Communication Clarity 101

We spent the last few posts talking about a very important concept to your business – getting clarity. I mention that because it provides a nice segue into what I want to talk about for the next couple of posts.

It’s an area you definitely need clarity on in your business. One where you need to be as clear as you possibly can about what your objective is; what you’re trying to do; what success will look like, etc.

The area I’m talking about is getting clear about your communication with your prospects and your customers or clients.

And when I say communication, it could be anything. It could be emails. It could be a report. It could be videos. It could be blog posts. I mean, you name it. It doesn’t matter. I’m talking about communication in any format.

The Most Important Reason For Being Clear About Your Communication

So first let’s ask, why do you communicate with your prospective market? Well there’s the obvious answer – to make more sales. You want them to buy your stuff.

But that’s not really clarity. There needs to be a deeper reason. And you need clarity on that.

I don’t know how many of you will remember, but in the past I’ve talked about my retail clothing store. And how our goal when a customer came in was not to just sell them clothes, but to sell them on the store as well.

Doing that gave us the opportunity to sell them again and again and again. Had we just focused on selling them the thing they came in for, we would have probably sold it to them anyway, but we wouldn’t have created a new, frequent customer. We would have only created a sale.

So if your answer to why you communicate with your prospects, clients and customers is to make sales, then what you’re doing is narrowing down the potential of what you can get. You’re losing all ability to leverage each and every sale.

What are some of those other clarity goals you might have as you communicate with your prospects, your marketplace, your clients and your customers?

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Some Final (Important) Thoughts On Clarity

So I’m going to tie up my discussion of clarity today. We’ve spent the last couple issues on it and hopefully it has made some impact on your life and your business.

If you’re a Founders Club or BGS member reading this, you already know that. I’ve stressed the need repeatedly in a number or Founders Club reports I’ve written for you.

We touched on it in the Blueprint Report which helps you get clear about who your prospects are, what they want, who you are, what you want and then helps you build a business to bridge the two.

The Core Concept Report is all about getting clarity on that one message that helps you get what you want and helps get your prospects to become clients, to get what they want. The one message, the one sentence, that boils it all down.

The Core Myth is about getting clarity on the best way to transmit that core concept.

All these things fit together and it’s all about developing clarity so you can be more effective.

The Most Important Level Of Clarity

So clarity is one of the most important aspects or insights any person can have. And it doesn’t have to be about your business. Whether you’re a business owner, or you work 9 to 5… Whether you’re a student or a professional in the workforce… Whether you’re an artist, a bus driver, a plumber, a college professor…

The most important clarity you can get is about you.

So what about you?

What about clarity of who you are?… What you’re all about?… What it is you want?… And how you’re going to get it?

How much clarity do you have?

If we were to boil it down into more psychological types of phrases or definitions, we’d talk about how clear are you about your purpose, your mission in life, your spiritual beliefs, etc.

How clear are you about your identity, who you are and what you’re all about. How clear are you about your beliefs and your values, which values are most important to you, which beliefs you hold most sacred.

How clear are you about the skills that you bring to the table in your business and what the benefits are of those skills for others? How clear are you right now about the behaviors that are both helping you and hurting you.

The Most Important Benefit of Having Clarity

You see, the great clarity you have about these elements, the easier it is for you to be authentic.

Because, when you think about it, how can you be authentic if you’re not clear on who you are?

You can’t be authentic unless you’re clear about who you are. And that’s important. Because if you’re going to do video marketing or you’re going to do report writing or any of the type of cerebral type of marketing that ultimately requires you to get your prospects to make some kind of shift, authenticity in yourself helps make that a lot easier.

That’s an area where clarity greatly increases your ability.

And then of course we’ve talked numerous times about clarity about your market; about who your prospects really are and when you’re creating a video or message, any kind of marketing message whatsoever, the clarity about what it is you want them to think, what it is you want them to feel, what is it that you want them ultimately to do.

Do You Have Clarity?

The metaphor that, from my perspective, sums up whether or not you are operating from a position of clarity is – right now, do you feel more like a lion ready to pounce, just waiting cues you know you need to move forward… OR….are you more like a deer caught in the headlights uncertain, unfocused, confused, worried, afraid of what’s going to happen. Struggling without the clarity of exactly what you need and the exact steps that you need to take.

There are so many quotes about how you’re more powerful than you realize. You’re more powerful than you know. And that’s true when you’re operating with a sense of clarity.

So I wanted to share that clarity with you. How to get the clarity of what you want, clarity of where you currently stand, clarity on anything that is integral to your life. Clarity is a performance enhancer.

It is an igniter of more progress. It’s an accelerator of progress. Because ultimately you’ll know what you need and where you need to go next.