• Last week I got a massage.

    It was different than any massage I ever received (which is why I am telling you about it). It reminded me of a key distinction between my most successful clients and those that seem to continually struggle.

    The masseuse (I’ll call her GP for short) discovered a big knot in my shoulder and asked me if I work in front of a computer. I said I did and I'd been spending a lot more time typing than I usually do. (The reason for my recent marathon typing sessions is the new report I'm working on. I'm sure it will open people’s eyes just like the Internet Business Manifesto did last year. More on that later...)

    The conversation with GP drifted to how many hours a week I work, what I do, and what I do on the weekends.

    When she heard how much time I took out of my schedule for fun and time with my family, she was surprised at how I'm able to squeeze in everything. Her response was not unusual at all. In fact, whenever I explain my schedule I'm always greeted with envy first, followed quickly by confusion, then wonder at how I'm able to live my life so well.

    Being polite, I asked GP about her schedule. Her answer absolutely horrified me… GP had been working seven days a week for the past 6 months with no days off and no vacations. At first I thought I had misheard her, but I hadn’t. Six massages a day, day in and day out, for over 180 days straight.

    She making six figures – but she’s living her "life" based on a faulty assumption I see entrepreneurs making far too often.

    Look, even though I’m only 36 years old, I’ve already retired twice. Yet, today I am typing this note to you from my office surrounded by 12 exceptional employees. What happened?... Why the hell am I still working?

    The reason I work today is: the whole concept of ‘Retirement’ is fundamentally flawed. The idea that you should sacrifice the best years of your life hoping to discover magical happiness in your later years doesn’t prove out at all. It’s just an old-fashioned theory you’ve been sold – and all you have to do is look around to prove to yourself how unrealistic it is.

    In case you didn’t know… only a very small percentage of seniors can actually retire. Nowadays most are forced to work to supplement their income. And the trend is only getting worse. With the recent collapses of private pensions and the continual decrease in purchasing power of social security, many experts have come to the same conclusion…

    “I don’t think were going to see another generation that’s going to fully retire. There's going to be a lot of people that are going to continue to work for the rest of their lives.” Doug Lockwood, Retirement Specialist, Harbor Lights Financial Group.

    But what’s even worse is this sort of “hoping it will be better later” dramatically decreases the likelihood you’ll ever achieve the success you desire.

    Soon I’ll tell you why this is. But for now you need to think about the answers to these two questions as you go through your day:

    What if you could never retire?

    What if the way you choose to work today would set the pattern you must continue until the day you die? What would you be doing differently?

    Let me know your answers to these two vital questions by posting your comments here:

    And if you think you know why this reduces your chances of overall success, tell me why.

    Then be on the look out for another message from me… because I’m going to tell you how to dramatically increase your chances of success AND at the same time enjoy your life a whole lot more than you do now. Interested?... Stay Tuned….

    To Higher Profits

    Rich Schefren


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