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- Jul 15 2008
- 14 Comments
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I had to blink my eyes about 10 times before I would believe what I just read.
Yep--it said 99% off.
Not 9%. Or 29 or 39. Not even 59 or 69.
NINETY NINE percent off.
But how could that be?
Continue reading 99% Discount: Clever Marketing or Complete Madness?
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- Jan 31 2008
- 101 Comments
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This is certainly not the easiest blog post to write…but it’s probably one of the more interesting ones.
I won’t beat around the bush… yesterday the stars and the moon converged in a very unusual way.
Visualize this: Jay Abraham is in his war room in Los Angeles... and I am sitting in Strategic Profits Command-Central in Florida... and we’re both chomping at the bit… ready to wage battle…primed for performance greatness... notes in hand... red bull to the left of me... b-12 to the right of me… my staff poised for red alert… and then the fateful hand on the clock read 8:30 Pm est. (5:30 Jay’s time)… and all hell broke loose!
So here’s Jay lunging at his phone…I am doing the same in a parallel universe 3,000 miles away…we’re dialing feverishly and anxiously…the phone number and pass code…and then…NOTHING HAPPENS…we can’t get on…our first inclination was to scream at our assistants for giving us both the wrong number. Continue reading Lightning Strikes Twice but We Still Prevailed
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- Jan 04 2008
- 17 Comments
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I’d like to invite you to a special tele-seminar.
This call – unlike any I have given before or since – will be uniquely different. For one thing, I managed to gather together a group of the world’s top business building and marketing minds. The list of special guests reads like the “Who’s Who” or “Hall Of Fame” of business.
For example…
Continue reading A “Who’s Who” or “Hall Of Fame” For Business Building?
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- Mar 27 2006
- 3 Comments
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It's Monday, we've all got lots to do today, and this is an important - but lengthy message, so I'll just get right to it.
In order to assist you in developing the habit of effectiveness today, I'm going to teach you the way habits are formed and a personal strategy of mine for installing new habits faster and more certain to last than any other method or strategy that I know.
But before I get way ahead of myself, Let me remind you about timekeeper. Don't forget to continue using timekeeper, And if for some strange reason (like self-sabotage) you haven't gone to get it - please do so right now: http://www.crypto-central.com/html/timekeeper.html
Some of you have already sent me your time logs - Very Impressive! it's really important to maintain your momentum right now.
Here's why: It's critical to remember that effectiveness is not inborn.
Just like each and every one of us had to learn to tie our shoelaces, and there was no one born knowing how to do it - Every effective entrepreneur had to learn to be effective. And all of them had to practice the being effective until it became a habit. Along those lines... What is the #1 habit for effectiveness that you must develop?
Here's what Peter Drucker had to say:
"Effective entrepreneurs do not start with their tasks. They start with their time. And they do not start out planning. THEY START BY FINDING OUT WHERE THEIR TIME ACTUALLY GOES. Then they attempt to manage their time and to cut back on unproductive usages of their time"
Don't you see that you need a program like timekeeper to follow Peter Drucker's advice? So keep on it!
Alright, let's get to the main point of today's message. I don't talk about it much, but before I opened my chain of hypnosis I traveled all over learning from the best NLP and Hypnosis teachers in the world. I was certified in NLP by Richard Bandler himself, the creator of NLP and the man who taught it to Tony Robbins. I studied with Robert Dilts, Michael Hall, and basically every big name out there.
I am telling you this because I want you to know that when I share my understandings with you it's not some crack pot idea I just developed, it actually was more than likely a concept I was taught by a master. Anyway, NLP has a great model on how learning a new skill takes place. Once you understand the model, you can leverage it to install new habits rapidly.
Pay careful attention here, first I'll explain it, then give you examples to make it easier to understand, then I'll show you how to use it for your own advantage.
Learning a new skills is divided into four stages
Stage 1 - Unconscious Incompetence. This is where you don't know how to do something and you don't even know that you don't know.
Stage 2 - Conscious Incompetence. This is where you now know all the different things you don't know and you begin to work on learning them.
Stage 3 - Conscious Competence. This is where you now know what you need to know, you can do the skills necessary, but it takes all of your concentration.
Stage 4 - Unconscious Competence. This is where you can now do the skills necessary without thinking about it, it's now a habit.
OK, now let me give you two examples of how this work in your life.
First, learning the alphabet...
Stage 1 - There was a time when you were very little that you didn't even know that there was 26 letters in the alphabet. Therefore, you didn't know what you didn't know - hence you are unconsciously incompetent
Stage 2 - Next you learned there was an alphabet, that there were 26 letters, but you didn't know them all - therefore you knew what you didn't know - hence you are consciously incompetent.
Stage 3 - Then you finally learned the letters, you learned the song too - but when you needed to write a word you had to really concentrate on writing each letter hence you are consciously competent.
Stage 4 - Now, when you write a word or a note, you don't even think about what the difference is between the letter d and b, you can write without even thinking about it hence you are unconsciously competent. Just to make sure you really get it, let's take a look at driving a car, because I bet there still might be parts of the driving skill set that you have not become consciously competent in.
Driving a car...
Stage 1 - There was a time that you were not aware of everything that was involved in driving - you didn't know there was a gas pedal, break pedal and maybe a clutch too, hence you were unconsciously incompetent.
Stage 2 - Next you started to learn about driving - you read the book - your parents explained what they were doing while they were driving, you asked questions and got answers and you started trying to drive yourself (supervised, of course) and you realized you had a lot to learn, hence you were consciously incompetent.
Stage 3 - After practicing, studying, and really getting out and driving, you could do it, but you had to really concentrate when driving - you weren't ready yet to turn on the radio, talk on the cell phone and drive all at the same time - you had to focus and concentrate, hence you were consciously competent.
Stage 4 - Lastly you drove enough so that it became automatic, you no longer really need to think about what you needed to do, you just did it - you can have the radio on and drive well automatically - you were now unconsciously competent at driving.
But here's the interesting part - are you unconsciously competent at parallel parking? In other words can you parallel park with the music on and talking on the cell phone?
Most people cannot - they haven't parallel parked enough times in a condensed period of time to have the skill become unconscious - therefore they are consciously competent - they can parallel park but they have to turn down the music, stop talking and start concentrating on the parking job ahead.
It's really important that you realize what the parallel parking example means to your pursuit to become unconsciously competent at being effective. It means simply being effective from time to time won't really help you in establishing the habit.
So, to install habits in the quickest manner - what you need to do is to know which stage you are in and then focus on what you need to do to move to the next stage.
Taking a look at effectiveness - understand that more than likely right now you are unconsciously incompetent - that there is still parts to being highly effective that you simply don't know.
Therefore your initial goal is to become aware of what really makes up effective behavior - (i.e. keep reading my messages).
This will help you transition to stage 2. In stage 2 you now know the activities that make someone effective but you don't really know yet how to do it yourself - So you keep learning and you apply what you learn in these messages.
Next stage 3, you've been keeping up with the recommended activities and you now can be highly effective but you must consciously choose the behavior and you must do so consistently and often (remember the parallel parking example?).
If you practice all the effective behaviors consistently and work on doing them without even thinking about it - you will pass on to stage 4 where you are now unconsciously competent - your are effective by habit, which should be your goal as an entrepreneur.
For now on, when you want to condition a new habit - understand which stage you are in and what you'll need to do to go to the next stage - it's simple, although not always easy. With that - make sure you are keep current in reading these notes, and make sure you keep tracking your time.
To Your Effectiveness,
Rich Schefren
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