Blog

Your Offer – Boost Sales Now With 3 Easy Strategies

Last week, I was on an OFFER binge. I read $100M Offers by Alex Hormozi… and I powered through Taylor Welch’s Offer Building Masterclass. And now, I’ve compiled a MASSIVE Evernote file with the best tactics and strategies for crafting high-converting offers that practically sell themselves. Ready to hear the cliff notes? Then make sure

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No. 1 Habit Of The Richest Copywriter I Know

I don’t know his net worth, but I suspect Mike Palmer is the richest copywriter I’ve ever worked with. (And I’ve worked with MANY rich copywriters.) Who is Mike Palmer? Well… He was the Copy Chief and a partner at Stansberry Research — one of America’s largest and most profitable publishers of financial newsletters (which

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Should You Sell In Every Email?

“Should you sell in EVERY email?” I get asked that question all the time. But I’m scared to answer. Because like a seasoned politician, my stance on email has flip-flopped. For ages I believed you should absolutely have a hyperlink in every piece of email copy… and at other times, I’ve saved the CTA until

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My Cringe-Worthy Management Mistake

To be honest… I’m not always the best manager. Leading a team is still new to me. And as a result, I recently found myself falling for a grave mistake that I vowed to avoid: Giving HARSH criticism. You see, I’m a strong believer in learning from feedback. If a team member is messing up,

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My “Scene” At The Airport

I have a confession… I used to make scenes often at the airport. Mostly because I feel like the TSA scanners are government overreach and violate my 4th Amendment right against unreasonable searches. So whenever I flew (before getting TSA Pre-check), I would opt out of the scanner in lieu of a frisking that I

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The Infinity Funnel — REVEALED

Are ready to see the FUTURE of funnels? Then make sure you join me Thursday at 6pm ET (3 pm PT). When you tune in to this special live stream, you’ll discover how the “Infinity Funnel” is about to disrupt traditional “dumb” sales funnels and membership sites forever. Along with my special guest and marketing

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How To Create An Irresistible Offer

Many years ago, I got an email from an internet marketing expert who’s one of the biggest names in our space today. He was super excited about a new webinar he just made and said it was CRUSHING. But as I watched the first hour or so, I was underwhelmed. “How is this doing so

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How To Sell Without Being Salesy

If you sell anything — anywhere — then listen close… One of the most important skills to have as an entrepreneur, marketer, or copywriter is knowing how to sell without being “salesy.” When done right, prospects actually ENJOY being sold. But when done wrong, they’ll run away before you even get to your pitch. That’s

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How To Vet A Junior Copywriter

Last year, I got an email that made my heart sing. It was from a young copywriter I used to coach. In fact, he was one of my star pupils. And as a result, I ended up referring him to one of my former clients when I decided to join Strategic Profits at the beginning

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Have The Courage To Be Disliked

Do you have the courage to be disliked? Because until you do, you might end up “stuck”… Currently, everyone lives for themselves, focuses on “past causes,” and chooses unhappiness. However, that doesn’t mean those choices can’t be changed… By understanding that your future determines your present more than your past, and that all problems are

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