How I Cut Decision Fatigue By 70%

It’s a scientific fact:

The number of smart decisions you can make in a day is limited.

“What will I wear today?”

“What will I eat for breakfast?”

“What business task should I knock out first?”

Each of these decisions drain your mental energy.

And the tougher the decision, the more it fatigues your noggin.

But I have a simple solution…

Make decisions and stick to them (even if they’re not optimal).


Because when you commit to your decisions — you reduce your need to make them — which gives you more clarity on the decisions at hand.

For example…

  • I’m married and have been in a long-term relationship with my wife for nearly 9 years. Which means no more dating and all the decisions that come with that process (Whew!)
  • I recently bought a house in Baltimore (which I love) and plan on living here for the next 7-10 years at least
  • I stick to a rigid workout routine that I complete in the late afternoon every Tuesday, Thursday and Sunday
  • I eat the same handful of meals for breakfast and lunch every weekday
  • I’ve driven my 2003 Honda Element for the past 4 years and plan on keeping it until the engine or transmission literally fall apart (which based on its current condition, won’t happen for another 4-6 years)

The result?

My mind is clear, free, and focused on the critical business decisions that chronically and inevitably appear during the day-to-day process of managing Strategic Profits.

I have extra bandwidth to focus on the decisions that have a massive impact on our success.

And I sleep easy knowing that most big decisions in my life are handled.

Bottom line:

It’s been a game-changer for my productivity.

So if you want the same…

Then do what I do and make decisions that you can stick with long-term, automate the recurring ones, then rarely give them a second thought.

And when you do, you’ll slash your daily decision fatigue up to 70%.

I guarantee it.

Your pen pal,

Matt Rizvi

Why I Won’t Pay For Business Audits

Have you ever been offered an “audit” by a business consultant?

In other words…

They want to interview you and your staff… review your products, marketing, operations, and finances… and then provide you with a comprehensive list of all the possible ways you could be making more moolah.

Personally, I get pitched this sort of deal all the time.

And never once have I said, “yes.”

(Even when they’re free.)

Why would I turn down such an offer?

Well, it’s NOT because I don’t see the value in them.

In fact, I have friends that routinely charge 50,000 USD to perform audits for 8- and 9-figure businesses.

And just one or two of their ideas often make the investment well worth it for their clients.

But when it comes to me and Strategic Profits…

The biggest problem I face can’t be solved by a simple suggestion.

Because the fact is:

Rich and I are idea MACHINES.

It’s easy for us to analyze our business and spot opportunities for improvement.

And since Rich gets to interview the top experts in Internet marketing and online business every single month inside Steal Our Winners

He’s constantly exposed to new ways we can boost our bottom line.

…Which creates a very different problem that I constantly have to address:

How do I prioritize all these ideas… and then deploy our company’s resources to execute them as quickly and efficiently as possible — all while re-investing resources back into the company to increase our capacity to complete projects?

In other words…

I don’t need a consultant to give me more ideas.

I need more people and resources to execute all the ideas we’ve already got!

And it’s this kind of self-awareness that’s critical as a business owner.

You need to know your constraints.

So if you’ve hit an income plateau… where nothing you’ve tried seems to work… and you don’t have a clue what to do next…

Then a business audit could be the perfect solution.

But if you’re like me and you have more ideas than you have resources to execute (i.e. staff, capital, and time)…

Then MORE ideas aren’t the solution.

…They’re the problem.

Alright, that’s all I got for you today.

Time to head home, clean up all the clutter in my living room from my camping trip last weekend, and then walk over to my neighborhood brewery to grab a few drinks with friends.

Talk more on Monday.

Your pen pal,

Matt Rizvi

Turn A Losing Campaign Into A Winner

Ever launch a marketing campaign that didn’t meet your expectations?

You’re not alone…

I’ve been there (more than I care to admit).

And recently, Kim Walsh Phillips — who’s one of the world’s top social media strategists — had the same problem.

But instead of throwing herself a “pity party” and calling it quits…

She got creative with her campaign and made a few unconventional (but very effective) tweaks to her livestreams, emails, text messages, and social media posts during the launch.

In fact, she contacted her prospects FOUR TIMES more than usual.

And because of how she conquered objections and concerns… built connection and authenticity… and kicked people off the fence…

She was able to create big bursts of sales that saved her campaign.

And now you can do the same…

Because recently, Kim spilled all the details inside a half-hour interview with Rich for the upcoming issue of Steal Our Winners.

Here’s what else she shared:

  • The delivery schedule for each livestream, email, and text to get continuous bursts of sales
  • How to convert more leads — especially those on the fence — through ultra-casual Q&A’s
  • The 4 types of emails to send on the last two days of your launch to maximize profits
  • The SURPRISE livestream that conquers any last-minute objections and concerns
  • And MORE…

Bottom line:

It’s always wise to have a “Plan B” in your back pocket in case of a marketing emergency.

And Kim’s “campaign-savers” do just the trick.

Just make sure you sign up to Steal Our Winners by tomorrow at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue — featuring interviews with Kim Walsh Phillips, Jon Benson, Fernando Cruz, Rocky Ullah, Alex Jeffreys, Kevin Rogers, Curt Maly, and Chris Evans — as soon as it’s released on March 31st.

55% Open Rates While Sending MILLIONS Of Emails?!?

I was shocked when I heard this…

But this past January alone, financial publisher, Legacy Research, sent millions of emails to a list with about 315,000 people.

The average open rate?

A whopping 55%!

Needless to say, it’s quite an accomplishment.

And it’s all because Legacy’s Director of Marketing, Fernando Cruz, realized that smart list segmentation is the secret for consistently landing in the Gmail’s “Primary Inbox” and avoiding the dreaded spam folder.

In fact, Fernando and his team developed a unique approach that signals to email service providers that their messages are HIGH quality.

But rather than segmenting based on demographics like most marketers do…

They split their list into 9 specific “buckets” to ensure their emails get opened as much as possible.

And it works like gangbusters.

In fact, it increased their deliverability from 89% to 98%…

Which in turn, benefitted all sorts of other metrics (like skyrocketing their webinar registrants by about 107%).

And of course…

It helped bottom line too.

And it’s for these reasons that Fernando calls this strategy “the biggest game-changer” for Legacy Research.

In fact, they’re on track to blow past $400 million in revenue this year alone.

But the good news is…

Whether you’re a total beginner or grizzled marketing veteran, you can use this strategy to boost your open rates too.

Because Fernando recently gave all the details in an interview with Rich for the upcoming Steal Our Winners issue.

It’s a “must watch.”

And I’d go as far as to say that it’s one of the most important interviews we’ve recorded yet (especially if your business is advertising at scale).

Just make sure you sign up by Tuesday at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

14 Steps To Boost Upsell Conversions Up To 70%

When it comes to writing a sales page…

Copywriters and marketers follow all sorts of guidelines, templates, blueprints, frameworks, formulas, and beyond.

In other words: the tried and true methods that get results.

But when it comes to upsells?

Those same writers and marketers aren’t sure HOW to approach them.

Which doesn’t do them any good…

Because, if you know what you’re doing, you can actually increase your upsell conversions by as much as 70%.

And that can be the difference between a winning campaign… and a losing campaign.

So, what exactly is a ‘tried and true’ method for upsells that you should follow?

Well, the creator of the video sales letter and legendary copywriter, Jon Benson, broke it down to 14 essential parts after dissecting every successful element from his personal upsells that were HOME RUNS.

…One of which is getting 40-70% conversion rates on a $97 product.

On the surface, it seems like magic.

But in reality, it’s simply scientific advertising in practice.

Which is how this upsell formula allows you to generate higher upsell conversions without the guesswork and frustration of trying to figure out WHAT to say.

And best of all?

This works for VSLs and landing pages too — no matter the niche.

All you have to do is follow the step-by-step formula that Jon lays out in his 73-minute video presentation that’s featured in the upcoming issue of Steal Our Winners.

During the interview he reveals:

  • The step-by-step, detailed walk-through of Jon Benson’s 14-part upsell formula that converts up to 40-70%, which can be used for ANY type of product or service
  • How to position your upsell as the #1 complementary product or service for your front-end offer by using the “Top 10%” approach
  • Proven, NLP-loaded phrases that you can swipe for yourself inside of the sections… or use them as inspiration and let your imagination run wild
  • The ONE word with the power to increase your conversion rates AUTOMATICALLY (in fact, I’ve already used it in this email)
  • What to say when you DON’T have a guarantee so that readers ignore any risk and still salivate for your offer
  • The perfect type of bonus that gets your customer to instantly believe that they’ll succeed with your product or service
  • And MORE…

Don’t leave profit on the table by neglecting your upsells.

Leverage this formula instead and get your AOV as high as possible.

Just make sure you sign up to Steal Our Winners by Tuesday at midnight to reserve your copy of the upcoming March issue.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

Make An Extra 6 Figs / Month By Selling LESS?

Not everyone on your list is ready to buy.

…Especially those who just opted in.

But as direct-response marketers, we like to go straight for the jugular.

Which means too often sending fresh leads a bunch of emails riddled with links that drive them to a sales page.

And then we cross our fingers, hoping they’ll add to cart, pull out their credit cards, and buy.

All without knowing us…

Liking us…

Or trusting us yet.

And while this may do a decent enough job as a ‘shotgun approach’…

The guys over at Traffic & Funnels decided to try something different about 4 months ago.

In short:

They’re now establishing trust first by “pre-selling” leads with a loop of high-quality organic content.

And as a result, it’s ADDED about six figures per month to their business.

In fact, their co-founder, Chris Evans, recently sat down with Rich to explain how their LESS aggressive approach has resulted in MORE revenue for their business.

It’s simple. Powerful. And according to Chris…

“This may have opened up another 10% of our market.”

Want the full details?

Then make sure you check out the complete 32-minute breakdown inside the upcoming issue of Steal Our Winners.

(Which also features killer interviews with Jon Benson, Alex Jeffreys, Kevin Rogers, Kim Walsh Phillips, Rocky Ullah, Curt Maly, and Fernando Cruz.)

So if you’re not a member already…

And you want to elevate your marketing game and stand out from your competitors who are still use “brute force” to sell at every opportunity…

Then make sure you sign up by Tuesday at midnight (PT).

That’s the deadline to join and reserve your copy of the upcoming issue.

Don’t wait.

Your pen pal,

Matt Rizvi

P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.

LIVE: Confessions of a “Puppet Master”

“I’m just the puppet… Matt is the Puppet Master.”

That’s what Rich said last year when we were on call with one of our vendors.

Frankly, I was flattered.

But the interaction also highlighted one of the difficulties I face — not only in our business — but in my personal life too.

The fact is:

It’s really hard to describe what I do.

I’m a Publisher… Copy Chief… Director of Operations… Customer Success Agent… and tonight, I’m playing the role of a “Business Guru.”

You see, Rich is in San Diego right now for the “Flight Club” mastermind and I offered to fill in during his typical Thursday livestream.

And on tonights broadcast, I got something special planned for ya…

In short:

I’m going to take you behind-the-scenes of what it’s like to be the “Puppet Master” of a small online biz that I’m pleased to report has grown 50-100% month-over-month this year in top-line revenue.

You’ll discover…

  • My typical routine from 7am to 7pm — 7 days a week
  • How I manage a small team and stay on top of all our projects (even though I’m disorganized by nature)
  • Core tenants of our company culture and how to identify A-Players
  • The 2 HARDEST jobs to fill in our business (one of which will likely surprise you)

If you’ve been following our biz for a while, you know I don’t do these very often.

So make sure you tune in tonight at 6pm (ET).

Here are the details…

  • WHAT: Confessions of a “Puppet Master”
  • WHO: Matt Rizvi
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Livestream.

You won’t want to miss it.

Your pen pal,

Matt Rizvi

P.S. If you’ve missed any of our previous livestreams and want to watch the replays, you can check them out on Youtube here.

Happy Birthday To My Mentors

I’m not gonna lie…

I’ve had a serious advantage in my career.

Some might even think I’m “privileged.”

But without a doubt, this one factor has been my ultimate shortcut to success — saving me years of painful trial and error in my journey to get where I am today.

I’m talking about mentors.

Throughout my life, I’ve had about a half-dozen people who’ve taken me under their wing, passed along their wisdom, and presented me with opportunities that I would’ve never been privy to if not for our close relationship.

What’s more…

Every mentor I’ve had ALSO had mentors who had a similar impact on their lives.

In other words:

Mentors are a critical ingredient to success in virtually every business.

And if you actively work to find them in your own life — then I’m confident they will pay big dividends in your career, just like they have for me.

Take my first mentor for example:

My dad.

He introduced me to Internet marketing in the early 2000s.

He’s been a champion of my writing skills even when I was barely passing English class in high school.

And seeing his entrepreneurial failures (before launching multiple 7-figure health businesses) gave me confidence that I could do the same thing.

Thanks dad. Happy Birthday.

Then there’s my business partner and latest mentor: Rich Schefren.

I first met Rich in November, 2019.

And in that short time, he’s taught me to think creatively with joint ventures, partnerships, and licensing agreements so that they add massive leverage to our business.

He’s shown me the importance of doubling-down on my strengths and how to “outfox my flaws.”

And above all, he’s entrusted me to run Strategic Profits, which just might be the biggest opportunity of my life.

Thanks Rich. Happy 50th Birthday.

Your mentee,

Matt Rizvi

Post-it note lowers ad costs by 77%?

There’s nothing worse than writing pages of copy…

Editing video and image creatives…

And making sure your ads are in tip-top shape…

…Only to find that NONE of it converts.

That’s when it’s time to take a step back and start listening to our good friend and upcoming contributor to Steal Our Winners, Charles Kirkland.

You see, Charles has been in the online marketing industry since 1999.

He’s always on the cusp of the things that work in media buying…

Which he proved once again when he showed Rich how he tests his ads on Facebook BEFORE he builds a funnel or even has a working landing page yet.

But make no mistake, it gets results.

In fact, he used this strategy for one client and decreased their cost per acquisition from $27…

All the way down to just $5.97.

He calls it the “Post-It Method.”


Because his testing process involves just an image of a post-it note with a headline on top of it.

Zero perfection involved.

Just a plain ol’ yellow post-it note.

Which makes it a hyper-fast way to find winning ad angles and avoid high ad costs.

But don’t go running to try it just yet…

Because this is just one part of his 6-phase testing process that he shared with Rich Schefren in the upcoming issue of Steal Our Winners.

During the interview, Charles reveals…

  • The 6 phases of testing he uses to find multiple winning ad angles (most marketers are doing this completely backwards)
  • How to sort through Amazon reviews to find the most infuriating pain points of your target market
  • The exact ad rules you MUST tell Facebook to follow if you want to find angles with the lowest cost
  • The 4 types of body copy that the algorithm loves to serve users based on their certain browsing behaviors

If you want all the details, then make sure you watch the full interview inside the February issue of Steal Our Winners, which comes out this Sunday.

The deadline to sign up and reserve your issue is Saturday at 11:59pm (PT).

Don’t miss it.

Get access for just $1 right here.

Your pen pal,

Matt Rizvi

Halbert’s Apprentice Reveals Half-Million-Dollar Offer Secret

The late, great Gary Halbert once said…

“Strong copy will not overcome a weak offer, but, in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!”

That still rings true today.

And if there’s anyone who’s taken that statement to heart…

It’s Caleb O’Dowd — who’s achieved a mastery in performance marketing and was mentored by Gary himself.

He even lived inside his home for some time.

So recently, when word got out that Caleb had a fool-proof formula for creating high-converting offers…

And used it to rake in half a million dollars from 1,100 people in just 12 days flat…

Rich chased him down for a segment in the upcoming issue of Steal Our Winners so he could hear it for himself.

Thankfully, Caleb held nothing back.

In fact, one of the first things he revealed, which he says is the difference between a beginner marketer and a professional marketer, is his method for deep research into his customer avatar.

He says, “This, to me, is really my secret sauce. It’s my perspective — it’s the spectacles that I put on to view the world of marketing and make money with.”

Rich was on the edge of his seat.

“The real alchemists of the game — they’re not looking to execute so quickly. What they’re looking to do is spend 80% of their time in the planning, strategizing, and researching phase.”

What continued to unfold was a complete masterclass in creating an offer that snaps prospects into action. Including…

  • The fool-proof formula that creates a fast, unique, exciting, done-for-you solution that your prospects must have
  • How Caleb ‘triangulates’ the 3 primary reasons for WHY your market buys. Gary Halbert forced him to do this repeatedly!
  • The 18-month long marketing strategy that your competition doesn’t have, which is causing them to lose up to 85% of potential customers
  • How to position your offer as the most superior alternative in the marketplace

You can get full access to this segment in the upcoming issue of Steal Our Winners.

As Rich said…

If you follow this formula, you’re basically turning your offer into an ‘intelligence test’… because only a dummy would pass on it.

Just make sure you sign up by TONIGHT at 11:59pm (ET) guarantee access to the new issue.

Your pen pal,

Matt Rizvi