Positioning: Get Paid For Who You Are, Not What You Do…

In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…

Positioning

To higher profits

Rich Schefren

What’s Luck Got To Do With It?

…. You’ve gotta ask yourself a question: “Do I feel lucky?”

If you’re a movie buff, then you recognize those immortal words of Clint Eastwood from “Dirty Harry”.

It was a chilling sight…the sneering face of Eastwood staring down the barrel of a .44 Magnum, as the criminal pondered his choices (which ultimately would be the last thing he ever did).

But I bring this to mind because of a discussion Brian and I were just having about “being lucky.”

Have you ever known somebody who seems to have the best luck in the world?

It’s like everything they touch turns to gold. And it doesn’t matter whether it’s in their business affairs or their personal life, they just seem to have luck on their side all the time.

I can add myself to that list. Because I consider myself EXTREMELY lucky.

I’ve built an 8 figure business, married the woman of my dreams, and have 2 beautiful daughters who are healthy and happy.

And along the way, I’ve had lots of lucky breaks–things that just sort of “happened” which ultimately resulted in me becoming more successful.

Business and Success Coach Tom McCarthy knows all about luck, He’s been studying it for years and claims that there’s an actual science to being lucky.

We’ll tell you more about Tom’s findings later, but for right now I want to give you 3 things that have always helped me increase my luck:

1) Get Out There: I’ve found that luck stems mostly from opportunities, and the more you put yourself in front of others, the more opportunities you’ll have. So don’t be an extrovert. Meet new people. Shake their hands. Look them in the eye and find out more about them. This will increase your luck exponentially.

2) Go With Your Gut: I can’t count how many times I’ve made an important decision based on a gut feeling and it’s turned out to be the right one. You should be doing the same. Follow your instincts and go with what you feel is correct. More often than not, you’ll see your luck increase.

3) Grab The Silver Lining: The most successful people I know don’t wallow in their misery when their luck goes sour. They find the best in the situation and focus on that. And guess what? They always turn their fortunes completely around very quickly. You can do the same.

That’s a few of the strategies I use to bring better luck to my life. But what about you?

What is your definition of “luck”?

Is it mere coincidence, a supernatural happenstance, or something else entirely?

Why is it that some people seem to be lucky in everything while others have no luck at all?

And how can you change your luck from pitiful to prosperous?

I want to know how luck has affected your life, both personally and professionally.

Tell me your take on this subject, and why (or why not) it’s important to your success. Post your comments below and let’s see if we can uncover the mysteries of good fortune.

Can’t wait to hear your thoughts…

To Higher Profits,

Rich

P.S. There’s LOTS of cool things happening here at Strategic Profits this summer, and the office is virtually buzzing with activity.

Some of these things you’ll be hearing about very soon, so keep an eye out for more emails and blog posts from me.

In the meantime, answer those 4 questions in the comments below and let’s hear what you have to say about the mystery of good luck.