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- Oct 17 2008
- 54 Comments
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In my last blog post, I talked with you about how the live 24 hour Ustream video broadcast played a MAJOR part in the success of our GPS Coaching Program launch.
In fact, it almost overshadowed everything else--to the point where we had to scramble to make some last-minute tactical changes to the launch sequence.
The video broadcast was bigger than any of us had ever imagined. I even suggested that you put one together to promote your own business, and several of you chimed in to say you were planning to do exactly that.
Well, as it always goes in this business, what was once groundbreaking has now become the norm...
Because in the past several weeks, I've seen a number of marketers announcing their own Ustream broadcasts.
They're seeing the tremendous potential to reach thousands of viewers at once. And they realize how easily it can be done (not to mention the fact that it's FREE).
So these action-takers are running full speed ahead. And it only goes to prove the point I was making with Silver Bullet #6 inside "The Uncertainty Syndrome: Entrepreneur's Emergency".
You remember that one, right? (waiting while everyone scrambles for their copy) Okay, I'll let you off the hook...
Silver Bullet #6 talked about embracing the awesome power of social psychological marketing. And the Ustream broadcast portrayed this perfectly in several aspects...
- First of all, it brought people together in an entirely new and different way. Not only was everyone watching the screen, they were submitting questions and making comments in real time.
Some of those comments were funny, some rude, some outrageous, and some completely inappropriate. But the very fact that you could instantly talk with a thousand other people about something that was happening RIGHT NOW was truly remarkable...and more than a little frightening.
Because if a few of you didn't like what I was saying, you could respond with negative comments. Which might have led to a few more jumping in. Then a few more. And before you know it, we might have had a virtual Rich Schefren hate-fest going on.
But in the same respect, it could go the complete opposite direction. All it takes is a few people to become raving fans, and others will follow. This turns into a mass of die-hard believers who will eat up any word you say. And before you can say Barack Obama, you've achieved maven status in your market.
(Not to say I'm an Obama fan, but social marketing has played a MAJOR part in his lightning fast rise to prominence...and very well may get him elected President).
- Secondly. the live 24-hour Q and A broke new ground by offering a different way to market. Yes, there had been similar broadcasts, but never for an entire day straight. And never without pitching a high end product.
We wanted to make this very simple and straightforward. So we opened our offices (and our lives) to the world while answering some questions and directing viewers to download a free report.
But as the word got out to what I was doing, it spread throughout the IM world and brought thousands of curious visitors our way. And once they got there and saw all the others chatting inside, they felt like they were a part of the group.
So this was social marketing in its purest form--pulling thousands together to create an event that generated a monster buzz that pulled EVEN MORE thousands into the group.
- Finally, the broadcast spawned a legion of followers in my footsteps--much like the original manifesto did.
When the Manifesto hit the web and became an overnight sensation, we were suddenly inundated with a tidal wave of "manifestos" from every conceivable angle and niche.
Copywriting. Traffic generation. Blogging. Email marketing, You name it--somebody wrote it. A few of them even blatantly ripped off my design, making only minor changes before publishing it as their own.
So we knew we were onto something big. And we got that very same feeling after signing off from the broadcast.
So what should you takeaway from this?
Simple--take full advantage of the social marketing landscape and the opportunities it presents you. And don't be afraid to try something new, something different.
For example, when I was pondering the manifesto idea, more than one prominent marketer told me I was out of my mind for handing out all that powerful info for free.
"Are you CRAZY, Rich?, they cried. "You can get 97 bucks for this easy--if not more!"
But I had a revolutionary idea: Give it away, build a following of die-hard believers, then market to those people.
And guess what? It worked out pretty darn well. But it didn't happen with just one person. Or two. Or even two thousand.
It happened with ALL those people telling ALL their friends how much they dug the report. And they told theirs. And so on. And so on.
In other words, social marketing gave my manifesto life....and that life has changed me and my business forever.
Same deal with the 24 hour Ustream video. When somebody threw it out there on a pre-launch brainstorming call, I heard more than a little chuckling. In fact, somebody began comparing me to Jerry Lewis and his telethon.
But the more we fleshed it out, the more potential we saw this thing having. And the more we started loving the idea...
Next thing you know, we've got 27,000 people logging on to watch me barrel through 26 hours of non-stop Q and A. And they gobbled up every minute of it.
See what I mean?
And what's really cool about all this is we're not stopping there...
Right now, we're testing some new, breakthrough technologies inside our GPS coaching program. And the initial reports are all thumbs up!
Soon, the word will get out and social marketing will kick in once again. And just like that, everyone will be using this stuff to help establish their name and grow their businesses.
Kind of like a content-rich free report. Or a 24 hour online broadcast.
So tap into what's at your disposal and pump it for all its worth. Because Silver Bullet #6 may just lead you to a GOLD MINE.
To Higher Profits,
Rich
P.S. How's social marketing working for you? Are you experiencing some mind-blowing results? Or do you find yourself still struggling with Constraint #6--following the same outdated marketing tactics?
Let me know in the comments section below. I'd love to hear your story.
- First of all, it brought people together in an entirely new and different way. Not only was everyone watching the screen, they were submitting questions and making comments in real time.
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- Oct 09 2008
- 44 Comments
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Gotta make this quick because we're already into the GPS program and my coaching students are chomping at the bit to bust through another constraint...
But I wanted to point something out regarding my latest launch...something I never saw coming, but you could certainly learn from.
You see, my launch model is very simple. It's all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn't about to deviate from that tried-and-true process.
So I went down the same road again. Only this time, we decided to toss another element into the mix--the 24 hour tele-webcast to promote the report release.
Now, I have to admit: I'm not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.
So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.
But then, something interesting happened...
We got WAY more viewers than we ever thought we would--averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin'.
The video shot straight up to Ustream's #1 position (beating McCain's video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.
However, they weren't necessarily questions about the report. They were all over the map. And that confused me a little.
Because this broadcast was supposed to revolve around "The Uncertainty Syndrome: Entrepreneur's Emergency". We release it, people read it, then they ask me questions about it.
But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment
They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.
Whoops.
Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.
And every few minutes, I prompted viewers to download and read my new report.
So what's the takeaway here?
Simple. This is the perfect example of Silver Bullet #1 from "The Uncertainty Syndrome: Entrepreneur's Emergency"...
It says, "Do it wrong fast, because action creates clarity." And in this case, it was clear as a bell--the broadcast was the star of the moment here. And we needed to capitalize on it.
Now, that's not to say the report didn't do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.
But there's a lesson to be learned here...
Sometimes the best laid plans don't turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.
So don't get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.
And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.
Got it?
Great--now back to my coaching students. I got some REALLY cool stuff in store for them today...
To Higher Profits,
Rich
P.S. Follow my lead here and set up your own web broadcast to promote your business.
It's much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you're good to go.
Promote the broadcast using social media outlets in your niche, like blogs and forums. And don't forget places like Twitter and Facebook, where thousands of your potential customers hang out.
You'd be surprised how many people will show up. We certainly were.
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- Sep 25 2008
- 55 Comments
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OK, this launch has now officially reached deafening levels...
In fact, ever since I got off the tele-seminar with legendary marketer Jay Abraham, I've been trying to get this post written. And that was over 10 hours ago!
Swarms of people, from newbies to gurus whose names you would instantly recognize, have been bombarding us with calls and emails virtually begging to reserve a spot inside the program because they're afraid it will instantly fill up.
And they may be right.
Plus, all the while we've been getting swamped with questions about my upcoming coaching program. And there still flying into my inbox faster than we can open them.
Anyway - I know you want answers, and that’s what I got. So here are the details for the most common questions I've been receiving.
Question 1: Do I need to have a business already?
Ideally, the GPS program would work best if you have your own business or at least the desire to start one. Because at the end of the day, that’s where your long-term wealth will come from.
But that being said, having your own business is not mandatory to get in to my program. Because small fortunes have been made by just knowing a fraction of what you’ll discover inside GPS even by those without a business.
See, these atomic bombs of constraint eliminating firepower can be applied to any size business at anytime for staggering fees. That’s how I started, and it laid the foundation for my entire company. So, I guess it worked out ok.
But at some point, you'll want to have the freedom that running your own business provides. And by using what you learn from me to grow your own business, you'll achieve that in record time.
Question 2: What if I'm new to Internet Marketing and just starting out? Is this right for me?
That's one we're getting a lot. And it's a legitimate concern. So here’s the skinny...
If you know absolutely nothing about the internet, have no offline business experience whatsoever, and can only put in one hour a week towards this program, then this probably isn't for you.
Because the GPS program is NOT--I repeat NOT--a business in box, a business opportunity, or a deal where I promise you that we'll do all the work.
That’s a fools game. And while everyone deserves a chance for success, I tend not to mix well with those who haven't adjusted to the realities of business life.
But if you're willing to actually spend the time and apply what I'll show you, then you'll be starting a business armed with a skill-set entrepreneurs everywhere only wish they had when they started.
You'll avoid all the paralyzing mistakes while consistently choosing the most profitable action. In fact, your new skills will be even MORE valuable in the start up stage, since that's the time when entrepreneurs work the hardest, sacrifice the most, and make the least.
But, by simply utilizing what you learned in the GPS program, you'll be able to totally avoid the dreaded "overworked and underpaid" stage and waltz right into positive cash flow from the very start.
Question 3: What if I have a full-time job? How long till I can quit?
If you're employed full time, the GPS program might interfere with your evening TV schedule. But other than that this program is easily doable and enjoyable.
And as far as how long until you can quit your job, let me turn tables and ask you a few questions first: How long is a piece of rope?
How high is the sky?
How deep is the ocean?
Sorry, but I have a reputation for being blunt at times. But here's my point...
This is not a lottery ticket. It's NOT going to happen overnight. The GPS program is a fast-track process that builds a business in record time by first breaking down the constraints that keep your feet bogged down in the mud, then streamlining your business so it moves swiftly towards massive profitability.
Will it happen in 4 weeks? 8 weeks? 3 months? That's entirely up to you and the constraints you walk in with. But I will make you this promise...
I will do everything in my power to advance your business as quickly as possible. You can take that to the bank. Because if you do well, I do well.
And when you finish the program and see what you've accomplished, you'll not only impress yourself, but you'll understand how vital the process was to get you where you wanted to be.
Just don't plan on turning in your resignation letter to the boss next week.
Question 4: What if I am already overwhelmed with information overload? Is your coaching program going to eliminate it or exasperate it?
Ah, the ol' paralysis by analysis enigma. That ban of most internet marketers. That's a fair question, because there's literally 100 different ways you can make money online. And everyone promises that their method is THE method.
But here's a little secret about information overload...
That's actually one of the biggest constraints facing entrepreneurs today. It bogs us down until we don't know which way to turn, which guru to follow, and which program to buy into.
So what do we do? Procrastinate, delay, and go looking for more information. After all, it's a lot easier, it doesn't hurt, and we don't have to take a chance.
But here's what's I love about the GPS program: it's actually tailored to WIPE OUT information overload, not add to it. Because it’ll automatically transform your current Just In Case information strategy with a Just In Time information strategy.
And that my friend will eliminate 90% of your problem right there. The net result: you’ll operate with greater clarity and more confidence in your own solutions then the ones you hear others swear by. How cool is that?
Question 5: I've already bought a few marketing courses, what ís different about your program?
First of all, let's make something perfectly clear--this is NOT a marketing course.
Marketing courses usually improve the POTENTIAL of your business, unless you get lucky and happen to luckily pick the course that matches perfectly your current constraint.
Always remember – your actual SUCCESS is determined by your constraints and how you eliminate them. And that's what this course will do for you.
So it's more effective, more efficient, and more results-certain than anything out there. In fact, I would venture to say it's the most powerful and profitable (and most hands-on) business training and coaching program that I’ve ever come across.
Because the GPS program doesn't try to teach you to follow a certain road, then let you loose to work through the roadblocks on your own.
It plops you right in the middle of that road with a pick axe and sledgehammer and says, "Let's tear these bad boys down so it's easier to get to our destination."
Doesn't that seem to make a lot more sense--and isn’t that in an entirely different league --than another marketing course? Question 6: Up until a few weeks ago I never heard of you. No offense, but how do I know you're the real deal?
Great question. It shows you're a smart consumer. Never buy anything from anyone online without checking them out first.
But honestly, I'm not one to start throwing around accolades about myself. What I am most proud of, and what should impress you and reassure you more than anything is my unparalleled track record. Sure, I've been featured in The Wall Street Journal, Newsweek, a ton of broadcast networks and lots more. But what you want are results – and I’ve delivered the exact results you’re craving time and time again. You can also Google my name and see what others say about me. Just hope my wife hasn't started blogging.
Question 7: How exactly is the GPS program going to work?
In a nutshell, over the 30 days of the training here's how it will go...
--Phase one will include a daily live streaming sessions each and every day for a full 30 days.
--Phase two will include two daily live streaming question and answer session where you can press me for the answers you need to eliminate whatever stands in your way.
--Phase three will include 4 Saturday Seminar training sessions delivered right to your home office spaced out every other week.
--Phase four will involve compiling and implementing your GPS Business Growth Guide over the remaining 30 days And of course, everything will be archived, transcribed and indexed for your convenience. There's LOTS more involved with the program...too much to list here. You can find out more when we go live on Thursday at noon eastern.
Question 8: Do I have to be in the US to participate in the GPS coaching program?
Absolutely not. But there are a few considerations that you need to make if you're outside the continental USA.
First, the schedule of training will be based on Eastern Standard Time. But I’ve accommodated your schedule by immediately archiving the phase 1 streams and conveniently timing phase two question and answer streams 10-12 hours apart (one in the morning and one in the evening) So you’ll avoid having to get up at odd hours for any reason.
But don't worry--even if you miss a session, we will be recording everything, so you'll always have access to all of the training materials. In fact we’ll send you a complete set when the program is done.
Question 9: Will this be too much for me to handle?
Maybe. Maybe not. If it's not for you, then it's not for you. But consider this...
When you start a new workout program, what happens over the first few days? Yep--you're sore, you're achy, and your body is screaming for you to stop.
But if you push through and keep on going, the soreness wears off, and is replaced by a feeling of rejuvenation. Then you start seeing results in the mirror, and that fires you up even more.
It's the exact same way with the GPS program. You may feel some pain and discomfort at first, but then when you actually see your constraints crumbling before your very eyes and the profits rolling in, then it all becomes worth those few moments when it hurt a little.
Believe me--it'll happen – it always does!!
Question 10: I gotta have this program Rich--how do I get it?
It's very easy to be enrolled into the GPS program. Here's what you need to do...
1) When the clock strikes 12 noon eastern time on Thursday, September 25, make sure you're at this link.
https://ssl.strategicprofitsystem.com/gps/
And if you still see countdown timer, then hit refresh until a letter pops up.
2) Scroll down to the bottom of the page and click on the link that says. "Yes Rich, I'm Ready To Sign Up For Guided Profit System, My Personal GPS For My Business."
3) Follow the easy instructions on the next few pages, and you'll be all set!
I hope this little Q and A has helped to calm any confusion you have about my new course. So you can make the right decision for you, and your business.
It's really going to be something special, and you’ll be as thankful as all my previous clients are. So I hope to see you inside.
Until then, time for bed...tomorrow's a big day.
To Higher Profits, Rich
P.S. Did you like what you just read? Did I answer your biggest questions? Let me know in the comments below. I'll be monitoring them all through the launch.
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- Sep 18 2008
- 76 Comments
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Sorry to be crass, but those first two words convey the consensus feeling in the office right now...
We're all just kinda standing here with our mouths open, looking at each other with glazed expressions.
And not just because any of us have had a wink of sleep in past 24 hours (and counting).
It's because this broadcast simply BLEW. US. AWAY.
Consider these eye-popping facts:
- We had 27,355 people tune in to watch. That's enough to pack Madison Square Garden to the rafters--and still leave 8,000 plus standing outside.
- The broadcast went straight to the top of Ustream's most watched videos almost instantly--and stayed there. In fact, it was viewed more than 786 other videos...including one of Senator John McCain.
- During the early morning hours, when we anticipated a significant drop in viewership, the numbers still held steady. Most of the time, we had around 1000 people watching--in the middle of the night!
Incredible, isn't it? And it's not stopping.
Right now, hundreds of blogs, forums, and social networking sites are literally buzzing about the broadcast (and worrying about my health).
We're still getting a steady stream of emails and comments, with an overwhelming majority RAVING about what they saw.
But what amazes me most is this...
The massive response...the tens of thousands of viewers...the people who lost hours of cherished sleep because they didn't want to miss one word...
It all stems from one single thing.
Send Me The Report Now
Ouch--looks like I struck a nerve.
Because it wasn't until we released my free report, "The Uncertainty Syndrome: Entrepreneurial Emergency", that the dam burst. And the viewers started flooding in.
It became immediately obvious that entrepreneurs everywhere were struggling with the same issues, the same constraints, the same roadblocks that are keeping them from success.
So once they started reading my report, it was like getting smacked in the mouth with the painful truth. And my 24 hour broadcast was a soothing ice bag on the jaw.
The report has caused a stir--plain and simple. And it's getting bigger by the second.
So if you haven't yet, get a copy right now and see what all the fuss is about.
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyBut before you do, let me make one thing perfectly clear...
If you're going to download my report and leave it sitting on your hard drive unopened, don't bother.
I know that sounds a little in-your-face (and maybe it's because I'm tired and grumpy after pulling the all-nighter) but I'm completely serious.
This report is for ACTION TAKERS...entrepreneurs who know what they want, know how to get it, and are already moving in that direction.
Only problem is, they're running into a brick wall over and over again. And they don't know how to eliminate it.
Is that you?
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyGet my report. Print it out.
Read it--then read it again and highlight the epiphanies. Once you have a few, please post below about what they are.
Deal?
Good. I'm headed for a shower and some sack time. Wake me in a week or two.
Rich
P.S. If you've already read the report, go ahead and chime in below with your thoughts...
I'm anxious to hear what you took from it, and how it's opened your eyes to a new way of dealing with the speed bumps in your business.
So make sure you let me know, okay?
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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