A Tale Of Two Realities

Let’s talk about two realities.

First there’s “grounded reality.” That’s the reality that’s described by statements of clear fact. “This is a blue pen.” This reality is actually a pretty small of what we concern ourselves with on a day to day basis.

Then there’s “ungrounded reality.” That’s everything else. That’s the “reality” that includes every judgment, every label, every opinion and so on that you create. “This is the best pen in the world!”

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I’m Back… (To Kick All Your Butts)

Had a great trip last week. But now it’s back to business. And before we get started there are a couple things I’d like to say.

First, congrats to everyone who had the “cojones” to step up and share what most entrepreneurs are afraid to confront. I admire your willingness to take some action and speak out.

The second thing is that I’ve been thinking about how best I can help. And I came up with kind of a new idea that I want to try out next week. I think it’ll be exciting. I think it’ll be easier for you to consume. And I think it’ll deliver even better results than me just writing on this blog. (You can let me know as we go along.)

Third, what you think is your problem usually isn’t.

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I’m Throwing Down A Challenge

But first a quick story…

Henry Ford was a pretty legendary entrepreneur. Made millions and millions of dollars building cars back in the early 1900s. (Adjusted for inflation, that’s about a “zillion” dollars today. – OK, I didn’t actually do the math.)

But at the same time you could’ve done pretty well just working for Henry your whole life.

Back in the “good old days”, if you had any entrepreneurial skills, it was considered a bonus.

Today things are different. The economy is less certain. The prospects for long-term employment is less certain. Your earning potential is less certain. Everything is less certain!

They call it the “New Normal”.

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