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- Oct 23 2008
- 39 Comments
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Does that line ring a bell? If you grew up in America and had a television, it should.
It's from the cinema classic, "The Wizard Of Oz". Dorothy, Scarecrow, Tin Man, and Cowardly Lion are quaking in fear before the smoky, fire-drenched image of Oz.
But then Dorothy's little dog, Toto, tugs at a side
curtain to reveal the REAL Oz--a stocky little fellow
with a bushy moustache and a bit of a stutter.I caught this scene again recently while my daughters were watching on DVD (Ava loves it, though she's a little scared of the Wicked Witch). And it got me thinking...
All of the most successful people I know in this business have their own "man behind the curtain".
It's true. This person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And they're VITAL to its success.
I've got my own version right here at Strategic Profits. His name is Brian Johnson.
If you've ever been to one of my events and seen a pale, dark-headed guy running to and fro with a walkie talkie and a look of complete exhaustion, that would be Brian.
Brian's involved in every decision we make, and his tireless efforts and pit bull tenacity have played as MAJOR part in the success of Strategic Profits.
While I'm doing my work as the "face" of the company, I trust Brian to take care of everything else. Basically all the stuff involved in the day-to-day operations falls on his plate first.
And I must say, he does a PHENOMENAL job. I honestly don't know where I'd be without him.
But I'm not alone. Most of my top guru pals have their own Man (or Girl) Friday.
People like Tom Beal (Mike Filsaime), Spike Humer (Jay Abraham), MaryEllen Tribby (Michael Masterson), Jon Walker (Jeff Walker), and many others work tirelessly behind the scenes to help generate multi-millions for their companies.
So what does this mean to you?
That's easy--you should already be thinking about adding someone like this to your own business.
I know, I know--you're saying "I'm just a one man show Rich. How can I add somebody to the mix when I'm struggling to make ends meet as it is?"
Well, think back with me for a moment to the All-Star Guru Call I did a couple months ago...
When I asked these internet marketing household names what their biggest constraint had been, the overwhelming majority made this confession:
"I was trying to do it all myself. And burning out quickly."
It wasn't until they start hiring people--beginning with a "man behind the curtain"--that they experienced the tremendous growth and prosperity that put them over the top.
Now most of them have a full staff to do all the annoying busywork that kept them--and their profits--from overcoming that constraint.
Which means they can concentrate on the most important matter at hand: making more money. And to say it's worked out very well for them would be an understatement.
But don't run out and hire the first person you meet to help you. Here's a few suggestions for finding a winner...
- Make Sure You're Compatible With Each Other: This is very important. Remember--you'll be spending an EXTRAORDINARY amount of time together, so you need to be able to communicate without cringing. And even if they come highly recommended with a long list of top level experience, none of that will matter one iota if you can't stand being in the same room with them.
- Get References--And Lots Of Them: You don't know this person, but friends and former employers do. So make sure you talk to them before pulling the trigger. Find out about work habits and personal issues. Ask how they resolve conflict and why they let their position. Because believe it or not, people have been known to stretch the truth on a resume. So dig deep--you'll be surprised what you find.
- Finally, Establish A Trial Period Before Hiring: In the marketing world, what do we do when we have a brand new campaign? We TEST it. Hiring a right-hand person is no different. Make sure they know they're working on a trial basis (90 days is usually enough time) and at the end of that period, you'll decide whether to continue the relationship or not. And have everything in writing, so there's no confusion later.
Follow these guidelines when hiring your #1 person and you'll be well on your way to seeing your company explode with monumental growth and record-breaking profits.
And in the meantime, if you'd like to hear what these "gurus behind the gurus" have to say about creating a mega information publishing empire, you MUST be on this call.
Brian's getting some of the top operations people in our business together to compare notes on how they help their companies achieve million dollar profits.
This will be a highly unusual call, because it's from a totally different perspective--one that's never really been explored before.
And to be honest, I'm a little nervous about it...
Because all of these behind-the-scenes geniuses have seen us gurus at our best...and our worst. And who knows what they're going to let slip?
Yikes...this could get ugly. Better tune in to see what happens.
I know I will be. With an Employee Termination form right by my side.
Got that, Brian?
To Higher Profits,
Rich
P.S. Okay, I'm just kidding about the Employee Termination thing. If I can trust Brian with the daily operations of my company, I can trust him on a phone call.
But I was serious when I said I'd be listening. Because this has all the earmarks of being an outstanding event featuring some killer information...
So make sure you're listening as well by reserving your place now. I can't guarantee we'll have enough lines for everyone.
- Make Sure You're Compatible With Each Other: This is very important. Remember--you'll be spending an EXTRAORDINARY amount of time together, so you need to be able to communicate without cringing. And even if they come highly recommended with a long list of top level experience, none of that will matter one iota if you can't stand being in the same room with them.
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- Oct 08 2008
- 90 Comments
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We've just announced the winner of our $100,000 contest...and man, was it TOUGH.
More than 600 of you chimed in on these three questions:
- Do you know what your single greatest constraint is right now? If so, what is it?
- How many constraints away are you from having the business and the life of your dreams?
- What are the three greatest benefits you'll enjoy once those constraints are removed?
You gave us some tremendous answers, making this one of the hardest decisions we've ever had to make.But when it all came down to it, one post shined brightest among all the others.
So without further adieu, the winner of $100,000 worth of my coaching and products is...
Sarah Hurty!
Sarah's post hit the nail on the head. She truly understands how much the concept of overcoming constraints is affecting her business, and how miraculous it will be when it is removed forever.
Below is Sarah's winning post:
o Comment by Sarah
2008-09-22 18:02:45
I work with financial advisors to help them market their practice, especially over the internet.
I work with a premier wealth preservation attorney with a list of approximately 100,000 financial advisors.
1. My single greatest constraint right now is refining processes and automating them. I'm working on that right now.
We sell a templated website with high quality content and interactive features for these financial advisors. It is completely customizable.
Then many of them opt for marketing coaching and SEO services. This is high dollar residual income, from services that provide high value clients for them.
Because their industries are so regulated in certain aspects, there are nuances to each client and site installation. Plus those who have a particular USP need that to be reflected throughout their site.
So much of the process can be automated, freeing up time for the essential one on one for the high level coaching.
2. I am two constraints away from having the business of my dreams. The first one is automating processes for the site installations and the SEO. (Again, both are part way done.)
The second one is "automated" process for content creation for my marketing membership that many of these guys are joining. I'm working toward this as well, but it is not finished.
Quite frankly, my business would absolutely explode both monetarily and in strong deliverables/results for the advisors. That would be a serious pleasure to see their success.
3. The three greatest benefits I will enjoy once these constraints are removed:
a) Spending more of my business time in intensive work with an inner circle of very serious advisors. This is germinating now, and ready to fluorish with the availability of time. I love and believe in the value that some of these advisors offer, and would enjoy helping them succeed to the height of their business dreams.
b) Being able to launch my "real" business goal when I first started three years ago: helping work at home/stay at home moms and dads accomplish their Family Mission. There is way too much to this to go into it here, and I don't want to share names in this venue. But my dream is for the profits from helping "western world" families accomplish their Family Mission (including the financial freedom to allow them to do whatever it is in the world that they are called to do) to fund the exact same thing happening for families in the "developing world" through micro loans.
c) Bringing my husband home from corporate medicine, setting our family free to go anywhere in the world to do what we are called to do, living our Family Mission.
Thanks, Rich.
Congrats Sarah--and well done!
To Higher Profits,
Rich
P.S. If you want to learn more about Sarah's business, go to http://www.whitecollarmarketing.com.
P.P.S. And keep an eye out, because we'll have more exciting promotions and major giveaways to come in the future...
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- Sep 15 2008
- 64 Comments
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Quick question: Can the music industry make you pay royalties from just humming a song?
Because all day long, I've been running around the office with an old Carly Simon tune stuck in my head.
Remember this one?
"Anticipation....Antici-pay-yay-shun is making me wait..."
Yeah, so I'm aging myself here. But can you blame me?
Because that's exactly what the air is brimming with here at Strategic Profits--anticipation.
We're less than 48 hours from the release of my newest report, "The Uncertainty Syndrome". And I'm so excited, I can barely contain it.
Because I've been working on this thing for nearly an ENTIRE YEAR. Reading stacks of books...taking reams of notes...studying thousands of websites...just to get this report absolutely perfect.
And now, it's only hours away from being seen by the entire world.
WHOO HOO!
But to be truthful, I'm not the only one who's chomping at the bit here...
All around the globe, tens of thousands of people are marking their calendars for noon eastern time on Wednesday, September 17th.
They're flocking to this blog for the latest information....they're discussing it at length in hundreds of other blogs and forums...they're gearing up for the biggest thing to hit the internet marketing world since the Internet Business Manifesto.
And I can't wait to show it to them.
It reminds me somewhat of when the first new Star Wars movie in 16 years, "Episode One: The Phantom Menace", was about to be released. As soon as they announced the opening date, the fans went absolutely BONKERS, lining up outside the theatres by the hundreds.
We're talking tents, sleeping bags, grills, the whole works. Some theatres reported people camping out as far as a month in advance.
A Whole MONTH! Can you imagine?
But I can certainly see the comparisons. Like a rabid Star Wars fan, there's a number of entrepreneurs out there who can't wait to sink their teeth into the Uncertainty Syndrome.
See, I've hit a nerve here with the entrepreneur community--one that I had every intention of plucking like a guitar string.
Because over the past year, I've talked with hundreds of marketers and business owners, digging past all the surface issues and getting right down to the core of their mindset.
I wanted to discover exactly why they aren't where they want to be.
What's holding you back?
Why aren't you succeeding?
What's sidetracking you from building a thriving, profitable business?And the discovery I made was shocking, to say the least.
It all boils down to this...
The one thing that determines your level of success is not your talent. Or your skills.
It's not your intelligence. Your strength. Your personality. Your creativity. Or even your connections.
It's your ability to overcome obstacles--plain and simple. When you learn how to instantly blast away those things that keep you from moving forward in your business, your "success ceiling" disappears...and the sky's the limit.
And inside the report, I'll hand you the strategies and tactics to do just that.
I'll give you an "Ah-ha!" moment that will instantly vaporize every obstacle that’s blocking your path to success right now.
In a single flash of insight, you will instantly understand the "why" behind every failure you've ever experienced....along with the real reason why you're working harder and growing less now.
And once you read my report, you will have taken the first, giant step to opening the floodgates of growth and profits and leaving your competitors in the dust.
I'm telling you..this is going to change everything--EVERYTHING--about how we do business.
Those roadblocks you've been experiencing will simply cease to exist. There will literally be nothing to stop you from achieving the success...the wealth...and the freedom you dream of. .
So are you ready?
Because this Wednesday at 12 noon sharp, we're about to rock the entire internet marketing landscape.
AGAIN.
I'll see you there...
To Higher Profits,
Rich
P.S. If you're as geared up for this release as I am, then let me know by posting your comments below.
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- Sep 11 2008
- 44 Comments
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Okay, before you start thinking that I've gone all "Gandhi" on you today, hear me out...
Because I want to take your business to the next level. And before this blog post is finished, I'm going to hand you some tools to help you do exactly that.
Let me explain...
The call we did earlier this week was phenomenal. We had more people register, more people listening in, and more people commenting on it than any other call we've ever done.
But what's even more satisfying than setting new records is the fact that you obviously got a lot of valuable, life-changing content from this.
Because the comments we've received so far are blowing us away. Here's a few...
"Massive value is an understatement in regards to the information you shared with us..." -- Chaney Alulis
"Stunned. At the end, it even brought a few tears, that I thought I was beyond." -- Bruce Brodeen
"For the first time it provoked me to think effectively what is really holding me back." -- Dr. Kazi Anam
"Anyone who is serious about success in online marketing would do well to listen.." -- Roger Johnson
"I can't wait to see what you unveil later in September!" -- R. Newhart
(hang on--we'll get to that in a moment)Now, we appreciate the fact that this call really opened the eyes of thousands of entrepreneurs, and we're grateful for the chance to bring it to you.
But there's something that I'm grateful for even MORE...
In reading your comments, I can see that your truly GETTING IT.
Stated more clearly, you get the fact that:
my guru clients have struggled with the same stumbling blocks you now need to overcome...
your mindset matters and getting the right mentor is critical to side-stepping the land mines in your path
fast growth involves identifying and eliminating the one core constraint currently holding both you and your biz back...
your strengths determine your potential, but your constraint determines your level of success...
most entrepreneurs spend the majority of their time achieving false-efficencies which have little impact on your success...
Believe or not, writing those past five sentences gives me goosebumps, because I know your now getting on the same path my biggest success stories have traveled on...
Because as a teacher, mentor, trainer, and coach, I know what happens to entrepreneurs who don't know those five facts. I've seen thousands of online entrepreneurs thrash around in the same nasty (opportunity-seeker) pit for years on end...
They pursue success as if it were a race... and end up spinning their wheels in a desperate attempt to track down the "magic pill" that promises some mysterious shortcut to be an 'instant-winner', and we both know where that leads (nowhere)...
No matter how hard they work or how much they spend, they never realize success can be so much simpler if they stopped looking outside and started looking inside to determine the single constraint holding them back. The one thing guaranteed to give the fastest, and biggest payoff.
In other words, they never GET IT.
But with Monday's call (and the replays), I'm ecstatic that my guru clients were able to pull back the curtain and shed some light on your situation.
And now, you're ready to take that next big step on your way to the success you've been seeking.
So where do we go from here?
Up, my friends. Further and farther up.
If you're ready to proceed on your journey to a higher level of awareness (with even higher profits) and a better understanding of how you can leverage the very same tools I've used to skyrocket businesses in record time (while the entrepreneur slashes their work hours), then I've got something you'll want to hear...
On this page, I've loaded up 3 case studies from the archives. These coaching clients were once struggling like many of you who commented on my blog...but their success skyrocketed in record time (you'll get the complete inside story how). And check this out: all three of these entrepreneurial success stories continue on to this day, meaning the phenomenal success documented kept going and going (like the energizer bunny) dwarfing the already incredible results they had achieved.
Meaning, sustainable success - a fast growing business - along with a lifestyle that allows these entrepreneurs the ability to enjoy it.
You'll hear from:
- Jim Edwards. Jim came to me exhausted and completely overworked. In fact, he was very close to quitting the internet business entirely. Find out how Jim pulled himself out of this hole here...
- Mike Filsaime. You heard from Mike on the call, but we only scratched the surface of the whole story. Mike's profits multiplied over TEN TIMES after we made some simple changes in his business. Learn what they were here...
- Hans and Dani Johnson: This husband-and-wife team had everything--a thriving business, a growing family, and a bright future. But after seeing one my presentations, they realized the single critical element that was missing. See what that was here...
Consider Monday's call 'Internet-Success 101' where you got a quick overview on some very important concepts (IF YOU HAVEN'T LISTENED TO MONDAY'S CALL CLICK HERE FIRST)
Now it's time for 'Internet Success 102' - we'll take the same issues we touched on in the call, and go even deeper. giving you a better perspective on how to really build a profitable business that delivers the freedom and wealth you desire.
And right now, they're yours for the taking.
So if you're ready to take your understanding and your business up a another notch or two...
Go there right now and soak it in.I promise you--there'll be no chanting or incense. Just profoundly profitable advice
To Higher Profits,
RichP.S. BTW...I've already started getting questions about the coaching program I mentioned on the call. Don't worry I'll have more to share soon. But right now, with the record number of entrepreneurs listening to the conference call and even more reserving their priority copy of my next report (you can reserve your free copy here) I'd rather focus on you and what you and your business needs first.
But make sure to mark your calendar on Wednesday, September 17th, because that's when the you'll get your copy of my next report (if you've opted-into the priority list here) So, start getting ready to grow your business and reclaim your life, because it's all going to get a lot easier real soon.
More to come on that...so stay tuned.
And don't forget--when you're finished listening to the case studies, come back and post your biggest takeaways here. (I was literally blown away by your comments on the last post... and it's making dig deep to give you more (lots more) - I'm a sucker for appreciation)
Can't wait to see them...
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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