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- Feb 18 2010
- 9 Comments
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by Todd Brown
“In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature.
In popular imagination the term is used in a more general sense to refer to someone who habitually observes others without their knowledge, with no necessary implication of sexual interest.”
That’s how Wikipedia defines voyeurism.
In today’s blog post I want to share with you a form of “voyeurism” that actually works to get you more customers and make you more money.
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- Feb 12 2010
- 23 Comments
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Today… We’ll take a break from credibility and believability.
Here’s why: Debi (wife) went out of town yesterday. Making me Mr. Mom.
So… this morning my focus is on my two girls (Ava + Elle).
But don’t be jealous… I’ve got something special up my sleeve today.
It’s this: A Short Poem About My Prospects.
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- Feb 01 2010
- 121 Comments
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The conversation taking place on my previous post has been contagious.
So much so, it’s sparked a renewed enthusiasm on my part to tackle bigger challenges and issues currently taking place in our community, while also delivering profitable distinctions you can use to immediate grow your business.
Today, we’re going to roll-up our sleeves and begin a series that’ll solve the riddle of successful marketing. I said a series (as opposed to a single post) because we’re going to dive deep into what really makes insanely profitable marketing work – and that’s going to require some reflection on your part.
So, here’s the deal… I am going to post a new post (the next installment) each morning at exactly 10 A.M. on the dot everday this week.
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- Jan 28 2010
- 161 Comments
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Can you write a valuable blog post made up entirely of questions?
I think i can, but will you give me your opinion by commenting below once you finish reading it?
Should we begin? I’m ready, are you?
How’s your business going? Is it doing as well as you used to dream it would? Do you think you could improve it right now?
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- Jan 23 2010
- 6 Comments
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Photo by Starck Ting
Yesterday we discussed the difference between owners and victims. Today I want to tell you more about the “Owner’s Mindset.”
Owners give everything they’ve got to whatever they’re doing. They pour every ounce of energy into the current moment.
They realize that anything they could do while multitasking isn’t a high-leverage activity they should be doing in the first place. Instead it should be delegated or outsourced.
You see, when you give all of yourself to something you own it. In a sense, you wrap your responsibility around it completely.
Continue reading Online Business Owner: So You Want To Be One?
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- Jan 21 2010
- 3 Comments
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Yesterday, I shared with you this thought…
YOUR BUSINESS IS YOUR MASTERPIECE….NOT YOUR PRISON!
Today, let’s expand on it…
Online entrepreneurs can be separated into two different groups by the way they think…
Owners -or- Victims
Here’s what I mean…
Right now in your business you are either an owner of your outcomes, or you’re a victim of your circumstance.
Entrepreneurs who are victims, don’t realize the power they have to alter the results they’re getting. They fail to exercise their creativity to solve the current challenges standing in their way. Instead they give all their power away to circumstance. The net result — their business ends up getting worse and worse.
Entrepreneurs who are owners take ownership of every situation of their business. They realize they grow with each challenge they overcome. So they come up with creative solutions to their current obstacles. And in the process their skills get better and better…
Entrepreneurs who act like owners stay in the “profitable now.” They give all themselves to what they’re doing in the moment. They stay committed to the outcomes they’ve established and invest all their energy into achieving them.
You see, owners realize this…
Future business success is only created in the present moment. The small task, activity, or project you’re focused on right now will impact your business’ future more than all the excuses, worries, and fears you could possibly stack on top of each other.
Owners embrace the philosophy shared by Ralph Waldo Emerson when he wrote…
“Don’t wast life in doubts and fears. Spend yourself on the work before you, well-assured that the right perfromance of this hour’s duties will be the best preperation for the hours and ages that will follow it.”
So, for today, pick one excuse you’ve been using in your business and come up with all the different actions you could take that would begin to eliminate it once and for all.
If you get stuck, or you come up with a great new approach – share your obstacle or success by commenting below.
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- Jan 20 2010
- 15 Comments
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Your business exists to make a profit.
Simple statement, right?
Well, before you agree, do a self-check to determine if your actions are congruent with this simple statement.
Are you currently prioritizing and managing your time (at work) according to what’s profitable and what’s not?
Yesterday, we talked about intentions — how entrepreneurs need to be crystal clear about the outcomes we’re committed to achieving each day.
Today, I want to take the conversation further…
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- Nov 24 2009
- 19 Comments
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by Todd BrownGetting the top authors within your niche to contribute to the creation of your information products is one of the quickest ways to gain tremendous credibility within your marketplace.
Imagine having the names of two, three, or four of the most recognized authors and experts in your niche alongside your name on your next info-product, on your sales letter, and in your email follow-up messages. It instantly makes you more trustworthy. Makes your offer more believable. And positions you and your product well-above your competitors.
In essence, it’s a true business shortcut.
And, fortunately, making it happen… with zero cost or expense… is easier than you might think.
It all comes down to TIMING.
If you want to get virtually any top author within a field to contribute to your next information product via an interview, you need to approach them at the “right time”.
When is the right time to approach a top author, you might be wondering?
When they’ve released a new book.
Why?
Because when they release a new book, authors are eager to get as much exposure for their book as possible. So they’re almost always excited about doing an interview. Plus, when a top author releases a new book, they typically get and welcome interview requests from several sources.
Here’s how you do this:
Step #1: Go to Amazon.com.
Step #2: Search for books using your potential product’s main keyword or keyword phrase.
Step #3: Sort the books by publication date. This lists the newly published books first.
Step #4: Make note of the top 5-6 authors names. Then, find their websites on Google. This is so you can get their contact information.
Step #5: Contact each author about wanting to interview them about XYZ topic and their book. Let them know they can plug their book, and that you’ll be including their interview with a collection of other interviews from their fellow experts for customers who just so happen to be their target market.
That’s it.
Timed correctly, there’s no doubt you can easily get 90% of the experts you approach to participate in a great interview for you. I’ve used this technique on several occasions. Have interviewed at least 7 top authors. And, used this very technique to break into a brand new niche in 2003 when first starting in the info-product business. And, it’ll work for you as well.
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- Jul 27 2009
- 23 Comments
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- Jun 30 2009
- 68 Comments
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Today’s post comes courtesy of Brian Johnson, COO of Strategic Profits, golf enthusiast and single-digit handicapper.
So when is it ok to piss-off your customers?
I can hear all of you now; “What do you mean? the customer is King!” or “The customer is always right”. Well, I have an answer for that in a moment.
As I am writing this, I am sitting in the Phoenix airport just a day after playing golf at the TPC (Tournament Players Club) in Scottsdale Arizona. And, I am reflecting on a run-in I had with staff there while I was playing…
Before I start, understand that this is a course that any great golfer would love to play. They sometimes charge over $350.00 per round to play and it is part of the club that the PGA professional golfers own. In fact, this is one of the PGA tour stops (Tiger Woods had a hole-in-one here a few years ago).
So, picture this; for weeks now I have been all excited to fly out here to play this course. I have been talking to everyone about going. I get here, check into the hotel, pay hundreds of dollars for my cart and greens fee, buy my TPC hat and all proud to wear it, buy brand new fresh balls new glove, get some drinks, head to the driving range, meet my friends that I am playing with, and get all jacked up to tee off in 15 minutes. AAAHHHHHHH
“We now invite Mr. Brian Johnson and guests to the first tee”… comes over the loud speakers while we are getting warmed up on the driving range. All excited I say “let’s go guys, time to have some fun” We jump on the carts and speed up to the first tee where the starter is awaiting for us. He greets us and gives us some background on the day and welcomes us to the first tee. Things are great. The weather is beautiful. I am hanging with good friends, and we shake hands and say have a good time guys. The day begins.
Jon Walker tees off and puts it in the middle, Aaron from InfusionSoft hits a great one in the faraway and I put one on the left side. And we are off…
We get no further than the third tee where we were met by a ranger waiting for us. In a militant voice he says; “OK guys, you need to move it along, there are two holes in front of you and you have to rush through and catch up.”
WOW. What the heck just happened?
I was no longer excited, and the guests I was with were just as mystified as I was. The day was going well so I simply responded with an friendly; “OK, no problem” and we do our best to keep things going.
As a side note, we are all avid golfers and no slouches. We were only a 3-some and playing at a pretty quick speed. If you know golf, you know that you want to be courteous to people behind you and not hold them up. However there was not anyone behind us, we were not holding anyone up AND there was space in-between the group in front of us when we started to play in the first place.
It was just their “rule” that you should play at the speed that they (the non customer) feels you should play. It’s a lot like going to a fine restaurant and placing your order. Then they bring your appetizers and then immediately 5 minutes later bring you the main course. Then 5 minutes later come to you and say “Listen you can’t be here all night and we need the table for someone else, you should be able to eat in 15 minutes” How irate would you be?
Fast forward to two holes later. We now have gone through each hole putting without even taking the flag stick out of the hole, did not get a drink when the snack cart came around so we could try to catch up (which during summer in Arizona is not the best idea), ran back and forth to the cart and made up some time while we DID NOT enjoy the golf.
So we get to the tee at the 6th hole and the same ranger is there and says “let’s go guys, you need to hustle” at which point I was at a boiling point and said to him “Listen, we are not holding anyone up, no one has complained about us and there was already space between us when we started” His response was; “If you don’t like it you will be missing golf and I will move you into position where I think you should be”.
My response (in a manner that is unlike my collected self) was “@%#! THIS!” I just spent hundreds of dollars to play here, traveled across the country and have been looking forward to this for a while. Needless to say, I did not enjoy any more of the day and my opinion of the place went in the tank. I can’t even remember most of the golf I played. I felt violated, ripped off, scorned, and totally deflated. The guests I was with were even more upset than I was.
This Ranger does not know me at all, my golf experience or golf etiquette and still he is dismissing me? That’s crazy and customers should never be treated like that.
Right?
Ok, on the flip side I put my business founder hat on. I am thinking that they do this with the intention of taking care of all customers and not just one. Should they piss off one client in the spirit of keeping the other clients happy? Keep in mind we were NOT a hindrance to anyone and the Ranger was “Just following the rules put in place for all customers.” You have to have some rules or policies in place to handle situations where some clients will hurt others.
Right?
I can say that even here at Strategic Profits I am very protective of our company and anyone trying to take advantage (in my view) will have a hard time with me. Notice I said “in my view?” The client might not feel that way. But if I break the rules for one client it might snowball into many clients and now I have hurt the company as a whole, which in turn hurts all clients.
Right?
So the big question is; if the customer is always right… are they always right for YOUR company? This is a question that Spike Humer at Jay Abraham’s office brought up to me when I was telling him this story, and one that I want you to think about today.
It’s truly an interesting dilemma that company owners and founders need to deal with on a consistent basis. What you do, how you handle or not handle or how effective you resolve issues like this can make or break the company you founded.
I am interested in hearing what you would do if you were the owner, manager or founder of this golf club. Please post a comment and let me know. I will tell you what we would have done after we hear from you. Also, I look forward to us helping you with more of these types of issues so that you can avoid costly pitfalls in your company’s future success.
Post a comment, and let us know how YOU feel about this.
To Higher Profits,
Brian Johnson
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