Here’s a concept that can make you a TON of money.
It’s called visitor value.
Now, you’ve PROBABLY heard of visitor value before.
But I want to explain why you’re probably not paying as much attention to it as you should.
As you know, I’m a big fan of metrics. I think it’s important to measure and improve everything you do.
Even if you don’t measure everything all the time, it’s good to establish benchmarks to see how well things are performing in your business.
Back to visitor value.
The reason visitor value is so important is that it gives you a bottom line figure that you can use to
measure the effectiveness of your business. But wait, there’s more!
By focusing on increasing your visitor value, you’ll be improving all aspects of your business.
You’ll have to offer better products, that in turn deserve higher price points.
You’ll have to write better sales copy to increase conversion of visitors into buyers.
You’ll have to offer up-sells and cross-sells to drive up visitor value even higher.
And what happens when you start doing these things?
You start acting like a real business.
While you may think visitor value is just a number, there’s much more behind it. Multiple dimensions of profit can be discovered if you know how to analyze this critical metric.
We’ve only touched the surface of visitor value, so if you’re not currently tracking it, then you should figure out how, as soon as possible.
And if you are tracking visitor value, then make a list with 20 ideas on how you can increase it, then
pick the top three and start implementing them immediately.
To Higher Profits,
P.S. A lot of people are asking how to get into my coaching programs. But the short answer is there are no open spots at this time. I’ll be making a few structural changes (to accomodate for my newer, more powerful material) and when I’m ready, I’ll open the doors again. So stay tuned, but until then, I suggest you take a look at your visitor value!