Don’t get it twisted…
I’m more than willing to spend BIG buckeroos on ads.
But before I do, there’s 3 specific questions I need to answer:
QUESTION #1: What exactly do I want from this campaign?
First, I’ve gotta define what my ideal result would look like. For example, is the purpose of this campaign to generate qualified leads? Sales? Or perhaps a specific type of engagement?
QUESTION #2: What ad channels will I use?
Next, I have to decide which channel I’m going to advertise on. Will my traffic come from Facebook ads… Youtube ads… native… paid search… email drops… or a combination of sources? But whatever I pick, the channel should make sense for my ultimate campaign goal.
QUESTION #3: What’s the fastest and easiest path to get it done?
Lastly, what are the steps I need to build into my marketing campaign to achieve my objective on the ad medium I chose? Don’t overthink this one. Instead, I like to map out my “minimum viable funnel” and get it launched ASAP. Then I can start testing and making improvements based on the results.
Alright, now it’s your turn to ask these questions and see if you’re ready to run ads on cold traffic.
And if you are…
Then make sure you tune in tomorrow at 1pm ET (10am PT) for a free training session with my good friend, Kim Walsh Phillips. On the call, she’s going to reveal the exact strategy she used to generate $2.73 million in revenue by building her audience from cold traffic.
Your pen pal,
P.S. If you don’t know Kim, she’s the leading direct-response social media marketer behind the biggest names out there – including Dan Kennedy, Rich Schefren and Kevin “Mr. Wonderful” O’Leary from Shark Tank.
And on this training she’s promised to share with you her exact strategy for quickly growing an audience, building a list and generating customers…that pays while it works.