Rich's current Twitter status:My Dr. Can't believe how great all my bloodwork came back, maybe abusing my body is a form of exercise...
Sorry--had to get my Red Hot Chili Peppers on for a second.
But if you've been with me for while, you know that I'm all about giving stuff away for free...
I believe that's the key to real success. When you give something away, you'll eventually reap the rewards tenfold--or more--while creating a loyal audience of followers who hang on your every word.
And I'm not talking about just "any" stuff. I'm talking about your BEST OF THE BEST.
(Basically, if you're clinging to it with both hands, trying to figure out how much to charge, you should really be handing it out for nothing.)
Because this resonates big-time with your audience. Those who were unsure about you will become fans. Those who were wishy washy followers will now become loyal beyond words. And those who have already bought from you will become your biggest cheerleaders (as well as AWESOME JV Partners).
But I know what you're thinking:
Continue reading Give It Away, Give It Away, Give It Away"Rich, if I give everything away, what am I going to sell"?

In this clip, Copywriting Legend John Carlton offers up 3 essential elements your testimonials must have to give you maximum credibility and instant maven status.
Take a look...
Continue reading Conference Update: John Carlton On Killer Testimonials
Paul Scheele talks at length about the Structure Of Influence and the key to building rapport with your prospects...
Here's a 3-minute chunk of superb content that ties in directly with your journey to becoming a Maven.
Continue reading Conference Update: How To Build Rapport With Your Market
Just got off the stage a while ago (WOW what a great crowd), and I wanted to get this to you quick...
Here's 2 important elements of mavenship (along with the one thing you must do to succeed in your market) direct from my presentation today.
Great stuff...take a look.
Continue reading Conference Update: 2 Important Elements Of A MavenThis is certainly not the easiest blog post to write…but it’s probably one of the more interesting ones.
I won’t beat around the bush… yesterday the stars and the moon converged in a very unusual way.
Visualize this: Jay Abraham is in his war room in Los Angeles... and I am sitting in Strategic Profits Command-Central in Florida... and we’re both chomping at the bit… ready to wage battle…primed for performance greatness... notes in hand... red bull to the left of me... b-12 to the right of me… my staff poised for red alert… and then the fateful hand on the clock read 8:30 Pm est. (5:30 Jay’s time)… and all hell broke loose!
So here’s Jay lunging at his phone…I am doing the same in a parallel universe 3,000 miles away…we’re dialing feverishly and anxiously…the phone number and pass code…and then…NOTHING HAPPENS…we can’t get on…our first inclination was to scream at our assistants for giving us both the wrong number.
Continue reading Lightning Strikes Twice but We Still PrevailedMary B. takes home a free copy of the Business Acceleration Program and all the bonuses for the following comment.
This one made us REALLY stand up and pay attention.
Continue reading We’ve Got Our 4th Winner!
As many of you know, we launched our “66 Seconds Video Contest” about a month back. And I’ve got just one thing to say…
WOW!
We received an incredible 89 videos in response. And let me tell you…it was quite a job to go through all of them.
Continue reading We Have Our Winners
Have you noticed?
The blog is lighting up like a Christmas tree. Plus my inbox is jammed to overflowing too – and my Business Acceleration Program is the reason.
I’ve honestly never seen anything like it: Seems thousands of people have questions – important questions about my Business Acceleration Program – far more questions than with any other product I’ve ever created.
In fact, we’re getting so many inquiries, it just wouldn’t seem right to release my Business Acceleration Program tomorrow. With only one thousand copies available, it wouldn’t be fair to begin taking order until I’ve fully satisfied everyone’s curiosity.
So I’ve I’ve decided to delay the launch by 48 hours. That way, I can answer all these questions and help you decide whether the Business Acceleration Program is right for you or not.
So …
Continue reading A blizzard of questions – a ton of answers …I’ve got one heck of a great object lesson for you today, courtesy of a guy named Dennis Tays …
In The Attention Age Doctrine II, I showed you how powerful this new two-way Internet -- Web 2.0 -- can be.
I documented why everyday people have far more credibility and influence than we marketers do … and I urged you to use message boards, blogs, forums and social networking sites to create buzz for your product.
But I left one pretty important thing out …
Continue reading Rich Schefren Is A Big, Fat FRAUD!Think about this:
It's Monday, February 11, 2008 -- just two months from today and you're getting ready to introduce your new product to the online world.
But before you can tell people about your product or name your price...
- 60,552 unique visitors have already visited your blog to learn whatever they can about you and your new product
- 374 other blogs are buzzing about you
- More than 43,200 prospects have already watched at least one of nearly 200 videos that your prospects have just made about you posted online
- And 39,730 highly qualified prospects have opted in to your house list to make sure they're among the first to know when your new product is released.
A fantasy? Absolutely not. This is precisely what's happened since I released The Attention Age Volume Two just 13 short days ago!
Want to know what all the fuss is about?
Check this video out and tell me what you think might prevent you from being the maven of your market....
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