Tell Me: What’s Holding You Back?

Hey Guys,

I have a quick favor to ask of you.

But before we get into that I just want to point out that, in the last 24 hours alone, roughly 6,231 people have watched my latest video, “Startup To Freedom”. I seems as though people are starting to send the video to their friends and family.

So not only could you learn a lot from the video, but you could also look at it as a lesson in viral marketing! Cool.

Now since my inbox has been flooded with questions and comments about momentum, I want to try and answer them the best they can. But before I do that, I want you to submit a question to my blog so that I can have a clear picture of the common obstacles that are preventing people from gaining momentum.

Here is the question I’d like you to answer:

Q:What is the biggest obstacle that is preventing you from gaining the momentum you need to bring your business to the next level?

Submit your answer on this post…

And yes this means you!

It will only take 30 seconds, and it will help you identify the constraint that is preventing you from growing your business.

Then, later on this week, I’ll be releasing something that will address the common obstacles you’re facing. I already have some ideas, based on the feedback so far, but I’m very interested in hearing from you.

I’m looking forward to your feedback.

To Higher Profits,
Rich Schefren

An Unintended Lesson In Business

Hey Guys,

Rich Schefren here. This email is long… but it’s important. And it has some valuable lessons…

Let me tell you… pulling off that live video stream from our seminar last weekend was pretty thrilling. It was also historic and groundbreaking.

In fact, the company that we used for the video feed is putting together a big press release – I think it was the largest live video feed they have EVER done in ANY market.

HOWEVER, last weekend wasn’t all beauty and grace.

In fact, I have a rather large confession to make.

Since there is no real way to sugar coat it, here it is: in one very big way, I really dropped the ball. This is the deal…

My plan for the live video stream was to deliver a knock-out brand-new presentation that has never been seen before. It was going to be about taking a company from start up and growing it into a business that truly gave you freedom.

The working title was “From Startup To Freedom”.

I have spent literally weeks with this material, and I have all the mindmaps to prove it.

But in the days leading up to my seminar last weekend my life was consumed by moving my entire company to a new office complex, and I was also busy preparing for the twelve other presentations that I was going to give at the seminar for all my coaching clients.

The end result was that I went into the weekend seminar with nothing but catnaps in the 80 hours before the event started.

Not a good way to start a seminar, and I am not proud of it.

In fact, the only way that I was able to pull the event off was with prodigious amounts of Red Bull… and a really crack team that was supporting me every step of the way.

But those things can only carry you so far. And at 1:00pm on Saturday I was scheduled to appear in front of the biggest crowd of my life… a live video stream with 10,000 people watching.

So around 11:30am, while I was up on stage giving a different presentation, the key insiders on my team huddled out in the hallway talking about revising my strategy for the live video feed.

And there conclusion was unanimous… they didn’t want me getting up in front of the huge streaming video audience and giving a brand-new presentation in my current sleep deprived state.

In fact, it was even worse… my team had just finished creating the Powerpoint presentation for “Startup To Freedom” that very morning while I was on stage.

Don’t get me wrong – I had been working on the presentation for weeks… but the Powerpoint is always the last piece to get finished… and in this case it was getting finished on Saturday morning while I was up on stage giving my other talks.

That’s the way it is, and the way business often gets done. It ain’t always pretty.

In any case, I would have been presenting my new talk from a brand-new Powerpoint that I had never even seen in a finished form.

So when I got off the stage around noon for our lunch break, my team pulled me aside to give me their recommendation… which was to NOT deliver my “Startup To Freedom” talk. Instead, they suggested a talk that was based on some of my core teaching… a talk that I had given before.

This wasn’t an easy decision.

But I will tell you this… having a team worrying about this type of stuff for you really is an amazing thing. Building this type of organization is the kind of stuff I have been teaching all along, and it really is breathtaking when you’ve put it all together.

In any case, I made the painful decision to go with a presentation that I was SURE I could deliver well… rather than a brand-new presentation that would have rough around the edges (especially in my sleep-deprived state).

My biggest concern, of course, was for my current clients who were at the seminar who had already seen this talk before. And I was also worried about the people who had promoted the live video stream for me.

But in the end, it was my call and still think it was the right way to go.

Since the seminar, I’ve read a few blog posts by people complaining that this material wasn’t new. Those people are 100% correct.

I apologize for that. I promised new material, and I didn’t deliver. That’s the cold, honest truth.

However, I’m going to make it up to you…

To make things right I’m going to deliver my keynote presentation online for the world to see.

Keep in mind that this presentation is my latest and greatest insights into how to rapidly take your business to the next level.

I will be sending you details on how to access that presentation in the next day or two, so please stay tuned.

Finally, I just want to say this… when you are working on great things (such as rapidly building a multi-million dollar business), then sometimes things get a little messy.

It’s not easy. Don’t let anyone tell you it will be. Take it from me, because I’ve done it several times.

There will be times when you’re completely drained, completely exhausted, and may even feel defeated.

But as long as you’re focusing on the right things and keeping the momentum moving forward, you will make progress.

And remember – when you’re knocked down, you’ve got to get back up.

In any case, look for my new “Startup To Freedom” video presentation in the next day or two. And get ready for a mind-blowing presentation – it’s going to rock your world…

Warm Regards,
Rich Schefren

P.S. Remember… in business you have to stay nimble. That is the only way to be, or you will get eaten up and spit out by your competition. I have built a team, and that team enabled me to stay nimble last weekend. And I couldn’t be more proud of my team. I just keep trying to live up to them. That’s why it hurt so bad when I stumbled last weekend.

P.P.S. I guess I’m really letting it all hang out with this email. But I have been an open book all along… if I am going to teach, then I need to be honest about what’s going on in my business and my life. Now I am going to go and try to duck all the slings and arrows that will be coming my way after I publish it.

LIVE Streaming Video Discussion Thread

UPDATE: Sorry for the delay, we couldn’t login to WordPress because of overwhelming traffic.

Hey Guys,

If you made it here, then I you are coming from a link on my live video stream…

I will admit it right here – this is really a bit of a grand experiment. We are operating at the bleeding edge of technology with this stream.

As I type I am at the back of the conference room, and there is all kinds of activity happening around me. My entire team is scrambling to make sure we have everything in place. We go live in about 17 minutes.

So let the big experiment begin… and let the discussion begin. Please let me know what you think about the presentation and the entire experience. I want your feedback – the good, the bad, and the ugly.



And Finally, The Secret To Bringing It All Together

Hey Guys,

Here’s the final installment of your business makeover toMake 2007 Your Best Year.

Pretty soon you’ll have a bigger smile because there will be epiphanies for you if you’ve done the lists with all the heart and honesty you could muster.

So by now you may have some ideas about how to build a better life in 2007… So we’re going kick it up a notch.

Are you wondering just how to use what you’ve learned from the last 4 lists to make this year extremely profitable for you?.

Well, your next Big Question is the glue that brings all of this together.

If you’ve skipped ahead to find out where my Business Makeover Formula was taking you, please go back to the first post and follow the step by step makeover formula for each post.

You’ve really got to put in the time to get the benefit from this… Just like you don’t get the benefits of working out by only talking about it, you wonvt get the benefits of this synergy if you donvt do all of these lists. So hold off on today’s Big Question for now if you need to go back and do the other lists first.

Because all of those steps will lead you right back here.

Then you will be ready for the Biggest Question for turning your situation around in short order.

Your Biggest Question Is…
How Can I Use This Information to Make 2007 My Best Year?

The Big Questions and steps you’ve taken leading up to this post will help you only when you put them to use.

And only if you’ve been brutally honest with yourself.

I strongly suggest that after you finish this post, go into your office and grab a big stack of index cards.

Yes, index cards.

Next, take each of your accomplishments from 2006 and write each one on a separate index card.

Now take each of your disappointments and write each one on a separate index card.

Then take each bad thing that you’ve discovered is holding you back and write each one on a separate index card.

These Index Cards are Your Pot of Gold

Take your stack of ‘Victory cards’. On each card write down as many ways you can think of to apply what you did right to your activities this year.

Next, grab your stack of ‘Disappointment cards’. On each one write down how you can avoid this disappointment in 2007.

Then take your stack of ‘What Held You Back cards’. Write down how you can eliminate each limitation from your life as soon as possible.

You Now Have the Key to Making 2007 Your Best Year!

The pot of gold is what you discover by going through all the lists and the entire makeover process – to make 2007 your best year ever.

You only get the results by first following the formula.

Are you thinking that this index card thing is stupid?

Well lose that thought because it works! Writing things down is very powerful.

Make these cards easily accessible so you can review them regularly and re-apply them when needed.

From my personal experience, I know for a fact that if you do this exercise just as I’ve shown you, you’ll get an incredible amount of ammunition to move onward and upward with your business situation and your life in general.

Now and then as you re-visit these lists and see how far you’ve come, you’ll be blown away… And when you are, donvt forget to write and tell me.

By using this formula to make your situation better, you are not relegated to reliving your mistakes year after year…

Why not capitalize on the things you’ve done right to bring you easy profits well into the future?

Why not eliminate what hasn’t worked instead of repeating the same mistakes over and over?

Why not question beliefs and actions that bog down your life in ways that inhibit your business and personal growth?

I Want to Hear How My 2007 Makeover Process Helped You!

After you create your index cards and get a boatload of great ideas for blowing out your business in 2007, tell me!

Leave a comment. Actually, you can leave many comments, so I can see what you thought of each lesson and how each one helped you.

I’d really love to hear your success story…

To Higher Profits,

Rich Schefren
Strategic Profits

P.S.- You’ve really learned a lot this week about making your situation better and not getting stuck in a rut of poor results from your business.

Making things better in 2007 is affected by the decisions you’ve made over the last year.

More importantly, the wrong decisions you’ve made that you haven’t corrected. The wrong things that you keep on doing, even though you can see they are not helping you to grow the online business of your dreams…

Plus all of the good decisions you’ve made in the past that you didn’t automatically apply to your business this year.

And the decisions you’ve made based on pre-programmed beliefs and weaknesses that you never even knew were there dragging you down.

P.P.S. Make me proud. Do what you have to do to use this powerful Business Makeover Formula (that I use myself) to take your business to new unimaginable heights…

And then let me know, because you’ll be the kind of person that I want to do business with!