• Sorry--had to get my Red Hot Chili Peppers on for a second. ;)

    But if you've been with me for while, you know that I'm all about giving stuff away for free...

    I believe that's the key to real success. When you give something away, you'll eventually reap the rewards tenfold--or more--while creating a loyal audience of followers who hang on your every word.

    And I'm not talking about just "any" stuff. I'm talking about your BEST OF THE BEST.

    (Basically, if you're clinging to it with both hands, trying to figure out how much to charge, you should really be handing it out for nothing.)

    Because this resonates big-time with your audience. Those who were unsure about you will become fans. Those who were wishy washy followers will now become loyal beyond words. And those who have already bought from you will become your biggest cheerleaders (as well as AWESOME JV Partners).

    But I know what you're thinking:

    "Rich, if I give everything away, what am I going to sell"?

    Continue reading Give It Away, Give It Away, Give It Away

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