agora and had achieved a successful career as a freelancer.

As a result, I didn’t fall on my face.

But the less and less experience you have in your new venture… the more likely it is to fail.

And that’s why I’m always skeptical when people ask:

“If you had to start all over again, what would you do?”

Because if you’re truely starting from ground ZERO, failure is almost certain — no matter what strategy you’ve got up your sleeve.

…At least, that’s what I thought for a long time.

But recently I was listening to an interview with Rich and Seth Greene that made me question this wisdom.

Now, for those of you who don’t know Seth, he’s the co-host of the Sharkpreneur Podcast with Kevin Harrington, a 3x Marketer Of The Year nominee, and a legendary direct-response marketer.

And during the start of the interview, he made an audacious promise:

“We’re here to talk about how you can build a cult of 50 evangelists who will go out and promote your business, your marketing, your message, your company, [and] your brand to the world every week for a year,” he said.

And boy did he deliver.

During the call, he revealed his 5-step approach for doing exactly that — even if you have zero experience… zero credibility… and a tiny budget to get started.

In other words…

Starting from ground ZERO.

In fact, Seth was so confident in his approach that he even conducted a real-life experiment where he used this strategy to jump into a brand-new niche and create a successful business in just 90 days.

I was shocked.

It rocked my long-held beliefs.

And now I know that if I had to start all over again, THIS is what I do.

And you can discover the same approach when you check out Seth’s interview inside the February issue of Steal Our Winners, which comes out this Sunday.

So if you want access, make sure you sign up by Saturday at midnight.

Clock’s ticking.

Your pen pal,

Matt Rizvi

The real key to changing your life [LIVE @ 6:15 ET]

What’s the real key to changing your life?

It’s not setting bigger goals… Or mapping out your 5-year plan… Or reading another book on personal development.

Sure, those things can be valuable.

But they won’t create the massive level of change that you’re hoping for.

Instead, if you want bigger and better results in your life (aka your output), then you’ve got to identify the simple actions you need to take every day to achieve them (aka your input).

There’s one caveat though…

Some inputs create more output than others. And those are the ones you should focus on.

Think of this as the “80/20 Lifestyle.”

And during today’s livestream, I’m going to show you how to live it.

Here are the details…

  • WHAT: Your Input Determines Your Output
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:15pm ET (3:15pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

The time I entered the Shark Tank

Ok, so maybe it wasn’t the actual “Shark Tank.”

But I did do an interview on the Sharkpreneur Podcast with Kevin Harrington and his co-host Seth Greene (who’s also a contributor in the upcoming Steal Our Winners Issue).

If you’re not familiar…

Kevin Harrington is the original Shark on the hit TV show Shark Tank, and the inventor of the infomercial.

And Seth Greene is one of the world’s most trusted authorities on direct response podcast marketing, a best-selling author, the only 3x Marketer of the Year Nominee, and the founder of Market Domination.

On the podcast, Kevin, Seth, and I covered A LOT.

But here are just a few of the topics we discussed:

  • How COVID-19 allowed for direct response marketing to be really effective.
  • Why Clubhouse rooms have become so popular with business owners.
  • How every big breakthrough in direct response came from a change in format.
  • Why new formats make it easier for direct response marketers to make a sale.
  • How 51% of traffic from Google search doesn’t leave Google.

It was epic!

And you can listen to the interview for free right here:

If you enjoyed it, please subscribe and leave a review to let us know what part made the biggest impact.

To higher profits,

Rich Schefren

LIVE: Mental Models To Grow Your Business

They work without you being aware of them.

Yet they shape your perception, how you make decisions, and what actions you take.

The mental models you operate within will determine whether you are successful or not. Which is why we are revisiting the topic today.

You’ll discover you use more mental models than you realize.

And even more importantly, understand where a single upgrade in a model can make a profound difference to the growth of your business.

As an entrepreneur or marketer, it’s crucial to have a wide set of mental models to aid you in thinking clearly, rationally and strategically.

Then as you grow in experience, you can layer new mental models on top of others to build your latticework of models and have your own unique expertise.

Join me today and I’ll show you how.

Here are the details…

  • WHAT: Mental Models to Grow Your Business
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

The #1 Asset In Our Business (And The NFL)

At Strategic Profits, we teach people how to grow their businesses online with courses, memberships, ebooks, whitepapers, and coaching.

In other words…

We sell information.

And as a result, there’s one asset that’s more critical to our success than anything else.

It’s not the website.

…My gigabit Internet connection.

…Or even our products.

Sure those are important. And it would be pretty darn hard to succeed without them.

But even more critical are the components that create those assets, leverage them, and turn them into profits.

I’m talking about people.

They’re the most valuable part of our business.

But here’s the problem…

Hiring the right people is waaaayyy more difficult than it looks.

“Hire slow, fire fast,” the maxim goes.

And it’s 1,000% true.

But you also have to consider the order that you fill positions.

Is it the right time to hire a copywriter? An executive assistant? A media buyer?

It all depends.

So to help me make these decisions, I look to a VERY different business for advice:

The National Football League.

Because just like my business, a football team is only as good as its staff.

It’s the ultimate people business.

And what you’ll notice about championship-caliber organizations that seemingly go to the playoffs every year, is that they have a very similar process for building their teams.

Usually they follow these 2 rules:

RULE #1: Build Through The Draft

Great organizations are very selective about spending big money on free agent players who’re already established. Instead, their top players are often drafted straight out of college and groomed within the organization.

Not only does this allow the team to save money with rookie contracts, but their players start as blank slates that can be easily molded, taught their system, and indoctrinated into the culture of the organization.

RULE #2: Draft The Best Player Available

The other thing that top football teams do when building through the draft, is that they don’t draft players according to their needs. Instead, they draft the best player available.

So even if they’re stacked at wide receiver, they’ll still draft another one if that’s the best player on the board when it’s time to make their pick.

Now here’s what these two approaches look like when hiring at an info business…

Take Agora for example.

For many years, they’ve done these 2 things really well with copywriters:

  1. The best businesses within Agora built their copy teams by training rookie writers with potential, not by hiring top-tier freelancers (they do that on occasion, but most Agora copywriters start in-house).
  2. If a talented Agora copywriter decided to leave their company, the competing Agora businesses would quickly make them an offer — even if their copy team was already loaded with rockstars.

Point being…

Great talent is hard to retain.

But it’s even harder to find.

So if you can groom talent in-house, you’ve got a strong competitive advantage.

And if you’ve found someone who’s excellent at their job and understands your business, do whatever it takes to keep them.

They’re your #1 asset.

Your pen pal,

Matt Rizvi

Why I Hated Writing (And Made It My Career)

When I was in high school (and even in college), writing wasn’t fun for me.

In fact, I’d even say I HATED it.

It’s not that I wasn’t good at writing. I’ve always written half-decent papers.

The problem was that it took me sooooo long to do the work.

I was a slow writer.

And it made me dread writing.

I’d sit at the keyboard and struggle to put words on the screen as 14,324 thoughts bounced around my mind.

Know the feeling?

Steven Pressfield calls this force Resistance and it’s not a creature you’d want to poke in the eye.

But eventually, I learned to overcome it (on most days at least).

And I my love of writing grew.

…Along with my ability and quickness at the keyboard.

So how did I make this transformation?

And how can you do the same with any skill you currently despise (yet dream of mastering)?

I’ll tell you my disappointingly boring strategy in a minute.

But first, I gotta give credit where credit is overdue…

You see, I was reminded of this story the other night when I started reading So Good They Can’t Ignore You by Cal Newport (who’s one of my fave authors).

And in the book, Cal lays forth a simple yet controversial hypothesis (in my own words):

If you want to enjoy the work that you do, don’t start by pursuing a passion. Instead, identify a valuable skill, work tirelessly to master it, and by doing so, you’ll develop passion for it over time.

He described this as the mindset of a craftsman.

And to me, it intuitively made sense.

I had the exact same experience in my career.

As I mentioned, I didn’t pursue copywriting because I LOVED writing. I did it because I knew that it was a valuable skill that I could use to help achieve my long-term goals (like building a successful business).

Then, the more I learned about copywriting… the more I practiced the craft… and the more I experienced success as a copywriter…

The more I enjoyed my work.

And as a result, I’ve gone from a lowly intern of a financial blog who could barely eek out a paragraph every 30 minutes…

To the managing partner of a business education company who loves writing copy, reviewing copy, and teaching copywriting to anyone who’ll endure my rants about the craft.

Point being…

If there’s a task in your business that you absolutely hate (yet requires a valuable skill), don’t give up hope.

Practice not only makes perfect.

But it makes passion as well.

Your pen pal,

Matt Rizvi

P.S. If you’ve yet to read any of Cal Newport’s books, there’s 3 you should definitely check out:

  1. So Good They Can’t Ignore You
  2. Deep Work
  3. Digital Minimalism

LIVE: Mass Movements & The Nature of Marketing

It’s shocking but true… It’s also timeless, yet very timely right now.

It’s one of the most influential books on marketing I’ve ever read.

Yet it isn’t on marketing whatsoever.

In fact, the book never even mentions it.

What is this timeless classic that’s relevant to current events that teaches profound marketing lessons without teaching marketing?

The True Believer by Eric Hoffer.

The insights it provides on the human mind are incredibly potent in the hands of any marketer. Former President of the USA, Dwight Eisenhower recommended it as an essential book.

Here are some quotes from the book…

“…mass movements grow out of frustration and boredom.”

“A man is likely to mind his own business when it is worth minding. When it is not, he takes his mind off his own meaningless affairs by minding other people’s business.”

“Mass movement primarily seem to happen in wealthier countries where people have higher incomes and more leisure.”

“Freedom aggravates at least as much as it alleviates frustration. Freedom of choice places the whole blame of failure on the shoulders of the individual.”

“People turn to mass movements when they perceive a lack of opportunity.”

There is in us a tendency to locate the shaping forces of our existence outside ourselves.

Success and failure are unavoidably related in our minds with the state of things around us.

So, on today’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book The True Believer.

Here are the details…

  • WHAT: Mass Movements & The Nature of Marketing
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

7 Business Secrets I Learned From Jay Abraham

Many years ago, I learned an incredibly powerful concept from Jay Abraham called “Capitalizing on Capitalism.”

And the premise is very simple:

You make money for your business by leveraging the assets of OTHER businesses.

For example…

One time Jay found a struggling brokerage house that was only doing $300,000 in annual commissions by selling and marketing the conventional way.

He quickly shifted their entire marketing approach from one of paid ads to a pure, performance-based revenue sharing deal with a large group of financial advertising channels.

The result? Sales skyrocketed to $500 million and Jay’s investment of effort (and zero risk) made him $2,000,000.00 in just an 18 month period.

Another example:

Jay found a seminar company that only offered entry-level low-priced seminars. So he created the first and only advanced seminar they’d ever offered.

It made them two million dollars in 30 days.

Jay’s share? A whopping $200,000 for a few days work.

Of course, these are not promises that you’ll earn that kind of money so quickly. But it does show you the amazing POSSIBILITIES that this strategy offers to put a bulging wad of cash in your pockets.

In fact, consistent 4- or 5-figure profit shares for yourself is actually quite doable.

And here’s 7 easy ways you can implement this strategy right now:

  • Strategy #1: Re-Engage Forgotten Customers — Go to any company who has lost customers, clients or patients. Offer to reactivate old buyers and turn them into new ones. Even in a recession, it’s possible to restart up to 40% of the people who stopped buying in the past.
  • Strategy #2: Increase Their Average Order Value — Show companies how to increase the size of each sale by adding other products or services to the purchase mix. They could even offer bigger financial incentives for people making larger purchases. This tactic has been proven to increase sales (and most importantly profits to the business owner), by as much as 50%.
  • Strategy #3: Monetize Old Customers With New Offers — Find other related/complementary products or services that you can offer to the past buyers of a business (that will add 50 to 75% net profit to the owner’s bottom line). They are far more available than you possibly think.
  • Strategy #4: Slash Their Expenses — Show business owners how, instead of adding more products to increase profits, they can cut up to 40% out of their current overhead and get the same effect. This can be attained by utilizing joint ventures, strategic alliances, and host beneficiary relationships–resulting in HUGE savings.
  • Strategy #5: Get New Customers At A Discount — Use a discount media service to cut their advertising costs by 40%. Few business owners know they exist and that this is easily done. Once, Jay took over the rights to acquire full page newspaper ads for a company. He negotiated to keep 80% of all ad savings he generated for them over a certain period. On average, Jay saved them $25,000 a month just by pairing the newspapers together and buying those same ads from a discount media source.
  • Strategy #6: Optimize Their Ads — If your talents lie in the creative areas, you can always step in and help make all their ads, sales approaches, promotions, and marketing activities perform better just by tweaking the copy or design–for a nice percentage of the increase. Even something as simple as a headline change can easily increase responses, leads, sales and profits up to 21 times.
  • Strategy #7: Revamp Their Pitch — If the sales force consists of person-to-person contact (either face-to-face, on the phone, or in email), some small changes in what they say, how they say it, the way the sale is generated, or even the bonuses that are offered can double, redouble, even redouble again the results a business produces–even in a recession.

Amazing, aren’t they? And that’s just seven.

But Jay’s got a LOT more ideas.

And starting tomorrow at 8AM ET, he’s sharing them with folks who watch the 12-hour high-end mastermind marathon he’s hosting called: “LOCK IN 2021.”

Here’s the premise:

You’ll spend a full day watching America’s #1 life and business strategist, Tony Robbins AND the world’s preeminent business growth consultant, Jay Abraham, show 63 entrepreneurs how to multiply their sales WITHOUT increasing expenses or risks.

Before now, this information was only accessible by Tony’s $85k-a-year Platinum Partners and $150k Lions members.

But on starting tomorrow morning, Jay and his team are broadcasting a private showing of THE BEST of these video segments from the last decade and you’re invited to be a fly on the wall for the entire 12-hour long private pre-recorded anthology — or any portion you choose — WITHOUT having to spend six-figures.

Instead, you can attend and discover new levels of business strategy for just $97.

No matter where in the world you live or operate your business, there’s a segment of this broadcast you can watch.

Here are the details…

REGISTRATION: Open Now Until TOMORROW @ 8AM ET
DATE: January 16th, 2021
TIME: 8AM – 8PM ET

Click Here To Claim YOUR Spot to join Jay and Tony for this transformational 12-hour high-end mastermind marathon.

To higher profits,

Rich Schefren

PS. If you can’t watch all 12 hours live tomorrow, don’t worry. When you reserve your ticket, you’ll also get access to the complete video recordings and transcripts of ALL 12-hours (which will be made available shortly after the event)… PLUS Jay’s 2021 Lock-In Library (a 4 Volume nearly 1200 page Lifetime Resource “Reference Library” Collection) and a Special 3-Hour BONUS Cram-School Accelerator Mastery Course.

Click Here To Lock In Your Day With Tony & Jay

Note: Jay Abraham is sponsoring this broadcast and will appear LIVE at the breaks to discuss the drivers behind the makeovers you watched. Tony or Daymond will not be there in person.

LIVE: Surprise Guest Tonight @ 6pm ET

Shocking but true…

Timeless but very timely right now.

One of the most influential books on marketing I’ve ever read, The True Believer, isn’t on marketing.

In fact, it never even mentions it.

Yet, the insights it provides on the human mind are incredibly potent in the hands of any marketer.

So on tonight’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book, The True Believer.

PLUS – JAY ABRAHAM is going to swing by and share his most recent project and give us more details on it.

Here are the details…

  • WHAT: Mass Markets & The Nature of Movements
  • WHO: Rich Schefren & Jay Abraham
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.