Twitter | online marketing | business marketing

- Mar 07 2009
- How To Transform Twitter Into Your Own Personal ATM
- 42 Comments
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So…are you tweeting yet?

Because if you’re not, you’re missing out on one of the biggest opportunities to develop a closer relationship with your prospects and blow the roof off your sales numbers.

Let me explain…

A couple of years ago, when I wrote the Attention Age Doctrine 2, I told you that your future success would depend on things like building buzz, word-of-mouth marketing, the influence of networks, the rise of the Viral Visionary, and more.

I also warned you that, without a positive social media influence in your corner, you were treading on thin ice with your business (remember the Kryptonite Locks fiasco?)

And since then, the social marketing arena has virtually exploded. Today there’s a millions different ways to get a millions different people saying a million different things about you–hopefully all good.)

But there’s been nothing–NOTHING–like the Twitter phenomenon.

Twitter allows you to micro blog, using short, 140 character messages to stay in touch with your followers on a minute by minute basis.

Estimates vary, but there’s roughly 6 million users on Twitter–and more being added every second. In fact, my right hand man, Brian Johnson, finally jumped on the Twitter bandwagon just recently after much prodding from everyone in the office.

So what does this mean to you? One word–PROFITS.

Because Twitter gives you the opportunity to stay in touch with your audience like never before–without relying on them opening an email or going to your static blog.

Now you can instantly message your followers, handing them valuable tips while also giving them a glimpse into your day.

This fosters a stronger, more intimate relationship with your audience And when the time comes to launch a new product, the whole “do I trust this guy or don’t I” objection is non-existent.

And the result? More sales coming in faster and easier than ever!

I’ve been Tweeting for quite a while now, and I must say–it’s addicting. Once you fire off a few tweets and start seeing what’s going on with others in your business, you’ll find yourself hooked on this amazing technology very quickly.

But let’s face it–there’s LOTS of money to be made here. And I want to help you build your business by giving you a few simple tips and tools that can help maximize your profit potential with your followers…

1) Be transparent–TOTALLY transparent. Talk about your life, your family, your work. Be detailed and honest. Tell them about good days and bad. Show them what it’s like to be in your shoes. Your followers want to know about YOU–not just your products or services. So give them that insight. Then when the time comes to promote, you’ll find a much easier road in front of you.

2) Tweet early and often. One of the best ways to do this is to download a free desktop program called TweetDeck. This is a powerful way to stay on top of what’s happening with your followers (especially the ones you’re looking to JV with) and keep tabs on who’s talking about you–without logging in and out all the time.

3) Retweet constantly. Retweeting (or RT) is a fast, easy way to pass along something valuable you’ve found in another tweet by simply clicking on an icon. This is giving back in its purest form, a way to share the best information with your followers without asking for anything in return. And it WORKS. Retweet the good stuff and you’ll soon have a huge group of prospects who know, like and trust you.

Those are just a few things to help you grow your list of followers by leaps and bounds. But if you REALLY want to jump in with both feet and start making money fast using Twitter, you gotta get Joel Comm’s new book, “Twitter Power: How to Dominate Your Market One Tweet at a Time.”

Get Joel’s New Book Here

This is the preeminent source for all things Twitter, from getting started to advanced techniques that will have your sales soaring and your bottom line stationed firmly in the black.

I’ve read practically everything out there on Twitter (you know me–information junkie) and this is by far the best resource for marketers and business owners.

Whether you’re just dipping your toes into the Twitter waters or you’re an established force in this arena, Joel’s book will kick-start your efforts and help you build a rabid fanbase who hang on your every word…and buy anything you put in front of them.

Go get your copy NOW!

Grab Your Copy Of Twitter Power Here

That’s it for today. Lots of mind-blowing stuff in the works for the next few months (including a MAJOR announcement to come your way soon), so keep checking back for more updates.

Oh, and if you want to follow Brian and I, here you go:

http://twitter.com/richschefren

http://twitter.com/brianjohnson_sp

Of course, my page is waaaaay cooler than Brian’s. ;)

To Higher Profits,

Rich

P.S. So what about you?

Are you a Twitter veteran or newbie?
How often do you tweet?

Are you using it for personal reasons or to grow your business?
What tools do yo use to maximize your Twitter presence?

And most importantly–what tips can you pass along to help the rest of us make more money using Twitter?

Post your comments below and don’t forget to include your Twitter address. I want to know more about you!

Tags: Attention Age Doctrine, Attention Age Doctrine 2, internet marketing, Joel Comm, Retweeting, Rich Schefren, Tweet, twitter, Twitter Power: How to Dominate Your Market One Tweet at a Time

- Nov 11 2008
- The Biggest Reason Why Barack Obama Won The Election
- 169 Comments
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(DISCLAIMER: Let’s just go ahead and get this out of the way right now…

This blog post is intended to examine the successful marketing aspects of each campaign and what we can take away as marketers and entrepreneurs. It is in NO WAY intended to endorse one candidate over the other.

Last time I mentioned a candidate there were some inflammatory comments posted and subsequently removed. We will follow the same format with this post.

So let’s keep everything in perspective here. Cool?)

Hey, we got us a new president!

Now maybe my phone will finally stop ringing 72 times a day with a recorded message from some guy running for the Assistant County Clerk’s office.

You too, huh? ;)

Anyway, the campaigns fascinated me to no end. Never before have we seen two candidates generate such a passionate response.

But let’s face it–an election is really no more than a marketing campaign. You’re basically trying to sell people on your product over another, right?

Well, one campaign did it BRILLIANTLY. Guess which one it was?

You got it–the winning one.

Now, we can argue until we’re blue in the face why Obama won over McCain last week…

Things like making cultural history…the sliding popularity of the previous Republican administration…a younger, hipper candidate who seemed to relate better…McCain’s controversial choice of Sara Palin as a running mate…they all hold water in this debate.

But I’ll tell you the BIGGEST reason why Barack Obama will be sworn in as the 44th President of the Untied States on January 20, 2009.

And it can be summed up in 2 words–social marketing.

Obama campaigned to the social marketing crowd perfectly, generating a HUGE amount of support from a variety of online resources

Just check out these amazing statistics from Trendrr…

–Since the conventions, blog posts mentioning Obama outnumbered those referencing McCain by more than 3 to 1.

–Obama’s number of MySpace friends grew steadily over the past few months while McCain’s remained relatively flat. By election day, Obama had almost 4 times the number of friends McCain had

–While those MySpace figures are remarkable, the Twitter stats are even more eye-popping. Obama had nearly TWENTY FOUR times the amount of followers that McCain had.

UNBELIEVABLE!

And it doesn’t end there. I found similar numbers for FaceBook and YouTube usage as well, with Obama clearly outpacing McCain.

Obama’s tactic was a masterpiece–targeting the younger, more technically literate crowd (many who had never voted or even bothered to register) and hit them right where they live–on social networking landscape.

The subsequent result was a MASSIVE following that grew larger and larger by the day. And those same people made a huge impact at the polls.

So what does this all mean?

Simple–like I said a year ago in the Attention Age Doctrine 2, social marketing is now a factor that cannot (and must not) be ignored.

When the American political climate can be shifted by a blog, a forum, or a social networking site, then you have an 800 pound gorilla staring you right in the face.

And it’s HUNGRY.

Obama worked this element with a surgeon’s precision, generating a buzz very early on and feeding the frenzy until it grew to mammoth proportions.

But do you think Obama merely pulled a few net-savvy supporters together and said, “Go talk about me on those internet site thingys”?

Nope–he had a PLAN. A carefully conceived, painstakingly constructed plan. And it worked to perfection.

And that, my entrepreneurial friends, is what I want you to take away from this election…

No matter what it is in your business–be it traffic generation or product creation or copywriting–you need a solid, proven-to-work plan for getting from point A to point B.

Without it, you’re basically flying by the seat of your pants. And although there have been a few rare instances where this was successful, 99.9% of the time you end up crashing and burning.

So where do you get these “plans” exactly?

Click Here To Claim Your First FREE Month Of Cashmaps

With my CashMaps, you’ll have an entire series of step by step process maps that deliver big results–FAST.

Each CashMap highlights a different piece of the online business puzzle, with every step laid out in an easy-to read-fashion anyone can understand.

And these aren’t just pie in the sky ideas here. They’re the very same process maps I’ve been using for years to build Strategic Profits.

So they’ve been tested, re-tested and then re-tested again to achieve maximum impact with minimal effort.

Isn’t that what you’ve been looking for to make things easier?

Click Here To Claim Your First FREE Month Of Cashmaps

Right now, I’ve opened the CashMaps program again for a limited time…

In fact, you can get your first one right now for FREE (just pay for shipping and handling). I’ll even throw in some sweet bonuses worth hundreds of dollars just for checking it out.

And if you don’t like it, you can keep the bonuses with my compliments.

Talk about a risk-free deal…

Click Here To Claim Your First FREE Month Of Cashmaps

Next year, we’ll not only have a brand new president. You could also have a successful new business thanks to CashMaps.

Ready to get started?

Click Here To Claim Your First FREE Month Of Cashmaps

See you inside…

To Higher Profits,

Rich

P.S. Okay, I know many of you are chomping at the bit to add your comments below. So please go ahead and do that now.

But remember–no nastiness. Let’s stick to the marketing aspects of both campaigns and stay away from the volatile stuff.

Agreed?

Click Here To Claim Your First FREE Month Of Cashmaps

Tags: CashMaps, FaceBook, John McCain, myspace, process mapping, Rich Schefren, social marketing, Trendrr, twitter

- Mar 07 2008
- How To Instantly Transform Your Cell Phone Into A Eavesdropping Device That Picks Up The Most Profitable Information Online Today
- 48 Comments
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Lots of marketers (more than I ever expected!) seem to be fascinated with me, my daily routine, and how I live my life.

I am not.

That’s not fake humility either. It seems to me I’m an ordinary entrepreneur. I live an interesting (but not insanely interesting) life. I just happen to have the uncanny knack to synthesize oodles of information, spot the upcoming trends and pinpoint all of it with laser focus to grow businesses fast.

Still, it seems many online marketers have a tendency to “glorify” me. A few others seem to consider me the evil mastermind behind everything that’s bad in internet marketing.

Truth be told, I am not that amazing, nor that wicked.

But, people are curious about me and so I thought I would invite you to come along with me to an incredible web 2.0 event happening in Texas right now… SXSW.

Continue reading How To Instantly Transform Your Cell Phone Into A Eavesdropping Device That Picks Up The Most Profitable Information Online Today

Tags: entrepreneur, gary vaynerchuck, marketing community, online marketers, SXSW, twitter