Make Money Online | online marketing

- Feb 02 2009
- The Power of the “Rolling Launch”
- 26 Comments
- Posted In Blog, Effectiveness, Make Money Online, entrepreneur
  
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We continue our Q and A series with a really good question concerning product launches from our Guided Profit System lessons.

Take a look…

CALLER: I’m going to be re-launching my product this week. And in terms of a launch strategy, I guess I don’t even want to try to compete with all these big guys that are doing these massive launches right now.

I’d rather just recruit JVs and affiliates and say, you know, "Here’s everything you need to do this. Just promote it as your schedule permits." Does it make sense to do it that way?

RICH: First of all, I want to commend you on sticking with the product launch strategy in general. I’ve preached time and time again how Jeff Walker’s Product Launch Formula changed the way I do business (not to mention increasing my bottom line tremendously). So by taking that approach, you’re definitely on the right track to success.

And what you said certainly makes sense. I can understand how daunting it might be to launch against some of the massive promotions out there. You almost get swallowed up in the mix.

But another option you might want to look at is the "rolling launch". This is where you basically go from affiliate to affiliate and construct an individualized launch for their particular list.

For example, you could go to one of your affiliates and set up a free teleseminar, free webinar, or even a video streaming event for their list. You give away some good content so they’ll get to know you better–all while creating a buzz and establishing yourself as an authority on the subject.

Then, you start cranking up the launch engine to build anticipation and scarcity, which finally culminates in a profitable launch for both you and the affiliate. Then you move onto the next affiliate in line.

Another great thing about the rolling launch is that it tends to actually be even more powerful than the "big bang" launches as far as cash flow purposes. Because in the end, you’ll most likely sell more products by hitting your partners individually as opposed to all at once.

The key to making this launch approach work is by generating some interaction with the actual list owner. Because your prospects from that list don’t know who you are, but they definitely know who the list owner is.

So if the list owner is going to be on a call with you or doing something interactively with you, then you’ll get a much higher draw. See how it works?

Now, let’s take another question…

Strategic Profits has been utilizing the "rolling launch" model for some time now with great success.

It’s so much more personable and intimate than the big launches, because you spend more time with specific partners and their lists instead of the normal "hit and run" approach.

And those relationships you build will pay off for you–not only during that launch, but with future launches as well.

To Higher Profits,

Rich

P.S. How’s your launches been working for you these days? Hot or not?

Chime in with your stories and comments below. I’d love to hear your opinions on the rolling launch model as well as any tweaks on the launch process that you’ve found profitable.

Let’s all help each other out!

Tags: affiliate promotion, GPS, guided profit system, launch processes, Make Money Online, rolling launch

- Jan 07 2009
- Make Money Online Without A Single Opt-In
- 40 Comments
- Posted In Make Money Online
  
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As most of you know, our GPS Coaching program has been a smash success…

Hundreds of entrepreneurs just like yourself are finally blowing through their constraints and moving towards record profits in their business.

One of the most popular segments of the program is the annual Q and A sessions, where I get on the phone and let GPS members fire away with any questions they may have regarding marketing and business building.

And so far, we’ve had some killer sessions–so good in fact, that we’ve decided to let our blog readers in on them.

Over the next few days and weeks, we’ll be posting some of the best questions along with my answers. So without further adieu, let’s dive into the first question…

CALLER: You’ve normally used the "blogging and report" style of launch in the past with great success. But you mentioned earlier that you may use a different style in the future. Can I ask what you’re planning to do differently?

RICH: First off, there are a lot of benefits to incorporating a blog with the release of a report. Because many people won’t link to an opt-in page. But they feel safer linking to a blog page that talks about the report.

So I’ve benefited greatly from people linking to these types of blogs. And the result has been a tremendous amount of traffic to the download page coming from these links.

Plus, there’s the added benefit of the positive comments on the blog about the report. Like I talked about in the Attention Age Doctrine 2, these comments get spidered by Google and turn up high in the rankings for related keywords–which gives us more exposure, driving even more traffic and more downloads. Very, very powerful.

However, to answer your question, we’re going to test a different method in the future–one that I think will be highly successful. And here’s how it works…

In our research, we’ve found that the Web 2.0 community is fine with registering for a toll, application, or template, but they’re just not crazy about opt-in boxes.

So I’m going to take the report and give it away for free with no opt-in whatsoever. All you have to do is download.

Inside will be a variety of links to shortcuts, templates and tools that are closely related to the content and offer an "expanded version" of the report.

To get to these goodies, you have to click on a link that takes you to a different page. When you do, you’ll see the "extra". But then the page quickly grays out and a light box will appear, saying you have to be a registered user of the site to access it.

For example, in the Internet Business Manifesto, I could easily add a link in the report that takes you to a spreadsheet or a program that helps you establish the value of your time by imputing a few numbers. But you must register to have access.

Now, I know what you’re thinking: Won’t forgoing the opt-in substantially reduce the size of the list you’re trying to build? Personally, I don’t think so. And here’s why…

This new method will allow you to get greater penetration into the market because your report can be in more places. Plus, you can give your affiliates copies of the report with their affiliate links imbedded, which can even widen the net further.

My belief is that this could actually result in more opt-ins. And in talking with my good friend David Merriman Scott, author of "The New Rules of Marketing and PR", he agrees. In fact, David estimates that we may get up to 50 times more downloads with this new model.

Now, I don’t know if that’s going to happen (I’d LOVE it if it did!). But what I do know is that by not requiring an opt-in and having the affiliate links embedded in the report, I can go to practically any blog that makes money with Adsense and have them give it away for me.

And even if we do a remotely poor job, they’ll still make money by allowing people to download our report. Because people will stay on their site longer, increasing the chances of getting clicks on Adsense and other affiliate offers. So they get to give away something valuable for free AND make a few bucks while they’re at it.

Hope that answers your question. Let’s move on to the next caller…

Pretty cool, huh?

We’re still tweaking the details, but we’re very excited about utilizing this model and seeing what result it brings.

In the meantime, let me know what you think of it in the comments below, okay? I’d love to hear your thoughts.

To Higher Profits,

Rich

P.S. Keep an eye open for more Q and A posts in the future. We’ve got some REALLY good stuff lined up.

And don’t forget to add your comments below regarding your thoughts on this new direction we’re taking. I’ll be watching…and who knows? I may just chime in from time to time.

Looking forward to your feedback…

Tags: Attention Age Doctrine, blogging, business building, entrepreneur, internet business manifesto, Make Money Online, marketing

- Nov 14 2008
- The Inner Sanctum Exposed
- 23 Comments
- Posted In Blog
  
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I just finished up with several presentations at the Early To Rise Boot Camp this week…

What a fantastic event. Michael Masterson and MaryEllen Tribby really went over and above for this one. And I was honored to be one of the speakers.

As it usually happens with these types of seminars, most of the speakers gathered in a private suite to relax, catch up, and talk shop.

I was able to reconnect with old friends like Alex Mandossian and Yanik Silver, as well as get to know brilliant people like David Cross and Marc Charles a lot better. Plus, it’s always good to see Buck Rivzi and Brock Felt.

Now, I know what many of you are thinking, because I get it all the time when I mention these “inner sanctums”…

“Wow, Rich… I would have loved to be a fly on the wall in there!”

I can understand that. When you get some of the world’s greatest marketing and business building minds in one room, creative sparks tend to fly. And million dollar deals tend to be struck.

But I’ll let you in on a little secret…

Our private suite wasn’t where the REAL action was.

Nope–the meaty, juicy stuff was inside our COO Brian Johnson’s circle.

Let me explain…

If you read my “Man Behind The Curtain” post a week or two ago, you know Brian takes care of the business at Strategic Profits. He’s my number one guy.

And whenever there was a break at the event, Brian was huddled with a handful of his contemporaries, comparing notes on recent promotions, future launches, and current trends.

But all that took a back seat to the main topic of conversation–how to effectively run the day-to-day operations of a multi-million dollar business.

Because Brian opened the proverbial can of worms with this call.

Internet Business Secrets Revealed

A couple of weeks back, Brian got a few of the top operations people on the phone to discuss their most productive strategies for keeping these mega-empires running smoothly.

And the call was a major success. We had masses of people flooding the phone lines when it ran live, and even more when we offered replays last weekend.

It was so good, in fact, that many of his pals at the event were scampering to get an MP3 and transcript to the call (which he promptly gave them).

But then I got to thinking, “If we give it to them, it’s only fair that we make it available to everyone else for the asking.”

So here you go.

Online Business Success Guide

Listening to this call will be like stepping inside Brian’s huddle this week…

You’ll get the inside scoop on what it takes to REALLY make things happen–from the people who pull all the strings.

We’re talking the brains behind the scenes for leading gurus including Jay Abraham, Joel Comm, Eben Pagan, Mike Filsaime and more–all in one place and all spilling their biggest secrets for multiplying sales and creating a business that virtually runs itself.

It’s unlike anything call you’ve ever listened to before, and you can hear every word–with my compliments–right here.

How To Make Money Online

I implore you–do NOT miss this. We’ll even throw in the transcript for free so you can highlight your favorite parts.

Sound good?

To Higher Profits,

Rich

P.S. Once you listen (or if you heard it earlier) let us know what you think by posting in the comments below…

I’d like to hear your biggest takeaways from the call along with one strategy you’ll be implementing into your own business immediately.

I’ll be monitoring your responses and chiming in myself from time to time. So make sure you post your comment below, okay?

Can’t wait to hear your input…

Free Internet Business Tips

Tags: business building, greatest marketing, guru, internet business, internet marketing, Make Money Online

- Mar 10 2006
- About Strategic Profits
- 0Comments
- Posted In Strategy
  
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We strive to provide a proven system that allows smart, but overwhelmed business owners to quickly consolidate profitability, eliminate wasted effort, and put the best possible version of your business on autopilot. So you rake in more money, spend less time in the office (and more time on vacation)… while everything runs (and grows) with amazing professional efficiency

Our future clients are now leading a business life of frustration and long hours. In many cases, Internet entrepreneurs have entered into a small business without much of the knowledge that is crucial to starting and growing a successful business. This situation leads to well-meaning people creating glorified jobs for themselves. They soon become frustrated, overwhelmed and find themselves working 100 hours a week or more.

In the US, small businesses make up 50% of the overall economy. Strategic Profits is here to improve the lives of the 85% of people that are either employed by or dependent on a small business’ success.

We strive to have a long lasting positive impact on society through improving these business owners’ quality of life and the profitability of their companies… which in turn allows their employees and contractors to enjoy stable long-term income and enables their customers to benefit from the goods and services they produce.

Many good people have followed the dream of the Internet lifestyle. They truly believed that they could get there all by themselves. But reality sets in when they realize they are working all of their waking hours, seeing very little of their family and friends and are still not getting everything done in their business. They have created a never-ending job that they can’t escape from…

We exist to enable these Internet entrepreneurs to make more profits… to get more time off… and to grow a business they can walk away from without affecting profits. We want them to be able to spend more time on living their lives and enjoying their family and friends. We bring them control over their lives, certainty that their businesses will operate efficiently without their presence and the ability to leverage resources so they can achieve their dream of…

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Tags: enterpreneur, entrepreneur, entrpreneur, internet coaching, internet marketing, Make Money Online, online marketing, wealth