When it comes to online business noobies who’re eager to burn the boats… quit their 9-5… and set out on the perilous path of entrepreneurship… I hear the same story over and over again.
Often they want to:
(A) Sell a product or service they’ve never sold
(B) Teach a skill they’ve yet to master
(C) Target prospects they don’t understand
(D) Enter a market where they have zero credibility
(E) All of the above
Now, if you only suffer from one of the above, you can probably make the leap.
When I started selling courses on copywriting a couple years ago, that was something I had never sold before.
However, at that point, copywriting was a skill that I had been practicing for half a decade. I knew the prospects intimately because I used to be one of them. And I had a decent amount of credibility because I cut my teeth writing copy at Agora and had achieved a successful career as a freelancer.
As a result, I didn’t fall on my face.
But the less and less experience you have in your new venture… the more likely it is to fail.
And that’s why I’m always skeptical when people ask:
“If you had to start all over again, what would you do?”
Because if you’re truely starting from ground ZERO, failure is almost certain — no matter what strategy you’ve got up your sleeve.
…At least, that’s what I thought for a long time.
But recently I was listening to an interview with Rich and Seth Greene that made me question this wisdom.
Now, for those of you who don’t know Seth, he’s the co-host of the Sharkpreneur Podcast with Kevin Harrington, a 3x Marketer Of The Year nominee, and a legendary direct-response marketer.
And during the start of the interview, he made an audacious promise:
“We’re here to talk about how you can build a cult of 50 evangelists who will go out and promote your business, your marketing, your message, your company, [and] your brand to the world every week for a year,” he said.
And boy did he deliver.
During the call, he revealed his 5-step approach for doing exactly that — even if you have zero experience… zero credibility… and a tiny budget to get started.
In other words…
Starting from ground ZERO.
In fact, Seth was so confident in his approach that he even conducted a real-life experiment where he used this strategy to jump into a brand-new niche and create a successful business in just 90 days.
I was shocked.
It rocked my long-held beliefs.
And now I know that if I had to start all over again, THIS is what I do.
And you can discover the same approach when you check out Seth’s interview inside the February issue of Steal Our Winners, which comes out this Sunday.
Your pen pal,