It’s true…

The better you think, the better you are at marketing, scaling your business, and operating strategically.

And for years, I’ve used powerful learning strategies to think better and work smarter.

In fact, I’m in Orlando deploying some of these strategies right now.

So instead of my livestream, today I’ll share a replay of some of the tactics that have made the biggest difference in my life and business.

And by the end, you too can leverage the same strategies to harness more brainpower and make money faster.

Click here to watch.

To higher profits,

Rich Schefren

I’m kind of an introvert.

I’ve always been the guy who prefers to stand at the edge of the party looking in rather than be the center of attention.

And my “outside-looking-in” tendency extends to other areas too. Like the way I think about marketing.

I’ve always been on the outside of the “marketing-think” community too. Don’t get me wrong. I understand that there are time-tested marketing truths. Rules you always have to respect. (You have to know the rules before you can bend them, as they say.)

And I’ve used pretty much every conventional method and channel you can name. I’ve used direct response strategies in the mail and online. I’ve bought newspaper ads. Radio ads. PPC ads. Facebook ads. I’ve used product launches. Marketing funnels. You name it, I’ve done it.

But at the same time, I’ve always kind of looked at all of it from the outside. I’ve always looked for ways to “crank up the heat”, so to speak, of all my marketing. Whether it was the one small tweak I could add that would add major dollars to my bottom line. Or testing an entirely new breakthrough marketing idea. Continue…

In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…

Positioning

To higher profits

Rich Schefren

Is this a good thing?

Recently, Mastercard and Visa, as well as other merchant processors have conveyed some new regulations with regard to program execution such as one-time offers, forced continuities, and shipping and handling only, to name a few.

These new rules/regulations are due to longtime complaints from customers that are being billed for products they didn’t want or felt they were being misled into buying.  All the processors have basically decided to shun any company that employs tactics like deceptive forced continuity type programs.

So the big question remains…is this a good thing or not?

Well, I guess the answer depends on you, your business philosophy, and the quality of products or services you provide for your customers.

I believe that there are many pros and cons to this new set of guidelines.

I’m very excited about these guidelines and plan to use them to our company’s advantage in order to lead our company to higher levels.  We will simply do what we always preach and that’s to do the right thing.

Now, if you are one of those companies that is focused on taking every last dollar from your customers or trying to misguide or force people into a continuity program unwillingly  in order to squeeze a month or two of program fees out of them… than you’re probably concerned about the new regulations.  As you should be!

If you get caught violating these regulations, not only will you lose your merchant processor and merchant account, but most likely you won’t be able to get another account from other processors in the future.

Here at Strategic Profits, from time to time, we have tried optional continuity type programs.  It is a possibility that we may offer  some type of optional continuity program in the future, however, these new guidelines are making us step up our game, convey all of our offers with even greater clarity, and become superior in the way we handle our prospects and customers.

These new guidelines will force us to revisit the marketing basics that we know have worked for decades and decades (because consumer buying habits never change).

Continue…