Decrease The Input… Increase The Output

I intended to write this blog post about a week ago.

The reason I am writing this post now is that so many things have been happening and, changing for the better. I kept getting more and more info I wanted to share with you. But, I can’t wait any longer. Sometimes, you can have too many good developments in your life and business that, even one more piece of good news is not welcome because you simply have too much on your plate already.

Bottom line – too much is simply too much no matter what. Often, having too many great options leaves you frozen instead of giving you momentum, because just when you start thinking the option you’ve chosen is really the best choice, the other killer idea on that yellow pad laying on your desk may be even better, so you reevaluate, and reevaluate and you end up making absolutely the worst decision of them all… NO DECISION!

It’s a scary thought isn’t it? It absolutely sucks, so I’m just going to start writing.

First, I’ve noticed most struggling internet marketers are nothing more than hardcore information junkies. They just want to learn, absorb… absorb… absorb and they simply don’t have the power to turn off this constant craving for more.

But you have to be able to turn it off. Because it’s one of the single biggest obstacles to achieving lasting success online or offline.

Stated more simply- as long as you’re inputting, you’re not outputting.

Yet, getting everything you want out of your life hinges on your output.

So if you’re an info junkie, you must go on an information diet. Now I don’t know about you, but I know that when the double stuff Oreos are sitting on the top shelf in the kitchen it’s a whole lot harder resisting the temptation. What I mean is this: you’ve got to get all that extra info out of sight so you don’t even feel the temptation.

Make your office a rehab, no information is allowed to come in whatsoever for the next week. The only information you can have is the information you create. Stop studying, stop analyzing and start creating. Develop urgency in everything you do for the next week and you’ll be blown away at your level of output.

Sadly though it’s not enough.

Because if you really want to grow your business you are going to have to answer a single question that almost no struggling entrepreneur ever asks themselves. You want to know what it is? Of course you do, so let’s press on…

Now listen, don’t let the simplicity of the question fool you because it’ll be easy to dismiss it, but I promise you that if you do, you’ll never even achieve a fraction of what you are capable of. Ok, so here it is:

What Work Are You Willing To Leave Undone?

The sooner you realize that you can’t read everything, nor can you cross off every item on your to do list the better. Because at that very moment you are forced to realize that you absolutely must prioritize no matter what.

You see, realizing you can’t do everything helps you determine what you really must be doing, and realizing you can’t read everything forces you to decide which information you must read.

Now if you are wondering how you make these difficult decisions, have no fear because I have your answer. And it’s simple… You have to know what you want and what you must do to get it. Once you know then you can make effective decisions about what you should be doing, who you should be talking to, and what you should be studying.

So quickly, do you know what your top three objectives are right now in your business? Are they quantifiable, concisely stated, at your fingertips, so you always know precisely what you should be working on?

If your answer is yes – congratulations you are on your way towards business success. But, if you can’t rattle them off in rapid fire then it’s time to get serious and figure out what you really want, what you are willing to do to get it, and what steps you must take to achieve it.

Like I said in the beginning of this post, I’ve got a lot more to tell you – but it will have to wait until tomorrow — because I need to get some sleep. But before you run off, tell me what you think by posting your comments.

How To Use Momentum To GROW!

It’s been a little while since we last spoke.

But there has been some really cool stuff going on. I’m referring to the MASSIVE growth of my business.

If you’ll allow me a few minutes, I can show you how I am implementing the ideas from the Manifesto in my own business. Think of it as a mini-case study.


I’m playing to my strengths.

Believe it or not, I’m not the greatest hiring manager in the world. But that’s ok, because I know how to work around the problem.

I simply brought in a consultant (a longtime friend) to assist me with my team building efforts as the business grows. That way I can focus on what I like to do, (coaching my clients).


I’m buying a new office space (as opposed to renting) in order to house a larger staff.

Having a physical space for your team to work out of can really help to grow a business and build a cohesive team. Sure, virtual workers are useful, but I believe it’s useful to have a physical staff when building a multimillion dollar company.


My team is implementing and designing systems to deal with all the new clients that are now on board. It’s crucial to me that everyone is taken care of, and the only way to make sure that happens is to have standard procedures for handling issues.

I’d like to note here that the process of creating systems and standard procedures is not a “clean” process.

It takes a lot of “dirty” work before a routine or task can be systematized. A perfect process does not simply appear out of thin air. It takes a bit of refinement.

Well, that’s all for now. I just wanted to give you a bit of an update and let you know how things are going.

I hope you found this post useful, and as you can see, I am continuing to build on the momentum that my launch generated so I can take this business to the next level.

So as soon as I get everything running to my standards I’ll have some INCREDIBLE stuff to share with you that will really build on the manifesto and the missing chapter.


It’s Not Always About Trying Harder

“The less effort, the faster and more powerful you will be.” – Bruce Lee

The past week was fantastic. In my elite coaching program I introduced my clients to their strengths using a test also used by Fortune 500 companies like Motorola, Microsoft, Intel, American Express, etc… I actually can’t wait until September when I can introduce my Business Growth System Members this amazing test and the powerful process they will go through.

What’s really interesting is for a few of my elite clients their test scores came back with the label “In Transition”. You see, many of these clients had been working incredibly hard with minimal results. And the test pointed out to them that they needed to stop what they were currently doing and regroup and then choose an alternative route.

The common theme for my “In Transition” clients was attempting to do many of the popular Internet money making strategies with no consideration of what they were good at, or what they enjoyed doing. As if their bank account wasn’t enough of a clue, now they were getting psychological proof that the methods they were trying were not going to lead to entrepreneurial success.

So what about you?

Is it getting easier or more difficult to increase your profits?

Are you working longer hours or less hours?

Remember, in business you don’t get an A for effort – it’s all about the results you are creating. And the easiest place to achieve spectacular results is where your strengths allow you to easily get them. And that’s why it is so very important to play to your strengths.

If you’ve been struggling in your business and it’s not getting any easier to produce the desired results that you want, it’s time to get real. That means take a good look at yourself and really considering whether or not you are following the right path for yourself.

If you are not on the right path – it’s time to stop what you are currently doing and begin your quest to find a business that plays to your strengths.

On a different note…

I have some very big announcements this week regarding bonuses for all of my clients. I wish I could tell you all now, but it’s only a few days away so mums the word for now.

Is Business Just Common Sense?

Is business success just common sense? A lot of people think so. They think if you’re smart and you work hard, you will be successful. But you know what? Most people are wrong because it’s not common sense to success in business.

How do I know?

First of all, most businesses fail, so it takes uncommon sense to win. The biggest contributor to the high business failure rates is that most people were never trained on how to really make a business run and grow. Most people were never taught what an entrepreneur really is. and who you have to be in your business. Because of that, there’s a major price that’s being paid.

The price is the overwhelming majority of businesses fail, and even those that very few that last and still survive most of them are just glorified jobs, with the owner working his / her butt off to make a salary. They’ve got no freedom. They’re probably working harder than they would ever work for somebody else., and have little to show for it.

It’s a fair statement to say that most small businesses, almost all small businesses, do not reach their potential. The big question is why? Why don’t most small businesses reach their potential?

And while the truth stings… the research backs it up, the main reason for the sad state of affairs for small business online and offline is the entrepreneur’s lack of skills and knowledge (Dunn and Bradstreet).

So what are you doing (besides reading this) to improve your entrepreneurial skills?

In my coaching programs Module #1 is completely focused on becoming a better entrepreneur, and many of my most successful clients have told me that right after that first session they already started thinking differently.

Here’s a few of the most recent comments about the first module from current clients:

—Tons of info. Very fast paced, with no fluff or filler. Very refreshing. My mind was totally engaged for the entire 2 hours.

—First time I’ve ever heard someone make sense of the skills and the process of growing a business, in two hours, where I felt like I really learned something cohesive.

—Excellent. Exciting. Informative…Rich seems to have the timing of the material very well orchestrated.

—I am impressed so far by the depth of the information given by Rich. For the first time ever – and I have been searching for that information a long time – am I finally learning what having and building “a business” really is about.

—An excellent overview on entepreneurship, business ownership, the various roles I need to play as my business grows. Instead of diving right into tactics, you start with the basics that MUST be understood before moving forward. Answering the WHY of what I’m doing must direct the HOW’s. But without being told that, it could easily be missed and I could be lead down a path of building a business that becomes something I didn’t want in the first place. Solid information for our first real call. Has me thinking a lot deeper about my business already.

—I feel like a just drank from a fire highdrant, it was a mindblowing amount of information. That being said, the information is absolutely life changing. I had these questions for years, and I had not found real answers until now.

—It was great and it was overwhelming and a little intimidating. Good – what an amount of information to learn, how many changes to make… Guess the best way is to follow your steps and do whatever you figured out to do first and then worry about the rest.

—In my opinion, very valuable information, and lot’s of it. The call was a great overview, and I plan on spending time going through the material, taking notes and answering the questions to have it really sink in before the next call. I could see my perspective changing even as the call was proceeding.

—We’ve worked hard at building our business and have some success, but we knew we needed a shift to get to the next level. Today I had the what, how and why laid out in front of me with the challenge to take responsibility and make it happen! What a great start!

—This call was great, TRULY FABULOUS, but I hope every call is not exactly like this. My head hurts.

—Thanks for sharpening the cutting edge of designing and building a highly profitable business!

—This call absolutely blew me away. The quality of the material was 1st class and the amount was nothing short of mind boggling. It was difficult to keep up at times and that, I believe, was the most powerful aspect of Rich’s unique and cutting edge style. I will be going over this stuff in my head 24 hours a day even if I’m not aware of it. This material is truly inspiring.

Keep your eyes out, I got some big announcements to make.

Sunday Night Update…

A quick update and a further explanation as we close out this week.

The programs are going to be amazing, and I have been busy finalizing the materials. If you thought the free materials were good, be prepared to be WOWed! They really are that good.

While I’ve been busy working on the content (from my home office-thank god!), everyone else in my organization is working at a frenzied pace dealing with the overwhelming demand that introducing 700 new clients into our company in less than a week has caused.

There are many of you that still need to be added to our customer database. If you are in the 11 week program and have not received any emails from us please email [email protected] with the subject line “Missing 11 Week.” If you are in the 12 month program, please be patient for now. We are adding the new clients from the 12 month program right now, and we expect to have the job done by the end of the week. (I have three people who are trusted to go through my merchant accounts and I have all three working on getting this done as we speak.)

The 11 week program is starting this week. The 12 month program will start the following week. I will have a lot more updates for everyone this week so make sure to stop by and read any new posts.

Speak to you all tomorrow…

p.s. – In the previous post I asked you to submit a comment if you haven’t received an email from us. Please only do so if you are in the 12 month program. If you are in the 11 week program please send an email to the email address I listed in the body copy of this post.

The Vultures Are Descending Already

So, I finally got some needed sleep.. opened my email box this morning to find:

1) A teleseminar for the internet marketing community about 7 secrets to a million dollar business being used to pitch some sort of program

2) A pitch for a 6 week teleseminar series on how to get the maximum leverage out of your internet business.

Then I opened an email from a friend and he had found two other promotions geared for the budding internet entrepreneur.

Unbelievable. I guess I should take it all as a compliment, but I don’t. I have spent years perfecting what I now teach, and it all has been proven time and time again. These Johnny-Come-Latelys are just opportunists trying to feed on my table scraps – and they’ll end up hurting the people who put trust in them.

So, if you are one of the people who couldn’t afford what I have offered, please do not go looking for some cheap option. Instead go through my free materials, study them, do your best to apply them and I will have more free materials for you. Yes, I will be busy but I would rather do some extra work and get you what you need, even if I give it away, then be at all responsible for you going down the wrong path with the wrong people.

I know what I’ve said here is controversial, but for 2 years I was the only one working on strategy and systems for internet businesses and within 4 hours of my launch ending all of sudden there are quite a few popping up, it really make me sick, and it should make you sick too.

If you read my work, you already know how important a role I feel your business plays is in your life. That’s why I get so worked up about this. The wrong advice could literally set you years back. Be careful, before you take anyone’s business building advice, see if they have testimonials from people your respect and whose success you would like to emulate. Make them prove to you that they’ve been focused on internet businesses – and that they’ve had more than 10 internet businesses as clients.

OK, I am finished with my rant. Now on to some housekeeping.

I have sent emails out to clients on both of my client lists. If you paid and did not receive an email I need to know about it. Just post a comment here using your preferred email address when you sign in (don’t put it in the body of your post) and we will contact you.

My oldest daughter Ava has a tennis lesson so I got to run, but sometime soon I am going to tell you why my daughter Ava (who is 4 years old) already makes more money than most internet marketers do all by herself (no help from her old man).

TGIF – Wow, I Am Really Happy It’s Friday

Was that a crazy ride or what?

It’s 12:30am, twelve and a half hours since we closed admission to my coaching program. I am still receiving requests to get in (we’ve been getting them all day) and the answer unfortunately is no. It’s not that we don’t have the room, but my staff and I have our hands full right now, and I would rather spend my time focusing on my clients. Also, I learned a long time ago that your word is very important – and I intend to keep mine. A deadline is a deadline.

To all my new clients – You will be hearing from me very shortly, and I am very excited to get started, I believe that you will see more of this group go on to bigger and better ventures then any other group I have worked with.

To all of you who couldn’t take part, I plan on releasing more free content for you, and in the very near future I will be sending out a link to a survey asking what it is you would like from me and what you would be willing to pay for it. If I get some good ideas that don’t diminish the value of what I am providing my clients and doesn’t require an inordinate amount of my time then I will certainly entertain it.

I had a meeting today with the group over at Agora, and I’ve got some awesome stuff planned that I am sure you are all going to flip out over. It’s not a 100% certain yet, but I might be doing a series of calls with some of the business people I respect and have learned the most from. If it ends up happening… you’ll be the first to know.

I need to get back to work right now – but I wanted to say thank you to everyone, it’s a humbling experience to see so many people moved by my work. I certainly want to give more too, and I will. But first I must attend to all my new clients and bring them into the fold.

Keep posting here too – I read every comment, some I respond to by email, some I chose to ignore, and some bring a smile to my face and let me know that all my hard work is worth it.

Good night all – and have a great weekend, and be on the lookout for my survey, I am sure we’ll put it out sometime next week.


PS – Did you see the video from the winner of the free hour with me? I gave him some suggestions that i know will multiply his short term and long term profits but his video testimonial is really over the top. I actually thought about sending it back to him and asking if he wouldn’t mind toning it down a little, but I asked a few people to tell me what they thought and they said you could tell he’s being genuine. I know he is – so I posted it (previous entry). What do you think?

150 Spots Sold In 2 Hours 14 Minutes


We sold out EVERY one of the 150 seats in just 2 hours and 14 minutes.

I’m honored and excited by the wonderful response to my coaching program. If you’re one of the select few who managed to slip in the door, then congratulations!

I can’t wait to get ‘into the trenches’ with you and rework your business to achieve the results you’ve always dreamed about.

For those of you who arrived at my door, only to find it had been slammed shut, I want you to know that I have NOT forgotten about you.

Anyway, I’ve got a lot of work to do, so I’ve got to run. Thanks to everyone for a fantastic start to one of the most elite marketing clubs in existance!


Front Of The Line Pass Available Tomorrow

As you’re well aware, the buzz surrounding the launch of my coaching program has reached a deafening level. I have my secretary and two virtual assistants working TEN hours per day running the phones and answering email.

It’s gotten to the point where two people called the office this week trying to BRIBE my secretary, in order to reserve a spot in the program.

At this point, I realize I’ve GOT to do something in order to stay in control of my office.

Otherwise we will not be able to get ANY work done over the next few days leading up to the launch. I have way too much work to do, and these distractions are preventing me from taking care of my many other priorities.

So here’s what I’ve decided to do.

I’m going to issue “front of the line” passes for those of you who just CANNOT wait to get a head start into my exclusive coaching program.

Now, there are over 36,832 people on the edge of their seats waiting patiently to hear more about my program. But in order to gain some semblance of peace in my office, I’m going to issue 1,500 “front-of-the-line” passes.

TOMORROW AT NOON, I’m going to give you the location where you’ll be able to enter your name and email address to get a pass.

This pass entitles you to a ONE HOUR head start on everyone else. You’ll be able to view the coaching offer on Tuesday, July 18th at 11AM. That way, you’ll have just a bit more time to see if the program is right for you.

I realize this will upset a number of people who are not able to get a pass. But I NEED to find a solution to my chaotic office.

So make SURE you set an alarm to go off at 11:55AM tomorrow so that you will be reminded to check your email. There is a VERY good chance that those who are issued a front of the line pass will take up all the spots. So don’t miss tomorrow’s email.

From A One Man Office To 150k

I’ve interviewed a few coaching club members who were kind enough to spill the beans, and tell the world how my coaching program has DRAMATICALLY altered their business for the better.

Before I tell you how powerful this call is, I want to give you some special instructions.

I want you to listen to this call through a ‘filter.’ Since you’ve read the Manifesto and the Missing Chapter, I want you to keep those concepts at the top of your mind when you listen to my client discuss his INCREDIBLE path to a personal fortune.

Tonight’s call is with my client Mike Filsaime. And before you say, ‘well all his money was generated from the launch of Butterfly Marketing,’ I want to make one point.

When Mike started in my coaching program he was doing $15,000 a month. Fast forward 16 months later, he brought in over $150,000 with only 8% (about $10,000) coming from Butterfly Marketing.

Mike is a VERY sharp and VERY gracious guy. You will learn a TON as Mike walks you through step by step from working all alone to building a real Interent based business.

After listening to the MP3 and reading the transcripts, please post your thoughts here. If you did not receive the email with a link to the download (and you’re on my list) please let us know on this thread.

Rich Schefren

P.S DON’T FORGET to get your Front-Of-The-Line Pass tomorrow at NOON Eastern. You’ll be able to watch the firestorm LIVE, in real-time on the page as people start to flood the site in hopes of getting a pass.