The #1 Asset In Our Business (And The NFL)

At Strategic Profits, we teach people how to grow their businesses online with courses, memberships, ebooks, whitepapers, and coaching.

In other words…

We sell information.

And as a result, there’s one asset that’s more critical to our success than anything else.

It’s not the website.

…My gigabit Internet connection.

…Or even our products.

Sure those are important. And it would be pretty darn hard to succeed without them.

But even more critical are the components that create those assets, leverage them, and turn them into profits.

I’m talking about people.

They’re the most valuable part of our business.

But here’s the problem…

Hiring the right people is waaaayyy more difficult than it looks.

“Hire slow, fire fast,” the maxim goes.

And it’s 1,000% true.

But you also have to consider the order that you fill positions.

Is it the right time to hire a copywriter? An executive assistant? A media buyer?

It all depends.

So to help me make these decisions, I look to a VERY different business for advice:

The National Football League.

Because just like my business, a football team is only as good as its staff.

It’s the ultimate people business.

And what you’ll notice about championship-caliber organizations that seemingly go to the playoffs every year, is that they have a very similar process for building their teams.

Usually they follow these 2 rules:

RULE #1: Build Through The Draft

Great organizations are very selective about spending big money on free agent players who’re already established. Instead, their top players are often drafted straight out of college and groomed within the organization.

Not only does this allow the team to save money with rookie contracts, but their players start as blank slates that can be easily molded, taught their system, and indoctrinated into the culture of the organization.

RULE #2: Draft The Best Player Available

The other thing that top football teams do when building through the draft, is that they don’t draft players according to their needs. Instead, they draft the best player available.

So even if they’re stacked at wide receiver, they’ll still draft another one if that’s the best player on the board when it’s time to make their pick.

Now here’s what these two approaches look like when hiring at an info business…

Take Agora for example.

For many years, they’ve done these 2 things really well with copywriters:

  1. The best businesses within Agora built their copy teams by training rookie writers with potential, not by hiring top-tier freelancers (they do that on occasion, but most Agora copywriters start in-house).
  2. If a talented Agora copywriter decided to leave their company, the competing Agora businesses would quickly make them an offer — even if their copy team was already loaded with rockstars.

Point being…

Great talent is hard to retain.

But it’s even harder to find.

So if you can groom talent in-house, you’ve got a strong competitive advantage.

And if you’ve found someone who’s excellent at their job and understands your business, do whatever it takes to keep them.

They’re your #1 asset.

Your pen pal,

Matt Rizvi

Why I Hated Writing (And Made It My Career)

When I was in high school (and even in college), writing wasn’t fun for me.

In fact, I’d even say I HATED it.

It’s not that I wasn’t good at writing. I’ve always written half-decent papers.

The problem was that it took me sooooo long to do the work.

I was a slow writer.

And it made me dread writing.

I’d sit at the keyboard and struggle to put words on the screen as 14,324 thoughts bounced around my mind.

Know the feeling?

Steven Pressfield calls this force Resistance and it’s not a creature you’d want to poke in the eye.

But eventually, I learned to overcome it (on most days at least).

And I my love of writing grew.

…Along with my ability and quickness at the keyboard.

So how did I make this transformation?

And how can you do the same with any skill you currently despise (yet dream of mastering)?

I’ll tell you my disappointingly boring strategy in a minute.

But first, I gotta give credit where credit is overdue…

You see, I was reminded of this story the other night when I started reading So Good They Can’t Ignore You by Cal Newport (who’s one of my fave authors).

And in the book, Cal lays forth a simple yet controversial hypothesis (in my own words):

If you want to enjoy the work that you do, don’t start by pursuing a passion. Instead, identify a valuable skill, work tirelessly to master it, and by doing so, you’ll develop passion for it over time.

He described this as the mindset of a craftsman.

And to me, it intuitively made sense.

I had the exact same experience in my career.

As I mentioned, I didn’t pursue copywriting because I LOVED writing. I did it because I knew that it was a valuable skill that I could use to help achieve my long-term goals (like building a successful business).

Then, the more I learned about copywriting… the more I practiced the craft… and the more I experienced success as a copywriter…

The more I enjoyed my work.

And as a result, I’ve gone from a lowly intern of a financial blog who could barely eek out a paragraph every 30 minutes…

To the managing partner of a business education company who loves writing copy, reviewing copy, and teaching copywriting to anyone who’ll endure my rants about the craft.

Point being…

If there’s a task in your business that you absolutely hate (yet requires a valuable skill), don’t give up hope.

Practice not only makes perfect.

But it makes passion as well.

Your pen pal,

Matt Rizvi

P.S. If you’ve yet to read any of Cal Newport’s books, there’s 3 you should definitely check out:

  1. So Good They Can’t Ignore You
  2. Deep Work
  3. Digital Minimalism

#1 Skill You Need To Grow An Online Business

If you want to grow a successful online business, there’s one skill you need above all others.

It’s not accounting.

…Or project management.

…Or even leadership.

Instead, it’s a coveted skill that’ll help you increase sales no matter what you sell or who you sell it to — despite the fact that few have ever mastered it.

Personally, I first learned about this ability in 2011 while I was attending an entrepreneurship camp hosted in a remote area of Lithuania with 49 other young, aspiring business owners.

It was there that I met Matt Smith, who became one of my long-time mentors and was the former CEO of Stansberry Research.

Well, during a training session at the camp he told us:

“If you want to grow a successful online business, the one skill you need is copywriting.”

I was shocked.

I had never heard of copywriting before.

But Matt explained that even if you weren’t writing ads for your own business, successful CEOs still need to have the gut instincts and experience to know which marketing ideas are likely to work… and which are doomed from the get-go.

It was a powerful lesson.

And I was reminded of it earlier today when I was reading Mark Ford’s daily e-letter.

(Mark btw, is the co-founder of Agora and is one of the few people Rich turns to when he needs advice on growing Strategic Profits.)

In the email, Mark was sharing a story from 2009 about when he was consulting for an online info-publishing business that suddenly transformed from a cash cow into a cash bonfire.

They had a promotion that was CRUSHING but stopped working when the recession hit and after testing a ton of other promos against it, they still couldn’t beat their previous control.

The solution?

Well, according to Mark:

“To achieve sales success in competitive markets, you have to target the right media and present the proven offers, but you must also use A or A+ copy. B copy won’t do it. The advertising piece that had created that three-year sprint of growth was A-level copywriting. Everything else afterwards was B or B+ at best. Not good enough. Not nearly good enough.

That was one problem. But the even bigger problem was this: The CEO couldn’t tell the difference.”

Point being:

If you want to rapidly scale an online business, you’ve gotta have the copywriting know-how to distinguish between good copy and great copy.

And if you still need help in that regard, here’s what I recommend…

Sign up for Justin Goff’s 1000 Buyers A Day course.

Inside you’ll discover how to optimize the 4 key elements of every promotion including the offer, the lead, the big idea, and the upsells.

In other words…

It’s a step-by-step blueprint for creating blockbuster promotions that convert on ice-cold traffic and generate 1,000+ new customers a day for your (or your client’s) business.

And if you sign up by midnight tomorrow, you can get it for FREE.

Just click here for all the details before this offer disappears.

Your pen pal,

Matt Rizvi

P.S. If you sign up for Justin’s course using my affiliate link, I’ll also send you 3 bonuses that you can’t get anywhere else:

EXCLUSIVE BONUS #1: Copywriter Conditioning

This is the flagship course I launched before I started working with Rich. It contains over 20 hours of audio recordings, videos, transcripts, and fill-in-the-blank templates that you can use right away to write high-converting copy (fast), boost your sales, and get a boatload of high-paying, low-stress clients.

I no longer sell it. But I’ll give it to you as a free bonus.

EXCLUSIVE BONUS #2: The Lost Podcast Interview With Justin Goff

Back when I was writing copy for clients, selling courses on copywriting, and coaching copywriters, I also hosted a copywriting podcast. And Justin was one of my first guests!

On our call we talked about how he got into online marketing… the struggles he faced… and how he grew his health supplement company from 0 to $23 million in less than three years. (FYI, just like Copywriter Conditioning, this interview is no longer online. So you can’t find it anywhere else.)

EXCLUSIVE BONUS #3: An In-Depth Copy Review With Actionable Feedback

As you can probably tell, copywriting is my passion. And I love few things more than sitting down with a stack of promos fresh off the printer and coming up with every possible way to make them better.

So when you sign up for Justin’s course using my affiliate link, I’ll also send you an invite to an exclusive group copy review where I’ll analyze your copy (for whatever medium you choose) and give you specific ideas that you can implement that day… and start seeing results the next.

But don’t forget…

You gotta act by tomorrow at midnight to get the goods.

Get the full details here.

It’s True! You Only Need 4 Things To Win Online

Here’s the truth…

The key to winning online is to create a promotion that scales on cold traffic and generates 1,000+ new customers a day.

And it ain’t easy.

But too often, marketers make it harder than it needs to be.

How?

By focusing on the elements that aren’t critical to the conversion.

I’m talking about things like high-production video with 4K cameras… immaculate graphics + copy formatting… and uber-fast landing page load speeds.

Sure, those things can help (and in some cases even hurt) conversions.

But they’re not gonna move the needle with the strength of an Acme-sized magnet.

That’s why, whenever crafting a new promotion, you should spend 95% of your time on these 4 key ingredients first…

#1: The Offer

Don’t get it twisted, the offer is way more than just your product. The offer encapsulates each facet of what you’re selling. It’s the results you’re promising. It’s the price. The refund policy. The guarantee. And all the deliverables someone gets when they buy (whether they’re digital, physical, or services).

Put it all together and you get your offer. And without a doubt, it’s the most important piece of the promo.

#2: The Big Idea

Next up, we’ve got our “big idea.” Joe Schriefer — a mentor of mine and one of the most successful info publishers in the universe– thinks of the big idea as the combination of the 3 P’s: the prospect, your product, and the planet (i.e. what’s going on in the world right now).

And when you’re able to bridge the gap between your potential buyers, the thing you’re selling, and show why it’s relevant/topical/important right now, you know you’ve got a big idea on your hands.

#3: The Lead

It’s been said before and I’ll say it again: 80% of people on average don’t make it past the lead of your promotion. So if you want to stack the odds in your favor and get more eyeballs to stick around to the end, it all starts by writing a killer headline and lead than can hook the prospect’s attention for 30… 60… for even 120 minutes straight!

#4: The Upsells

Lastly, it takes more than high conversion rates to scale an offer on cold traffic. You don’t just need conversions. You need a big wheelbarrow full of dollhairs for every customer you acquire. And the best way to do that is by selling each buyer more than one product (i.e. upsells).

Do it right and you’ll boost your average order value, allowing you to spend big buckeroos on the ad networks, outbid your competition, and scale all the way to Mars and back.

So there you have it folks…

The 4 key ingredients you need to cook up a promotion that scales on cold traffic and generates 1,000+ new customers per day.

Now you know what to do.

But if you want to learn how to do it and execute these 4 elements to perfection, here’s what I recommend…

Sign up for Justin Goff’s new course: 1000 Buyers A Day.

It’s a 132-page PDF blueprint that details exactly how to optimize each of those 4 elements inside your promotion by leveraging proven strategies that Justin uses to help himself — and his clients — do exactly that.

Plus, right now he’s making an insane offer where you can get access for FREE.

You can check it out here.

Your pen pal,

Matt Rizvi

P.S. If you sign up for Justin’s course using my affiliate link, I’ll also send you 3 bonuses that you can’t get anywhere else:

EXCLUSIVE BONUS #1: Copywriter Conditioning

This is the flagship course I launched before I started working with Rich. It contains over 20 hours of audio recordings, videos, transcripts, and fill-in-the-blank templates that you can use right away to write high-converting copy (fast), boost your sales, and get a boatload of high-paying, low-stress clients.

I no longer sell it. But I’ll give it to you as a free bonus.

EXCLUSIVE BONUS #2: The Lost Podcast Interview With Justin Goff

Back when I was writing copy for clients, selling courses on copywriting, and coaching copywriters, I also hosted a copywriting podcast. And Justin was one of my first guests!

On our call we talked about how he got into online marketing… the struggles he faced… and how he grew his health supplement company from 0 to $23 million in less than three years. (FYI, just like Copywriter Conditioning, this interview is no longer online. So you can’t find it anywhere else.)

EXCLUSIVE BONUS #3: An In-Depth Copy Review With Actionable Feedback

As you can probably tell, copywriting is my passion. And I love few things more than sitting down with a stack of promos fresh off the printer and coming up with every possible way to make them better.

So when you sign up for Justin’s course using my affiliate link, I’ll also send you an invite to an exclusive group copy review where I’ll analyze your copy (for whatever medium you choose) and give you specific ideas that you can implement that day… and start seeing results the next.

Holy schnikes!

I can’t believe I just gave all that away for an affiliate promo (shows you how much I trust Justin).

So you better jump on this gravy train while it lasts.

How I Got My Dream Job

It’s official…

Today marks my 1-year anniversary since I started working with Rich as the publisher of Strategic Profits.

It’s been a crazy ride so far.

But one thing hasn’t changed:

It’s still my dream job.

Every day I get to work with many of the world’s smartest online marketers and copywriters. I get to grow a team of ambitious and talented contributors. And I get to make a major impact with every project I take on.

And while it’s taken me my entire career in direct response to get to this point (about 8 years, not including my entrepreneurial misadventures as a teen)…

Many people don’t realize that I wouldn’t have this job if it wasn’t for one man:

Justin Goff.

(For those of you who don’t know, Justin is the guy you go to when you need help converting your offer on cold traffic. In fact, he grew his own supplement company from 0->$23 million in sales in just under three years. And now he helps some of the biggest names with their marketing including Golden Hippo, Dan Lok, Agora Financial, V-Shred, 4Patriots and more.)

But it all started for me when I joined his email list several years ago.

Then in the summer of 2019, I heard that he was hosting a live event in Austin, Texas with his business partner (and A-list copywriter) Stefan Georgi.

The event was all about teaching the specific secrets that Justin uses to do what he’s known for:

Create frontend offers that convert ice-cold prospects into buyers and generate 1,000+ new customers per day.

So I applied to attend… got accepted… spent several thousand on the ticket + travel expenses… then flew to Austin for the event.

And it was 1,000% worth it.

By the end of the 3-day affair, I walked away with a notebook stuffed full of ideas for funnel split tests, upsell tweaks, copywriting tactics, new offers, media-buying best practices, and the latest rules and regulations for advertising in a compliant way on the major platforms.

But more importantly, getting in the room not only showed that I was a serious copywriter, but it’s where I met (and made a solid impression on) two of the former editors of this e-letter: Peter Coyne and Evaldo Albuqurque.

They told me about the work they were doing with Rich.

So I joined their email list (the same one you’re reading now). And a few short weeks later, they announced that they were hiring a new publisher.

It seemed like a perfect fit.

So I applied.

And the rest, as the cliche goes, is history.

But none of it would have happened if I didn’t attend Justin’s killer event.

Which brings me to the 2 important tips tucked inside this story…

If you want to profit from the mystical powers of serendipity:

  1. Identify the go-to authorities in your space (the ones that all the other authorities pay for advice) and learn everything you can from them
  2. Look for opportunities to infiltrate their circle and make connections with the people they know

Do those two things and amazing opportunities will seemingly fall from the sky.

And who knows?

You might even land your dream job.

Your pen pal,

Matt Rizvi

P.S. I hope you can tell from this email that Justin is legit. He’s transformed the lives of dozens of copywriters, marketers, and entrepreneurs (including my own).

And while his live events — where he teaches how to create blockbuster promotions — may not be in the cards (or the budget) for you right now, he’s currently offering folks the chance to get the next best thing for FREE.

Click here to check it out.

It’s one of the strongest endorsements I can make.

$300K Per Month From ORGANIC?! (Not SEO)

There’s a dangerous myth going around…

And I’ve noticed that it’s preventing countless entrepreneurs from achieving success… and in many cases, causing them to go broke.

It goes a little something like this:

“You can’t grow a multimillion-dollar business without paid traffic.”

Heard that before?

I sure have.

In fact, there was a time when I believed it myself.

But more and more, I’m meeting business owners who’re growing like gangbusters by simply posting great content on social media… engaging with their audience for free… and offering them high-quality products and services (all without a massive team or media budget).

Granted, this method takes some time, dedication, and a bit of elbow grease.

But if you stick with it, the results can be astonishing.

Take Molly Mahoney for example (aka the Prepared Performer).

Through her approach to organic social media marketing, her coaching business now generates $300K per month in revenue.

I was blown away when I heard that number.

But what surprised me even more was how much she revealed recently when she was interviewed by Rich for the upcoming issue of Steal Our Winners.

During the call, she spilled her whole can ‘o beans and shared the brain-dead simple way to copy her social media process and execute her strategy, including…

  • How often to post on social media
  • What topics to post about
  • The best formats to use for your posts
  • How to repurpose old posts
  • And even a few tools to take your social media marketing to the next level

This one interview alone was a straight-up masterclass (with step-by-step instructions) on how to use social media to build and grow a shockingly profitable online business — WITHOUT spending a cent on paid traffic.

Want to check it out?

Then make sure you sign up to Steal Our Winners by tonight at MIDNIGHT to guarantee that you receive the latest issue when it comes out tomorrow.

And right now, you can join for an embarrassingly low price.

Your pen pal,

Matt Rizvi

The “Golden Window” For Upsells

Is your first upsell converting within the “golden window?”

If not, then you have a problem.

Chances are:

  • Your AOV isn’t as high as you’d like it to be.
  • Your lifetime values are suffering.
  • And your funnel is probably stuck and can’t seem to scale.

Sound familiar?

Then listen close…

Recently, I was listening to an interview with Rich and Justin Goff for the upcoming issue of Steal Our Winners. If you don’t know Justin, he’s a legit pro when it comes to crafting high-converting funnels that scale on sub-zero-cold traffic.

And during the call, he revealed that he always aims for his first upsell to convert between 30%-50%.

In other words: a golden window for upsell profits.

Anything lower than 30% means that your upsell isn’t congruent enough with your initial offer… while conversion rates over 50% often signal that you’re leaving money on the table and should consider upping your prices.

Point being…

Until you hit this “golden window,” you have ZERO business trying to “optimize” the second or third upsells in your funnel.

You’re just not ready yet.

Instead, you need to tweak and test the 4 most important parts of your first upsell: the offer, length, opening, and format.

And for even faster results…

Implement the best practices that Justin revealed inside his new interview in Steal Our Winners. During the 40-minute call, you’ll discover:

  • 3 types of proven offers Justin always uses as his first upsell
  • The big misconception people have about upsell length (and how to fix it)
  • Swipeable upsell opening copy that goes against conventional wisdom… increases customer satisfaction… and boosts conversion rates
  • The simple upsell page format that almost always increases sales

It’s all inside the December issue of Steal Our Winners.

So if you want access, make sure you sign up by Wednesday at midnight to guarantee that you get the latest issue as soon as it’s released.

Your pen pal,

Matt Rizvi

The Sneaky Lie I Tell Myself Over The Holidays

Every holiday season, I tell myself a “sneaky” lie.

It seems harmless on the surface.

But recently, I was thinking about all the damage it’s done:

  • Increased stress
  • Disappointment
  • And less energy to attack the new year

But here’s what you may not realize…

I bet you tell yourself the same thing… and are likely experiencing the same negative side effects.

So what is this little white lie?

It goes something like this:

“I don’t need to take a break over the holidays.”

Sound familiar?

It’s a belief that’s been engraved into my brain for a looonnngg time.

But I realized this year (while attempting to renovate + move into my new house, grow our biz, and spend time with my family all at the same time) that this guilt trip I give myself does more harm than good.

By trying to juggle everything at once…

My work projects get delayed anyways. My anxiety spikes. And my family hates me because I become an inattentive, resentful a-hole instead of the caring husband / son / brother that I know I can be.

It’s just not worth it.

Now, I’m not saying that you should do ZERO work over the holidays.

You’ve still gotta keep the lights on. And if you manage the day-to-day operations of your business, you know that there’s no such thing as a day off.

But don’t kid yourself into believing that you can (or should) experience the same level of productivity that you do during any ordinary two-week stretch.

Heck, even if you don’t celebrate a single major holiday during this time of year, you have to recognize that your employees… or coworkers… or vendors… or JV partners… all likely do.

And while you might be able to work at full capacity, they surely will not.

So what should you do instead?

Simple:

Plan to slow down in advance.

Check off all your major projects a few days before the holidays begin and don’t dive into your new ones until January 2nd.

That way, you won’t be disappointed when the holiday lull hits your team… you’ll get to recharge your AAA batteries with some legit R&R… and by the time your New Year’s hangover wears off, you’ll be ready to roll full steam into 2021.

Alright, that’s all I got for ya tonight.

Gotta help my wifey unpack.

Your pen pal,

Matt Rizvi

The REAL Reason I’m Addicted To Exercise

You may not know this about me, but I consider myself a fitness junkie.

In fact, if I don’t hit the gym at least 3 days a week (not including cardio), I feel like total garbage.

The truth is though, I wasn’t always this passionate about my fitness. It took me a long, long time to foster that addiction.

But in the process, I learned an important lesson about motivation — one that can be applied to any goal you set for yourself, whether it’s boosting your income, becoming a better parent, or getting in the best shape of your life.

Here’s how it all started…

Back in my early 20s (and most of the years before then) I was NOT in fantastic shape. I was far from having an “athletic” body.

But just a couple years ago when living in San Francisco, I discovered a gymnastics gym not far from me that offered adult classes.

“Gymnastics?!” I thought. “That sounds fun!”

And boy was it ever. I had a blast. And the enjoyment I got from doing back handsprings and front tucks motivated me to hit the gym 3-4 days a week.

But then, at the beginning of this year, I moved back to Baltimore and lost that driving force in my fitness.

And as a result, I started slacking.

I could tell that I was getting weaker and I quickly lost the 6-pack that I worked so hard to sculpt.

And that’s when I found a new source of motivation: my self-esteem.

You see, once I got really fit, I loved looking at myself in the mirror. And it worked wonders for my ego to hear friends and even random strangers compliment me on my body.

And when I started to lose that feeling, I got a renewed sense of urgency to build out a home gym… take advantage of the pandemic… and get into even better shape than I was before.

Now, I know this was a long story that’s not about marketing or business.

But the point I’m trying to make is this…

The “reason why” you do something is different for everyone (and it can even change over time).

For some, it’s internal.

And for others, it’s external.

Both types of motivation can be powerful.

But the key is sustained success is to identify which one pushes you the most for any given action.

Do you want to be the world’s best copywriter because you love to write… or because you’re uber competitive and enjoy the feeling of beating controls?

Do you want a 7-figure income because you have a deep desire for financial security… or because you want to impress your family?

Do you want to be a world-renowned coach because of the ego boost you get from others wanting your advice… or because of the satisfaction you get from seeing your clients get results?

None of these answers are wrong.

It’s just critical that you get clarity about which reason motivates you the most so that you can turn to that well of inspiration whenever you need a push to get stuff done.

So ask yourself:

“What’s the ONE thing I want most?”

Then…

“What’s the ONE reason why I want it so bad?”

Answer both questions and achieving your goal becomes a whole-lot easier.

Your pen pal,

Matt Rizvi

Non-negotiable Offers

If you hate negotiating and want to charge premium pricing… or set strict terms and conditions… all while having customers blow up your inbox asking to take advantage of your offer…

Then listen to this story.

As some of you know, my wife and I just bought a new house and are now in the process of moving. It’s been a bit stressful so far. And part of that has been because we need to quickly buy and sell several pieces of furniture.

For instance, we have a large sectional couch that we don’t have a spot for in our new home.

So last night, my wife posted it on Facebook marketplace.

“What should we charge for it?” she asked.

“$400 is fine,” I said. “I want to get rid of it fast.”

And that’s exactly what happened.

In less than 24 hours, she received over 60 messages from people wanting to buy it.

Many of them wanted to negotiate.

“Will you take $360 instead?”

“Will you hold it for me if I pay half now?”

“Can you deliver it and I’ll pay you extra?”

No. No. And No.

Normally, I might consider some of those counteroffers. But because there was such strong interest, we were in the driver’s seat. There was no need to negotiate.

So how can you make your offer THAT attractive?

Well, usually it comes down to these 3 things:

  • Price
  • Scarcity
  • Urgency

In our case, we were selling our less-than-one-year-old couch for 65% off — making the price irresistible.

That allowed us the stay firm on the terms (i.e. “first come, first serve… you pick it up… no haggling). And in the end, we got someone to Paypal us our full asking price, sight unseen.

But the same can happen if you’re selling something that no one else has.

In other words, if it’s scarce. Either you’re offering a service that none of your competitors can match… or you have a product that’s of superior quality… or you’ve simply got something that’s flat-out rare. And because you’re the only one selling it, you get to dictate the terms and conditions.

And lastly, there are times when you’re selling something that’s urgent. People need what you’ve got RIGHT NOW.

For example, every football season I inevitably cough up a couple hundred bucks to buy NFL Sunday Ticket. Because while I can watch most of my Washington Football Team games on local TV, whenever there’s an out-of-market game, I get desperate and will pay whatever it takes to stream it.

Cause if I don’t, I’ll miss it. And that’s no bueno.

So there you have it folks…

3 things that make a legit non-negotiable offer (technically, you could consider all of them “scarcity,” but that’s a conversation for another email).

Make dollars ‘n cents?

Good. Cause I gotta skedaddle and meet with a contractor who’s working on our new house.

Your pen pal,

Matt Rizvi