(That you can borrow for your business)
30 minutes. That’s how long it took me to figure out that Dan Kennedy’s work was going to save me millions – and transform my business.
Let me tell you the story…
It happened 15 years ago. Long before I got started online. Long before I even knew what “Internet marketing” was.
At the time, I was running a chain of hypnosis centers in New York City.
To bring in new clients for my hypnosis business, I was constantly running advertisements in both local and national newspapers.
Of course, I was writing all those ads myself.
At the time, I didn’t know anything about direct response, or writing marketing copy, so I was basically using trial and error to figure out which advertisements worked for my business.
It wasn’t long before I noticed the strangest thing…