I just got back from San Diego where I spent the better part of the week at my buddy Ryan Deiss’s Traffic and Conversion summit. It was an incredible event. I’d guess there were probably 3,000 people in attendance. Props to Ryan for a really amazing conference. (You should check it out next year if you’ve never been.)
But one of the things at the conference that struck me was the overarching theme of attention. That’s not exactly a new topic for me.
Way back in 2007 I wrote a pretty ground-breaking free report titled The Attention Age Doctrine. It was downloaded a ton.
And it was different from anything I had written in the past. Because unlike it’s Manifesto predecessors (that explained the mistakes entrepreneurs were making), the Doctrine was a prediction about the future.
In the next couple posts, I want to revisit a couple ideas from that report and take a look at how they’ve evolved since I wrote it. And how they’re impacting what you’re trying to accomplish in your business today.
It all started with a really simple premise…