“Really, it comes down to testing.”
As a marketer, how many times have you heard that? Hundreds, maybe thousands of times. We all know that best-practices can only take us so far, and that testing with live visitors / readers / viewers gives us the closest thing to “truth” when it comes to which offer works best.
Consequently, most marketers who have a reasonable amount of traffic will get started in testing. Testing landing pages, testing squeeze pages, testing webinar registration pages, sales pages you name it. But… testing email sequences?