Brace yourself!

For the rest of this month (and possibly into March), right here in this very spot, you’re going to be treated to an eye-popping tutorial on how to quickly and easily crank up your personal (and professional) performance.

Call it an experiment in mass transformation. Call it a sort of blog-correspondence course. It’s going to be a dialogue between you and me. An it’s likely going to double or even triple your performance and productivity.

Over the next 30 or so days I want to take you, my blog readers, through an exploration of the obstacles that are really limiting your performance (and success!). And I’m willing to bet, you’re not even aware of them.

Because they’re all unconscious pitfalls that trip up and sidetrack every effort you make.

Continue…

Recently I was at Startup 2012…

Startup 2012 is NYC’s premier business plan competition and entrepreneurship conference. It covers all the crucial topics in entrepreneurship, and one winner goes home with $75,000 worth of cash, goods, and services at day’s end.

I was there with Jay Abraham, he’s been working with some of the biggest start-ups in the world.

My interest, other than hanging out with my good buddy and mentor, was that I’ve been studying this space for a little over a year now.

I’ve been watching the top venture capitalists, reading dozens of books about tech start ups, and analyzing the marketing behind rapidly successful start-ups.

What I found will change Internet marketing forever

Continue…

In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…

Positioning

To higher profits

Rich Schefren

by Todd Brown

If you’re at all like most internet marketers, you have a desire to increase your productivity and… plain and simple… just get more done.

As somebody who used to struggle on and off with being consistently productive, here are 10 recommendations (in no particular order) you can use to be a HECK of a lot more productive in 2009.

1. Use self-imposed discipline.

In other words, put yourself in a position where you have to get XYZ done. For example, instead of waiting until you have the Power Point presentation done to schedule the webinar… schedule it today and announce to your list, so you then MUST get the presentation done.

2. Every project, task, milestone you work on should have a deadline.

Periodically throughout your workday, ask yourself… “does what I’m working on have a deadline”. If not, put one on it. If it’s not worthy of a deadline, dump it.

3. Only check your email 2x a day… and never before getting at least one hour of focused work done.

I try never to check my email before noon and then not again until 4PM.

4. Have the least amount of unscheduled time each day.

In other words, try to schedule every hour of your work day. This has been one of the most effective productivity tools for me personally.

5. Have productivity goals, along with your financial and business goals.

In other words, have goals for focused time and completion of tasks.

6. Have rewards at incremental stages of your goal achievement.

Far, far off goals tend NOT to motivate us. Close goals, that we can see, tend be a lot more motivational.

7. Pre-schedule repetitive tasks into your calendar in advance.

If there are certain things you do every week, they should get a permanent place in your calendar and they should be treated just like an important appointment.

8. Monitor the time it takes you to go from idea to implementation; and try to speed up the process.

9. Try to estimate the amount of time every task will take, then put it in your schedule with a start and stop time.

This will force to work faster and more efficiently. Think… the day before vacation.

10. Regularly consider the consequences of not doing something or of procrastination.

…. You’ve gotta ask yourself a question: “Do I feel lucky?”

If you’re a movie buff, then you recognize those immortal words of Clint Eastwood from “Dirty Harry”.

It was a chilling sight…the sneering face of Eastwood staring down the barrel of a .44 Magnum, as the criminal pondered his choices (which ultimately would be the last thing he ever did).

But I bring this to mind because of a discussion Brian and I were just having about “being lucky.”

Have you ever known somebody who seems to have the best luck in the world?

It’s like everything they touch turns to gold. And it doesn’t matter whether it’s in their business affairs or their personal life, they just seem to have luck on their side all the time.

I can add myself to that list. Because I consider myself EXTREMELY lucky.

I’ve built an 8 figure business, married the woman of my dreams, and have 2 beautiful daughters who are healthy and happy.

And along the way, I’ve had lots of lucky breaks–things that just sort of “happened” which ultimately resulted in me becoming more successful.

Business and Success Coach Tom McCarthy knows all about luck, He’s been studying it for years and claims that there’s an actual science to being lucky.

We’ll tell you more about Tom’s findings later, but for right now I want to give you 3 things that have always helped me increase my luck:

1) Get Out There: I’ve found that luck stems mostly from opportunities, and the more you put yourself in front of others, the more opportunities you’ll have. So don’t be an extrovert. Meet new people. Shake their hands. Look them in the eye and find out more about them. This will increase your luck exponentially.

2) Go With Your Gut: I can’t count how many times I’ve made an important decision based on a gut feeling and it’s turned out to be the right one. You should be doing the same. Follow your instincts and go with what you feel is correct. More often than not, you’ll see your luck increase.

3) Grab The Silver Lining: The most successful people I know don’t wallow in their misery when their luck goes sour. They find the best in the situation and focus on that. And guess what? They always turn their fortunes completely around very quickly. You can do the same.

That’s a few of the strategies I use to bring better luck to my life. But what about you?

What is your definition of “luck”?

Is it mere coincidence, a supernatural happenstance, or something else entirely?

Why is it that some people seem to be lucky in everything while others have no luck at all?

And how can you change your luck from pitiful to prosperous?

I want to know how luck has affected your life, both personally and professionally.

Tell me your take on this subject, and why (or why not) it’s important to your success. Post your comments below and let’s see if we can uncover the mysteries of good fortune.

Can’t wait to hear your thoughts…

To Higher Profits,

Rich

P.S. There’s LOTS of cool things happening here at Strategic Profits this summer, and the office is virtually buzzing with activity.

Some of these things you’ll be hearing about very soon, so keep an eye out for more emails and blog posts from me.

In the meantime, answer those 4 questions in the comments below and let’s hear what you have to say about the mystery of good luck.

Today’s  post comes courtesy of Brian Johnson, COO of Strategic Profits, golf enthusiast and single-digit handicapper.

So when is it ok to piss-off your customers?

I can hear all of you now; “What do you mean? the customer is King!” or “The customer is always right”. Well, I have an answer for that in a moment.

As I am writing this, I am sitting in the Phoenix airport just a day after playing golf at the TPC (Tournament Players Club) in Scottsdale Arizona. And, I am reflecting on a run-in I had with staff there while I was playing…

Before I start, understand that this is a course that any great golfer would love to play. They sometimes charge over $350.00 per round to play and it is part of the club that the PGA professional golfers own. In fact, this is one of the PGA tour stops (Tiger Woods had a hole-in-one here a few years ago).

So, picture this; for weeks now I have been all excited to fly out here to play this course. I have been talking to everyone about going. I get here, check into the hotel, pay hundreds of dollars for my cart and greens fee, buy my TPC hat and all proud to wear it, buy brand new fresh balls new glove, get some drinks, head to the driving range, meet my friends that I am playing with, and get all jacked up to tee off in 15 minutes. AAAHHHHHHH

“We now invite Mr. Brian Johnson and guests to the first tee”… comes over the loud speakers while we are getting warmed up on the driving range.   All excited I say “let’s go guys, time to have some fun” We jump on the carts and speed up to the first tee where the starter is awaiting for us. He greets us and gives us some background on the day and welcomes us to the first tee. Things are great. The weather is beautiful. I am hanging with good friends, and we shake hands and say have a good time guys. The day begins.

Jon Walker tees off and puts it in the middle, Aaron from InfusionSoft hits a great one in the faraway and I put one on the left side. And we are off…

We get no further than the third tee where we were met by a ranger waiting for us. In a militant voice he says; “OK guys, you need to move it along, there are two holes in front of you and you have to rush through and catch up.”

WOW. What the heck just happened?

I was no longer excited, and the guests I was with were just as mystified as I was. The day was going well so I simply responded with an friendly; “OK, no problem” and we do our best to keep things going.

As a side note, we are all avid golfers and no slouches. We were only a 3-some and playing at a pretty quick speed. If you know golf, you know that you want to be courteous to people behind you and not hold them up. However there was not anyone behind us, we were not holding anyone up AND there was space in-between the group in front of us when we started to play in the first place.

It was just their “rule” that you should play at the speed that they (the non customer) feels you should play. It’s a lot like going to a fine restaurant and placing your order. Then they bring your appetizers and then immediately 5 minutes later bring you the main course. Then 5 minutes later come to you and say “Listen you can’t be here all night and we need the table for someone else, you should be able to eat in 15 minutes” How irate would you be?

Fast forward to two holes later. We now have gone through each hole putting without even taking the flag stick out of the hole, did not get a drink when the snack cart came around so we could try to catch up (which during summer in Arizona is not the best idea), ran back and forth to the cart and made up some time while we DID NOT enjoy the golf.

So we get to the tee at the 6th hole and the same ranger is there and says “let’s go guys, you need to hustle” at which point I was at a boiling point and said to him “Listen, we are not holding anyone up, no one has complained about us and there was already space between us when we started” His response was; “If you don’t like it you will be missing golf and I will move you into position where I think you should be”.

My response (in a manner that is unlike my collected self) was “@%#! THIS!” I just spent hundreds of dollars to play here, traveled across the country and have been looking forward to this for a while. Needless to say, I did not enjoy any more of the day and my opinion of the place went in the tank. I can’t even remember most of the golf I played. I felt violated, ripped off, scorned, and totally deflated. The guests I was with were even more upset than I was.

This Ranger does not know me at all, my golf experience or golf etiquette and still he is dismissing me? That’s crazy and customers should never be treated like that.

Right?

Ok, on the flip side I put my business founder hat on. I am thinking that they do this with the intention of taking care of all customers and not just one. Should they piss off one client in the spirit of keeping the other clients happy? Keep in mind we were NOT a hindrance to anyone and the Ranger was “Just following the rules put in place for all customers.” You have to have some rules or policies in place to handle situations where some clients will hurt others.

Right?

I can say that even here at Strategic Profits I am very protective of our company and anyone trying to take advantage (in my view) will have a hard time with me. Notice I said “in my view?” The client might not feel that way. But if I break the rules for one client it might snowball into many clients and now I have hurt the company as a whole, which in turn hurts all clients.

Right?

So the big question is; if the customer is always right… are they always right for YOUR company? This is a question that Spike Humer at Jay Abraham’s office brought up to me when I was telling him this story, and one that I want you to think about today.

It’s truly an interesting dilemma that company owners and founders need to deal with on a consistent basis. What you do, how you handle or not handle or how effective you resolve issues like this can make or break the company you founded.

I am interested in hearing what you would do if you were the owner, manager or founder of this golf club. Please post a comment and let me know. I will tell you what we would have done after we hear from you. Also, I look forward to us helping you with more of these types of issues so that you can avoid costly pitfalls in your company’s future success.

Post a comment, and let us know how YOU feel about this.

To Higher Profits,

Brian Johnson

*****

MAY 29TH: Special Note From Rich Schefren:

HOLY MOLY… we did it again!

REPLAY #1 – Filled to CAPACITY

REPLAY #2 – Filled to CAPACITY

Just like the first time… we CRUSHED the capacity of the Teleseminar Replay tonight and not only had to have the Teleseminar company add more lines…  but… we actually had to have them immediately schedule a SECOND back-to-back replay at 9PM ET to accommodate all of the marketers who registered!

CRAZY thing is…

We STILL weren’t sure if we’d be able to accommodate everyone who registered.  So, Brian, our resident Chief Operations Officer, was thankfully able to work his magic and convince the Teleseminar company to let us do a desperately needed THIRD REPLAY early this morning May 29th.

ONLY PROBLEM WAS… in the midst of all of the craziness going on with all of these replays, our VP of Marketing posted the WRONG TIME for the replay.

So, to make it up to you, we’ve just decided to give you the AUDIO RECORDING and WORD-FOR-WORD TRANSCRIPT of the entire Teleseminar so you can listen right now, instead of waiting for another replay or something.

>>>> You can GET YOUR FREE RECORDING AND TRANSCRIPT HERE –
CLICK HERE

To Higher Profits,
Rich

P.S. If you were able to get on one of the replays tonight, I’d love hear what was your biggest takeaway from the call.  Share your comments below.

*****

Whew…just trying to catch my breath after a whirlwind past couple of days…

As you may already know, I spent over 2 hours on the phone with a group of friends, business associates, and former coaching clients who are now world famous gurus.

And I’m proud to say that it was an unprecedented call for several different reasons–two of which I saw coming, and one of which was COMPLETELY unexpected.

Let me explain…

First of all, this call was completely the opposite of what most people expect on a teleseminar.

Usually, it’s YOU with the problem and THEM offering a solution, right?

Well, in this case, we made a 180 degree turn–it was THEM with the problem instead of you. And it was my job to find out how they solved it.

My goal in this call was to delve into their biggest issues, going straight to the heart of the matter by simply asking each participant 4 quick questions:

• What was your biggest constraint to your business?
• How did you overcome that?
• What was the quantifiable results of your solution?
• What did you take away from it?

Then I moved on to the next guru in the queue. Which brings me to the second unprecedented occurrence…

A group of this magnitude and million-dollar firepower has never–EVER–been assembled for one call.

Usually, a couple of gurus will tag team on a call. And once in a while you’ll see a third swoop in for a few minutes.

But THIRTEEN? At ONCE?

I mean, take a look at this lineup:

• Mike Filsaime
• Brad Fallon
• Jeff Walker
• Frank Kern
• Willie Crawford
• Joel Comm
• Liz Thompson
• John Carlton
• Yaro Starak
• Tellman Knudsen
• Michael Cheney
• Kevin Hogan

Pretty amazing, isn’t it? But there they were, waiting patiently for their turn to spill their secrets.

And the answers they gave were MIND-BLOWING. For example…

Joel Comm revealed how playing to his strengths took him from a struggling one-man show to almost $10 million a year in profits…

Mike Filsaime talked about taking his $30,000 a month business and multiplying it by tenfold, hitting the $375,000 a month mark in less than a year by making one simple mindset shift (that you can easily implement today)…

Frank Kern recently got over a hump that plopped 2000 new customers into his lap in 65 minutes. And all came from one realization: “Your brain will lie to you.” In the call, Frank hands you the warning signs to know if your brain is helping–or hurting–your business…

Brad Fallon shows us why his past business attempts all ended up going south, and how he discovered the key connection between strategy and execution that helped create not one–but two 8 figures-a-year businesses…

Tellman Knudson had a business plan that was flawed from the start. But once he and I focused on a single change in his strategy, Tellman turned a small coaching program into an $894,600 profit windfall…

Willie Crawford was trying to do everything himself (sound familiar?) and heading towards burnout. But after learning this secret technique, he began adding talented resources–and big time profits…

I floored Yaro Starak with my out-of-the-blue recommendation. But he reluctantly followed my lead and saw an immediate jump in his income. Get the whole story inside…

Fantastic stuff. And there’s MANY more content-rich tidbits where those came from.

But as if that wasn’t enough, now it gets even better…

Because you people decided to trump both of my accomplishments with something that completely took me by surprise.

See, we had scheduled the first call and we filled up those lines in a heartbeat.

“No biggie”, we thought. “We’ll just add a replay for those few hundred entrepreneurs who got shut out.”

Those “few hundred”…seems almost comical to say that now–especially after what transpired next.

To put it bluntly, when the word went out about the replay, the floodgates didn’t just open–they were BLOWN TO BITS.

If you saw my last Twitter post, you know I was up at 3:00 am last night, watching the registrations roll in at an average of 6-10 per minute.

That’s up to 60 a minute, or 3600 an hour. At 3:00 am on a Monday night.

Yeah, that’s what I thought too.

Needless to say, this was not only our biggest call ever…but by far the biggest call in the history of our industry.

But honestly, if it didn’t do a thing for you…if it didn’t help transform your mindset…if it didn’t turn on the light and reveal the ugly, nasty thing that’s holding you back from success…

Then it wasn’t worth a dime.

So with that said, I want to know what you thought about this call….

Tell me everything–and I mean EVERYTHING. I want to know what you learned…when you had that “aha” moment…and how it’s going to change your business.

And if I didn’t deliver, then let me know that too.

Go ahead–fire with both barrels. I can take it.

In fact, feel free to post your comments below so everyone can see. I’ll be monitoring them and chiming in from time to time, and you never know when I might shoot a message right back at you.

Sound good?

Great–thanks for joining me on the call, and I can’t wait to see what your thoughts are…

To Higher Profits,
Rich

The call we did earlier this week was phenomenal. We had more people register, more people listening in, and more people commenting on it than any other call we’ve ever done.

But what’s even more satisfying than setting new records is the fact that you obviously got a lot of valuable, life-changing content from this.

Because the comments we’ve received so far are blowing us away. Here’s a few…

“Massive value is an understatement in regards to the information you shared with us…” — Chaney Alulis

“Stunned. At the end, it even brought a few tears, that I thought I was beyond.” — Bruce Brodeen

“For the first time it provoked me to think effectively what is really holding me back.” — Dr. Kazi Anam

“Anyone who is serious about success in online marketing would do well to listen..” — Roger Johnson

“I can’t wait to see what you unveil later in September!” — R. Newhart

(hang on–we’ll get to that in a moment)

Now, we appreciate the fact that this call really opened the eyes of thousands of entrepreneurs, and we’re grateful for the chance to bring it to you.

But there’s something that I’m grateful for even MORE…

In reading your comments, I can see that your truly GETTING IT.

Stated more clearly, you get the fact that:

• my guru clients have struggled with the same stumbling blocks you now need to overcome…
• your mindset matters and getting the right mentor is critical to side-stepping the land mines in your path
• fast growth involves identifying and eliminating the one core constraint currently holding both you and your biz back…
• your strengths determine your potential, but your constraint determines your level of success…
• most entrepreneurs spend the majority of their time achieving false-efficencies which have little impact on your success…

Believe or not, writing those past five sentences gives me goosebumps, because I know your now getting on the same path my biggest success stories have traveled on…

Because as a teacher, mentor, trainer, and coach, I know what happens to entrepreneurs who don’t know those five facts. I’ve seen thousands of online entrepreneurs thrash around in the same nasty (opportunity-seeker) pit for years on end…

They pursue success as if it were a race… and end up spinning their wheels in a desperate attempt to track down the “magic pill” that promises some mysterious shortcut to be an ‘instant-winner’, and we both know where that leads (nowhere)…

No matter how hard they work or how much they spend, they never realize success can be so much simpler if they stopped looking outside and started looking inside to determine the single constraint holding them back. The one thing guaranteed to give the fastest, and biggest payoff.

In other words, they never GET IT.

But with Monday’s call (and the replays), I’m ecstatic that my guru clients were able to pull back the curtain and shed some light on your situation.

And now, you’re ready to take that next big step on your way to the success you’ve been seeking.

So where do we go from here?

Up, my friends. Further and farther up.

If you’re ready to proceed on your journey to a higher level of awareness (with even higher profits) and a better understanding of how you can leverage the very same tools I’ve used to skyrocket businesses in record time (while the entrepreneur slashes their work hours), then I’ve got something you’ll want to hear…

On this page, I’ve loaded up 3 case studies from the archives. These coaching clients were once struggling like many of you who commented on my blog…but their success skyrocketed in record time (you’ll get the complete inside story how). And check this out: all three of these entrepreneurial success stories continue on to this day, meaning the phenomenal success documented kept going and going (like the energizer bunny) dwarfing the already incredible results they had achieved.

Meaning, sustainable success – a fast growing business – along with a lifestyle that allows these entrepreneurs the ability to enjoy it.

You’ll hear from:

• • Jim Edwards. Jim came to me exhausted and completely overworked. In fact, he was very close to quitting the internet business entirely. Find out how Jim pulled himself out of this hole here…

• • Mike Filsaime. You heard from Mike on the call, but we only scratched the surface of the whole story. Mike’s profits multiplied over TEN TIMES after we made some simple changes in his business. Learn what they were here…

• Hans and Dani Johnson: This husband-and-wife team had everything–a thriving business, a growing family, and a bright future. But after seeing one my presentations, they realized the single critical element that was missing. See what that was here…

Consider Monday’s call ‘Internet-Success 101’ where you got a quick overview on some very important concepts (IF YOU HAVEN’T LISTENED TO MONDAY’S CALL CLICK HERE FIRST)

Now it’s time for ‘Internet Success 102’ – we’ll take the same issues we touched on in the call, and go even deeper. giving you a better perspective on how to really build a profitable business that delivers the freedom and wealth you desire.

And right now, they’re yours for the taking.

So if you’re ready to take your understanding and your business up a another notch or two…

Go there right now and soak it in.

I promise you–there’ll be no chanting or incense. Just profoundly profitable advice 😉

To Higher Profits,

Rich

P.S. BTW…I’ve already started getting questions about the coaching program I mentioned on the call. Don’t worry I’ll have more to share soon. But right now, with the record number of entrepreneurs listening to the conference call and even more reserving their priority copy of my next report (you can reserve your free copy here) I’d rather focus on you and what you and your business needs first.

But make sure to mark your calendar on Wednesday, September 17th, because that’s when the you’ll get your copy of my next report (if you’ve opted-into the priority list here) So, start getting ready to grow your business and reclaim your life, because it’s all going to get a lot easier real soon.

More to come on that…so stay tuned.

And don’t forget–when you’re finished listening to the case studies, come back and post your biggest takeaways here. (I was literally blown away by your comments on the last post… and it’s making dig deep to give you more (lots more) – I’m a sucker for appreciation)

Can’t wait to see them…

Recently on a Q+A call I was asked – why have so many of the internet marketing gurus switched to macs?

My Answer – Because they can, it’s cooler (power of positioning), and the internet is moving more and more to multimedia and macs are simply superior when it comes to anything multimedia. Oh yeah, and lastly they are the most powerful computers on the market.

Along those lines, I’ve gotten several requests to see my setup so here it. It’s an 8 core processor, with 16 gigs of RAM, and 3 X 30 inch monitors. Perfect for creating presentations!

Continue…