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- Oct 09 2008
- 38 Comments
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Gotta make this quick because we're already into the GPS program and my coaching students are chomping at the bit to bust through another constraint...
But I wanted to point something out regarding my latest launch...something I never saw coming, but you could certainly learn from.
You see, my launch model is very simple. It's all based around the free report loaded with solid, actionable content. This is the foundation of my business, going all the way back to the Manifesto. And I wasn't about to deviate from that tried-and-true process.
So I went down the same road again. Only this time, we decided to toss another element into the mix--the 24 hour tele-webcast to promote the report release.
Now, I have to admit: I'm not terribly comfortable on camera. When it comes to writing or speaking them through a phone line, I have no problem. But when the cameras roll, I get a little antsy.
So needless to say, this was a HUGE step for me. I was going to be exposed to the public for 24 hours straight. And who knows what was going to transpire.
But then, something interesting happened...
We got WAY more viewers than we ever thought we would--averaging around 1000 at any given moment (even during the dead of night). And they just kept on comin'.
The video shot straight up to Ustream's #1 position (beating McCain's video), the live chat session was rolling by faster than I could read it, and I was inundated with questions.
However, they weren't necessarily questions about the report. They were all over the map. And that confused me a little.
Because this broadcast was supposed to revolve around "The Uncertainty Syndrome: Entrepreneur's Emergency". We release it, people read it, then they ask me questions about it.
But we quickly saw that the broadcast was actually overshadowing the release. Yes, people were downloading the report, but not taking the time to read it thoroughly at that moment
They were more interested in having direct, one-on-one access to me via live webcast and getting their specific questions answered.
Whoops.
Of course, we seized the opportunity and ran with it. I answered every question you could possibly throw at me over the next 24 (actually 26 hours) and generated a gigantic wave of positive feedback.
And every few minutes, I prompted viewers to download and read my new report.
So what's the takeaway here?
Simple. This is the perfect example of Silver Bullet #1 from "The Uncertainty Syndrome: Entrepreneur's Emergency"...
It says, "Do it wrong fast, because action creates clarity." And in this case, it was clear as a bell--the broadcast was the star of the moment here. And we needed to capitalize on it.
Now, that's not to say the report didn't do as it was supposed to. Backed by the broadcast and our affiliates, it caught fire within the next 24 hours and was downloaded nearly 30,000 times.
But there's a lesson to be learned here...
Sometimes the best laid plans don't turn out exactly like you think they will, and you need to adjust on the fly. This is how successful businesses work.
So don't get caught up in following a set-in-stone plan, no matter what happens. Because opportunity may rise up from out of nowhere and stare you right in the face.
And when it does, you need to be ready to grab it by the throat and squeeze as hard as you can.
Got it?
Great--now back to my coaching students. I got some REALLY cool stuff in store for them today...
To Higher Profits,
Rich
P.S. Follow my lead here and set up your own web broadcast to promote your business.
It's much easier than you think. All you need is a decent webcam and a free online service like Ustream, and you're good to go.
Promote the broadcast using social media outlets in your niche, like blogs and forums. And don't forget places like Twitter and Facebook, where thousands of your potential customers hang out.
You'd be surprised how many people will show up. We certainly were.
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- Oct 08 2008
- 80 Comments
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We've just announced the winner of our $100,000 contest...and man, was it TOUGH.
More than 600 of you chimed in on these three questions:
- Do you know what your single greatest constraint is right now? If so, what is it?
- How many constraints away are you from having the business and the life of your dreams?
- What are the three greatest benefits you'll enjoy once those constraints are removed?
You gave us some tremendous answers, making this one of the hardest decisions we've ever had to make.But when it all came down to it, one post shined brightest among all the others.
So without further adieu, the winner of $100,000 worth of my coaching and products is...
Sarah Hurty!
Sarah's post hit the nail on the head. She truly understands how much the concept of overcoming constraints is affecting her business, and how miraculous it will be when it is removed forever.
Below is Sarah's winning post:
o Comment by Sarah
2008-09-22 18:02:45
I work with financial advisors to help them market their practice, especially over the internet.
I work with a premier wealth preservation attorney with a list of approximately 100,000 financial advisors.
1. My single greatest constraint right now is refining processes and automating them. I'm working on that right now.
We sell a templated website with high quality content and interactive features for these financial advisors. It is completely customizable.
Then many of them opt for marketing coaching and SEO services. This is high dollar residual income, from services that provide high value clients for them.
Because their industries are so regulated in certain aspects, there are nuances to each client and site installation. Plus those who have a particular USP need that to be reflected throughout their site.
So much of the process can be automated, freeing up time for the essential one on one for the high level coaching.
2. I am two constraints away from having the business of my dreams. The first one is automating processes for the site installations and the SEO. (Again, both are part way done.)
The second one is "automated" process for content creation for my marketing membership that many of these guys are joining. I'm working toward this as well, but it is not finished.
Quite frankly, my business would absolutely explode both monetarily and in strong deliverables/results for the advisors. That would be a serious pleasure to see their success.
3. The three greatest benefits I will enjoy once these constraints are removed:
a) Spending more of my business time in intensive work with an inner circle of very serious advisors. This is germinating now, and ready to fluorish with the availability of time. I love and believe in the value that some of these advisors offer, and would enjoy helping them succeed to the height of their business dreams.
b) Being able to launch my "real" business goal when I first started three years ago: helping work at home/stay at home moms and dads accomplish their Family Mission. There is way too much to this to go into it here, and I don't want to share names in this venue. But my dream is for the profits from helping "western world" families accomplish their Family Mission (including the financial freedom to allow them to do whatever it is in the world that they are called to do) to fund the exact same thing happening for families in the "developing world" through micro loans.
c) Bringing my husband home from corporate medicine, setting our family free to go anywhere in the world to do what we are called to do, living our Family Mission.
Thanks, Rich.
Congrats Sarah--and well done!
To Higher Profits,
Rich
P.S. If you want to learn more about Sarah's business, go to http://www.whitecollarmarketing.com.
P.P.S. And keep an eye out, because we'll have more exciting promotions and major giveaways to come in the future...
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- Sep 24 2008
- 46 Comments
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Whew..what an incredible 90 minutes.
I just got off the phone with Jay Abraham, and I feel like I just went 15 rounds with Tyson in his prime.
Take a listen and see for yourself here
See, Jay describes his interview style as "ruthlessly benevolent". And that's an understatement.
This is a guy who doesn't throw softballs. Every question comes at you with blazing speed and lots of curves. And this interview is no exception.
Because to put it bluntly, Jay is YOUR advocate here, not mine. He's not doing this to make me look good. He's doing this to help make your business a massive success.
So if you think this is a fluff piece, you're dead wrong.
If you missed it, check out the replay here.
Inside this ground-breaking call, you'll discover...
--How to maximize all the amazing opportunities that life affords you...
--How to find the most leverageable (and profitable) tools and mindsets in your industry...
--How to finally catapult past your constraints and get to the heart of the solution...
--How leverage is a lot like cholesterol (sounds weird, but this is mind-blowing analogy!)...
--Why you're settling for less than you can achieve--and how you can eliminate this constraint forever...
--The secret constraints both Jay and Rich have struggled with...and how they overcame them.
--Jay's "Indiana Jones School of Business" and how this metaphor can open up new worlds of opportunity for you...
--Why common sense doesn't equate to common practice in your business (so simple, but so immensely powerful)...
--Do you watch things happen, make things happen, or let things happen to you? Jay reveals the answer...and it might surprise you!
All this, plus much more. Go here to listen NOW.
Jay's insights on this call are brilliant.
He shows you how to turn a life of mediocrity into a life of making millions...
A life of no control into a life of total control...
And how to ultimately be liberated from the shackles of frustration and experience the freedom to move forward and become the success you've always dreamed you would be.
If that's what you REALLY want, then don't miss out on this chance to hear Jay hit me with tough, no-nonsense questions about my new GPS program.
I'll be in the bathroom treating my bruises...
To Higher Profits,
Rich
P.S. In this call, you'll finally get a sharp, clear view of my new GPS program, as I reveal the details of what's inside.
This isn't like any other coaching program you've ever been a part of--I guarantee it.
You're going to get unprecedented access to me and my resources, along with every tool you need to destroy the constraints that hold you in captivity.
We're talking in-depth, side-by-side personal interaction as we pick apart your business and transform it into a money-making machine that virtually runs itself and spews profits on command.
So don't miss out on this call--listen NOW!
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- Sep 18 2008
- 75 Comments
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Sorry to be crass, but those first two words convey the consensus feeling in the office right now...
We're all just kinda standing here with our mouths open, looking at each other with glazed expressions.
And not just because any of us have had a wink of sleep in past 24 hours (and counting).
It's because this broadcast simply BLEW. US. AWAY.
Consider these eye-popping facts:
- We had 27,355 people tune in to watch. That's enough to pack Madison Square Garden to the rafters--and still leave 8,000 plus standing outside.
- The broadcast went straight to the top of Ustream's most watched videos almost instantly--and stayed there. In fact, it was viewed more than 786 other videos...including one of Senator John McCain.
- During the early morning hours, when we anticipated a significant drop in viewership, the numbers still held steady. Most of the time, we had around 1000 people watching--in the middle of the night!
Incredible, isn't it? And it's not stopping.
Right now, hundreds of blogs, forums, and social networking sites are literally buzzing about the broadcast (and worrying about my health).
We're still getting a steady stream of emails and comments, with an overwhelming majority RAVING about what they saw.
But what amazes me most is this...
The massive response...the tens of thousands of viewers...the people who lost hours of cherished sleep because they didn't want to miss one word...
It all stems from one single thing.
Send Me The Report Now
Ouch--looks like I struck a nerve.
Because it wasn't until we released my free report, "The Uncertainty Syndrome: Entrepreneurial Emergency", that the dam burst. And the viewers started flooding in.
It became immediately obvious that entrepreneurs everywhere were struggling with the same issues, the same constraints, the same roadblocks that are keeping them from success.
So once they started reading my report, it was like getting smacked in the mouth with the painful truth. And my 24 hour broadcast was a soothing ice bag on the jaw.
The report has caused a stir--plain and simple. And it's getting bigger by the second.
So if you haven't yet, get a copy right now and see what all the fuss is about.
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyBut before you do, let me make one thing perfectly clear...
If you're going to download my report and leave it sitting on your hard drive unopened, don't bother.
I know that sounds a little in-your-face (and maybe it's because I'm tired and grumpy after pulling the all-nighter) but I'm completely serious.
This report is for ACTION TAKERS...entrepreneurs who know what they want, know how to get it, and are already moving in that direction.
Only problem is, they're running into a brick wall over and over again. And they don't know how to eliminate it.
Is that you?
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyGet my report. Print it out.
Read it--then read it again and highlight the epiphanies. Once you have a few, please post below about what they are.
Deal?
Good. I'm headed for a shower and some sack time. Wake me in a week or two.
Rich
P.S. If you've already read the report, go ahead and chime in below with your thoughts...
I'm anxious to hear what you took from it, and how it's opened your eyes to a new way of dealing with the speed bumps in your business.
So make sure you let me know, okay?
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- Sep 09 2008
- 307 Comments
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IMPORTANT UPDATE--AVAILABLE FOR A LIMITED TIME
Due to the tremendous response after this week's call and the thousands who registered but didn't get in, we're doing something we don't normally do...
Check it out here
Clicking on that link will take you to a web page where you can listen to the call--absolutely free--for a limited time. So click on link NOW, listen to the call, and post your comments below.
Thanks! Rich
Whew...just trying to catch my breath after a whirlwind past couple of days...
As you may already know, I spent over 2 hours on the phone with a group of friends, business associates, and former coaching clients who are now world famous gurus.
And I'm proud to say that it was an unprecedented call for several different reasons--two of which I saw coming, and one of which was COMPLETELY unexpected.
Let me explain...
First of all, this call was completely the opposite of what most people expect on a teleseminar.
Usually, it's YOU with the problem and THEM offering a solution, right?
Well, in this case, we made a 180 degree turn--it was THEM with the problem instead of you. And it was my job to find out how they solved it.
My goal in this call was to delve into their biggest issues, going straight to the heart of the matter by simply asking each participant 4 quick questions:- What was your biggest constraint to your business?
- How did you overcome that?
- What was the quantifiable results of your solution?
- What did you take away from it?
A group of this magnitude and million-dollar firepower has never--EVER--been assembled for one call.
Usually, a couple of gurus will tag team on a call. And once in a while you'll see a third swoop in for a few minutes.
But THIRTEEN? At ONCE?
I mean, take a look at this lineup:- Mike Filsaime
- Brad Fallon
- Jeff Walker
- Frank Kern
- Willie Crawford
- Joel Comm
- Liz Thompson
- John Carlton
- Yaro Starak
- Tellman Knudsen
- Michael Cheney
- Kevin Hogan
And the answers they gave were MIND-BLOWING. For example...
Joel Comm revealed how playing to his strengths took him from a struggling one-man show to almost $10 million a year in profits...
Mike Filsaime talked about taking his $30,000 a month business and multiplying it by tenfold, hitting the $375,000 a month mark in less than a year by making one simple mindset shift (that you can easily implement today)...
Frank Kern recently got over a hump that plopped 2000 new customers into his lap in 65 minutes. And all came from one realization: "Your brain will lie to you." In the call, Frank hands you the warning signs to know if your brain is helping--or hurting--your business...
Brad Fallon shows us why his past business attempts all ended up going south, and how he discovered the key connection between strategy and execution that helped create not one--but two 8 figures-a-year businesses...
Tellman Knudson had a business plan that was flawed from the start. But once he and I focused on a single change in his strategy, Tellman turned a small coaching program into an $894,600 profit windfall...
Willie Crawford was trying to do everything himself (sound familiar?) and heading towards burnout. But after learning this secret technique, he began adding talented resources--and big time profits...
I floored Yaro Starak with my out-of-the-blue recommendation. But he reluctantly followed my lead and saw an immediate jump in his income. Get the whole story inside...
Fantastic stuff. And there's MANY more content-rich tidbits where those came from.
But as if that wasn't enough, now it gets even better...
Because you people decided to trump both of my accomplishments with something that completely took me by surprise.
See, we had scheduled the first call and we filled up those lines in a heartbeat.
"No biggie", we thought. "We'll just add a replay for those few hundred entrepreneurs who got shut out."
Those "few hundred"...seems almost comical to say that now--especially after what transpired next.
To put it bluntly, when the word went out about the replay, the floodgates didn't just open--they were BLOWN TO BITS.
If you saw my last Twitter post, you know I was up at 3:00 am last night, watching the registrations roll in at an average of 6-10 per minute.
That's up to 60 a minute, or 3600 an hour. At 3:00 am on a Monday night.
Yeah, that's what I thought too.
Needless to say, this was not only our biggest call ever...but by far the biggest call in the history of our industry.
But honestly, if it didn't do a thing for you...if it didn't help transform your mindset...if it didn't turn on the light and reveal the ugly, nasty thing that's holding you back from success...
Then it wasn't worth a dime.
So with that said, I want to know what you thought about this call....
Tell me everything--and I mean EVERYTHING. I want to know what you learned...when you had that "aha" moment...and how it's going to change your business.
And if I didn't deliver, then let me know that too.
Go ahead--fire with both barrels. I can take it.
In fact, feel free to post your comments below so everyone can see. I'll be monitoring them and chiming in from time to time, and you never know when I might shoot a message right back at you.
Sound good?
Great--thanks for joining me on the call, and I can't wait to see what your thoughts are...
To Higher Profits,
Rich
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- Sep 02 2008
- 43 Comments
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Things are getting a little out of hand at Strategic Profits this week...
Tempers are flaring. Veins are popping. Normal conversations are turning into shouting matches.
I swear, you'd think this was the WWE instead of a marketing business (was that a chair that just went flying over my head?).
Seriously though, we did have a major rift in the office this week. And here's what's happened...
We were THIS close to releasing the new report. All the graphics were done, the formatting finished, and it looked fantastic.
The only thing left to do was cut it down to a more manageable size (if you recall, my first draft came in at over 300 pages). So I got the team together and the editors and asked them one question:
"What goes and what stays?"
We started poring through the report, line by line, and discussing how and where to trim it down.
And that's where the trouble started.
Everyone had a different opinion. Some wanted certain sections left in, while others felt that they only hindered the main message. Still the editors thought most--if not all--of the content should be left as is.
And as we went on, it was blatantly apparent that nobody wanted to give in. Discussions became more and more heated. The fur started to fly. I even had to separate a couple of team members before they came to blows.
It was ugly. And I mean UGLY.
Like, why not put out all 300 pages right? That's what some want because they felt it was so good.
I will explain why not soon.
Then, like a ray of sunshine through the dark clouds, a single voice spoke up:
"Why don't we let our readers decide?"
It was Kristen, one of our newest (and quietest) employees at Strategic Profits.
Kristen is the voice you hear when you call our offices. She hadn't said two words throughout the entire debacle until just now. But when she did, they were pure GOLD.
We instantly stopped arguing, looked shamefully at each other, and collectively thought the same thing:
"DUH!"
So long story short, we're putting the editing job into your hands. We want to know what YOU want to know. And here's how it works.
Clicking on that link above (or email to BlogReply (AT) Strategicprofits.com ) within the next couple days and it will send us an email where you can answer 3 simple questions:- How long have you had an online business?
- Are you making the kind of money and achieving the level of success and freedom you thought you would be by now?
- Why or why not?
I'll try to hold the fort until you do. Anybody got a taser I can borrow? To Higher Profits, Rich P.S. As if our in-office Battle Royal wasn't enough, now we've got an even more serious situation brewing here in South Florida... Hanna, Ike, and Josephine may sound like a 60's folk singing group. But they're actually 3 deadly tropical storms that are barreling through the Atlantic on a beeline towards our Delray Beach office. So needless to say, we'll be keeping one eye on your answer submissions and the other glued to the Weather Channel. Because when these things make landfall, they can wreak SERIOUS havoc. Please keep us in your prayers...
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- Aug 28 2008
- 87 Comments
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Okay, time to come clean...
It's been rumored all over the internet, I've been teasing you about it for a while, and I've even let it slip in a few emails and blog posts. But what you're hearing is true--there's a new report on the way. Watch this video and see if it whets your appetite... Now, I must tell you: this report is very unique from the others... Because the previous reports only took me a few weeks, maybe a month at most to put together. All the info was upstairs--I just had to spill it out on paper. But this one was totally the opposite. In fact, it's been coming together, slowly but surely, for almost a year now. See, I started noticing certain things about our business...certain "rules" that used to apply but don't anymore. And with each discovery, I would tuck it away in the back of my head, thinking "That's something I need to change in my business right away and tell my blog readers about." But then something interesting happened. To put it into disc jockey lingo, "the hits just kept on comin'." As I went on, more and more discrepancies started popping up...significant differences in how things used to work and how they work now. And we're not talking about subtle changes. We're talking MAJOR shifts in business building strategy. These are died-in-the-wool principles and standards that are still revered as age-old gospel today...but in reality, aren't worth the paper they're written on. So as the "back of my head" began to get a little overcrowded, I began jotting them down into my notes. And before I knew it, I had the makings of a KILLER report. Now, I knew I had to get all this down as quickly as possible in order to get the word out to thousands of entrepreneurs who were still following the old paths. And to be honest, there was no way to get it done around the office. Too many distractions. So I got away from it all--and I mean GOT AWAY--jetting to the remote wilderness of the Canadian North. I spent the next 3 weeks with no phone line, no internet, and nothing to lure me from my task at hand. And when I finally returned to Delray Beach (tired, unshaven, and resembling Grizzly Adams), I was completely tapped out mentally--but BURSTING at the seams to show everyone what I had on my laptop. Right now, I'm still putting the final tweaks and edits on this baby (first draft came in at 380 pages but the final report will be slimed down to the best parts...talk about your mother of all brain dumps). And the best part is, you'll be the first to see it. That's correct--when I unleash this report on the world, everyone on my lists will be the first in line to get their hands on a copy. I'll send out an email with a link to the download page. So if you're NOT on one of my lists (and why aren't you?) and you want to be among the first to see what all the fuss is about, then go here NOW and sign up immediately.
Because what's inside my newest free offering is unlike anything you've seen before. And it very well could mean the difference between success and failure for your business. Don't mean to scare you, but it's true. In fact, some of these discoveries scared ME. Because I was buying into this baloney just like everyone else. But I immediately put some processes in place to eliminate what was holding me back from doubling or even tripling my bottom line. And I began to move forward on the cusp of the most exciting trends to hit our marketplace since the web was born. And it's already paying off in a BIG way (more on that later). So stay tuned...because pretty soon, things are going to get REALLY interesting around here. Consider yourself warned.
To Higher Profits,
Rich
P.S. As you'll see in the video above, the report is only the tip of the iceberg...
In September, we're going to change the way you do business online (and offline for that matter) with a system that's going to blow everything else out of the water.
It's true--everything you've learned so far, all the dusty old tactics and tired, beaten-to-death methods are history.
It's a whole new world out there...one brimming with tremendous opportunity for unprecedented wealth, success, and freedom...and you're going to be among the first to capitalize on it.
I can't wait until you see what I've got for you. In the meantime, want to speculate?
Because you can in the comments below. Tell me what you think is inside this breakthrough new system, and I'll give you the hot-warm-cold signs.
Go ahead--tell me what you're thinking!
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- Jul 04 2008
- 17 Comments
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Recently on a Q+A call I was asked - why have so many of the internet marketing gurus switched to macs?
My Answer - Because they can, it's cooler (power of positioning), and the internet is moving more and more to multimedia and macs are simply superior when it comes to anything multimedia. Oh yeah, and lastly they are the most powerful computers on the market.
Along those lines, I've gotten several requests to see my setup so here it. It's an 8 core processor, with 16 gigs of RAM, and 3 X 30 inch monitors. Perfect for creating presentations!
Continue reading Even Bill Gates Loves Apple?
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- Jul 02 2008
- 12 Comments
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It's late at night and I'm burning the midnight oil. Why? Because I am working on my next report, and it's shaping up to be my best one yet. It happens everytime... I get so absorbed in my writing that I just click away on my keyboard until I look up - and everyone is gone!
Anyway, during my research I happened to stumble across a really cool new site. It's SearchMe and it completely changes the way you surf online. I think you're going to love it.
Continue reading Using Visual Search
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- May 21 2008
- 78 Comments
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I love it when this happens...
You get totally focused on one single project, putting all your time, energy, and effort into making things work and achieving your final goal.
And then suddenly, an unexpected gem of brilliance pops up out of nowhere.
Continue reading Two Killer Tips For YouTube Users…
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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