Process Maps | online marketing | business marketing

- Jan 18 2009
- Formula Five Bonuses Revealed
- 8 Comments
- Posted In Blog, Make Money Online, Taking action, entrepreneur
  
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Okay, okay…I get it.

Ever since the tremendous call we had on Thursday with the Formula Five team, I’ve been inundated with questions like,

"When is this thing going live?"
"What does it entail?"
"How many packages are being sold?"
"Is there a time limit on the offer?"

And this, more than any other question,

"What’s the surprise announcement you mentioned on the call?"

Well, I was going to keep it under wraps until we did Part Two of the call on Monday (which you should register for RIGHT NOW before all the lines get filled up).

But then, after some discussions with the Strategic Profits team, I decided to go ahead and pull back the curtain on what we have in store for you come Tuesday at noon eastern time.

So here goes…

With your Formula Five purchase through our link, you’ll receive in addition my exclusive Business Builder Bonus Package which includes:

.

The Full DVD Set (including printed transcripts) from my upcoming (and ultra-exclusive) Total Business Success Conference. During this 2-day client-only event, you’ll get a rare look into the inner-workings of Strategic Profits and learn exactly what it takes to build a 7-figure company.

This is the first–and maybe only–time I’ll be giving anyone a sneak peek into the behind-the-scenes operations of my business. So most business owners would easily pay $2,000 or more to attend an exclusive event like this (IF you could get in).

But you’ll get every minute of it on DVD–delivered right to your door following the event–for FREE as part of my Business-Builder Bonus Package exclusively for Formula Five customers that order from our link.

Formula 5 now available
Get it here

Finally, the Full Collection of Process Maps and Mindmaps from my past conferences. Simply take these easy-to-read (and even easier to follow) proven-to-work marketing, business-building and personal productivity roadmaps and plug them into your business for outstanding results.

These blueprints to success (valued at $1500) would be practically impossible to come by on your own. But you can tap into every profit-boosting strategy and tactic for FREE as part of the Business-Builder Bonus Package when you order Formula Five on Tuesday, January 20th using our link.

Formula 5 now available
Get it here

So there you have it–more than $5,800 worth of bonuses can be yours with your Formula Five purchase. But you MUST order through our link. If you don’t you’ll be out of luck.

So keep an eye out for an email from me giving you the green light when the site goes live. I’d hate to see you miss out on something this monumental.

Okay?

Great–we’ll talk again soon.

To Higher Profits,

Rich

P.S. Don’t forget to register for Part Two of the call with the Formula Five Team, happening on Monday…

You’ll get an insider look into the package itself, and the tremendous business building and profit-making opportunities that await you.

But you have to be on the call to find out more. So make sure you register NOW before the lines get snagged up.

REGISTER NOW

Formula 5 now available
Get it here

Tags: Business Acceleration Package, formula five, mindmaps, process maps, Rich Schefren, strategic profits

- Nov 04 2008
- The World’s Biggest Money-Sucking Vortex
- 30 Comments
- Posted In Blog
  
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QUICK UPDATE: Since my last post about using process maps for trick or treating, I’ve received a bunch of emails asking how the girls did this year.

Well, it worked like a champ once again. We set out with a specific plan, made our rounds, and came home with the biggest pile of Halloween treasure in the Schefren history.

So everyone’s happy–except maybe Debi. Because I left our sugar-buzzed kids with her while I flew out to Vegas to spend the weekend with Eli Goldratt, the founder of the theory of constraints. (Mental note: send flowers.)

I’ll go into more details about that meeting in a later post (AWESOME experience) but right now, I want to talk about an epiphany I had on this trip…

See, Vegas is the biggest money-sucking vortex on the face of the earth. No other city on the planet pulls more cash from the wallets of its visitors than Sin City.

And I gotta admit–the entire thing fascinates me to no end. And here’s why…

The whole town is one big marketing lesson in itself. Seriously.

Think about it…every hotel, from the ceiling tiles to the wild, outrageous carpet patterns, is engineered to pull your focus to one thing–the profit center known as the casino.

They don’t want you to eat. They don’t want you to sleep. They don’t want you to leave. Just play. Hand after hand, roll after roll, pull after pull. And keep on playing.

From a logical standpoint, it all seems rather silly. Because we know how often gamblers come away winners, right?

But this isn’t logic we’re talking about. This is Vegas, baby. Easy riches at your fingertips. And from a marketing viewpoint, their methodology is BRILLIANT.

Because these mammoth hotels are specifically designed to funnel you towards the casino…and funnel your cash into their pockets.

Front desk? Gotta go through the casino. Elevators? Through the casino. Restaurants? Through the casino. Meeting rooms? Through the casino.

You simply can’t ignore its presence. And the allure of the non-stop action is hypnotic, to say the least.

Soon you find yourself dropping a few bucks on the slots…maybe a couple hundred at the tables. And next thing you know, you’re heading to the ATM for more money–and you haven’t even checked in yet!

Now don’t get me wrong–I’m not anti-gambling. I enjoy the occasional double down or Pass line bet. But there’s a lesson to be had here…

Just like a Vegas hotel, everything in your business needs to funnel towards your profit center. And I mean EVERYTHING.

If it stands in the way of helping you make money, get rid of it. Period. Your time and energy are too precious to devote towards anything besides maximizing your profit streams.

And if you’re sending your prospects anywhere else besides the funnel, you’re wasting their time–and yours. (Not to mention leaving humongous stacks of cash on the table). Simple as that.

I know it might sound a little harsh, but it’s sound business. Because really, if it’s not making you money, why are you even messing with it?

Think of it this way…imagine if one of these monster Vegas theme hotels decided to tuck their casino way back in the corner someplace like a gift shop. Would they be as profitable?

Of course not. They’d lose hundreds of millions of dollars because they’re not funneling prospects into the profit center. And they’d be out of business before you can sing the first few bars of "Danke Schoen".

So what’s the best way to set up a business that sucks your prospects into your own profit vortex with Vegas-like efficiency?

Oh, that’s TOO easy.

Reserve Your Spot Now

On Wednesday the 5th, Brian’s going to show you EXACTLY how to do it the Strategic Profits way…

You’ll discover how we set up different processes to pull in customers and lead them down an ultra-persuasive road to becoming lifetime buyers.

Plus, we’ll pull back the curtain and show you how we streamline the day-to-day business and generate millions of dollars a year in profits.

Ready to hit the jackpot?

Reserve Your Spot Now

And to top it all off, he’s bringing in some very special guests to compare notes with and see how they run their multi-million dollar business like clockwork.

Check out that all-star guest list here.

Reserve Your Spot Now

As of this writing, we’ve almost maxed out the bridge lines. Yes, there’s still a chance you could get on this call, but it decreases with every moment.

So you’d better secure your spot right now before they’re all snatched up.

Reserve Your Spot Now

See you inside…

To Higher Profits

Rich

P.S. I gotta tell you…if I had to choose between automated profits and having to scramble and scrape to make every buck, I’d take the former in a minute…

Automation is the key to real freedom as an entrepreneur. And the main reason we’ve been able to automate much of our business is because of process mapping.

These step-by-step blueprints have had a MAJOR impact on how we do things. I really don’t know where we’d be if it wasn’t for my dog-eared, coffee-stained copies.

Wanna know what’s on them? Tune in Wednesday to find out.

Reserve Your Spot Now

Tags: CashMaps, entrepreneurs, Las Vegas, marketing, process maps, Rich Schefren, small business owners

- Oct 30 2008
- The Great Pumpkin’s Got Nothing On This Foolproof System…
- 36 Comments
- Posted In Blog
  
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So it’s Halloween again, one of Ava and Elle’s favorite holidays…

And this year they’re going as "Pink Supergirls". Not really sure what that means exactly. but I’ve seen the costumes and my kids will be the cutest on the block–bar none. Just like yours will be. ;)

All this brings me back to the excitement of going trick or treating as a kid. Remember?

Spending hours at the local store, eyeing up this season’s coolest costumes (all with the words FLAME RETARDANT in massive letters on the box, in case anyone would attempt to trick or treat with a burning torch instead of a flashlight)…

Finally deciding on the Batman over the Fonzie and the Evel Knievel (Yeah, I’m aging myself here)…

Then it was house to house, pillow case in hand and a hard, scratchy mask glued to your face. How did we ever breathe in those things?

And let me just say for the record…at the end of the evening, when everyone got together to compare their loot, I always–ALWAYS–came out with the biggest pile.

How? It was easy. I had my own little process map.

Seriously. Every year, I mapped out the entire trick or treat route in my head before leaving the house. Sometimes I even jotted it down on a piece of notebook paper.

I knew every house in a 3 block radius like the back of my hand. For example…

–The old lady at the end of the block? Avoid at all costs. She smelled like mothballs and her popcorn treats tasted like Elmer’s glue.

–The new family down the street in the Brady Bunch house? Definite must-stop. They always gave out the expensive stuff, like 3 Musketeers and Milky Way. (And not those mini ones either–full size, baby!). We’d try to hit them several times if we could swing it.

–That weird guy around the corner? Not in a million years. He never wore a shirt and his dog would hump your leg at the drop of a hat. Plus, he never gave you anything but that cheap, mystery candy in the plain black or red wrappers. Ewwwww…

And so on, and so on. I mapped the entire route in my head beforehand so I could maximize my efforts in minimal time. And the results were OUTSTANDING. (Unless of course, you asked my dentist.)

Those memories are wonderful, to say the least. But here’s what I want you to take away from all this…

When it all comes down to it, figuring out my little trick or treat route is really no different than figuring out how to build a business.

You have a set goal in mind, you’re starting from square one, and you’re trying to find the path to achieve success in the fastest, easiest way.

And the most effective way to do that is piece together a roadmap that takes you from A to B to C to D until you reach your goals. Simple right?

Well, it was when we were 10. But as grown ups, we tend to make things a lot more difficult than they need to be.

Stuff gets in the way, interruptions stall our progress, and setbacks abound. And when we peek inside our pillow case, all we see inside is a ball of lint…and a lot of frustration.

That’s why you need to be on this call.

RESERVE YOUR SPOT NOW

Brian’s pulling some of the top operations people together to reveal how process mapping helps their multi-million dollar businesses thrive–even in a tough economy–and how those same principles can apply to your business.

These are the behind-the-scenes masterminds who work for the biggest gurus in our business, all together for one landmark call.

And they’re going to reveal some mind-blowing techniques and strategies for making your candy sack virtually overflow with goodies–every time.

How does that sound?

RESERVE YOUR SPOT NOW

But it’s filling up fast, so you’d better grab a seat now before all the lines are taken.

I gotta go…I’m working with the kids on their own Halloween process map. Lesson One: Stay away from Brian Johnson’s house. Talk about CREEPY!

(Sorry–but after Brian and I got lambasted for our inside joke in my last post, I had to throw that in.) ;)

Happy Halloween everyone!

To Higher Profits,

Rich

P.S. I know I took a stroll down memory lane here. And I gotta admit…it was FUN.

But what about you? Do you have any great Halloween stories? Wear some embarrassing costumes? Have some "interesting" people on your block?

I’d love to hear them. But first, you need to register for the call here. Then chime in below with your favorite Halloween memories.

Tags: building a business, Halloween, process maps, Rich Schefren, roadmap, trick or treat

- Aug 01 2008
- Anybody Seen The Instruction Manual?
- 74 Comments
- Posted In Effectiveness
  
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Whenever one of the girls gets something new, the first thing they do is squeal with delight.

The second thing they do is thrust it into my lap saying, “PLEEEEEASE put it together Daddy?”

Oh, the joys of being a Father…;)

Now, when it comes to assembling a toy or a bike or a Barbie Playhouse, I’m not one to fiddle around with instructions. I simply don’t have the patience. I mean, let’s face it: whoever writes these things has a sadistic sense of humor.

First you gotta unfold the origami-esque instructions, which you will never return to its original form no matter how hard you try.

Then you have to find your preferred language, which depending on where the toy was manufactured can take quite a while.

Then you check the inventory of screws, parts, stickers, and assorted plastic pieces, almost assuredly ending up with too many of one thing and not enough of another.

Then–and ONLY then–are you ready to put it together.

Like I said, I don’t have the patience for this. So most of the time I just dive in and start putting pieces where I think they should go according to the picture on the box.

And usually it moves along pretty well…to a point. Then suddenly, I realize the thingamajig should have went into Slot D instead of Slot P. Uh oh. Which means Fold B is not actually a “Fold” at all, but an Insert. Yikes. And the Phillips head screw wasn’t supposed to go in the Main Unit, but in the Side Unit. Ouch.

Meanwhile, my daughter is looking over my shoulder with breathless anticipation, asking the same question every 14.2 seconds.

“Is it done yet, Daddy?“

Oy.

Eventually, I get the thing together. But not without a few hours of intense frustration, some R-rated words uttered under my breath, and backtracking several times to fix what
I messed up.

And of course, all of this would have been avoided if I had only followed the instructions.

Which brings me to my point: What I just did with my kids’ toy is EXACTLY what many of us do these days with our businesses. I mean, who cares about processes anyway? Right?

We jump in and start firing away in all directions, blindly pushing forward and ignoring the road signs that say “don’t go here!”

And the result? Not good. You get pulled in a million directions at once, lots of things get started but never finished, and eventually you give up entirely because it’s simply too much effort to go on.

Sound familiar?

Now, I’m not saying you should sit back and plan plan plan ’til you’re blue in the face. If you’ve been reading my Taking Action series, then you know that’s not the case.

But what I AM saying is this: It’s a lot easier to build something–whether it be a successful business or a Strawberry Shortcake scooter–when you follow the step-by-step directions or processes. A vital key to transforming your business is the understanding of the processes involved.

Now, I don’t want to make a big deal out of this and I know it’s nothing new to you BUT HEAR THIS;

Most people still do not do it or take it seriously. That’s why I want to show you some examples and talk a little about it.

I know… “What’s the big surprise Rich? This is not rocket science…”

Then why don’t people do it?

While working with our clients, talking with successful friends, and researching for our major new releases, we find that many of the people struggling know this but are STILL not creating systemized processes in their business.

You see, most people spend time creating their strategic objectives and big goals. Then objectives are created to hit the overall strategy of the company. Then they create objectives to support the bigger objective. Then they will develop all kinds of goals so that they can measure the company’s progress toward the objectives. And none of the goals will conflict with each other, right? The company’s plans are executed perfectly and everything is great. Just collect the checks because everything is all rosey and perfect. Huh?

Welcome to the real world. Most people create these in a vacuum.

The list of activities that need to take place in each process is what will determine if a business can meet its goals and objectives. It is an approach that will help assure reliable accomplishments and profitability. It’s an approach that will help assure controls are in place to alleviate risks.

You need to understand the processes that will efficiently drive your company forward. These processes play an important part in understanding the way the work is done, even if you THINK you know how it is done. It’s a great way to identify gaps or improvements, hidden steps you may not know about. It will guide your teams or outsourcers on how work is to be done which will improve efficiencies and reducing headaches. It is your “User Guide” or “Instructions” if you will.

Don’t confuse this with a business plan because that’s not want I am talking about.

Would you build a toy scooter without instructions? Would you build a house or building without a blueprint? Would you try to drive across the country without a road map? I mean, you could, but does it make sense to?

Well then why try to build a company without systemized processes no matter how big or small they are? Just think about that. How many people do you know that could NOT show you what they use as a guide?

So where exactly do you get those “how to build a business” blueprints? Well, we are about to release a whole series of them but for now, here is an example from our friends over at Cashmaps of an important tool like I am talking about. These process maps are not the “end-all-be-all” but they are to show you examples of processes that can help you get more done faster and in a reliable manner.

http://www.strategicprofits.com/cashmaps/free-samples

Imagine if you had something like this for all the major aspects in your business… How would that positively enhance your progress?

It would take guess work out, and unite teams. It would have clear paths so that you could measure progress effectively and monitor performance. Helps focus people on what matters the most. Identifies bottlenecks and constraints. Helps to streamline delegation. Helps to understand boundaries, and align business activities to objectives. Improves communications. Clearly identifies if your processes are working or not, and much more.

EVEN BETTER… what if someone did them for you, or handed the proven processes to you on a silver platter?

It’s true—processes and process maps helped me build my business and achieve massive success so quickly. I am going to share more with you in the future on this but for now… This “CashMap” (as I like to call it) is just an example of the kind of process maps I use to help systematize my business and accomplish my goals faster, easier, and with less effort.

When I need to know what to do next, I simply refer to my process maps and it tells me the exact step to take. No long winded rhetoric. No boring theory. Nothing but good, clean, to-the-point content that shoves me in the right direction.

So here’s a free sample process map for you. No opt-in necessary.

http://www.strategicprofits.com/cashmaps/free-samples

(One note–there is an opportunity on the download page to get another 3 of these maps for free as well, but you have to check out the link to find out more.)

I’m telling you–this is exactly one of the things you need to assemble a profitable income in the shortest time possible.

Talk about your easy-to-follow instructions…I wish someone told me this when I was just getting started.

To Higher Profits,
Rich

OH, and one last thing…after you download this Process map and look it over, come back here and tell me what you think in the comments below.

Sound cool?

http://www.strategicprofits.com/cashmaps/free-samples

Tags: building business, Cash Maps, entrepreneurs, following directions, instructions, process maps, toys