7 Business Secrets I Learned From Jay Abraham

Many years ago, I learned an incredibly powerful concept from Jay Abraham called “Capitalizing on Capitalism.”

And the premise is very simple:

You make money for your business by leveraging the assets of OTHER businesses.

For example…

One time Jay found a struggling brokerage house that was only doing $300,000 in annual commissions by selling and marketing the conventional way.

He quickly shifted their entire marketing approach from one of paid ads to a pure, performance-based revenue sharing deal with a large group of financial advertising channels.

The result? Sales skyrocketed to $500 million and Jay’s investment of effort (and zero risk) made him $2,000,000.00 in just an 18 month period.

Another example:

Jay found a seminar company that only offered entry-level low-priced seminars. So he created the first and only advanced seminar they’d ever offered.

It made them two million dollars in 30 days.

Jay’s share? A whopping $200,000 for a few days work.

Of course, these are not promises that you’ll earn that kind of money so quickly. But it does show you the amazing POSSIBILITIES that this strategy offers to put a bulging wad of cash in your pockets.

In fact, consistent 4- or 5-figure profit shares for yourself is actually quite doable.

And here’s 7 easy ways you can implement this strategy right now:

  • Strategy #1: Re-Engage Forgotten Customers — Go to any company who has lost customers, clients or patients. Offer to reactivate old buyers and turn them into new ones. Even in a recession, it’s possible to restart up to 40% of the people who stopped buying in the past.
  • Strategy #2: Increase Their Average Order Value — Show companies how to increase the size of each sale by adding other products or services to the purchase mix. They could even offer bigger financial incentives for people making larger purchases. This tactic has been proven to increase sales (and most importantly profits to the business owner), by as much as 50%.
  • Strategy #3: Monetize Old Customers With New Offers — Find other related/complementary products or services that you can offer to the past buyers of a business (that will add 50 to 75% net profit to the owner’s bottom line). They are far more available than you possibly think.
  • Strategy #4: Slash Their Expenses — Show business owners how, instead of adding more products to increase profits, they can cut up to 40% out of their current overhead and get the same effect. This can be attained by utilizing joint ventures, strategic alliances, and host beneficiary relationships–resulting in HUGE savings.
  • Strategy #5: Get New Customers At A Discount — Use a discount media service to cut their advertising costs by 40%. Few business owners know they exist and that this is easily done. Once, Jay took over the rights to acquire full page newspaper ads for a company. He negotiated to keep 80% of all ad savings he generated for them over a certain period. On average, Jay saved them $25,000 a month just by pairing the newspapers together and buying those same ads from a discount media source.
  • Strategy #6: Optimize Their Ads — If your talents lie in the creative areas, you can always step in and help make all their ads, sales approaches, promotions, and marketing activities perform better just by tweaking the copy or design–for a nice percentage of the increase. Even something as simple as a headline change can easily increase responses, leads, sales and profits up to 21 times.
  • Strategy #7: Revamp Their Pitch — If the sales force consists of person-to-person contact (either face-to-face, on the phone, or in email), some small changes in what they say, how they say it, the way the sale is generated, or even the bonuses that are offered can double, redouble, even redouble again the results a business produces–even in a recession.

Amazing, aren’t they? And that’s just seven.

But Jay’s got a LOT more ideas.

And starting tomorrow at 8AM ET, he’s sharing them with folks who watch the 12-hour high-end mastermind marathon he’s hosting called: “LOCK IN 2021.”

Here’s the premise:

You’ll spend a full day watching America’s #1 life and business strategist, Tony Robbins AND the world’s preeminent business growth consultant, Jay Abraham, show 63 entrepreneurs how to multiply their sales WITHOUT increasing expenses or risks.

Before now, this information was only accessible by Tony’s $85k-a-year Platinum Partners and $150k Lions members.

But on starting tomorrow morning, Jay and his team are broadcasting a private showing of THE BEST of these video segments from the last decade and you’re invited to be a fly on the wall for the entire 12-hour long private pre-recorded anthology — or any portion you choose — WITHOUT having to spend six-figures.

Instead, you can attend and discover new levels of business strategy for just $97.

No matter where in the world you live or operate your business, there’s a segment of this broadcast you can watch.

Here are the details…

REGISTRATION: Open Now Until TOMORROW @ 8AM ET
DATE: January 16th, 2021
TIME: 8AM – 8PM ET

Click Here To Claim YOUR Spot to join Jay and Tony for this transformational 12-hour high-end mastermind marathon.

To higher profits,

Rich Schefren

PS. If you can’t watch all 12 hours live tomorrow, don’t worry. When you reserve your ticket, you’ll also get access to the complete video recordings and transcripts of ALL 12-hours (which will be made available shortly after the event)… PLUS Jay’s 2021 Lock-In Library (a 4 Volume nearly 1200 page Lifetime Resource “Reference Library” Collection) and a Special 3-Hour BONUS Cram-School Accelerator Mastery Course.

Click Here To Lock In Your Day With Tony & Jay

Note: Jay Abraham is sponsoring this broadcast and will appear LIVE at the breaks to discuss the drivers behind the makeovers you watched. Tony or Daymond will not be there in person.

LIVE: Surprise Guest Tonight @ 6pm ET

Shocking but true…

Timeless but very timely right now.

One of the most influential books on marketing I’ve ever read, The True Believer, isn’t on marketing.

In fact, it never even mentions it.

Yet, the insights it provides on the human mind are incredibly potent in the hands of any marketer.

So on tonight’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book, The True Believer.

PLUS – JAY ABRAHAM is going to swing by and share his most recent project and give us more details on it.

Here are the details…

  • WHAT: Mass Markets & The Nature of Movements
  • WHO: Rich Schefren & Jay Abraham
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

LIVE NOW: The “Terministic Screen” — How It Can 
Grow Your Business & Improve Your Marketing

I’ve got a new concept to share with you today…

Some people refer to it as the 5th cannon of rhetoric.

It’s the most persuasive element of communication.

So powerful in fact, it was kept secret from the masses.

And in today’s livestream, I am going to show you where I found it, why it’s so powerful, and most importantly…

how you can leverage it to be a better entrepreneur and marketer faster than you might think possible.

Here are the details…

  • WHAT: The Terministic Screen
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Ask Me Anything… Again! (Today @ 6pm ET)

[EDITOR’S NOTE: Since I wasn’t able to answer all the great questions asked during Tuesday’s livestream (and several folks were disappointed that they couldn’t attend), we’re going to do it again.]

Got a question, obstacle, challenge, or difficulty starting, building or growing your business?

If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track.

Bring your toughest questions – I’ll answer them – I’m working without a net, so this should be fun, informative, and if you ask a question, it very well likely could alter your financial destiny…

I’ve helped tens of thousands of entrepreneurs – many of them you probably follow and study…

So why not come straight to the SOURCE?

Here are the details…

  • WHAT: Ask Me Anything
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Ask Me Anything (Today @ 2pm ET)

Got a question, obstacle, challenge, or difficulty starting, building or growing your business?

If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track.

Bring your toughest questions – I’ll answer them – I’m working without a net, so this should be fun, informative, and if you ask a question, it very well likely could alter your financial destiny…

I’ve helped tens of thousands of entrepreneurs – many of them you probably follow and study…

So why not come straight to the SOURCE?

Here are the details…

  • WHAT: Ask Me Anything
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Be a Better Entrepreneur In 2021 By Leveraging Elite Performance Distinctions

As an entrepreneur…

Your business performance is a direct reflection of your thinking…

But how can you improve your thinking?

(and in the process grow your business)

Fortunately, we can stand on the shoulders of the intellectual giants who preceded us.

More specifically – we can learn the distinctions they created that evolved into the field of transformation.

Several years ago I conducted 3 entrepreneurial transformation workshops at my offices in Delray Beach.

The results our attendees generated after the weekend were incredible. And if it wasn’t as emotionally draining for me (clients hated me the first night, resented me the second day, and then loved me more than ever at the end of the third day), I would continue to offer it.

So, I figured today, I would break out my notes for leading these powerful workshops. And share with you some of the most powerful distinctions that made the biggest difference for everyone.

What I will be sharing with you isn’t like anything I’ve shared with you before. This stuff is extremely powerful, and will make a big difference for you in the coming year.

Here are the details…

  • WHAT: Be a Better Entrepreneur In 2021
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Why Marketers Should Jump Into Clubhouse

Have you heard about Clubhouse? The new social media ‘invite only’ app…

If not, you need to asap…

Right now, it is a goldmine for sharp marketers who are willing to jump in and seize the moment.

I played around yesterday and ended up staying on for 4 hours.

Maxwell Finn and I started a room last night “marketers talking about marketing to marketers and stuff.’

Within 15 minutes we had more people listening in and participating than my weekly livestreams.

I was immediately hooked. And the ability for anyone to get an audience right now is so easy – as every social media channel was when they were first launched.

That’s why tonight I reached out and literally begged the two people I know that know clubhouse best to join us tonight and share what they know.

So, Alicia Lyttle and Deb Cole changed their Christmas eve plans to share with us some killer strategies for Clubhouse.

On top of that – I AM GIVING AWAY A FREE INVITE TO CLUBHOUSE for one lucky attendee.

You definitely want to be on tonight’s stream and ask.

Here are the details…

  • WHAT: Why Marketers Should Jump Into Clubhouse
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

My notes on Breakthrough Advertising

I’ve been asked countless times on recent livestreams…

Will I walk you through my notes on one the greatest marketing books of all time?

Breakthrough Advertising. Written by one of the greatest copywriters who ever lived, Eugene Schwartz.

You should already know how valuable this book is. And if you do, you recognize how valuable it is to have a voracious reader, top marketer, and compulsive note-taker like me share my biggest takeaways with you.

So, today, that’s exactly what I am going to do.

You should be there.

Here are the details…

  • WHAT: My Notes On Breakthrough Advertising
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

My Top Marketing Book Notes of 2020

Early this year, Todd Brown called me and told me to buy this book.

I did.

He said it was right up my alley – and he was spot on.

I read it, highlighted it, and transferred those highlights to Evernote.

Next, I read those highlights in Evernote and bolded what was most important.

After that, I read those bolded parts and highlighted the most important parts of what was already bolded.

Next, I took what I had both bolded and highlighted and created an outline of it.

On today’s livestream we will go through that outline.

I can assure you that you will be a better marketer at the end of the livestream than when it began.

Here are the details…

  • WHAT: See Your Biggest Opportunities For 2021
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

See Your Biggest Opportunities For 2021 By Leveraging Subject-Object Theory

This might sound crazy, but it’s true.

Successful entrepreneurs live in a different world than the unsuccessful ones.

You might be wondering – what do I mean by “different world?”

Well, it’s based on the work of Robert Kegan, a world renowned expert on adult development. Who’s also a Harvard Researcher & Professor.

You see, according to Kegan, we evolve in life by transitioning to what he calls ‘higher stages of development.’

At each stage of development, the way we know and understand our world changes. In other words, our entire conception and perception of the world is transformed at each stage.

Obviously, this isn’t accomplished just by learning new things. (I’ll share how it’s accomplished on today’s livestream.)

So, when I say they live in a different world I mean – what a successful entrepreneur sees, believes, and acts on is completely different than an unsuccessful entrepreneur standing right next to him/her.

Want an example?

Many times a coaching client will come to me for advice on an obstacle they currently believe is keeping their business stuck.

But I don’t see their situation in the same way. I see their ‘obstacle’ as an opportunity to gain a competitive advantage. And after I break it down for them they see it too (that’s why I get paid the big bucks — *smile*).

A critical step in getting to higher stages of development, or being a better entrepreneur is what Kegan refers to as ‘subject-object shifts.’

I’ll be breaking that down on today’s livestream – and how it applies to being a better and more successful entrepreneur.

Here are the details…

  • WHAT: See Your Biggest Opportunities For 2021
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.