• pic rep mon Whos Been Talking About You?

    If you read the Attention Age Doctrine 2, then you know how important your reputation is when marketing online.

    You need to know what people are saying about you, your products, and your business. Because if you ignore it, things can spin out of control very quickly.

    Companies like Kryptonite Locks…AOL…Dell…McDonaald’s…even Wal-Mart learned this the hard way. They saw their reputations tarnished with internet revelations of shoddy workmanship, underhanded marketing techniques, and poor customer service.

    These billion dollar corporations paid dearly for their mistakes. (In fact, Kryptonite Locks has never really recovered from their ball-point-pen fiasco.)

    But you don’t have to go through all that. In fact, you can monitor every online discussion your market is having about you and your products on a daily basis–starting right now.

    Continue reading Who’s Been Talking About You?

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