Month: February 2013

It’s one of the ways I’ve been able to create customers “out of thin air.” In other words: Clients seek me out, instead of the other way around.

It’s a writing secret that you can use in your own free content from now on. You can start using it as early as this week, to write much more compelling content.

It’s called “framing the problem.”

I have used this strategy in every one of my free reports so far, to not only give my prospects value, but to create demand for my products.

Let me show you how it works…

Read more

Yes, business is NOT common sense.

I can think of at least a dozen different situations in business where following common sense wisdom wouldn’t help.

In fact, doing what “makes sense” is much more likely to lead to your frustration and often failure as an entrepreneur.

Don’t believe me?

Here are a few common sense ideas off the top of my head that can and do kill online businesses…

• “The entrepreneur who works the longest hours will be the most successful.” (Actually, the opposite is true. Entrepreneurs who work the least tend to earn the most.)
• “If you’re not successful with a task, keep at it until it works.” (Again the opposite is true. If something isn’t working, it’s time to change… not continually fail.)
• “I’ll just copy what the most successful guys do.” (Following a mentor is one thing, but blindly copying others’ business strategies is NEVER the answer.)

This is why so many entrepreneurs struggle. They believe they can build and grow a business doing what “makes sense.”

Read more

“I don’t care how I do it… I need to make money now. Can you help me?”

Since I started in Internet Marketing, I’ve heard some version of that sentence dozens, if not hundreds of times. From clients… from prospects… even from strangers cornering me at conferences.

And I feel for all of them – I really do.

Because 12 years ago, I was exactly where they are today. At the time, I had just started out online. I was doing everything that the so-called experts told me I SHOULD do to make money.

I was diving into all the hottest niches, trying all the latest tactics, and staring at my computer at all hours of the day trying to gain an edge online.

And I was miserable.

It was only when I took a step back and really considered my strengths that I eventually developed the business that I have now. It’s a business designed around ME… around what I love to do… not what others tell me I should do.

In other words, I found what I call my “sweet spot” in my marketplace. Today I want to point you in the right direction to discover your own sweet spot, so you can build a business based on who YOU are…

Read more