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- Nov 11 2008
- 161 Comments
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(DISCLAIMER: Let's just go ahead and get this out of the way right now...
This blog post is intended to examine the successful marketing aspects of each campaign and what we can take away as marketers and entrepreneurs. It is in NO WAY intended to endorse one candidate over the other.
Last time I mentioned a candidate there were some inflammatory comments posted and subsequently removed. We will follow the same format with this post.
So let's keep everything in perspective here. Cool?)
Hey, we got us a new president!
Now maybe my phone will finally stop ringing 72 times a day with a recorded message from some guy running for the Assistant County Clerk's office.
You too, huh?
Anyway, the campaigns fascinated me to no end. Never before have we seen two candidates generate such a passionate response.
But let's face it--an election is really no more than a marketing campaign. You're basically trying to sell people on your product over another, right?
Well, one campaign did it BRILLIANTLY. Guess which one it was?
You got it--the winning one.
Now, we can argue until we're blue in the face why Obama won over McCain last week...
Things like making cultural history...the sliding popularity of the previous Republican administration...a younger, hipper candidate who seemed to relate better...McCain's controversial choice of Sara Palin as a running mate...they all hold water in this debate.
But I'll tell you the BIGGEST reason why Barack Obama will be sworn in as the 44th President of the Untied States on January 20, 2009.
And it can be summed up in 2 words--social marketing.
Obama campaigned to the social marketing crowd perfectly, generating a HUGE amount of support from a variety of online resources
Just check out these amazing statistics from Trendrr...
--Since the conventions, blog posts mentioning Obama outnumbered those referencing McCain by more than 3 to 1.
--Obama's number of MySpace friends grew steadily over the past few months while McCain's remained relatively flat. By election day, Obama had almost 4 times the number of friends McCain had
--While those MySpace figures are remarkable, the Twitter stats are even more eye-popping. Obama had nearly TWENTY FOUR times the amount of followers that McCain had.
UNBELIEVABLE!
And it doesn't end there. I found similar numbers for FaceBook and YouTube usage as well, with Obama clearly outpacing McCain.
Obama's tactic was a masterpiece--targeting the younger, more technically literate crowd (many who had never voted or even bothered to register) and hit them right where they live--on social networking landscape.
The subsequent result was a MASSIVE following that grew larger and larger by the day. And those same people made a huge impact at the polls.
So what does this all mean?
Simple--like I said a year ago in the Attention Age Doctrine 2, social marketing is now a factor that cannot (and must not) be ignored.
When the American political climate can be shifted by a blog, a forum, or a social networking site, then you have an 800 pound gorilla staring you right in the face.
And it's HUNGRY.
Obama worked this element with a surgeon's precision, generating a buzz very early on and feeding the frenzy until it grew to mammoth proportions.
But do you think Obama merely pulled a few net-savvy supporters together and said, "Go talk about me on those internet site thingys"?
Nope--he had a PLAN. A carefully conceived, painstakingly constructed plan. And it worked to perfection.
And that, my entrepreneurial friends, is what I want you to take away from this election...
No matter what it is in your business--be it traffic generation or product creation or copywriting--you need a solid, proven-to-work plan for getting from point A to point B.
Without it, you're basically flying by the seat of your pants. And although there have been a few rare instances where this was successful, 99.9% of the time you end up crashing and burning.
So where do you get these "plans" exactly?
Click Here To Claim Your First FREE Month Of Cashmaps
With my CashMaps, you'll have an entire series of step by step process maps that deliver big results--FAST.
Each CashMap highlights a different piece of the online business puzzle, with every step laid out in an easy-to read-fashion anyone can understand.
And these aren't just pie in the sky ideas here. They're the very same process maps I've been using for years to build Strategic Profits.
So they've been tested, re-tested and then re-tested again to achieve maximum impact with minimal effort.
Isn't that what you've been looking for to make things easier?
Click Here To Claim Your First FREE Month Of Cashmaps
Right now, I've opened the CashMaps program again for a limited time...
In fact, you can get your first one right now for FREE (just pay for shipping and handling). I'll even throw in some sweet bonuses worth hundreds of dollars just for checking it out.
And if you don't like it, you can keep the bonuses with my compliments.
Talk about a risk-free deal...
Click Here To Claim Your First FREE Month Of Cashmaps
Next year, we'll not only have a brand new president. You could also have a successful new business thanks to CashMaps.
Ready to get started?
Click Here To Claim Your First FREE Month Of Cashmaps
See you inside...
To Higher Profits,
Rich
P.S. Okay, I know many of you are chomping at the bit to add your comments below. So please go ahead and do that now.
But remember--no nastiness. Let's stick to the marketing aspects of both campaigns and stay away from the volatile stuff.
Agreed?
Click Here To Claim Your First FREE Month Of Cashmaps
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- Sep 18 2008
- 76 Comments
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Sorry to be crass, but those first two words convey the consensus feeling in the office right now...
We're all just kinda standing here with our mouths open, looking at each other with glazed expressions.
And not just because any of us have had a wink of sleep in past 24 hours (and counting).
It's because this broadcast simply BLEW. US. AWAY.
Consider these eye-popping facts:
- We had 27,355 people tune in to watch. That's enough to pack Madison Square Garden to the rafters--and still leave 8,000 plus standing outside.
- The broadcast went straight to the top of Ustream's most watched videos almost instantly--and stayed there. In fact, it was viewed more than 786 other videos...including one of Senator John McCain.
- During the early morning hours, when we anticipated a significant drop in viewership, the numbers still held steady. Most of the time, we had around 1000 people watching--in the middle of the night!
Incredible, isn't it? And it's not stopping.
Right now, hundreds of blogs, forums, and social networking sites are literally buzzing about the broadcast (and worrying about my health).
We're still getting a steady stream of emails and comments, with an overwhelming majority RAVING about what they saw.
But what amazes me most is this...
The massive response...the tens of thousands of viewers...the people who lost hours of cherished sleep because they didn't want to miss one word...
It all stems from one single thing.
Send Me The Report Now
Ouch--looks like I struck a nerve.
Because it wasn't until we released my free report, "The Uncertainty Syndrome: Entrepreneurial Emergency", that the dam burst. And the viewers started flooding in.
It became immediately obvious that entrepreneurs everywhere were struggling with the same issues, the same constraints, the same roadblocks that are keeping them from success.
So once they started reading my report, it was like getting smacked in the mouth with the painful truth. And my 24 hour broadcast was a soothing ice bag on the jaw.
The report has caused a stir--plain and simple. And it's getting bigger by the second.
So if you haven't yet, get a copy right now and see what all the fuss is about.
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyBut before you do, let me make one thing perfectly clear...
If you're going to download my report and leave it sitting on your hard drive unopened, don't bother.
I know that sounds a little in-your-face (and maybe it's because I'm tired and grumpy after pulling the all-nighter) but I'm completely serious.
This report is for ACTION TAKERS...entrepreneurs who know what they want, know how to get it, and are already moving in that direction.
Only problem is, they're running into a brick wall over and over again. And they don't know how to eliminate it.
Is that you?
Send Me The Report Now
The Uncertainty Syndrome: Entrepreneurial EmergencyGet my report. Print it out.
Read it--then read it again and highlight the epiphanies. Once you have a few, please post below about what they are.
Deal?
Good. I'm headed for a shower and some sack time. Wake me in a week or two.
Rich
P.S. If you've already read the report, go ahead and chime in below with your thoughts...
I'm anxious to hear what you took from it, and how it's opened your eyes to a new way of dealing with the speed bumps in your business.
So make sure you let me know, okay?
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- Jan 24 2008
- 24 Comments
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Have you made up your mind yet?
Do you know who you’ll be voting for in the upcoming presidential election?
Well, whether you’ve already made up your mind, or you haven’t… I want you to choose who you would vote for and who you wouldn’t (if the election were today and you had to choose).
But wait, because before you cast your imaginary vote – I want you to remove politics from your decision. Instead of thinking about the candidates’ positions on issues that are important to you – think about the candidates as people, just normal human-beings like you and I.
You see, Presidential elections can be an extremely valuable gift for entrepreneurs in the Attention Age.
Continue reading The Best Presidential Candidate For Your Business
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Just ONE Simple Shift...
ONE Obstacle Overcome...Can Bring You The BIG Results You Want From Your Online Business
Rich Schefren reveals the SIMPLE answer in his newest report...
The Uncertainty Syndrome: The Entrepreneurial Emergency
There Is No Reason Why You Can't Have The Success Gurus Have, By Dealing With The Same Simple Factor...Get it Now!
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