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- Nov 13 2007
- 121 Comments
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In the Attention Age, getting your prospect's attention is harder than ever.
But it gets worse - because once you get attention, your job has just started.
You see, the real trick is holding onto your reader's attention long enough to get your message across.
My good friend and world-class copywriter John Carlton says:
"The most common blunder rookie copywriters make is to assume the reader will 'hang in there'... Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to 'bear with you'...he's out of there."
Think about it: Doesn't your own experience confirm it?
Continue reading Phrases That Keep Your Reader’s Attention - Download
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- Sep 27 2007
- 13 Comments
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Keyword Research
Whether you are an online marketing veteran or a raw rookie, you've done your share of keyword research.
Odds are you think you've probably seen everything under the sun by now. Maybe you have, but maybe you haven't thought of this...
Wednesdays are special days for me. It's the one day a week where I spend between two-to-four hours answering questions from business coaching clients live on the phone. We usually get a few hundred callers with about 30 to 40 questions.
There's a lot of great tactics shared in those calls, and it's an easy way to make sure clients who are confused, challenged or especially motivated are only a phone call away from getting me to focus on their business and their action steps.
On today's call we got on the topic of offers, and how to tap into what the market was craving. I listed many of the methods I use to determine what's on the market's mind, and everyone could see the logic in what I shared, except...
Using Google Trends
What I found fascinating is I took for granted that everyone understood the power of this tool. Apparently not.
It should be no big secret that I'll be releasing The Attention Age Doctrine Part 2 in a matter of weeks now. One of the areas where I'll be sharing some incredibly killer tactics is in the social marketing realm. So I decided to share two screenshots that highlight just one of the uses of Google Trends.
Above and below are graphs of the overall search volume (top) and the news reference volume (below) for the three keywords: (1) social bookmarking, (2) social networking, and (3) blogging.
Do you see what I see?
Well, if you've noticed that the trend on the red line (social networking) is really gaining momentum, then you're paying attention.This has profound implications if you think about it...
It means if you're thinking about creating a product in an area that's hot and growing hotter - social networking is your baby.
or...
It means if you are going to an SEO program to sell your Web 2.0 course, it would be wise to work on social networking and it's long tail offspring.
or...
It means a great upsell, bonus, or follow-up offer on an Internet marketing product would be social networking.
I could go on and on, and if it wasn't late and I wasn't tired I probably would. But then again I've recently been accused of being a little too wordy, so I'll keep the rest of my examples to myself, and press on.
If you've never used Google Trends you can check it out here
If you've used Google Trends before and got information that helped you in your business, please share with us how it helped you.
Time to hit the sack...
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