My Strange View On Piracy

Do you want people to buy your digital product… share their copy with their friends… and upload it online so that folks all over the world can get access for free?

Most business owners would reply with a resounding “NO!”

But for me, the answer isn’t so simple.

In fact, I’m a firm believer that if you sell intellectual property of any kind, then taking a nuanced approach to piracy could not just save you time, but also boosting your bottom line.

Let me explain…

I was scrolling through my Facebook feed last week when I stumbled upon a post from Justin Goff where he asked his group if using a book as a frontend product (vs. a low-priced course), attracted high-quality buyers.

Personally, I was eager to help him out.

We’ve featured four different strategies in Steal Our Winners recently all about using books as a frontend product (including interviews with Russell Brunson, Anik Singal, Charles Kirkland, and Rob Kosberg).

And since Justin is a contributor in the upcoming December issue of Steal Our Winners, I was simply going to send him the links to the interviews so he could check them out in his lifetime account.

But then as I was reading through the comments, I discovered that one of our customers had a similar idea.

But instead of linking to Steal Our Winners, he went ahead and summarized 2 of the strategies in the comments and even offered, “I can pm you the video if you want.”

At first, I was peeved that the guy was dishing out our paid content in a free forum.

But after taking a breath and giving it some thought, I reminded myself of the three reasons why piracy ain’t as bad for business as people think…

  • (A) Piracy is another form of free advertising. Period.
  • (B) If you make a great digital product, people will always find a way to get your content for free and share it with their friends. So really, there’s no use stressing about it.
  • (C) Sending “cease and desist” letters and threatening lawsuits often waste way more time and money than they’re worth.

So the next time you get mad about someone sharing your paid content, just do what I do and remember these three points.

Your pen pal,

Matt Rizvi

P.S. Oh, and if you’re like Justin and you’re interested in learning more about using books to create uber-successful frontend funnels, you can get 2 of those interviews I mentioned (featuring Charles Kirkland and Rob Kosberg) inside the Charter Issue of Steal Our Winners, which you’ll receive the moment you sign up here.

Get More Done. Get Excited. And Get Results.

If you want to have greater success in your business… increase your motivation… and get more done…

Then I’ve got an important story to share.

Over the past 2 weeks, I’ve experienced all three of those things.

What’s more, I’ve realized that I’ve entered a positive feedback loop that continues to boost those benefits to higher and higher levels.

Here’s how it works…

  • I started tasting some success in our business, which led to…
  • A greater feeling of control in my life, which led to…
  • A boost in motivation to work even harder, which led to…
  • Even more success and a reset in the feedback loop.

But here’s the thing…

Until I started writing this email and taking a closer look, I wasn’t quite sure which came first:

The motivation, the productivity, or the success?

Most people think it starts with motivation. And it definitely doesn’t start with success.

But the more I thought about it, the more I realized that my journey into this feedback loop started months ago.

Back then, I was productive, but I wasn’t feeling like my most motivated self.

I was working on projects that were important, but they would take weeks — or even months — before their positive effects in the business finally showed themselves on the bottom line.

So for a time, I simply endured the work and got stuff done with the hope and faith that eventually my actions would bear fruit.

In other words…

If you’re waiting to feel motivated BEFORE you become productive, you’re making a mistake.

Motivation will come and go.

But if you can be consistently productive, results will follow, and with that, more motivation.

And that’s how you enter the loop.

Your pen pal,

Matt Rizvi

Here’s What A Bad Customer Looks Like…

Earlier today, a “customer” sent me an email saying that he bought Steal Our Winners back in February, but no longer could get access.

And in response, I informed him that all of his purchases had been declined by the payment processor.

Then by his 3rd email, he continued to deny that fact… claimed his bank could no longer provide his statement from February… and finished the message by saying:

“The days of the customer is always right might be gone.”

Well ya know what?

I sure hope they are.

In fact, that philosophy is one that I sincerely dispute.

Because in my experience — as someone who got their start in customer service and continues to read every customer email we receive — those that complain the most, not only waste the most time, but they also spend the least.

That’s why I’m happy to say “good riddance.”

For those folks, I’d rather not take any of their money.

And I recommend you do the same.

Because when you follow this approach (which I learned from email marketing expert, Ben Settle), you’ll wind up with a list full of high-class, stress-free customers who actually pay their bills on time and without complaint.

Sound harsh?

I thought so too.

In fact, after not giving into this customer’s request, I questioned my response. Especially when I noticed that he used the link I sent him and signed up for a $1 trial to Steal Our Winners.

“Perhaps something slipped through the cracks and he really did pay for those products?” I thought.

But then, my initial suspicions were confirmed…

Because while the $1 purchase cleared, the $295 upgrade to annual he tried to buy AND the $999 upgrade to lifetime were promptly declined as well.

Tisk. Tisk. Tisk.

Let that be a lesson to you and me both.

Anywho…

If you want to see what all the fuss is about and discover why I regularly see people try to access our coveted Steal Our Winners interviews through fraud, piracy, and bald-faced lies, now’s a great time to sign up the legitimate way.

And while spending $1 to join won’t guarantee that you’ll be a great customer, it could turn you into a great marketer.

And that’s what really counts.

Your pen pal,

Matt Rizvi

Better Than Facebook Ads?

Creating a successful offer that can scale on Facebook and convert cold traffic into customers is seen as the “Holy Grail” of internet marketing.

But despite this fact..

Facebook is NOT my favorite source of traffic.

In fact, if you put a gun to my head and I was forced to grow Strategic Profits with only ONE channel, I know exactly which one I’d pick.

It’s not Facebook…

Or Google…

Or Youtube…

Or native…

Instead, my favorite traffic source is one that doesn’t impose cumbersome restrictions on your marketing… it can’t completely blacklist you… and the traffic is often FREE.

What is this magical source of traffic?

AFFILIATES!

You see, there’s several benefits to partnering with other businesses to promote your offer…

  1. YOU CAN’T LOSE MONEY: When striking a deal with affiliates, they’re often compensated with a cut of the sales. That means you can’t go negative on your ad spend. Worst case scenario? They generate zero sales and you both make nothing. But the best case scenario? Your offer crushes it to their list, they earn a hefty sum, and you get to acquire customers at a profit!
  2. LESS RESTRICTIONS: In general, you won’t have to jump through countless hoops and have your marketing approved by a robot in order to promote to an affiliate’s list. In fact, they’ll often tweak your copy or write new ads from scratch that align with their audience and beliefs. And while individual affiliates will have their own guidelines and can decide not to promote you at any time, it’s impossible to get completely “deplatformed” from this source of traffic when you build a robust network of partners.
  3. HOTTER PROSPECTS: Lastly, when promoting to affiliate partners, they’re often giving you or your product an endorsement. They’re building your credibility. And this means you’ll have higher conversion rates and attract hotter customers than when you’re advertising to cold traffic.

See why affiliates are such an amazing traffic source?

Sure, paid media is great when it comes to scaling…

But if you want a business that’s truly resilient and will generate new customers with ZERO financial risk, then forming strong relationships with affiliate partners should be a top priority.

Now here’s the next question you should be asking…

“How the heck do I get partners to mail my offer to their list?!?!”

Well that’s exactly what Glen Ledwell — affiliate marketing extraordinaire — shared in his recent interview with Rich Schefren for the November issue of Steal Our Winners.

In fact, the exact strategy he revealed led to a 300% increase in the chance that affiliates said “YES!” to promoting his offer.

And on the call, he even gave the specific script you should use to achieve those results in your own business.

Want the full details?

Then make sure you sign up for Steal Our Winners and you’ll get access to the complete interview — along with 6 additional Internet marketing strategies — inside the upcoming issue.

But beware…

The deadline to join and receive the November issue is this Sunday at MIDNIGHT.

The clock’s ticking.

Your pen pal,

Matt Rizvi

P.S. Right now we’re offering Steal Our Winners for a crazy-low price. So if you’re interested, don’t delay. Get the full details right here.

John Lee Dumas’s Secret For A MILLION Podcast Downloads A Month

If you host a podcast… or publish a blog… or create Youtube videos… or post on social media… or write an email newsletter…

Then listen close.

Because in this email, I’m going to reveal a secret that John Lee Dumas — the host of the Entrepreneurs On Fire podcast — shared in a recent interview with Rich Schefren about how he got his podcast to over 1.4 MILLION downloads in a single month.

This strategy doesn’t involve paid ads, SEO, or any traditional method.

Yet you can use it to build consistent streams of traffic to your content, no matter what medium you use for distribution.

So what’s the secret?

Well, the thing most marketers forget about their prospects is that they’re creatures of habit and it’s best to engage them through a single medium.

Podcast listeners listen to podcasts.

Youtube viewers watch Youtube.

Email readers read emails.

So the BEST way to target those folks and build your own following, is by being featured as a guest in someone else’s content.

Building a blog? Then write a guest post on another blog in your niche. You can do the same thing with emails… or Youtube videos… and DEFINITELY podcasts.

In fact, JLD revealed that he dedicates a single day per month to record 20 different 15-minute interviews on other people’s podcasts.

It sounds extreme (and your voice might be sore after all those interviews).

But because of that level of commitment, he’s created one of the most popular business podcasts on the planet by leveraging organic content marketing that’s fueled by other people’s lists.

So remember:

If you want to build a thriving audience — without a big budget — then convince others in your niche to share your free, high-quality content that will ultimately convert their following into your following.

Now I’m sure you’re wondering…

“But Matt, how do I convince someone to feature me as a guest on their [ENTER MEDIA OF CHOICE HERE]?!?!”

Don’t worry, I gotcha covered…

Because during JLD’s interview with Rich, he revealed that in addition to being a featured guest on other podcasts, he also receives over 400 requests from other people asking to be on HIS podcast every single month.

Most of the requests suck and go straight to the trash heap.

But there’s ONE email he received that was so freaking persuasive that he saved it and now uses it as a template whenever he sends out his own guest interview requests.

“I have never received a pitch as good as this one,” he said. “It’s a very specific and very structured strategy. And it works practically every time.”

And during his interview, JLD revealed the full details, including…

  • How to discover the right podcasts for you to be a guest on
  • How to get in contact with the podcast owners
  • The fill-in-the-blank script you should use to get on their podcast
  • And how to show credibility and create instant goodwill with the host

In fact, JLD estimated that his method works 25%-50% of the time!

Want to check it out?

Then make sure you become a member of Steal Our Winners by Sunday at midnight in order to receive our November issue featuring Rich’s complete interview with John Lee Dumas and a handful of other internet marketing experts including Katrina Ruth, Keith Krance, Franco Urbaez, and more.

And right now, you can join Steal Our Winners for a stupid-low price.

Your pen pal,

Matt Rizvi