LIVE: Confessions of a “Puppet Master”

“I’m just the puppet… Matt is the Puppet Master.”

That’s what Rich said last year when we were on call with one of our vendors.

Frankly, I was flattered.

But the interaction also highlighted one of the difficulties I face — not only in our business — but in my personal life too.

The fact is:

It’s really hard to describe what I do.

I’m a Publisher… Copy Chief… Director of Operations… Customer Success Agent… and tonight, I’m playing the role of a “Business Guru.”

You see, Rich is in San Diego right now for the “Flight Club” mastermind and I offered to fill in during his typical Thursday livestream.

And on tonights broadcast, I got something special planned for ya…

In short:

I’m going to take you behind-the-scenes of what it’s like to be the “Puppet Master” of a small online biz that I’m pleased to report has grown 50-100% month-over-month this year in top-line revenue.

You’ll discover…

  • My typical routine from 7am to 7pm — 7 days a week
  • How I manage a small team and stay on top of all our projects (even though I’m disorganized by nature)
  • Core tenants of our company culture and how to identify A-Players
  • The 2 HARDEST jobs to fill in our business (one of which will likely surprise you)

If you’ve been following our biz for a while, you know I don’t do these very often.

So make sure you tune in tonight at 6pm (ET).

Here are the details…

  • WHAT: Confessions of a “Puppet Master”
  • WHO: Matt Rizvi
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

Your pen pal,

Matt Rizvi

P.S. If you’ve missed any of our previous livestreams and want to watch the replays, you can check them out on Youtube here.

LIVE: How To Build A Flagship Product That Your Customers Buy For Life

There’s a dangerous myth in the online biz community…

Too many people think that as long as you’re a great marketer or copywriter, you can sell virtually anything and make a bundle.

The product?

That’s secondary (or so they think).

But the truth is…

The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.

Without one, you’ll likely find yourself with lower conversion rates coupled with high refunds, cancellations and even chargebacks, which ultimately means lower customer lifetime value (LTV).

That’s the “churn and burn” method to online business.

And while it may be a necessary evil as you’re getting off the ground…

It’s not a wise path for the long term.

So how do you craft the ideal frontend product that can not only attract new customers en masse, but also retain them, turn them into raving fans, and even create a lifetime’s worth of consistent cashflow?

That’s what I’ll show you on today’s livestream at 2pm (ET).

In fact, I’m even going to take you behind-the-scenes and reveal how I’ve done exactly that in my own business.

Here are the details…

  • WHAT: How To Build A Flagship Product That Customers Buy For Life
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

P.S. If you’ve missed any of my previous livestreams and want to watch the replays, you can check them out on Youtube here.

LIVE: 3 Insights That Can Change Your Life

Pop quiz…

What’s the difference between information and insight?

Simple:

Information is data. It’s raw. And while it can lead to valuable discoveries, it can just as easily become a distraction that wastes your precious time and attention.

Insight on the other hand, is different.

It’s information that’s gone through the distillation process. The fluff and extraneous pieces have been removed.

And what you end up with is WISDOM in its purest form.

Well on today’s livestream, that’s what I’m giving you:

Because instead of a free-flowing conversation that’s driven down spontaneous tangents by my ADD brain, today I’m sharing the key insights that I’ve distilled from my last 3 livestreams:

  1. How to Easily Scale Your Biz
  2. Biohacks & Business
  3. Life Lessons of an Entrepreneur

So if you’re looking for 2 hours of pure entrepreneurial insights, join me on Facebook live starting at 6pm (ET).

Here are the details…

  • WHAT: 3 Entrepreneurial Insights That Can Change Your Life
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

P.S. If you’ve missed any of my previous livestreams and want to watch the replays, you can check them out on Youtube here.

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LIVE: Life Lessons of an Entrepreneur (2pm ET)

Life lessons… You get a lot of those as an entrepreneur.

It doesn’t matter whether there’s an obstacle or an opportunity in front of you.

Everyday as an entrepreneur the game of business offers you lessons with real consequences.

Some of these business lessons will stick with you a lifetime. They’ll shape your decisions and therefore your results for the rest of your life.

Other lessons are forgotten, and we’re forced to relearn them over again.

Today I’ll review a list of business lessons learned and riff on what they mean to me, and what they should mean to you.

Join me on today’s stream to compress decades of experience into actionable lessons that will serve you as well as they’ve served me.

Here are the details…

  • WHAT: Life Lessons of an Entrepreneur
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

Happy Birthday To My Mentors

I’m not gonna lie…

I’ve had a serious advantage in my career.

Some might even think I’m “privileged.”

But without a doubt, this one factor has been my ultimate shortcut to success — saving me years of painful trial and error in my journey to get where I am today.

I’m talking about mentors.

Throughout my life, I’ve had about a half-dozen people who’ve taken me under their wing, passed along their wisdom, and presented me with opportunities that I would’ve never been privy to if not for our close relationship.

What’s more…

Every mentor I’ve had ALSO had mentors who had a similar impact on their lives.

In other words:

Mentors are a critical ingredient to success in virtually every business.

And if you actively work to find them in your own life — then I’m confident they will pay big dividends in your career, just like they have for me.

Take my first mentor for example:

My dad.

He introduced me to Internet marketing in the early 2000s.

He’s been a champion of my writing skills even when I was barely passing English class in high school.

And seeing his entrepreneurial failures (before launching multiple 7-figure health businesses) gave me confidence that I could do the same thing.

Thanks dad. Happy Birthday.

Then there’s my business partner and latest mentor: Rich Schefren.

I first met Rich in November, 2019.

And in that short time, he’s taught me to think creatively with joint ventures, partnerships, and licensing agreements so that they add massive leverage to our business.

He’s shown me the importance of doubling-down on my strengths and how to “outfox my flaws.”

And above all, he’s entrusted me to run Strategic Profits, which just might be the biggest opportunity of my life.

Thanks Rich. Happy 50th Birthday.

Your mentee,

Matt Rizvi

LIVE: Ask Me Anything (Today @ 6pm ET)

Got a question, obstacle, challenge, or difficulty starting, building or growing your business?

If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track.

Bring your toughest questions – I’ll answer them – I’m working without a net, so this should be fun, informative, and if you ask a question, it very well likely could alter your financial destiny…

I’ve helped tens of thousands of entrepreneurs – many of them you probably follow and study…

So why not come straight to the SOURCE?

Here are the details…

  • WHAT: Ask Me Anything
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

LIVE: Biohacks & Business

What’s the #1 leverage point in ANY business?

Simple…

It’s YOU — the entrepreneur.

Every decision you make and every action you take has the power to create massive ripple effects throughout your business right now and in the future.

And while this causes many folks to focus on the “contents” of their brain, like learning new ideas, strategies, and tactics…

They completely ignore the “condition” of their brain and its impact on their mental and physical performance (i.e. your biology).

And as a result…

These entrepreneurs often suffer from low energy. Brain fog. And decision fatigue.

…All of which slows the business!

So what’s the solution?

Join me on today’s livestream – 2-4pm (ET) – to discover my favorite biohacks and health protocols for entrepreneurs that keep me at the top of my game (and make a shocking impact on my business).

Here are the details…

  • WHAT: Biohacks & Business
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

LIVE: How to scale your biz [PART 2]

There are 2 ways to scale a business…

  1. The HARD Way
  2. The Easy Way

The hard way involves years of grind, incremental gains, chronic setbacks, tight margins, and as an unintended consequence, high blood pressure.

…While the “easy way” just feels effortless.

It’s efficient. It’s fast. And often it can change your life in the blink of an eye.

Ready to learn the easy way to scale a business?

And avoid the hard way forever?

Then join me on today’s livestream starting at 6pm (ET) to discover how easy it can be to get your business ready to grow faster than ever before.

Here are the details…

  • WHAT: How To Scale Your Biz [PART 2]
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

P.S. If you want to watch the replays of my previous livestreams, you can check them out on Youtube here.

LIVE: How to scale your biz

Today we’re talking about scaling your business…

More specifically – the one and only metric that matters when it’s to scale your offer…

You see, most entrepreneurs make the mistake of focusing on way too many details.

In the process they overlook the one piece of the business growth equation that will determine their success or failure.

Join me on today’s livestream – 2-4pm (eastern) – to discover how easy it can be to get your business ready to grow faster and more easily than ever before.

Here are the details…

  • WHAT: How To Scale Your Biz
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

To higher profits,

Rich Schefren

Post-it note lowers ad costs by 77%?

There’s nothing worse than writing pages of copy…

Editing video and image creatives…

And making sure your ads are in tip-top shape…

…Only to find that NONE of it converts.

That’s when it’s time to take a step back and start listening to our good friend and upcoming contributor to Steal Our Winners, Charles Kirkland.

You see, Charles has been in the online marketing industry since 1999.

He’s always on the cusp of the things that work in media buying…

Which he proved once again when he showed Rich how he tests his ads on Facebook BEFORE he builds a funnel or even has a working landing page yet.

But make no mistake, it gets results.

In fact, he used this strategy for one client and decreased their cost per acquisition from $27…

All the way down to just $5.97.

He calls it the “Post-It Method.”

Why?

Because his testing process involves just an image of a post-it note with a headline on top of it.

Zero perfection involved.

Just a plain ol’ yellow post-it note.

Which makes it a hyper-fast way to find winning ad angles and avoid high ad costs.

But don’t go running to try it just yet…

Because this is just one part of his 6-phase testing process that he shared with Rich Schefren in the upcoming issue of Steal Our Winners.

During the interview, Charles reveals…

  • The 6 phases of testing he uses to find multiple winning ad angles (most marketers are doing this completely backwards)
  • How to sort through Amazon reviews to find the most infuriating pain points of your target market
  • The exact ad rules you MUST tell Facebook to follow if you want to find angles with the lowest cost
  • The 4 types of body copy that the algorithm loves to serve users based on their certain browsing behaviors

If you want all the details, then make sure you watch the full interview inside the February issue of Steal Our Winners, which comes out this Sunday.

The deadline to sign up and reserve your issue is Saturday at 11:59pm (PT).

Don’t miss it.

Get access for just $1 right here.

Your pen pal,

Matt Rizvi