A few months ago, I was in Vegas visiting with Eli Goldratt, the creator of the Theory Of Constraints.
And while I was there, I did a little gaming. Not much, but I like to play a few hands of blackjack from time to time.
Of course, to me that’s not where the real fun is when you’re sitting in a Vegas casino.
Nope–the REAL fun is watching the people around you…
Because there’s always that guy who’s not playing for fun. He’s playing for PROFIT.
You can spot them a mile away. Stern, furrowed brow…sweat on the upper lip…smoking like a chimney…and cursing like a sailor when the dealer tosses him a bust card.
Never ceases to amaze me how many people use gaming as a source of income. I mean, c’mon–how many new millionaires do you ever see leaving the Vegas airport?
None. It’s always bleary eyed tourists, fishing in their pockets and purses for just one more dollar to put into the slot machine…
And why? Because they’re dreaming of the big score. The one that’s going to put the over the top for good. The one that never comes.
Same goes with the online business world…
Like I mentioned years ago in my Internet Business Manifesto, I am struck by how almost everybody is approaching their business or starting their business in a manner that seals its fate from the very start.
They’re doomed to fail before they ever get off the ground. And it’s not because of a lack of desire. Or lack of effort. Or even lack of funds for that matter.
No–the REAL reason why most businesses fail is because of lack of fundamental business building knowledge.
It’s true–the overwhelming majority of people new to the online business world will fail in achieving their dreams even if they buy lots of products, study them religiously and work extremely hard.
So how do you get past that? Well, it’s not an easy fix.
But first, you need to follow these 4 simple steps:
Establish your vision and create a strategy
to achieve that vision. By doing this you transform yourself from an opportunity seeker (bad) to an
entrepreneur (good).
Stop being so tactic-minded and start looking for products and services that will support your strategy in achieving your vision-instead of spending thousands of dollars on products that collect dust on your shelf.
Do everything in your power to manage your time better. Time is your most valuable asset, and implementing systems and processes that add more time to your day will only make your business grow that much faster.
Finally, always remember that, in order to build a successful business you need these critical things: scalability and leverage.
If this all sounds familiar, it should,. It’s the basis of the boat-rocking Internet Business Manifesto I released years ago. And it still holds true today.
But we’re only really scratching the surface here. There’s so much more to tell you, and I don’t want to turn this into manifesto in itself.
So what I’m going to do is hold a very special free call on business building this Thursday, January 15th, at 12 noon eastern.
You can register for that here.
Register For The Special Free Call ![]()
Thursday, January 15 at Noon EST
My “secret” guest will be a renowned author and business coach who has transformed many businesses, big and small, into healthy profit centers.
We’ll be talking about the challenges entrepreneurs will be facing in 2009, and how to overcome these challenges by utilizing solid business principles.
Plus, my “secret” special guest will also be revealing a time-tested proven model that practically guarantees business success.
A handful of online marketers have been running this method through the paces over the past several months, and the results have been MIND-BOGGLING. And now, they’re almost ready to reveal it to the world.
And you’ll get the first peek inside…but only if you join us on the call.
Reserve Your Spot ![]()
Thursday, January 15 at Noon EST
I’ll see you there!
To Higher Profits,
Rich
P.S. Some of the numbers these test marketers have been doing are simply astounding…
In fact, this proven process of accelerating your business and reaping major profits is boasting a solid 93% success rate.
That’s right–93% of the entrepreneurs who put it into action have made money. And the best part is, it didn’t take a lot of time or investment to make it happen.
But I will warn you–there’s VERY limited space on the call..
And I can assure you that you do NOT want to miss out on what I and my “secret” guest will be revealing.
So Grab Your Slot Right Now ![]()
Thursday, January 15 at Noon EST
Some days, you wake up to challenges…
The alarm clock didn’t go off. The modem isn’t working. The milk has spoiled.
And yet, there are opportunities…
You awake to the feeling of sunshine streaming through a window. You read a newspaper instead of scanning news online. You drink your coffee black.
Each day brings new challenges and opportunities. But what if you could turn those challenges into opportunities for greater productivity?
It’s possible, because I do it every day.
Here’s the secret: Focus attention on the tasks that will lead to success.
Before you make your coffee… Before you butter your toast… Before you drop the kids off at school or complete any part of your morning ritual, ask yourself this question about your business day:
What am I trying to accomplish today? It’s a short question, but it packs a big punch.
Many of my coaching clients, most of whom are online entrepreneurs, are blinded by the prospect of making lots of money without spending much upfront.
The potential of having a successful online business is enormously attractive. Not only does it sound cool to say “entrepreneur,” but it’s even better when you can define the term by saying “look at me.”
Yet, the same low-cost barriers to entry can bring a low probability of profit if you can’t address the question: What am I really trying to accomplish?
You need to spend some quality time figuring out what your objective is and how you need to focus your attention to accomplish and exceed that objective.
- Do you want to become the best Internet business coach?
- Are you hoping to sell self-help books online?
- Have you discovered a way to feed the masses and end world hunger?
Whatever your goals, whatever your talents, you have to give this your full attention. Anything less will lead you in the wrong direction – closer to frustration and further from your goals.
So, ask yourself again: What am I trying to accomplish today? And continue to ask this question every day, several times a day, to maintain your focus on achievement.
I know from asking several of my coaching clients that many people struggle with this question.
It’s not because they lack confidence. It’s not because they are trying to be evasive. It’s simply because – no matter how long they have been thinking about building an online business – they just haven’t given the question sufficient, serious thought.
What are you trying to accomplish with your online business?
I am asking this question within the framework of our discussions about attention and, more specifically, our anticipated return on attention.
If you choose to give your attention to something that will become your livelihood, you should certainly know what you hope to accomplish with all of this attention, right?
Remember the examples in previous posts about Starbucks and Apple. Their corporate and critical success is about passion, customer service and paying attention to the right things.
You have to find those same magic seeds and spread them among your customers.
Without a well-researched and well-executed plan for growth, you stand little chance of succeeding against a world of competitors as an online entrepreneur.
Yes, I said an entire world of online entrepreneurs.
Remember, the Internet is not located on a street corner; it’s located on the World Wide Web. Your competitors may be found anywhere on the globe. Are you ready to compete with them and win?
So, ask yourself again: What are you trying to accomplish today?
How will your focused attention translate into higher profits for your business?
If you’re struggling for an answer, it’s time to maximize your attention on the subject. Here are some tips:
- Prioritize. Gain the ability to organize your tasks in a way that aligns with your goals.
- Determine really clear short-term goals. Long-term goals are great, but the short-term goals provide a “scorecard” to make sure you are completing the most important things that will keep you moving forward.
- Upgrade your ability to deal with information. Take a speed reading course. Discover new methods of research and study. Become informationally efficient.
I’ll have more tips on how you can accomplish these attention goals in Part 2 of The Attention Age Doctrine, which will be released later this month.
But in the meantime, I want to hear from you.
What are you trying to accomplish with your online business?
Besides trying to make lots of money…
No one knows better than you about your passion and goals. Share some of them here and build a community of fans who will cheer for you as you exceed your own business expectations.
You have my attention… Now, start accomplishing your goals.
Show me how it’s done.