• is copy king

    For as long as I've been in this business, I've heard one thing over and over again:

    "When it comes to making sales, copy is king."

    So do I agree with it? Yes...and no. Let me explain...

    I think that copy is still the most important cog in the sales and marketing machine. Whether we write it or speak it, copy gets inside the head of your prospect and finds those hot buttons that get them stirred up and reaching for a credit card.

    But there's more to writing great copy than just the occasional penning of a sales letter or email that elicits response.

    Continue reading Is Copy Really King?

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