In this video I’ll walk you through some of the factors you need to consider when applying informal logic to your marketing. I’ll show you why you shouldn’t just use standard copywriting advice alone, in your marketing material.
Learn a simple real-life example I use to explain how you can apply informal logic in your marketing.
In response to a question on my facebook page, I’ll show you how to use informal logic in your marketing.Also briefly give you an example of a famous guru who uses informal logic in his sales pages very effectively.
Hey Guys,
I’ve got something VERY special for you!
You can attend my exclusive seminar this weekend without ever leaving your home or spending one red cent.
To learn more visit:
http://www.strategicprofits.com/live
As you guys now, before I introduce any new product or program, I like to give the public an inside look into the methods I use to create MASSIVE growth for my clients.
And guess what?
I’ve got a KILLER new online coaching system opening up soon.
So to keeping in line my philosophy of delivering as much value as I can BEFORE offering my products and services, I’m spending over $25,000 to provide you a virtual “seat” at my members only seminar on February 10th, at 1PM Eastern time.
Now this is a real LIVE seminar that I’m hosting here in Florida. And you can get a virtual seat, without dropping a dime. I’ve gone out and found one of the best streaming video companies, so there should be plenty of capacity, but even still, the engineers are telling me that I can have about 10,000 people on at once. So if you want to get a virtual “seat” at my $2997 seminar (without paying anything), than hurry up and go here to register…
http://www.strategicprofits.com/live
Warm Regards,
Rich Schefren
P.S. It’s really super resource-intensive to stream this video (not to mention costly)… so the limit on the number of spots is very real.
If you want to get one of those “first come, first served” spots… then don’t delay. Here’s the link:
http://www.strategicprofits.com/live
Hey Guys,
Rich Schefren here with a bold promise…
If you’ll just answer one question a day for the next five days…
you’ll experience bigger success this year than you currently believe possible.
I’ve been using this secret strategy for the past 4 years and the results simply speak for themselves.
I invented it after watching a movie.
Did you ever see the movie-
Groundhog Day?
Groundhog Day is a comedy starring Bill Murray, who plays Phil Collins a weatherman short on friends, long on ego and sarcasm. In a made for movie time warp, Phil Collins gets stuck having to relive the same day over and over again.
After a rocky start, Phil attempts to come to terms with this new reality by making each new day better than the day before.
His goal is to turn his day into a PERFECT day. And because each day is the same as the day before, he’s got an edge…
Each morning Phil reviews the past day to determine what worked and what didn’t.
Only then does he set out to repeat the right actions and change or eliminate the wrong actions.
What Does Phil Collins Know That You Don’t?
It should come as no great shock that your current level of success (or failure) is primarily caused by the actions you did or didn’t take up to this point.
It sounds like common sense, but it’s not so common.
So if you’re setting a new goal or dusting-off an old one wouldn’t it make sense to take a look at what worked and what didn’t?
Do you think most people do?
You would think so. I know I certainly would.
But we’d both be wrong!
Somehow, most people forget to review their past when making plans for the future.
They almost never take into account what’s worked and what hasn’t.
It’s crazy, it’s like we all experience an annual case of amnesia.
Each new year is approached as if we didn’t already have the experience of what worked for us and what didn’t.
But you can make a perfect day or year – just like in Groundhog Day.
How? You need to first look at what worked and what didn’t – starting with 2006. This way you can change what hasn’t worked and take the good stuff with you into 2007.
So How Can We Mine the Gold from Last Year?
The best way to get the information we need about what happened in 2006 is to answer a few simple questions.
Today we’ll go over question #1 – In my next posts we’ll go over the next 4 questions. We need them all to get where we want to go.
Before we continue let me first say that I am using the word “we” for a good reason. I have gone through the same steps that I’m suggesting for you.
In a moment I will share with you the results I got when I looked back on the last 12 months in my business.
First, though- let’s look at what worked well in 2006.
Your First Big Question
Here’s where you get to relive the glory days of the past year. Think about what you did right, what you’re most proud of and what really worked for you in 2006.
Now’s not the time for modesty. Think big when you reflect back on your brightest accomplishments from last year.
If it worked for you before, you’d be nuts not to put it to use again.
To give you an idea what I’m talking about, here are a few brief examples from my own list:
WHAT WORKED FOR ME:
Last summer I released the Internet Business Manifesto, The Missing Chapter and The Final Chapter. (If you haven’t read them yet – you can get them right here: Get The Manifesto.)
These lead to me to open my coaching program, which took in $3.5 million in only 50 hours and 14 minutes. It set a new record for an Internet product launch, which surpassed the record held by my client Mike Filsaime with his Butterfly Marketing launch.
Niether Mike’s record nor mine lasted long though, because another client Brad Fallon and his partner Andy Jenkins then launched Stomper Net, which grossed over $10 million.
Takeaway 1 – When you give away excellent content for free and give it away again and again, it’s easier for prospects and customers to choose YOU when they make an investment.
Why? Because they get a sense of you and trust you. This is Business, not trickery- when you provide value – people get it.
I go over this in my Manifesto’s Missing Chapter.
You must be the expert in your niche and you must be willing to prove it.
I’ve been teaching this crucial concept since day one.
Coincidentally, I just returned from a mastermind meeting where, I’m glad to say, everyone was saying the exact same thing. Only I was saying it last year. Now it seems my ideas are mainstream. Giving away great content is critical to your online success.
We’re not only growing in cyberspace, but in the real world too!
We’ve Expanded Our Staff of Talented People!
If you’ve been with me for a while, you know about Dan and Sheila, two very special people greatly responsible for my success to this point.
And this year our projections show us above $10 million.
So I knew it was time to assemble a bigger team that could execute well and take us to the next level.
They would have to support me and Strategic Profits in all projects already slotted, and prepare us for even faster growth as market demand for our products has gone off the charts. Without the bigger team we were saddled with constraints.
Takeaway 2 – Who you bring on when you first start growing your business makes all the difference in your success. The right people, with the right skills and energy will make or break you.
As every farmer who wants to harvest knows, the right crop with no sun or rain, won’t grow. The right people are like the perfect weather conditions…
A Quick SideNote: I had a head start on this one because of lessons I learned years ago when I started other businesses. Who you hire to work with you counts for more than you can imagine, and mistakes can be costly.
So as Strategic Profits started bursting at the seams, and I knew it was time to bring new people on board, I called an old friend, Paul. I asked him if he could spend the next five weeks recruiting the ‘A’ players for me that I needed to succeed.
Paul worked 6 days a week, 12 hours a day placing ads, conducting phone interviews and meeting with prospective team members.
And when he reduced each pool of applicants from five hundred or so all the way down to five – I conducted interviews with the five finalists. Then I did the second (and sometimes third interviews) with my top choices.
As I look around my office right now I can tell you that all that hard work was worth it. It has really paid off for me.
The first people you bring on to your team can either catapult your business to the next level or sink it. I’ve experienced both ends and know that you must absolutely spend the time it takes to find the right people.
I always laugh when I hear others talking about how hiring the right people is easy.
It’s not. And anyone who tells you otherwise is either a fool, got lucky or doesn’t know.
But there is a way to go about hiring the best and in future posts I will share what I’ve learned. I’ve put together effective hiring systems over the past twelve years of my business life.
Systems that have enabled me to hire well over 500 of my own employees, many of whom are now presidents or senior directors in companies like Diesel Jeans, Giorgio Armani, Dolce & Gabanna, Prada, E-trade, American Express, etc.
Enough about hiring winners. Let me tell you about the ones I snagged:
1. Brian – Brian was a corporate turnaround expert. He was the ‘go to guy’ that several major banks would bring in when one of their big loan clients was in jeopardy of defaulting on their multi-million dollar loans.
He would be the temporary CEO for a year or two and get the company profitable again, pay off the banks and ride away into the sunset with a very fat paycheck.
Where was Brian before that? He was in charge of the manufacturing and distribution of every AOL CD you ever got in the mail or found in your shopping bag at the mall.
Brian is now Chief Operating Officer of Strategic Profits, freeing me up from day to day responsibilities as he runs the company.
2. Dwain… I stole Dwain away from his position as the Managing Director of one of the best direct response advertising agencies in the country with clients like Weight Watchers, American Express, Time-Life Books, etc.
I was actually a client of his agency back when I was experiencing explosive growth with my chain of hypnosis centers. It’s great to reconnect with Dwain because his proven track record provides a solid foundation as we build our new business.
In addition to these A-players, we’ve added even more talented people to take over in other critical areas.
How can I be sure they are so talented?
If you’ve already read The Missing Chapter then you won’t be shocked to hear that we held AUDITIONS for these positions.
We brought in groups of people who had to try out, for up to two weeks at a time.
We then picked the cream of the crop and sent the others home with our apologies and their pay for the period they were here.
There’s a lot to be said for try and buy. After DOZENS of people passed through our doors, we built a great team of winners.
They are:
Ken – Content creation and marketing copy expert
Peter – Content creation and research expert
Ricardo – Day to day in-office accounting expert
Carlos – Web, video and audio expert
Lauren – Graphic creation and design expert
Artie – World-class software developer
All of these new people barely fit in our current location.
So we signed a lease last Friday and will be moving into our new office in Delray Beach (just down the road from Agora’s offices) in mid-February.
It’s not soon enough – but getting it done the way we want takes time. Creating the right atmosphere, not to mention all the new technology connections takes the right timing. After living in cramped overflowing offices for a while now, we want our new ‘home’ to be done up right.
I’m actually going to be giving a presentation on what it takes to go from a one-man band to orchestrating a staff of close to 20 people for my coaching clients next month at our bi-annual seminar.
You too can get there from here!
Takeaway 3 – As Soon As You Can, Get Out of Your House
My super-successful client Mike Filsaime once asked me, “How much money do I need before I can move into an office?”
That’s a very good question to ask yourself, too. Running a business from home doesn’t work for most people. It’s like the separation of “church and state.” If your home is your retreat and resting place from the world, and it’s also your office – hmmm. It only gets worse if your workstation is in your bedroom.
Sure it’s been done, but it often creates an unhealthy mix for lots of reasons.
I’m not saying go out now and get an office if you can’t afford it – but there’s a lot to be said for aiming for that ASAP – your level of commitment and professionalism goes off the chart when there is the monthly lease payment to think about. No more playing at work!
When you really want to build and grow you can’t assemble a staff like I have – and be working out of your home.
Mike took my advice and so should you.
We’ve learned from what our customers said they wanted and created a new improved eLearning platform for BGS. You can actually get to the next level easily at your own pace with our new platform and step-by-step approach.
Not only will you get what you need to know quicker and more intuitively, you’ll have more time to think about what’s next for you and then join my new Over My Shoulder Group coming soon to a web screen near you.
Takeaway 4 Create and Develop One Core Product that Makes You a Stand Out!
Most online business owners create one product and go on to the next and then to the next. But by developing a core product and constantly making it better, you can dominate your niche and totally eliminate your competition. It works!!!
Some marketers launch separate ventures one after another. Instead of perfecting and developing their one core product they leapfrog from one lily pad to the next – along with their competitors. Who wants to be in the ‘me too’ business when you could be the ‘me only’ contender in your marketplace?
More isn’t necessarily better when it comes to product niches. Standing out in one field is where the money is.
Even I feel inspired by what worked for me in 2006. What about your 2006… Do some real winners jump out at you? If it’s tough to look back on, that means you can’t ignore it! More later…
In building your business in 2007, make sure you have everything that worked for you last year on your ‘Victory’ list.
That’s why I’m here writing you today. Building on what works is the foundation for future success.
All the great athletes build their game around what works. That’s the core.
So if you’re like me, you’ll take a good hard look at the list of great things you’ve done in 2006 and make sure you keep what works in your plans for this year.
Then put your list in a safe place until you return to this same web site. You will need it when we continue with your plan to make this year the best it can be.
Your Success in 2007 Depends on You – and What I Have For You in My Next Installment
We started with the good news: Your Successes in 2007.
We’ll give you a day or so to think about your accomplishments – because the next question will matter more. You know my view on constraints.
To Higher Profits,
Rich Schefren
Strategic Profits
P.S. I’ll be letting you know a little more about my new Over My Shoulder Group that is sure to give you the an edge eliminating your business problems in 2007.
Hey Guys,
I have some exciting news!
The Final Chapter has JUST been through the last phase of editing, polishing, and waxing.
It’s FRESH out of the oven and it’s ready to be DEVOURED.
In all seriousness, I’m confident this document will send SHOCKWAVES through the Internet marketing community. I realize it’s VERY cliché to say that it will become a ‘MUST-READ’ but the fact is…this is some of my BEST work to date.
The thing is, some of the concepts that I present in the Final Chapter are for ADVANCED marketers, and those who crave a better business model.
Even if you’re NOT a seasoned pro, THAT’S OK, because this document will provide a profitable foundation.
I actually think it’s MORE important that you read it NOW, because the marketplace is changing VERY rapidly, and it’s important that you understand what’s happening, if you desire BIG time profits.
So without further ado, feast your mind on “The Final Chapter,” of the Internet Business Manifesto Trilogy.
To grab your copy, please visit:
http://www.strategicprofits.com/finalchapter
I can G.U.A.R.A.N.T.E.E this document will be worth at a MINIMUM, 10x more than the last ebook you bought.
After you take a look at this report, please let me know your thoughts by posting a comment on the blog.
Warm Regards,
Rich Schefren
PS – If you haven’t read The Internet Business Manifesto and/or The Missing Chapter you need to. You can get both right here:
http://www.strategicprofits.com/manifesto
This presentation surfaces several of the concepts I think are VERY important when building a multimillion dollar business.
Please watch carefully, and ask yourself how the ideas can be applied to your business and your situation.
After selling out every single coaching spot in just 2 hours and 14 minutes, I’ve realized more people are looking to learn more about my strategies and tactics.
Now, I’m not EXACTLY sure what I’m going to do, but I know there must be some way to assist the THOUSANDS of people who desperately want help growing their business.
So if you’re interested in the solution I come up with, then please fill out this form:
And register quickly, because the only way to make the
process fair, it to use a first come, first served system.
I have a feeling this is going to be huge.
With that said, please leave your thoughts about this video below.
Rich
P.S. In order to answer some of your questions, I’ve put together a list of resources, software and tools I use on a frequent basis. You can right click here and choose ‘save target as…’ to download it.
I’ve interviewed a few coaching club members who were kind enough to spill the beans, and tell the world how my coaching program has DRAMATICALLY altered their business for the better.
Before I tell you how powerful this call is, I want to give you some special instructions.
I want you to listen to this call through a ‘filter.’ Since you’ve read the Manifesto and the Missing Chapter, I want you to keep those concepts at the top of your mind when you listen to my client discuss his INCREDIBLE path to a personal fortune.
Tonight’s call is with my client Mike Filsaime. And before you say, ‘well all his money was generated from the launch of Butterfly Marketing,’ I want to make one point.
When Mike started in my coaching program he was doing $15,000 a month. Fast forward 16 months later, he brought in over $150,000 with only 8% (about $10,000) coming from Butterfly Marketing.
Mike is a VERY sharp and VERY gracious guy. You will learn a TON as Mike walks you through step by step from working all alone to building a real Interent based business.
After listening to the MP3 and reading the transcripts, please post your thoughts here. If you did not receive the email with a link to the download (and you’re on my list) please let us know on this thread.
Rich Schefren
P.S DON’T FORGET to get your Front-Of-The-Line Pass tomorrow at NOON Eastern. You’ll be able to watch the firestorm LIVE, in real-time on the page as people start to flood the site in hopes of getting a pass.
What would your business look like if I deconstructed, dissected, and detailed the areas where you are facing the biggest challenges and reworked them so they became the biggest profit centers of your newly remade, reorganized business?
I’m going to do that for ONE lucky person on my list, so they can experience a true feeling of independence on July 4th.
This is an opportunity for you to work with me, one-on-one, no holds barred, mano-a-mano, on your business – just as though you were one of my clients.
We’ll take apart your business, brick by brick, and replace the clay with solid gold.
If you would like me to re-engineer your business, in a lightning 60 minute makeover, absolutely F*R*E*E, you have to do only one thing-
Tell me why I should choose you?
Right now, I want you to tell me about your business, your single biggest strength and why you deserve to have me work on your business. When you post, make sure to fill out the private email field, so that we can contact you if you are selected.
You have until noon time on Sunday to submit your post. All posts submitted after that deadline will not considered. With that being said, please understand that this is not a race for the fastest post – I’m looking for the best answer.
One other thing. Today, Friday, my assistance Sheila did not come to work.
She refused to take one more phone call from people trying to "cut" into line trying to secure a spot in my coaching program.
Please – for the sake of harmony in my office – do not call and ask that your business be selected.
Regards,
Rich Schefren
P.S. Ever since our Alexa score hit 492, our server has developed a sever case of arthritis. If you experience any problems posting, please be patient and stick with it. I look forward to reading your posts.
>> To Download The Internet Business Manifesto Click Here.
I knew when I wrote The Manifesto it would create a stir in the Internet Marketing world, but I never thought it would instantly genereate the tidal wave of responses it brought with it.
The discussions are heated and full of controversy in the popular marketing forums. Blogs I’ve never known about are disecting each and every page and slide. In the first 48 hours alone 12,962 marketers have read and downloaded their own copy of "The Manifesto".
In that same time our Alexa Ranking has skyrocketed to the 492nd most visitied website on the internet.
I’ve received many requests to use portions of the Manifesto on blogs, in articles, on websites, etc…
Here’s what people are saying all over the net:
"Rich Schefren has taken some of the concepts he has shared with the online gurus and put them in a special report called his Internet Business Manifesto.
This report is PURE gold. It is not a sales letter or some self serving puff piece. It will add to your bottom line just by reading it." – Armand Morin
"No one else I know in the Internet marketing world brings to the table the kind of thinking and real business analysis that Rich Schefren does." – Brad Fallon
"I could just cry tears of joy. Finally there’s someone out there to show me what I’ve been doing wrong. I’ve been an opportunity seeker and I didn’t even know it until now. Thank you for pointing me in the right direction. I wish I could get in on the training. But trust me, the manifesto has changed my life forever. I thank you, my family thanks you and God bless you. " – Cassandra
"I’ve generated over a million dollars this year from just one Internet business I have…so I’m pretty confident in what I’m doing…however…this report gave me a number of ideas I missed this year that could have doubled that and made me over two million." – Jim Fleck
"You are so smart and write so well that I am already hooked reading it, even as I am printing it out. And yes, it is damn good." – Bob Bly
"Like for example, his explanation of Opportunist vs. Entrepreneur is something I have always KNOWN, but could not quite put my finger on. When I read it the way he wrote it, the light bulb clicked on and I felt all the cockroaches in my brain scatter for cover. He simply explained it in such a way that related to me." – Mike Ambrosio
"And, it’s not only what Rich has said, but what Rich has left unsaid. There are many, many things out there that people would call common sense. Rich did not include all of them. Rather, he cut thru to the essential core, demonstrated how they fit together, has proof that his priniciples work in such representatives as Mike Filsaime. Consequently, the information is transformed, much as a diamond is transformed by a diamond cutter: to show it’s brilliance and sparkle." – Judy
Literally every minute copies of the Manifesto are being downloaded.
"More radical than Marx, yet less explosive than the unabomber, your manifesto is a masterpiece, Rich." - Gerald
"You must have been watching my download clicker. That was me, Mr. Opportunistic, looking for the "new deal" that would start bringing in the big $$’s. I’ve wasted time and money and now I clearly see how I have lost both. Starting tonight that will change thanks to you Rich. Tonight I’m cleaning off the desktop and whiteboard to get rid of distractions and make room to write my plan out where I can focus on it each day. Thanks a Million!" – Henry Griner
"A manifest with the meaning of life? have been on the Internet playing now for 3 years and have bought most of the teaching manuals/ courses around and yes by most of the names you mention in you report. This report puts everything in perspective, has cristalised concepts, in-short it’s given me a kick up the rear end and made me realise my online business is no different to my offline business, if after reading this manuscipt your business does not grow then you should call it a day and sell your time to some one!!" – Tony Henderson
"A few years ago I attended a seminar in Detroit where you spoke about the very same principles outlined in your internet manifesto. This was almost 2 and a half years ago, and since then I have taken your advice, implemented everything you said and have seen my business literally shoot to the stars! I travel when I want, go wherever I want when I choose, and have more time to spend on the joys of life than ever before! You blew me away with your speech at that seminar in Detroit and to this day there is MAGIC in your principled coaching. Thank You!" -Anthony Tomei
"Rich, this report pops the bubble on the myth that all the bizop seekers are really in business. No wonder all the next-big-thing-this-week type Internet Marketers don’t like your report. They’ve got to keep the lemmings confused." – Lowell
"No matter if you are new to Internet marketing, or you have been around a while, this report will really open your eyes. It opened mine! This is definitely a must read for anyone who is involved in Internet Marketing." – Dan
"I really appreciated your willingness to share and not waste my time. I have listened to so many teleseminars and read so much fuff, all promising me so much and delivering so little. I’m dying to know more." – John William Johnson
Stay tuned, because there’s a lot more coming….