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- Apr 09 2008
- 19 Comments
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For as long as I've been in this business, I've heard one thing over and over again:
Continue reading Is Copy Really King?
"When it comes to making sales, copy is king."
So do I agree with it? Yes...and no. Let me explain...
I think that copy is still the most important cog in the sales and marketing machine. Whether we write it or speak it, copy gets inside the head of your prospect and finds those hot buttons that get them stirred up and reaching for a credit card.
But there's more to writing great copy than just the occasional penning of a sales letter or email that elicits response.
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- Mar 31 2008
- 52 Comments
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- Feb 26 2008
- 16 Comments
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In this clip, Copywriting Legend John Carlton offers up 3 essential elements your testimonials must have to give you maximum credibility and instant maven status.
Take a look...
Continue reading Conference Update: John Carlton On Killer Testimonials
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- Feb 24 2008
- 72 Comments
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Gotta make this quick, because Strategic Profits Live! is getting set to kick off. But I wanted to let you in on a special surprise I've been keeping under my hat for a while...
We've decided that, if you couldn't make it to Strategic Profits Live!, you'll have a daily ringside seat.
You read that right--for the next several days, the Strategic Profits Blog will be transformed into Conference Central, complete with daily updates on the latest happenings, smokin' hot video clips from the speakers and behind-the-scenes interviews you won't want to miss.
We're talkin' no-holds barred (and completely pitch free) nuggets of wisdom from the world's greatest marketing and business building minds, including Frank Kern, Jeff Walker, Mike Filsaime, John Carlton, Jay Abraham, Janet Switzer and many more.
There's never been anything of this magnitude ever attempted in the internet marketing world, and I'm giving the cameras an All-Access pass into every nook and cranny.
Here's a few clips from today's opening day activities - some workshop attendees and the crew getting up for the main event that I kick off tomorrow ... looking good ...
Continue reading I’ve Got A Surprise for You…
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- Feb 12 2008
- 32 Comments
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- New Beginnings Conference - February 23rd - 29th 2008, Disney World, Orlando Florida
If you know anything about me at all, it’s probably that I’m known for delivering tons of valuable help on this blog completely free of charge.
… But I’ve never, EVER done anything like this before.
Continue reading Five Weapons Of Mass Persuasion -
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- Jan 12 2008
- 28 Comments
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...because HE just won a free copy of our Business Acceleration Program and all the goodies that go with it.
What a hot comment--you gotta see this!
Continue reading Carlos Is Jumping For Joy
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- Nov 13 2007
- 120 Comments
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In the Attention Age, getting your prospect's attention is harder than ever.
But it gets worse - because once you get attention, your job has just started.
You see, the real trick is holding onto your reader's attention long enough to get your message across.
My good friend and world-class copywriter John Carlton says:
"The most common blunder rookie copywriters make is to assume the reader will 'hang in there'... Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to 'bear with you'...he's out of there."
Think about it: Doesn't your own experience confirm it?
Continue reading Phrases That Keep Your Reader’s Attention - Download
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- Jun 29 2006
- 214 Comments
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My office has been under siege for the past two days and it looks like a horde of English World Cup soccer fans were parked here.
Ever since I released my Internet Business Manifesto, the phone has been ringing non-stop, Sheila my assistant has walked off the job three times because people insist on talking to me about the contents of the manifesto, and Debbie the secretary has told us we're getting more calls coming in than the call center up stairs.
And to really top things off, my wife and daughters saw what was going on and high tailed it over to the other side of Florida for a "girl vacation."
Our Alexa ranking is a cool 492 today and over 16,612 people have downloaded the manifesto.
It's been one of the hottest topics on the Warrior Forum and I've been getting rave reviews from people like John Reese, John Carlton, Jim Edwards, and many more.
Here's what Jim Edward's told his list:
"Most people don't know this, but 18 months ago I was so stressed out... strung out... and just plain tired, I was ready to quit the Internet at the "height" of my career... All I did was work, sometimes 16-18 hours a day for days on end... and there was absolutely no end in sight. Yeah, I was making a good living, but my organization sucked and I was trying to do everything myself... Then I met a guy who helped me understand that I was in charge of a *business* -- not the "one-man band" that was getting ready to put me into an early grave. He is one of the main reasons I stayed online and now have a REAL organization that is growing by leaps and bounds with each passing month!"
Then, my server crashed briefly under the number of people trying to get their hands on the report. Let's just say my bandwidth bill isn't going to be cheap. Plus, Dan my right hand man has found hundreds of bloggers from all corners of the web, discussing the manifesto and declaring it "the most important report to be released in years."
Another one of my assistants, Kate, tells me there are thousands of people emailing me asking questions about the manifesto.
People are asking me what I'm going to be presenting at the Dan Kennedy Infomarketing Summit, and my new partners at the 300 million dollar company I'm working with are wondering why they can't get through to me.
At one point, 17 people were opting in every second.
No wonder it's so crazy around here.
But I'm not done. People have been begging me for more details about my strategies.
So I'm going to actually let you create the content for the follow up to the Internet Business Manifesto.
Here's what I'd like you to do... Answer the following question...
Q: After reading the manifesto, what is the one thing that you think will prevent you from achieving success similiar to that of my clients?
I'm preparing a video you should expect to see in your email box in the next few days. In it, I'll try and answer some of your questions. I feel like Noah trying to hold back the flood...
Rich
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