500 Free Followers Per Day?

Want to grow your following by 500 a day?

Then I’ve got one word for you:

Clubhouse.

You’ve probably heard a lot of people raving about it.

Basically, it’s LIVE podcasting.

But more importantly, it can feel like going to an in-person event or convention from your phone.

And to be frank…

You’d be hard pressed to find a social network that allows you to build influence as fast as this one.

In fact, Sean Vosler — who’s a copywriter, marketer, and funnel-building expert — is getting 500 new, organic followers per DAY on the platform.

And it didn’t take much effort for him to get there either.

All it took was a few of the tips he shared with Rich inside the upcoming issue of Steal Our Winners.

During the interview, Sean dropped value bombs about Clubhouse, like…

  • How he’s grown past 18,000 followers on the platform — and is currently gaining 500 new, organic followers per day with a little help from its algorithm
  • The backdoor method you can use to befriend club owners and increase your chances of getting on stage of the most popular clubs in any niche
  • How Sean and other marketers are using Clubhouse to skyrocket their growth on the platform by using a group strategy dubbed the “Syndicate”

Simply put…

It’s never been easier to grow a following of people who know, like, and trust you with Clubhouse.

But if you want in on the action, make sure you check out Rich’s interview with Sean inside the February issue of Steal Our Winners.

It comes out this Sunday.

…Which means you’ve gotta enroll by Saturday at midnight (PT) to guarantee that you get the new issue.

Click here for the full details.

Your pen pal,

Matt Rizvi

Rich’s Favorite Social Media Strategy

The writing is on the wall…

Fans LOVE it when you livestream.

Not only does it allow your tribe to know you better on a personal level… but it also makes it easier for you to understand their deepest problems and desires.

(Which are critical to helping them as customers.)

For example…

Every Tuesday at 2pm (ET) and Thursday at 6pm (ET), Rich hosts a 2-hour livestream on Facebook. And as a result, he gets to engage the folks on this list who “vibe” with him the most.

Not only does this consult make a positive impact on their business…

But we’ve also built a decent-sized Facebook ad-audience based on the folks who watch Rich’s livestreams (also known as a “PlayThru” audience).

And we’ve found that this audience generates lower CPAs and higher LTVs than other audiences we’ve tested our ads against.

Point being…

If you want your audience to KNOW… LIKE… and TRUST you…

Then livestreaming is a great place to start.

Just one problem…

Not everyone is good at talking on camera LIVE.

And that’s where Molly Mahoney comes in.

She’s a “Camera Confidence Coach,” digital growth strategist, Mama, and owner of The Prepared Performer.

But most importantly…

She’s Rich’s go-to Facebook Live Expert.

Seriously. Before Rich started his weekly livestreams, he called up Molly for advice on the best way to get started.

And since then, livestreams have become Rich’s favorite social medial strategy.

Now normally, you’ve gotta pay Molly thousands (or be bookmarked in her rolodex like Rich) in order to discover her best livestreaming strategies.

But this Thursday, February 25th, she’s hosting a FREE Facebook Live Masterclass called: Attract Your Ideal Client With Live Video.

And during the call, she’s spilling the beans on her best livestreaming ideas.

Are you in?

Molly’s giving away all the secrets of how to feel more confident and create real results with your videos.

You just gotta click here to sign up.

Your pen pal,

Matt Rizvi

My Online Shopping Confession

I have a confession to make:

I can get pretty into stuff sometimes.

In fact, I often catch myself browsing the Interwebz for hours, searching for the next new “thing” I want to buy:

New clothes… new sneakers… a new mid-engine Corvette… a new house in a new city… or most recently, a new desktop computer so I can play all the new video games in VR at max resolution with zero lag (even though I never play video games anymore).

This habit is nothing new.

And on the surface, it’s easy to label as “materialistic.”

But what I eventually discovered is that my problem is a whole lot different than that.

In fact, it’s actually a symptom of a much more common issue:

Procrastination.

You see, I often waste time buying shyte on Amazon — not because I desperately need it — but because the activity offers an easy escape from the hard work at hand.

“Buying socks is a lot easier than building a business.” I rationalize to myself.

And almost every time, I wind up with the same results…

When I indulge in these impulses to buy new things, it feels good for maybe a week or two (especially BEFORE the item has even arrived as I’m waiting for it in anticipation). But then, the dopamine rush wears off. This “thing” doesn’t feel so new anymore. And I start to regret trading this temporary thrill for a permanent dent in my bank account.

My point is:

Buying more stuff doesn’t make me any happier than I am right now.

I have a good life.

And I know deep down that I won’t be any happier “once _______ happens,” or “when I can finally afford to buy_______.”

Sure, it would be nice to live in a 50,000 square-foot mansion, drive super cars, and own more Hawaiian real estate than Mark Zuckerberg.

But day dreaming about how “happy” I’ll be when I finally get these things won’t move me closer to my goals.

And it won’t make me enjoy life any deeper.

Instead, I’ll be so busy thinking about the future that I won’t savor the present.

And if you can’t do that, then what’s the point of it all?

Anyways…

If your experience with resistance is similar, then ask yourself next time you’re shopping online:

“Do I really need this? Or am I just procrastinating?”

The answer may surprise you.

Your pen pal,

Matt Rizvi

How To Hire A Copywriter

Need to hire a copywriter?

(Or want to get hired?)

Then listen close, because this decision can have a major impact on your business.

Choose right and you can enjoy years of fresh offers, new customers, and a growing stream of sales.

But choose wrong and you could be doomed with a copywriter that struggles to produce… ignores deadlines… writes non-compliant copy (that gets your biz in hot water)… repeats mistakes over and over… and at best, breaks even on the money and time you invest in them.

Now, as someone who’s spent the majority of their career in the copywriting trenches — as well as training, recruiting, and hiring copywriters — I’ve given this topic considerable thought.

And frankly, the things I look for in a budding copy star are not what you’d expect…

Because for me, it comes down to 2 factors:

What I can teach… and what I can’t teach.

I CAN teach “creativity” and how to identify big ideas (and early on, I can simply feed them to the copywriters). I can teach how to write well and how to write fast. I can teach copywriting structure and theory.

But what I can’t teach are the intangibles.

I can’t teach work ethic… or attention to detail… or motivation.

So when I’m testing out a copywriter, I want to make sure they do the little things…

  • Do they go the extra mile in their research (i.e. get on the phone with the client, read existing copy, search through testimonials, test the product, etc.)? Or do they make hyperbolic, unspecific claims… or worse, simply make up facts?
  • Do they follow your instructions the first time? Or do they repeat the same mistakes over and over again?
  • Do they seek feedback early in the process and often? Or do they wait until the very end to get your thoughts on the copy?
  • Do they hit their deadlines… or even deliver their copy early? Or do they chronically miss deadlines… ask for extensions… and then still deviler shoddy work?

Anywho…

Those are the big questions I ask when evaluating potential copywriters.

They may not be a magic bullet for everyone (for instance, if you — or someone on your team — doesn’t have the skillset to train copywriters).

But they’re the key things I look for.

And I recommend you do the same.

Your pen pal,

Matt Rizvi

Don’t Buy Ads (Until You Ask 3 Questions)

Don’t get it twisted…

I’m more than willing to spend BIG buckeroos on ads.

But before I do, there’s 3 specific questions I need to answer:

QUESTION #1: What exactly do I want from this campaign?

First, I’ve gotta define what my ideal result would look like. For example, is the purpose of this campaign to generate qualified leads? Sales? Or perhaps a specific type of engagement?

QUESTION #2: What ad channels will I use?

Next, I have to decide which channel I’m going to advertise on. Will my traffic come from Facebook ads… Youtube ads… native… paid search… email drops… or a combination of sources? But whatever I pick, the channel should make sense for my ultimate campaign goal.

QUESTION #3: What’s the fastest and easiest path to get it done?

Lastly, what are the steps I need to build into my marketing campaign to achieve my objective on the ad medium I chose? Don’t overthink this one. Instead, I like to map out my “minimum viable funnel” and get it launched ASAP. Then I can start testing and making improvements based on the results.

Alright, now it’s your turn to ask these questions and see if you’re ready to run ads on cold traffic.

And if you are…

Then make sure you tune in tomorrow at 1pm ET (10am PT) for a free training session with my good friend, Kim Walsh Phillips. On the call, she’s going to reveal the exact strategy she used to generate $2.73 million in revenue by building her audience from cold traffic.

So if you’re looking for a simple system that enables anyone to generate high-quality leads that literally pay for themself, then make sure you register here right away.

Your pen pal,

Matt Rizvi

P.S. If you don’t know Kim, she’s the leading direct-response social media marketer behind the biggest names out there – including Dan Kennedy, Rich Schefren and Kevin “Mr. Wonderful” O’Leary from Shark Tank.

And on this training she’s promised to share with you her exact strategy for quickly growing an audience, building a list and generating customers…that pays while it works.

Click here to register for this free masterclass now.

The “Must Watch” Video Rich Sent Me

In yesterday’s morning meeting with the team at Strategic Profits, Rich stopped everything (as he’s prone to do with his ADD) and gave me a new directive…

“You’ve got to watch the interview I just recorded with Walter Burch,” he said.

“You should watch it too, Jack (who’s our copywriter). The call was about Youtube ads but what he shared applies to every form of advertising going forward.”

In short:

Walter — who’s helped deliver targeted campaigns for more than 200 national clients including eBay, Orbitz, BestBuy.com, Overstock.com, Staples, and Target — revealed that there’s a paradigm shift happening in marketing.

And after burning through over $400K in Youtube ads, he discovered that the common copywriting approach of the past doesn’t work anymore.

You can’t just TEASE your prospects with value.

Open loops that simply promise an eventual payoff, like…

“In a minute I’m going to show you…”

“Do you want to…”

“What if you could…”

…Aren’t converting like they used to!

Plain and painfully simple.

Instead, you’ve got to follow the exact opposite approach and lead with VALUE (but not in the conventional sense of giving away the farm for free).

Frankly, it requires a bit of nuance and goes against the instincts of many marketers.

But Walter has boiled it down to a brain-dead-simple process that he refers to as “taste vs. tease.”

And you can get all the details inside Walter’s interview featured in the upcoming issue of Steal Our Winners.

This big release is this Sunday.

So if you want to get it, you’ve gotta sign up to Steal Our Winners by Saturday at midnight.

You won’t want to miss it.

Your pen pal,

Matt Rizvi

“If I started all over again, I’d do THIS…”

When it comes to online business noobies who’re eager to burn the boats… quit their 9-5… and set out on the perilous path of entrepreneurship… I hear the same story over and over again.

Often they want to:

(A) Sell a product or service they’ve never sold
(B) Teach a skill they’ve yet to master
(C) Target prospects they don’t understand
(D) Enter a market where they have zero credibility
(E) All of the above

Now, if you only suffer from one of the above, you can probably make the leap.

For example…

When I started selling courses on copywriting a couple years ago, that was something I had never sold before.

However, at that point, copywriting was a skill that I had been practicing for half a decade. I knew the prospects intimately because I used to be one of them. And I had a decent amount of credibility because I cut my teeth writing copy at Agora and had achieved a successful career as a freelancer.

As a result, I didn’t fall on my face.

But the less and less experience you have in your new venture… the more likely it is to fail.

And that’s why I’m always skeptical when people ask:

“If you had to start all over again, what would you do?”

Because if you’re truely starting from ground ZERO, failure is almost certain — no matter what strategy you’ve got up your sleeve.

…At least, that’s what I thought for a long time.

But recently I was listening to an interview with Rich and Seth Greene that made me question this wisdom.

Now, for those of you who don’t know Seth, he’s the co-host of the Sharkpreneur Podcast with Kevin Harrington, a 3x Marketer Of The Year nominee, and a legendary direct-response marketer.

And during the start of the interview, he made an audacious promise:

“We’re here to talk about how you can build a cult of 50 evangelists who will go out and promote your business, your marketing, your message, your company, [and] your brand to the world every week for a year,” he said.

And boy did he deliver.

During the call, he revealed his 5-step approach for doing exactly that — even if you have zero experience… zero credibility… and a tiny budget to get started.

In other words…

Starting from ground ZERO.

In fact, Seth was so confident in his approach that he even conducted a real-life experiment where he used this strategy to jump into a brand-new niche and create a successful business in just 90 days.

I was shocked.

It rocked my long-held beliefs.

And now I know that if I had to start all over again, THIS is what I do.

And you can discover the same approach when you check out Seth’s interview inside the February issue of Steal Our Winners, which comes out this Sunday.

So if you want access, make sure you sign up by Saturday at midnight.

Clock’s ticking.

Your pen pal,

Matt Rizvi

The #1 Asset In Our Business (And The NFL)

At Strategic Profits, we teach people how to grow their businesses online with courses, memberships, ebooks, whitepapers, and coaching.

In other words…

We sell information.

And as a result, there’s one asset that’s more critical to our success than anything else.

It’s not the website.

…My gigabit Internet connection.

…Or even our products.

Sure those are important. And it would be pretty darn hard to succeed without them.

But even more critical are the components that create those assets, leverage them, and turn them into profits.

I’m talking about people.

They’re the most valuable part of our business.

But here’s the problem…

Hiring the right people is waaaayyy more difficult than it looks.

“Hire slow, fire fast,” the maxim goes.

And it’s 1,000% true.

But you also have to consider the order that you fill positions.

Is it the right time to hire a copywriter? An executive assistant? A media buyer?

It all depends.

So to help me make these decisions, I look to a VERY different business for advice:

The National Football League.

Because just like my business, a football team is only as good as its staff.

It’s the ultimate people business.

And what you’ll notice about championship-caliber organizations that seemingly go to the playoffs every year, is that they have a very similar process for building their teams.

Usually they follow these 2 rules:

RULE #1: Build Through The Draft

Great organizations are very selective about spending big money on free agent players who’re already established. Instead, their top players are often drafted straight out of college and groomed within the organization.

Not only does this allow the team to save money with rookie contracts, but their players start as blank slates that can be easily molded, taught their system, and indoctrinated into the culture of the organization.

RULE #2: Draft The Best Player Available

The other thing that top football teams do when building through the draft, is that they don’t draft players according to their needs. Instead, they draft the best player available.

So even if they’re stacked at wide receiver, they’ll still draft another one if that’s the best player on the board when it’s time to make their pick.

Now here’s what these two approaches look like when hiring at an info business…

Take Agora for example.

For many years, they’ve done these 2 things really well with copywriters:

  1. The best businesses within Agora built their copy teams by training rookie writers with potential, not by hiring top-tier freelancers (they do that on occasion, but most Agora copywriters start in-house).
  2. If a talented Agora copywriter decided to leave their company, the competing Agora businesses would quickly make them an offer — even if their copy team was already loaded with rockstars.

Point being…

Great talent is hard to retain.

But it’s even harder to find.

So if you can groom talent in-house, you’ve got a strong competitive advantage.

And if you’ve found someone who’s excellent at their job and understands your business, do whatever it takes to keep them.

They’re your #1 asset.

Your pen pal,

Matt Rizvi

Why I Hated Writing (And Made It My Career)

When I was in high school (and even in college), writing wasn’t fun for me.

In fact, I’d even say I HATED it.

It’s not that I wasn’t good at writing. I’ve always written half-decent papers.

The problem was that it took me sooooo long to do the work.

I was a slow writer.

And it made me dread writing.

I’d sit at the keyboard and struggle to put words on the screen as 14,324 thoughts bounced around my mind.

Know the feeling?

Steven Pressfield calls this force Resistance and it’s not a creature you’d want to poke in the eye.

But eventually, I learned to overcome it (on most days at least).

And I my love of writing grew.

…Along with my ability and quickness at the keyboard.

So how did I make this transformation?

And how can you do the same with any skill you currently despise (yet dream of mastering)?

I’ll tell you my disappointingly boring strategy in a minute.

But first, I gotta give credit where credit is overdue…

You see, I was reminded of this story the other night when I started reading So Good They Can’t Ignore You by Cal Newport (who’s one of my fave authors).

And in the book, Cal lays forth a simple yet controversial hypothesis (in my own words):

If you want to enjoy the work that you do, don’t start by pursuing a passion. Instead, identify a valuable skill, work tirelessly to master it, and by doing so, you’ll develop passion for it over time.

He described this as the mindset of a craftsman.

And to me, it intuitively made sense.

I had the exact same experience in my career.

As I mentioned, I didn’t pursue copywriting because I LOVED writing. I did it because I knew that it was a valuable skill that I could use to help achieve my long-term goals (like building a successful business).

Then, the more I learned about copywriting… the more I practiced the craft… and the more I experienced success as a copywriter…

The more I enjoyed my work.

And as a result, I’ve gone from a lowly intern of a financial blog who could barely eek out a paragraph every 30 minutes…

To the managing partner of a business education company who loves writing copy, reviewing copy, and teaching copywriting to anyone who’ll endure my rants about the craft.

Point being…

If there’s a task in your business that you absolutely hate (yet requires a valuable skill), don’t give up hope.

Practice not only makes perfect.

But it makes passion as well.

Your pen pal,

Matt Rizvi

P.S. If you’ve yet to read any of Cal Newport’s books, there’s 3 you should definitely check out:

  1. So Good They Can’t Ignore You
  2. Deep Work
  3. Digital Minimalism

#1 Skill You Need To Grow An Online Business

If you want to grow a successful online business, there’s one skill you need above all others.

It’s not accounting.

…Or project management.

…Or even leadership.

Instead, it’s a coveted skill that’ll help you increase sales no matter what you sell or who you sell it to — despite the fact that few have ever mastered it.

Personally, I first learned about this ability in 2011 while I was attending an entrepreneurship camp hosted in a remote area of Lithuania with 49 other young, aspiring business owners.

It was there that I met Matt Smith, who became one of my long-time mentors and was the former CEO of Stansberry Research.

Well, during a training session at the camp he told us:

“If you want to grow a successful online business, the one skill you need is copywriting.”

I was shocked.

I had never heard of copywriting before.

But Matt explained that even if you weren’t writing ads for your own business, successful CEOs still need to have the gut instincts and experience to know which marketing ideas are likely to work… and which are doomed from the get-go.

It was a powerful lesson.

And I was reminded of it earlier today when I was reading Mark Ford’s daily e-letter.

(Mark btw, is the co-founder of Agora and is one of the few people Rich turns to when he needs advice on growing Strategic Profits.)

In the email, Mark was sharing a story from 2009 about when he was consulting for an online info-publishing business that suddenly transformed from a cash cow into a cash bonfire.

They had a promotion that was CRUSHING but stopped working when the recession hit and after testing a ton of other promos against it, they still couldn’t beat their previous control.

The solution?

Well, according to Mark:

“To achieve sales success in competitive markets, you have to target the right media and present the proven offers, but you must also use A or A+ copy. B copy won’t do it. The advertising piece that had created that three-year sprint of growth was A-level copywriting. Everything else afterwards was B or B+ at best. Not good enough. Not nearly good enough.

That was one problem. But the even bigger problem was this: The CEO couldn’t tell the difference.”

Point being:

If you want to rapidly scale an online business, you’ve gotta have the copywriting know-how to distinguish between good copy and great copy.

And if you still need help in that regard, here’s what I recommend…

Sign up for Justin Goff’s 1000 Buyers A Day course.

Inside you’ll discover how to optimize the 4 key elements of every promotion including the offer, the lead, the big idea, and the upsells.

In other words…

It’s a step-by-step blueprint for creating blockbuster promotions that convert on ice-cold traffic and generate 1,000+ new customers a day for your (or your client’s) business.

And if you sign up by midnight tomorrow, you can get it for FREE.

Just click here for all the details before this offer disappears.

Your pen pal,

Matt Rizvi

P.S. If you sign up for Justin’s course using my affiliate link, I’ll also send you 3 bonuses that you can’t get anywhere else:

EXCLUSIVE BONUS #1: Copywriter Conditioning

This is the flagship course I launched before I started working with Rich. It contains over 20 hours of audio recordings, videos, transcripts, and fill-in-the-blank templates that you can use right away to write high-converting copy (fast), boost your sales, and get a boatload of high-paying, low-stress clients.

I no longer sell it. But I’ll give it to you as a free bonus.

EXCLUSIVE BONUS #2: The Lost Podcast Interview With Justin Goff

Back when I was writing copy for clients, selling courses on copywriting, and coaching copywriters, I also hosted a copywriting podcast. And Justin was one of my first guests!

On our call we talked about how he got into online marketing… the struggles he faced… and how he grew his health supplement company from 0 to $23 million in less than three years. (FYI, just like Copywriter Conditioning, this interview is no longer online. So you can’t find it anywhere else.)

EXCLUSIVE BONUS #3: An In-Depth Copy Review With Actionable Feedback

As you can probably tell, copywriting is my passion. And I love few things more than sitting down with a stack of promos fresh off the printer and coming up with every possible way to make them better.

So when you sign up for Justin’s course using my affiliate link, I’ll also send you an invite to an exclusive group copy review where I’ll analyze your copy (for whatever medium you choose) and give you specific ideas that you can implement that day… and start seeing results the next.

But don’t forget…

You gotta act by tomorrow at midnight to get the goods.

Get the full details here.