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- May 09 2009
- 19 Comments
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Hey everybody–Rich here, and that’s a question I was asked recently by CNN…
Take a look for yourself:
Check out the CNN article here
In the Small Business section of CNNMoney.com, they profiled a furniture store in Virginia that wanted to be more competitive in the marketplace.
So they contacted me to have a look around their website. And man, the things I found…
I’m going to highlight a few of them here, followed by some changes I would suggest and how you can immediately add more selling power to your own website:
Problem: They’ve made it extremely hard for prospects to find what they’re looking for.
Solution: Step inside your prospect’s shoes and walk around the website in their frame of mind. Are you finding what you want? Or are your frustrated beyond belief? Then make the appropriate changes.
How You Can Benefit: This problem is a plague upon internet businesses everywhere. So many businesses fail because people can’t find what they REALLY want on their website.
The key here is to make it as easy as possible. Have all of your “hottest buttons” front and center. Make your best offers in plain sight. Don’t make your prospect work for it, because they won’t. They’ll just go to your competitor’s website, which is easier to navigate.
Problem: They were losing traffic due to not taking advantage of misspelled search engine inquiries.
Solution: Adding the misspellings to the meta tags could increase their traffic by 20% or more.
How You Can Benefit: Here’s one I see a lot, yet few take advantage of it. If your URL or product is something that’s misspelled frequently, make sure you do some keyword research and see how many searches are actually entered incorrectly.
You’ll be surprised at what you find. There could be hundreds–or even thousands–of people looking for you. But if they get one letter wrong, they’ll never get to your site.
That’s why it’s important to include ANY and ALL spellings in your meta tags. By doing this, you’ll substantially increase your chances of being found by those who are “grammatically challenged”.
Problem: There’s a page inside advertising their interior design services, but nothing to show us their talents in this area.
Solution: Show us your work–don’t just tell us–with some before and after photos. Or better yet, some video.
How You Can Benefit: This is CRUCIAL to any service provider. In order to highlight your skills. you must show your prospects what you’ve done in the past. That’s why testimonials are so important to your business.
And don’t just throw anything up there. Make sure they’re GOOD. Talk about how you’ve changed their lives, made them more money, gave them a better future, etc (much like the before/after photos I suggested above).
And here’s a tip: write the testimonial FOR them. Word it exactly the way you want to, then simply ask for an approval. It’s fast, easy, and most of the time you’ll get exactly what you want.
Problem: The first hour of interior decorating consultation was free, but they had this perk buried at the bottom of an inside page.
Solution: Put your strongest selling points front and center on the top of the page or even on the main page.
How You Can Benefit: HELLO! Major selling point alert! If you have something that offers value and separates your product or service from the rest, make sure your visitors know about it.
And don’t just mention it in passing–put it in plain sight on your main page. These are the types of things that can swing a decision your way instead of your competitors’. So take advantage of it!
That’s just a few of the suggestions I made. There’s lots more great tips and insights in the article, so make sure you take a look:
Check out the CNN article here
In the meantime, give your website the once over this week. Take a closer look at the offers…the copy…the design…the meta tags…anything that could be improved.
You might be surprised at the money you’re leaving on the table…money that can easily be yours with only a few easy tweaks.
To Higher Profits,
Rich
P.S. What about you? Did you see anything else they could improve on?
Check out the CNN article here
Let me know in the comments below. I know all of you have very sharp “marketing radar” and I’d love to see if there was anything I missed.
So make sure you give it a once over and let me know what you find!
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- Apr 10 2009
- 12 Comments
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Tennis anyone?
The reason I ask is because Jeff Walker paid us a visit last week. And we played a little tennis.
(Okay, actually a LOT of tennis.)
And Jeff’s no slouch. He grew up playing, and has a wicked serve that comes at you like a bright yellow rocket.
Of course, Brian and I aren’t beginners either. We both played quite a bit in our youth, and have recently picked it up again (rather fiercely, I might add) to get more exercise and help alleviate the stress of running an 8-figure company.
So I had Carlos come along and shoot some video of us doing our best Federer imitations. Then we sat down and discussed something that truly has us all scratching our heads.
Find out what 9 out of 10 entrepreneurs DON’T do… that’s costing them BIG BUCKS… here.
This critical *forgotten factor* has an interesting affect on your prospects. All of a sudden, instead of being guarded and wary, they’re intrigued. And furthermore, they’re feeling “special”…
You’re building trust with your prospect instead of animosity.
If you want the juicy details about this “forgotten factor” served up on a silver platter, you gotta see this:
Continue reading There’s No “Love” Lost Between Jeff Walker And I
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- Apr 03 2009
- 19 Comments
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“Just like me…they long to be…close to you…”
Okay, okay, I know you probably think ol’ Rich has fallen off his rocker this time, but hear me out…
Because there’s a whole lot of wisdom in that one line from the Carpenter’s 1970 smash hit. And it has absolutely nothing to do with birds suddenly appearing every time you are near.Let me explain…
Ask anyone here at Strategic Profits and they’ll tell you I’m a pretty private person. I like to come in, focus on my work, and keep my personal business…well, personal.
But over the last year or so, I’ve been slowly cracking the door open and letting everyone have a peek at my life outside the office. And there’s a reason for that.
Back when I was first dipping my toes into the internet marketing waters, I attended a copywriting seminar hosted by none other than the great John Carlton.
John’s legendary in this business, generating multiple millions of dollars with his masterfully crafted sales pieces. In fact, many consider him one of the greatest copywriters living today.
And during this seminar, I was completely enraptured by John’s teachings. His breakthrough ideas on writing copy were very instrumental in my initial success online, and from time to time I still I refer to the notes I took from that seminar whenever I need a copywriting boost.
I remember that one of these instances was about a year ago. I was in the office working on some copy, so I quickly glanced at those notes to get a kick start.
But what I got was a kick all right–a kick in the HEAD!
These were the exact words that popped out at me in all caps and yellow highlighting:
YOU ARE MAKING A HUGE MISTAKE IF YOU ARE NOT PERSONALIZING AS MUCH AS POSSIBLE.
Ever had an epiphany? Because I did right then.
I suddenly realized how closed and impersonal I had become in my copy, and how I had alienated much of my audience because of it.
I realized that, no matter how I may feel or think, in order to become a trusted advisor to my prospects and customers I needed to open up more about me, about my family, and about my life outside of Strategic Profits. And if I opened the curtain a little, they would most likely respond very positively.
In other words, John reached out from that sheet of paper, slapped me upside the head and said: “Yo Schefren…take a lesson from Karen Carpenter. They long to be ‘closer to you’. So LET ‘EM!”
I made a vow right then and there–I was going to create a stronger bond with my audience.
So I started focusing more on empathizing with them, understanding their situations, feelings, and motives. I dug deep to find out what kept them up at night…what gnawed at their very core…and how my products could help solve that.
Then I immersed myself into their conversations. I studied the forums and social networking sites they frequented. I made note of the buzzwords they tossed out. I wanted to learn the language they spoke, so I could talk to them more effectively on their level.
Finally, I just tried to be myself. I know that sounds overly simplistic, but it’s so crucial. Because we all know of people who have tried to be someone else in their business. And they’ve failed miserably because there’s no truth or integrity in anything they say. So I let my personality shine through a lot more, making a point to tell my audience about the little things–not just the big things–that affected how I live, work, and play.
And guess what? The response was AMAZING! Our subscriber rates went through the roof, we saw significant increases in sales, and my “likeability” factor was suddenly off the charts–all because of this shift in my copy.
But what about you? Is your copy stiff, stale, and lacking in personality? Are you pulling your prospects and customers “close to you” with your emails, sales letters, and blog posts? Or are you pushing them further away?
Because in the words of John Carlton himself, “Good copywriting is like sitting down, cracking a beer, and shooting the shit.” I don’t know how to put it any better.
If you can integrate this mindset into your copy, you’ll create a stronger bond with your prospects, customers, and subscribers And you’ll make LOTS more money (as well as enjoy writing your copy more) in the long run.
But to be honest, that’s only scratching the surface of what John teaches about writing sizzling hot copy that builds a bridge of trust between you and your readers and puts chunks of cash into your bank account. There’s more–LOTS more.
Because John is the undisputed heavyweight champ of copywriting. And he can help you turn your lackluster sales copy into massive profit centers…over and over again.
Right now, John’s got some free lessons that reveal the insider secrets to his simple writing system, including a video on storytelling from Frank Kern’s event that’s PHENOMENAL.
You gotta see this.
Go there right now and get registered. And when you’re finished, dig up that old Carpenter’s album (you know you got one), dust off the turntable, and let the silky smooth pipes of Karen Carpenter take your copy to the next level.
Yep, it might be corny. But it’s also EXTREMELY effective.
To Higher Profits,
Rich
P.S. Did those tips help you get a clearer picture of how to get “closer” to your audience?
Have you seen a difference in my copy? And if so, what do you think of it? Better? Worse? The same?
Let me know in the comments below. And don’t be shy–if you like it, give a shout out. And if you don’t, let me know why. I’m always open to your feedback.
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- Jan 18 2009
- 8 Comments
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Okay, okay…I get it.
Ever since the tremendous call we had on Thursday with the Formula Five team, I’ve been inundated with questions like,
"When is this thing going live?"
"What does it entail?"
"How many packages are being sold?"
"Is there a time limit on the offer?"And this, more than any other question,
"What’s the surprise announcement you mentioned on the call?"
Well, I was going to keep it under wraps until we did Part Two of the call on Monday (which you should register for RIGHT NOW before all the lines get filled up).
But then, after some discussions with the Strategic Profits team, I decided to go ahead and pull back the curtain on what we have in store for you come Tuesday at noon eastern time.
So here goes…
With your Formula Five purchase through our link, you’ll receive in addition my exclusive Business Builder Bonus Package which includes:
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The Full DVD Set (including printed transcripts) from my upcoming (and ultra-exclusive) Total Business Success Conference. During this 2-day client-only event, you’ll get a rare look into the inner-workings of Strategic Profits and learn exactly what it takes to build a 7-figure company.This is the first–and maybe only–time I’ll be giving anyone a sneak peek into the behind-the-scenes operations of my business. So most business owners would easily pay $2,000 or more to attend an exclusive event like this (IF you could get in).
But you’ll get every minute of it on DVD–delivered right to your door following the event–for FREE as part of my Business-Builder Bonus Package exclusively for Formula Five customers that order from our link.
Formula 5 now available
Get it here
Finally, the Full Collection of Process Maps and Mindmaps from my past conferences. Simply take these easy-to-read (and even easier to follow) proven-to-work marketing, business-building and personal productivity roadmaps and plug them into your business for outstanding results.These blueprints to success (valued at $1500) would be practically impossible to come by on your own. But you can tap into every profit-boosting strategy and tactic for FREE as part of the Business-Builder Bonus Package when you order Formula Five on Tuesday, January 20th using our link.
Formula 5 now available
Get it here
So there you have it–more than $5,800 worth of bonuses can be yours with your Formula Five purchase. But you MUST order through our link. If you don’t you’ll be out of luck.
So keep an eye out for an email from me giving you the green light when the site goes live. I’d hate to see you miss out on something this monumental.
Okay?
Great–we’ll talk again soon.
To Higher Profits,
Rich
P.S. Don’t forget to register for Part Two of the call with the Formula Five Team, happening on Monday…
You’ll get an insider look into the package itself, and the tremendous business building and profit-making opportunities that await you.
But you have to be on the call to find out more. So make sure you register NOW before the lines get snagged up.
Formula 5 now available
Get it here
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- Dec 23 2008
- 114 Comments
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This one’s a little longer than usual, but well worth a few minutes to read…
Because sometimes we get so caught up in the rush rush rush of the season, we forget to sit back and give thanks for all we’ve been blessed with.
And occasionally, life will rear up and give us a swift kick in the pants to remind us of what we’ve been missing.
Here’s a true story from Brian Johnson, my business partner and COO of Strategic Profits, that will help you understand more of what I’m talking about…
Hi Everyone
This is an incredible true story. It just happened to me on Wednesday night when I was going to a show with Rich. It is like something that you would see in a movie and not really ever think that these kinds of things ever happen. That in itself is unfortunate and you will see what I mean.
About a month ago, my mother invited myself and Rich to a show that was on Wednesday night, the 17th. She paid for the tickets and they were 20 bucks each. That is important and you will see why in a minute. The show was called “The Christmas Sweater” by Glenn Beck. It was a live telecast to many theaters worldwide.
Glenn Beck is a popular syndicated radio talk show host political commentator who I enjoy listening to. But I didn’t have a clue what this Christmas Sweater thing was all about. I just thought it would be a funny, entertaining show.
Man, was I in for a surprise.
Fast forward, So last night, my wife, my mother and I arrived at the theater about a half-hour before show time and waited outside for Rich and Debi. I had their tickets and as usual, he was running late (LOL). Everyone else that was with us went in and got seats. Mom was also waiting for some guests of hers to show, and she actually had an extra ticket because someone had canceled at the last minute.
With about 20 minutes until show time, we were still waiting. So Mom went inside and asked if I would keep an eye out for her guests. She also mentioned that I should do something with the extra ticket if I had a chance.
Of course, I agreed to help her out. But I’m ashamed to admit that in my selfish, impatient mind, I wasn’t so cheerful.
I was actually thinking, "I don’t want to be out here, and why should I have to do this, and where the heck is Rich (who I was texting furiously every minute)." But still I waited, grumbling all the way.
And then things got VERY interesting…
I noticed an older gentleman walking away from the ticket counter. He looked like your ordinary average Joe, wearing flip flops and a raggedy sweater tied around his shoulders. As he was walking away, I heard him tell the others in line the show was sold out. Wow, what a coincidence, right? Like I was really going to find someone who wanted the extra ticket. Besides, there were only about 8 people standing around as it was.
So I approached the gentleman and said, "We actually have an extra ticket. It’s yours if you like."
He looked at me suspiciously for a moment, glanced at the ticket for about 5 seconds, and said, "Are you sure?" I said, "Yes, absolutely," and I handed it to him. "Enjoy the show."
(On a side note, I love doing things like this for people. And I don’t concern myself with getting anything in return. In fact, I usually tell my friends–tongue in cheek of course–"as long as you owe me more than I owe you, we’re good.")
So the guy reaches for his wallet and says, "Let me at least pay you for it". I said, "Nah, just take it. Don’t worry about it."
To which he replied, "you don’t even know me." He paused for another moment and said, "Well, that’s in the spirit of Glenn Beck."
Now, I truly had no idea what he was talking about. In the spirit of Glenn Beck? What is that supposed to mean?
While I was still pondering this, the man quickly pulled a rolled-up bill from his wallet, shoved it into my hand, and briskly walked away. So I shrugged my shoulders and slid the bill into my pocket without a second look.
Rich and Debi were still not there, so I sauntered into the lobby to get some drinks. And when I reached into my pocket to pay with the money the man had given me, I was stunned with what I saw.
There, in my hand, was a neatly rolled up $100 bill. This guy had handed me $100 in exchange for a $20 ticket–one that I was willing to give him for free.
I was floored. "Wow", I thought. "How cool is this?" I put the hundred back in my wallet and pulled out $10 to pay for the drinks–leaving a whopping fifty cents change for the young girl behind the counter to keep, like the annoying cheapskate that I am. HA HA
Gee, you’d think after what just happened, I might be a little more generous. But then again, I was still thinking with a selfish, me-me-me attitude.
However, that was about to change…
A few minutes later, Rich and Debi arrived and we grabbed our seats for the show. And it wasn’t anything like I thought it would be.
Glenn Beck told a story about his life as a kid. It was based around a sweater that his mother made for him as a Christmas gift when he was 12 years old. But Glenn had wanted a shiny new bike–not some boring old sweater–and he was furious with his mom. He lost his mother and father before he was 13 years old to cancer and a car accident.
I won’t give away what happens (you should really see the show or read the book), but I will tell you that the story is very moving. There’s a ton of insightful metaphors about life, about God, and about how thankful we should be for what we have.
I thought I was going to a comedy show.
But still, at that time, I didn’t see the parallels between what had happened before and what Glenn was talking about. It was like there was a brick wall between my mind and my conscience.
Finally the show ended, we all thanked my mother, and made our way home.
When my wife and I stepped inside our house, it was very dark, late and very quiet–pretty unusual for our busy household.
She went into the bedroom, leaving me alone in the kitchen. And as I began my nightly ritual of emptying my pockets onto the counter, my wallet fell to floor.
So as I bent down to pick it up…I abruptly stopped and froze. There… was the $100 bill, staring straight up at my face. When my wallet fell to the floor it hit perfectly where the wallet opened up and laid flat exposing the bill, and I stared at it for about 15 seconds. If I dropped it 50 times I could not get it to do this…
And it HIT me–just like a freight train. "Brian, you’re an ungrateful schmuck," I thought.
Suddenly, I realized how much I truly had to be grateful for, and the many things I had taken for granted.
My eyes welled up with tears as I thought about my wonderful family…my amazing friends…the incredible company that I work for. The list goes on and on.
The whole night played back in my head. There I was, angry at Rich for being late…angry that I was waiting alone while others were inside…angry about my Mother asking me to wait for her people…feeling stunned when I discovered the hundred dollar bill…the lousy fifty cents I left the girl…the story of the Christmas sweater…all of it came racing back in a flood like Hollywood type of effects. Just thinking of the stupid stuff that I thought about during the night and the other experiences that went along with it.
I was only concerned with myself–and not only during that evening, but at other times as well.
I started thinking about an employee who just lost a 29 year old cousin to cancer this week and how I had sloughed it off…
I thought about the text message I received from my wife at 10AM, the day of the show, telling me our best friend had just lost his mother. And how I was too busy in the office to even take one minute and call him… It was not until I was driving home at 10PM thinking about how much Glenn Beck appreciated the very short time with his parents that I thought about my friend.
Really, this is all in light heart and I don’t think of myself as a Schmuck, but when you look at it all this way it’s hard not to be ashamed.
Why did this happen a week before Christmas? Why was Rich late to the point that I was standing there at exactly that time? Why did that guy walk in front of me and say that? Why did he give that money to me? How come I did not know what the show was about and did not even think to ask about it or look into it, and that it was so relevant to current day’s events? Why did my friend’s mother pass away today, the day of this show? Why did my wallet fall the way it did? Why am I compelled to share this with you and still writing it at 3AM because I can’t stop until it’s done? Why did all this happen like it did and when it did?
It was like a weird version of "A Christmas Carol"–and I was playing the role of Scrooge to perfection.
This post is all about me and that is selfish in its self… but it is meant to be bigger than that, it’s meant to be about all of us.
So right there and then, I resolved to make some changes. I’m going to take more time to appreciate the REALLY important things in life and quit worrying about the stuff that doesn’t matter in the long run.
Just think about that. Why does any of this happen to any of us, our businesses, the economy, the car companies, and the real-estate crisis? And on and on…
When you go through a night like I just did you just have to think that there are really good reasons that these things do happen.
So how do you handle it? How do you think about the tough times in your business or life? Do you take advantage of it? Do you give into it and understand that it is happening exactly the way it is supposed to? Do you resist and fight it? Do you look for solutions, and where?
And I’m talking about any aspect; life, business, partners, family… whatever.
I am looking forward to your responses, thoughts, ideas, and maybe even experiences you had like I just did.
…An awakening, a satori… Because once in a while… We need it!!!!
I’ll always remember a stranger, a ticket, and how an evening with Glenn Beck helped to open my eyes.
Take care
Brian
Drop us a line in the comments section below and tell us your story. We’re all anxiously waiting to hear it.
And from all of us at Strategic Profits to all of you and your families, our warmest wishes for a wonderful holiday season and a prosperous new year.
Rich
P.S. Only in Brian’s mind is showing up at 7:45 for an 8 o’clock show considered late. ;)
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- Nov 26 2008
- 90 Comments
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Since we’re all going to be up to our ears in holiday stuff for the next 6 weeks or so, I thought we might just skip ahead to the new year’s resolution part…
Personally, it’s one of my favorite times of the year. Because I get to look back on all the success of the previous 365 days and look forward in anticipation to the next 365.
Hopefully, you’ve had as good of a 2008 as Strategic Profits has. We’ve seen record-breaking growth–and 2009 looks to be even MORE promising.
And I hope you also have some big plans ahead of you for 2009. I can’t wait to show you what’s up our sleeve…it’s really going to exciting.(This will be the first place you’ll hear about it, so make sure you check back often.)
But like the title of the post says, there are a few things you can do to virtually guarantee your success in 2009. And no, they have nothing to do with buying a lottery ticket.
The secret to achieving the wealth, freedom, and lifestyle of your dreams is to actually DO it. Taking action is the most important part of any process, and the biggest player in your success…or your failure.
Because let’s face it–the following scenario has happened to all of us at one time or another.
It’s like this…
–The new year hits, and we come out of the gate firing on all cylinders.
–We’ve got tons of ideas, stacks of big plans, and we’re ready to take on the world.
–But then it happens.
–Real life sets in once again. Stuff gets in the way…projects get derailed…launches become sidetracked.
–And before you can sing another chorus of “Auld Lang Syne”, it’s April. And you haven’t done ONE thing yet.
Ouch. Sound familiar?
I know it does for me. I went through this cycle numerous times. And I’m absolutely certain that I’m millions of dollars poorer for it today.
But there are a few things you can do to avoid this trap. Here’s 3 tips that can help you get moving in the right direction…
1) Shut Up: How many times have we spouted off about our ideas, only to never see them come to fruition?
I used to love talking about my plans, ideas, and strategies. But then I realized something: I enjoyed talking about it more than I usually enjoyed actually rolling up my sleeves and doing it.
Now, I hold back that urge to talk. Instead I channel that energy towards the act of doing. This increases my desire to get started, which is usually all it takes.
2) Reduce Shelf Life: Have you ever noticed ideas are more like milk then they are like wine? It’s true–the longer an idea sits around, the more stinky and worthless it becomes.
Because if you let an idea sit in your head without being acted on, it becomes weaker and less promising.
After a few days the details get hazy…and after a week it’s forgotten completely.That’s why we need to cut the time from idea to implementation. Act as soon as you can with whatever you have to begin with. Doesn’t matter whether it’s at the beginning, the middle, or the very end–just grab a piece of the puzzle and jump into it immediately.
If you start by making smaller decisions more quickly–without overanalyzing–you’ll gain momentum and REALLY start cranking away.
3. Dive In: I know it sounds simple, but when this is what it all boils down to.
If you need to write something, force yourself to sit down and write. Put pen to paper. Brainstorm. Doodle. By moving your hands you’ll stimulate the flow of ideas and inspire yourself.
If you need to create a video, sit down and start recording. Doesn’t matter what comes out, just as long as you press record and begin doing something. You’ll begin to see the possibilities.
Same goes with audio. Or product creation. Or whatever it is you’re trying to start on. Action must precede action, and the only way you’re going to see success with your project is to actually do something that moves you towards the final goal.
If you put these 3 things into practice, I can almost guarantee that you’ll come out a winner in 2009.
And by this time next year, instead of singing “Auld Lang Syne”…you’ll be singing “We’re In The Money…”
Sounds pretty sweet, doesn’t it?
To Higher Profits,
Rich
P.S. Right now, I want you to think of 3 things you’re going to do to kick off the new year right…
I’m talking about actionable tasks that will jump start your next project and get it moving from idea to implementation.
Got ‘em? Good–now write them down in comments below so everyone can see them.
Why? Because once they go from your head to actual words in a post, you’ll feel a stronger sense of commitment to getting them done.
Plus, they’ll be displayed in all their glory for every blog reader to see–including me.
Can you say “accountability”? ;)
So go do that now. And let’s take the first step towards your business achieving HUGE success in 2009!
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- Oct 08 2008
- 90 Comments
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We’ve just announced the winner of our $100,000 contest…and man, was it TOUGH.
More than 600 of you chimed in on these three questions:
- Do you know what your single greatest constraint is right now? If so, what is it?
- How many constraints away are you from having the business and the life of your dreams?
- What are the three greatest benefits you’ll enjoy once those constraints are removed?
You gave us some tremendous answers, making this one of the hardest decisions we’ve ever had to make.
But when it all came down to it, one post shined brightest among all the others.
So without further adieu, the winner of $100,000 worth of my coaching and products is…
Sarah Hurty!
Sarah’s post hit the nail on the head. She truly understands how much the concept of overcoming constraints is affecting her business, and how miraculous it will be when it is removed forever.
Below is Sarah’s winning post:
o Comment by Sarah
2008-09-22 18:02:45
I work with financial advisors to help them market their practice, especially over the internet.
I work with a premier wealth preservation attorney with a list of approximately 100,000 financial advisors.
1. My single greatest constraint right now is refining processes and automating them. I’m working on that right now.
We sell a templated website with high quality content and interactive features for these financial advisors. It is completely customizable.
Then many of them opt for marketing coaching and SEO services. This is high dollar residual income, from services that provide high value clients for them.
Because their industries are so regulated in certain aspects, there are nuances to each client and site installation. Plus those who have a particular USP need that to be reflected throughout their site.
So much of the process can be automated, freeing up time for the essential one on one for the high level coaching.
2. I am two constraints away from having the business of my dreams. The first one is automating processes for the site installations and the SEO. (Again, both are part way done.)
The second one is "automated" process for content creation for my marketing membership that many of these guys are joining. I’m working toward this as well, but it is not finished.
Quite frankly, my business would absolutely explode both monetarily and in strong deliverables/results for the advisors. That would be a serious pleasure to see their success.
3. The three greatest benefits I will enjoy once these constraints are removed:
a) Spending more of my business time in intensive work with an inner circle of very serious advisors. This is germinating now, and ready to fluorish with the availability of time. I love and believe in the value that some of these advisors offer, and would enjoy helping them succeed to the height of their business dreams.
b) Being able to launch my "real" business goal when I first started three years ago: helping work at home/stay at home moms and dads accomplish their Family Mission. There is way too much to this to go into it here, and I don’t want to share names in this venue. But my dream is for the profits from helping "western world" families accomplish their Family Mission (including the financial freedom to allow them to do whatever it is in the world that they are called to do) to fund the exact same thing happening for families in the "developing world" through micro loans.
c) Bringing my husband home from corporate medicine, setting our family free to go anywhere in the world to do what we are called to do, living our Family Mission.
Thanks, Rich.
Congrats Sarah–and well done!
To Higher Profits,
Rich
P.S. If you want to learn more about Sarah’s business, go to http://www.whitecollarmarketing.com.
P.P.S. And keep an eye out, because we’ll have more exciting promotions and major giveaways to come in the future…
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- Sep 02 2008
- 43 Comments
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Things are getting a little out of hand at Strategic Profits this week...
Tempers are flaring. Veins are popping. Normal conversations are turning into shouting matches.
I swear, you'd think this was the WWE instead of a marketing business (was that a chair that just went flying over my head?).
Seriously though, we did have a major rift in the office this week. And here's what's happened...
We were THIS close to releasing the new report. All the graphics were done, the formatting finished, and it looked fantastic.
The only thing left to do was cut it down to a more manageable size (if you recall, my first draft came in at over 300 pages). So I got the team together and the editors and asked them one question:
"What goes and what stays?"
We started poring through the report, line by line, and discussing how and where to trim it down.
And that's where the trouble started.
Everyone had a different opinion. Some wanted certain sections left in, while others felt that they only hindered the main message. Still the editors thought most--if not all--of the content should be left as is.
And as we went on, it was blatantly apparent that nobody wanted to give in. Discussions became more and more heated. The fur started to fly. I even had to separate a couple of team members before they came to blows.
It was ugly. And I mean UGLY.
Like, why not put out all 300 pages right? That's what some want because they felt it was so good.
I will explain why not soon.
Then, like a ray of sunshine through the dark clouds, a single voice spoke up:
"Why don't we let our readers decide?"
It was Kristen, one of our newest (and quietest) employees at Strategic Profits.
Kristen is the voice you hear when you call our offices. She hadn't said two words throughout the entire debacle until just now. But when she did, they were pure GOLD.
We instantly stopped arguing, looked shamefully at each other, and collectively thought the same thing:
"DUH!"
So long story short, we're putting the editing job into your hands. We want to know what YOU want to know. And here's how it works.
Clicking on that link above (or email to BlogReply (AT) Strategicprofits.com ) within the next couple days and it will send us an email where you can answer 3 simple questions:- How long have you had an online business?
- Are you making the kind of money and achieving the level of success and freedom you thought you would be by now?
- Why or why not?
I'll try to hold the fort until you do. Anybody got a taser I can borrow? To Higher Profits, Rich P.S. As if our in-office Battle Royal wasn't enough, now we've got an even more serious situation brewing here in South Florida... Hanna, Ike, and Josephine may sound like a 60's folk singing group. But they're actually 3 deadly tropical storms that are barreling through the Atlantic on a beeline towards our Delray Beach office. So needless to say, we'll be keeping one eye on your answer submissions and the other glued to the Weather Channel. Because when these things make landfall, they can wreak SERIOUS havoc. Please keep us in your prayers...
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- Aug 28 2008
- 88 Comments
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Okay, time to come clean…
It’s been rumored all over the internet, I’ve been teasing you about it for a while, and I’ve even let it slip in a few emails and blog posts.
But what you’re hearing is true–there’s a new report on the way.
Watch this video and see if it whets your appetite…
Now, I must tell you: this report is very unique from the others…
Because the previous reports only took me a few weeks, maybe a month at most to put together. All the info was upstairs–I just had to spill it out on paper.
But this one was totally the opposite. In fact, it’s been coming together, slowly but surely, for almost a year now.
See, I started noticing certain things about our business…certain “rules” that used to apply but don’t anymore.
And with each discovery, I would tuck it away in the back of my head, thinking “That’s something I need to change in my business right away and tell my blog readers about.”
But then something interesting happened. To put it into disc jockey lingo, “the hits just kept on comin’.”
As I went on, more and more discrepancies started popping up…significant differences in how things used to work and how they work now.
And we’re not talking about subtle changes. We’re talking MAJOR shifts in business building strategy.
These are died-in-the-wool principles and standards that are still revered as age-old gospel today…but in reality, aren’t worth the paper they’re written on.
So as the “back of my head” began to get a little overcrowded, I began jotting them down into my notes.
And before I knew it, I had the makings of a KILLER report.
Now, I knew I had to get all this down as quickly as possible in order to get the word out to thousands of entrepreneurs who were still following the old paths.
And to be honest, there was no way to get it done around the office. Too many distractions.
So I got away from it all–and I mean GOT AWAY–jetting to the remote wilderness of the Canadian North.
I spent the next 3 weeks with no phone line, no internet, and nothing to lure me from my task at hand.
And when I finally returned to Delray Beach (tired, unshaven, and resembling Grizzly Adams), I was completely tapped out mentally–but BURSTING at the seams to show everyone what I had on my laptop.
Right now, I’m still putting the final tweaks and edits on this baby (first draft came in at 380 pages but the final report will be slimed down to the best parts…talk about your mother of all brain dumps).
And the best part is, you’ll be the first to see it.
That’s correct–when I unleash this report on the world, everyone on my lists will be the first in line to get their hands on a copy.
I’ll send out an email with a link to the download page.
So if you’re NOT on one of my lists (and why aren’t you?) and you want to be among the first to see what all the fuss is about, then go here NOW and sign up immediately.
Because what’s inside my newest free offering is unlike anything you’ve seen before. And it very well could mean the difference between success and failure for your business.
Don’t mean to scare you, but it’s true. In fact, some of these discoveries scared ME. Because I was buying into this baloney just like everyone else.
But I immediately put some processes in place to eliminate what was holding me back from doubling or even tripling my bottom line. And I began to move forward on the cusp of the most exciting trends to hit our marketplace since the web was born.
And it’s already paying off in a BIG way (more on that later).
So stay tuned…because pretty soon, things are going to get REALLY interesting around here.
Consider yourself warned. ;)
To Higher Profits,
Rich
P.S. As you’ll see in the video above, the report is only the tip of the iceberg…
In September, we’re going to change the way you do business online (and offline for that matter) with a system that’s going to blow everything else out of the water.
It’s true–everything you’ve learned so far, all the dusty old tactics and tired, beaten-to-death methods are history.
It’s a whole new world out there…one brimming with tremendous opportunity for unprecedented wealth, success, and freedom…and you’re going to be among the first to capitalize on it.
I can’t wait until you see what I’ve got for you. In the meantime, want to speculate?
Because you can in the comments below. Tell me what you think is inside this breakthrough new system, and I’ll give you the hot-warm-cold signs.
Go ahead–tell me what you’re thinking!
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