Speaking Is Ruining My Writing

This is going to sound strange…

But it’s becoming harder and harder for me to be a productive writer.

Getting into flow is more challenging.

My mental bandwidth is stretched like taffy.

And I’m finding it nearly impossible to carve out time to sit in silence and execute my most celebrated skill.

The reason?

I just TALK so damn much these days.

As our team grows, my time is increasingly spent in meetings.

And that’s not a bad thing.

Meetings are where I delegate tasks, make decisions, clear bottlenecks, plan our operations, and provide feedback.

They’re muy importante.

And they allow me to leverage my time effectively.

But meetings also involve a lot of speaking on my part and require a similar amount of mental focus, creativity, and energy — especially as an introvert by nature.

In fact, nearly 6 hours of my day today was dedicated to meetings alone.

And that’s why I’d go as far as to say that speaking is ruining my writing practice.

The solution?

I need to scale my writing ability.

Which means:

Outsourcing more to members of my team…
Training up staff to my level of expertise. And…
Spending more time reviewing and editing copy instead of writing it from scratch.
Point being:

If you too are managing the day-to-day operations of your business — while also creating assets that require hours of deep work — then at some point, something’s gotta give.

What roles you move off your plate is your choice.

But you better choose wisely.

Your pen pal,

Matt Rizvi

The Biggest Break Of My Life

When I landed the biggest break of my life…

It unlocked a massive opportunity, new responsibilities, and even caused my family to move across the country.

In fact, it’s the reason I’m partnered with Rich Schefren and run the day-to-day operations of Strategic Profits.

So in today’s email, I’m going to let you in on a little secret…

I’m going to show you exactly how I landed this break.

And by following a similar path, I’m confident that you too can experience life-changing results.

But first, some context…

It all started in 2019 when I went to Justin Goff and Stefan Georgi’s first Copy Accelerator Live in Austin, Texas.

At the event, I met many top copywriters and brilliant entrepreneurs.

One of them was Peter Coyne, a former publisher at Agora Financial (which owned Rich’s business at the time).

He told me that he was working with Rich.

And they were publishing lots of content to their email list and Facebook group.

So I joined both.

And just two weeks later, I saw a post in the group saying they were looking to hire a publisher to run Strategic Profits.

It felt like fate.

So I applied. Got the job. And the rest is history.

Now here’s the thing:

While many previous events and actions lead to that outcome…

I simply can’t deny the power of masterminds like Justin and Stefan’s.

They allow you to meet people who can advance your business and career in unthinkable ways.

So if you want to experience that for yourself, do what I do:

Go to masterminds with really smart people.

It could land you the biggest break of your life.

Your pen pal,

Matt Rizvi

P.S. I’m writing this from Scottsdale, Arizona while attending this year’s Copy Accelerator Live. So if you’re here too, I’d love chat. Seriously. I mean it.

Expert To Guru (P2) – Get Paid For Who YOU Are, Not What You Do…

Would you rather get paid to work every day?

…Or get paid for the wisdom and knowledge you gained over years of becoming a master of something that people value?

To me, the choice is obvious.

So on today’s Livestream, I’m going to show you how to do more of the latter and less of the former, including…

A fundamental truth that the most successful gurus understand

The road I traveled to become the “Guru To The Gurus”

The multimillion-dollar mindset of a guru

How to adopt the mindset of a guru

And much more that you’re not going to want to miss

To higher profits,

Rich Schefren

High-Profit Podcasting

Let’s be honest:

Most podcasters have no idea what they’re doing.

They spend hours publishing content on iTunes, Spotify, and YouTube…

And only get a handful of listeners who spend zero money.

So how do you do podcasting the right way?

…And turn it into a real business?

I’ll be going live with my guests to talk about how to have a podcast that makes money in 2021 — even on a tight budget with zero experience.

Join me as I chat with Joe Fier and Matt Wolfe — the minds behind the Hustle and Flowchart podcast — as we reveal the best ways to monetize podcasting for your business.

Plus, they’re going to share their 4 “PodHacker” pillars for launching a brand-new podcast. Here are the details…

To higher profits,

Rich Schefren

What’s More Critical: How You Think or What You Know?

Pop quiz…

What’s more important:

How you think?

…Or what you know?

The answer is simple but hard to implement.

And there’s no single answer for every situation. But the decision you make is critical for your business success.

So on today’s livestream, I’m going to share my personal experience with this life-long question to give you the mental head start I wish I had in my early days.

To higher profits,

Rich Schefren

Launching a profitable subscription that customers WON’T cancel (PART 2)

On my last livestream, I received tons of great questions about launching a profitable subscription service.

So much so, I didn’t even begin to reveal everything I’ve discovered while selling subscriptions in my own businesses — and helping companies like Agora do the same.

So I’m going live for PART 2 to give you unique guidance and resources that will help you create, sell, and RETAIN a valuable subscription that pays you month after month.

To higher profits,

Rich Schefren

P.S. Normally I’d share the exciting details of what’s all happening behind the scenes with our membership site. But those are still hush-hush. Maybe you’ll pick up on some of them

Turn new customers into “superfans” in 30 days

How do you build a one-of-a-kind onboarding experience?

…One that builds trust, delivers value, and sets the foundation for a long-term relationship with your customers?

It’s a crucial problem (that few have solved).

That’s why I’m going LIVE with my email copywriter, Jack Wade, to discuss the common mistakes marketers make with their first impressions.

Then I’m revealing my process for creating an onboarding experience that results in lower churn, higher lifetime values, and a thriving fan base that loves your products and services.

To higher profits,

Rich Schefren

Great Idea?
Here’s Why You Still Suck…

I have a confession to make…

Early in my career, I had a knack for coming up with good ideas (no, this isn’t the confession. Keep reading for the real dirt).

I was an idea machine.

I gave solid suggestions during copy review. I came up with countless ad angles. And whenever we had a company offsite at the Four Season — which always included a multi-hour “idea pitch session” — I had lots of gold to give away.

There was just one BIG problem…

I wasn’t skilled enough to actually execute my best ideas.

And as a result, my early years as a copywriter were filled with high hopes and disappointing results.

Luckily, I knew that with enough practice, my writing would catch up with my creativity. And after 8+ years of performing the craft, I’m finally good enough to accomplish most (but not all) of my ambitious ideas.

There’s something I realized though…

Many copywriters, struggle with the opposite problem:

They’re good writers but lack the instincts and intuition to develop a big idea.

On their own, they write solid copy. But the “home runs” seemingly evade them.

But pair them with a mentor who can rapid-fire winning ideas?

Now you’ve got a dangerous combo on your hands.

And that’s why it’s so important to build a diverse copy team (or work in one).

You need idea people.

You need executioners.

And you need some who can do both — especially in the Copy Chief position.

Now, you may be wondering (at least I was)…

“Is one skill more important than the other?”

And the answer is: kinda.

Because while both roles are critical, you need MORE executioners than idea generators for a simple reason: scalability.

Just think about it…

One idea machine can feed — in my experience — at least 3 or 4 copywriters with high-quality campaigns at a time.

In other words:

They have leverage.

But if the opposite happens, you have a profit-killing bottleneck.

Even A-list writers can only work (well) on a single idea at once. Writing is a linear process.

So if your team is loaded with great ideas but lacks creatives who can execute, then you’ll find your business eking out promotions while your backlog of brilliance rots on the vine, waiting to be picked.

And that’s a recipe for lots of salaries and little sales.

Avoid it if you can.

Your pen pal,

Matt Rizvi

No Travel Club

Most people would consider me a freak for saying this, but…

I do NOT like to travel.

And no, it’s not because I was just stuck on a busted Amtrak train from Baltimore to New York City, got towed to Trenton, and then had to transfer to a slow, regional train for the rest of the ride.

Because even when a trip goes flawlessly…

And the food is delectable… the adventures exciting… the hotels luxurious… and the views are awe-inspiring…

I still look forward to returning to my beloved lair in BMore.

Call me a curmudgeon…

But I simply enjoy my daily routine too darn much.

I enjoy my morning walks with my wife. I enjoy drinking my homemade Americanos. I enjoy writing from my big comfy couch. I enjoy working out in my home gym or going 2 minutes down the street to rock climb at Earth Treks. And I enjoy cuddling in bed at night under my Queen-sized covers.

But here’s the thing…

I don’t just follow this routine because I’ve made it a habit.

These habits allow me to operate at my best.

And when I break them?

My sleep gets out of sync.

My discipline takes a dive.

I feast on junk food and evade exercise.

And worst of all, I lose momentum towards my mission and become professionally unproductive.

Now, I recognize that I may just be a peculiar fellow when it comes to my conditioning.

But I simply can’t argue with the results.

And if you’re a creature of habit like I am (and enjoy the benefits like I do), then maybe you too should think twice before booking your next excursion abroad.

Your pen pal,

Matt Rizvi

The Big Idea, Visualized

One of the best explanations of the ‘big idea’ I ever heard came from Joe Schriefer — the mega-publisher behind Agora Financial, who helped scale the company from $30 to $300 million.

According to Joe (he didn’t create the concept, but he regularly teaches it to copywriters), the big idea is the combination of three circles in a Venn diagram:

In one circle, you have your PROSPECT… in the next circle, you have your PRODUCT… and in the last circle, you have the WORLD (i.e., what’s going on in the world right now).

And when you’re able to bridge the gap between your potential buyers, the thing you’re selling, and show why it’s relevant… topical… or important right now, you know you’ve got a big idea on your hands.

But recently, one of my copywriters, Jack, noticed something:

The overlapping sections between the diagram were blank. So he thought, “Are there BRIDGES that connect them together?”Anyways, Jack thinks he’s found the “missing pieces.” And frankly, I think he might be onto something here.

And how you can use this simple diagram to find YOUR next big idea.