-
- Nov 04 2008
- 30 Comments
-
QUICK UPDATE: Since my last post about using process maps for trick or treating, I’ve received a bunch of emails asking how the girls did this year.
Well, it worked like a champ once again. We set out with a specific plan, made our rounds, and came home with the biggest pile of Halloween treasure in the Schefren history.
So everyone’s happy–except maybe Debi. Because I left our sugar-buzzed kids with her while I flew out to Vegas to spend the weekend with Eli Goldratt, the founder of the theory of constraints. (Mental note: send flowers.)
I’ll go into more details about that meeting in a later post (AWESOME experience) but right now, I want to talk about an epiphany I had on this trip…
See, Vegas is the biggest money-sucking vortex on the face of the earth. No other city on the planet pulls more cash from the wallets of its visitors than Sin City.
And I gotta admit–the entire thing fascinates me to no end. And here’s why…
The whole town is one big marketing lesson in itself. Seriously.
Think about it…every hotel, from the ceiling tiles to the wild, outrageous carpet patterns, is engineered to pull your focus to one thing–the profit center known as the casino.
They don’t want you to eat. They don’t want you to sleep. They don’t want you to leave. Just play. Hand after hand, roll after roll, pull after pull. And keep on playing.
From a logical standpoint, it all seems rather silly. Because we know how often gamblers come away winners, right?
But this isn’t logic we’re talking about. This is Vegas, baby. Easy riches at your fingertips. And from a marketing viewpoint, their methodology is BRILLIANT.
Because these mammoth hotels are specifically designed to funnel you towards the casino…and funnel your cash into their pockets.
Front desk? Gotta go through the casino. Elevators? Through the casino. Restaurants? Through the casino. Meeting rooms? Through the casino.
You simply can’t ignore its presence. And the allure of the non-stop action is hypnotic, to say the least.
Soon you find yourself dropping a few bucks on the slots…maybe a couple hundred at the tables. And next thing you know, you’re heading to the ATM for more money–and you haven’t even checked in yet!
Now don’t get me wrong–I’m not anti-gambling. I enjoy the occasional double down or Pass line bet. But there’s a lesson to be had here…
Just like a Vegas hotel, everything in your business needs to funnel towards your profit center. And I mean EVERYTHING.
If it stands in the way of helping you make money, get rid of it. Period. Your time and energy are too precious to devote towards anything besides maximizing your profit streams.
And if you’re sending your prospects anywhere else besides the funnel, you’re wasting their time–and yours. (Not to mention leaving humongous stacks of cash on the table). Simple as that.
I know it might sound a little harsh, but it’s sound business. Because really, if it’s not making you money, why are you even messing with it?
Think of it this way…imagine if one of these monster Vegas theme hotels decided to tuck their casino way back in the corner someplace like a gift shop. Would they be as profitable?
Of course not. They’d lose hundreds of millions of dollars because they’re not funneling prospects into the profit center. And they’d be out of business before you can sing the first few bars of "Danke Schoen".
So what’s the best way to set up a business that sucks your prospects into your own profit vortex with Vegas-like efficiency?
Oh, that’s TOO easy.
On Wednesday the 5th, Brian’s going to show you EXACTLY how to do it the Strategic Profits way…
You’ll discover how we set up different processes to pull in customers and lead them down an ultra-persuasive road to becoming lifetime buyers.
Plus, we’ll pull back the curtain and show you how we streamline the day-to-day business and generate millions of dollars a year in profits.
Ready to hit the jackpot?
And to top it all off, he’s bringing in some very special guests to compare notes with and see how they run their multi-million dollar business like clockwork.
Check out that all-star guest list here.
As of this writing, we’ve almost maxed out the bridge lines. Yes, there’s still a chance you could get on this call, but it decreases with every moment.
So you’d better secure your spot right now before they’re all snatched up.
See you inside…
To Higher Profits
Rich
P.S. I gotta tell you…if I had to choose between automated profits and having to scramble and scrape to make every buck, I’d take the former in a minute…
Automation is the key to real freedom as an entrepreneur. And the main reason we’ve been able to automate much of our business is because of process mapping.
These step-by-step blueprints have had a MAJOR impact on how we do things. I really don’t know where we’d be if it wasn’t for my dog-eared, coffee-stained copies.
Wanna know what’s on them? Tune in Wednesday to find out.
-
- Mar 13 2007
- 185 Comments
-
Hey Guys,
We have an offer that will be coming down soon.
The program is called the “Business Growth System”.
I’ve invested the last two years of my life developing and refining the most results-driven coaching program for entrepreneurs, marketers and small business owners as humanly possible.
I’ve poured my heart and soul into this thing.
Some people have compared it to an MBA for business builders. It’s an engrossing experience that drenches you with the mindset necessary for building a company that can produce massive income streams, even allowing you to work less as you make more.
One of the most important aspects is that it gives you a complete foundation for running a successful company. After you’re finished with my program, you’ll be capable of running a million dollar operation without breaking a sweat.
My goal is to transform you into a business building master. Into an entrepreneur who knows how to leverage his or her time and energy in the most efficient way possible. Someone who knows how to quickly build scale into to an operation to allow for maximum profits in the shortest possible time. I want you to get projects off the ground and to completion in the blink of an eye. I want you to find and then focus the efforts of an all-star team to effectively execute your grand (and profitable) vision.Oh, did I forget to mention cash flow?
In my program, I give you the blunt truth about what it takes to quickly ramp up cash so that you have the resources you need to quickly take your business to the next level. I take cash flow VERY seriously and you’ll learn the exact methods I’ve used (in several businesses) to get the money flowing into the company at break-neck speed.
All of this is delivered to you inside a cutting-edge online coaching system. It’s unlike anything you’ve ever seen before. Not only do you get an entrepreneurial education second to none, but you get access to a library of resources that you will not find anywhere else.
In fact, some of the stuff that’s included as a bonus is sold elsewhere for several thousand bucks. And since I have built relationships with the publishers of these products, they’ve agreed to allow me to provide them to you as part of my program. Due to contractual agreements, I cannot tell you who they are, but let’s just say they are premier experts in their respective fields.
But that’s just a small part of what you’ll get as a member of my Business Growth System. Here’s what else you’ll get:
12 In-Depth Profit Modules – In these, I lay out step-by-step exactly what you must do to build an extremely profitable company. I’ve got to warn you. These modules are sometimes overwhelming for some people. I pour a significant amount of time and detail into each one. But by saturating you with my insights and experience I’m hoping to over communicate the points I feel are necessary for you to build a wildly successful company. Each month you’ll receive a new module to help you grow your business in a methodical and profitable manner.
12 Comprehensive Action Guides – This is where you get to take what you’ve learned in the module and apply it. These guide books will assist you in implementing everything you learn directly into your life and into your business. This is where the rubber meets the road.
Weekly Q&A Calls Directly With Me – These are live calls where I answer your specific questions. This is one of the most popular aspects of my program and it’s also one of the main reasons I have to limit the number of people that join my program. Imagine – you have a direct line to me each and every week where I’ll answer your specific question. Clients have paid me in excess of $2,000 an hour for my advice and as part of your membership, you can ask me any question you’d like without paying even one additional red cent.As if that wasn’t enough to take you to the next level, you also get access to the brainstorming and mastermind forum known as the Revenue Roundtable. You’ll get to meet and network with like-minded individuals to mastermind, share resources, and compare results. Can anyone say “Joint Venture?”
Last but not least… as a member of my Business Growth System coaching program you get 2 Private, 2-Day Workshops. This is yet another chance to network with fellow coaching members, learn the latest from me, and bring your business building skill set to an entirely new level.
And that just about covers it.
If you have any questions, please feel free to post them here.
-
- May 18 2006
- 5 Comments
-
Yesterday my group coaching call centered on customer lifecycles and how to use customer behavior metrics such as latency, frequency, recency, and monetary value to conduct predictive modeling.
The concept here is that the best way to predict a customer’s future behavior is by their current behavior, especially when their behavior can be compared to the aggregate former customer so you can take preventive action and bring them back into your business.
On the flip side, you can also know in advance when a customer is displaying hyper-responsive tendencies so you can make sure that you put offers in front of this customer fast enough so they don’t go somewhere else to quench their thirst for whatever it is you’re selling.
But the question in the title to this entry is an important one, yet sadly, it’s a question 99% of small business owners never even consider.
To make matters worse most small business owners don’t really understand that their customer list is perishable and that without putting future offers in front of their customer lists they become an accomplice in degrading their business’s #1 asset.
If you’ve never considered the above question then you are currently practicing "The Ostrich Theory of Customer Marketing."
This is where you operate under the false assumption that your customers are customers for life – unless they specifically tell you they are no longer interested in buying from you.
Just to be clear… Every person who ever bought from you is not the definition of a customer.
So, take a look inside your business and get come clarity about your customer life cycle. Then take it even further and define the latencies between each desired customer action.
Lastly, from now on when customers deviate from the customer life cycle don’t stick your head in the sand; create an irrefutable offer that lures the customer back.
-
Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
-
Internet Marketing Reports & Resources
-
Ask Rich
-
Bookmark Us
-
-
Internet Marketing Categories
- Internet Marketing Blog (127)
- Contests (1)
- Customer Value (2)
- Effectiveness (42)
- Online Entrepreneur (5)
- Internet Marketing (25)
- Make Money Online (3)
- Market Attention (9)
- Internet Marketing News (33)
- persuasion techniques (1)
- Quotes (2)
- Business Strategy (15)
- Taking action (8)
- Internet Marketing Tools (7)
-
Internet Marketing Archives
-
Popular Tags
strategic profits online marketing Blog coaching program frank kern business acceleration home study marketing community internet wealth john carlton challenges marketing Tony Robbins founder marketers entrepreneur manifesto jeff walker profits business owners business growth jay abraham constraints maven business acceleration program mike filsaime Gary Vaynerchuk youtube Rich Schefren business founder Business internet marketing entrepreneurs online business email internet marketers overcoming constraints internet business money marketing strategies momentum business building founders club Brad Fallon guru -
Contests
- 66 Seconds Video Contest (
enter)
- 66 Seconds Video Contest (
-
Community
-
Internet Marketing Products
-
Internet Marketing Tools
-
Internet Marketing Resources
-
Links
